Under $10M

Madmeg Creative specializes in social media management, event marketing, branding, and web design. Their team excels in managing social media channels for clients in real estate, medical practices, and lifestyle centers. Their services include developing content strategies, managing content calendars, copywriting, social media engagement, and driving results through detailed performance analysis.

Madmeg also helps clients design and execute effective branding campaigns and has expanded into event marketing, where they utilize strategic partnerships to create memorable brand events. With the ability to expand into new verticals, the agency is well-equipped to serve a wider range of industries, from real estate to medical and beyond.

The owner of Madmeg Creative is looking for a strategic partner who can help scale the agency and expand its reach. The agency has reached a point where it is ready for growth, but the founder feels that the right acquisition partner will bring the necessary resources and leadership to help take the agency to the next level. With the owner transitioning the majority of day-to-day responsibilities to the team, the agency is well-positioned for a smooth transition to new ownership, with the founder remaining available to support the agency’s continued success.

The ideal buyer for Madmeg Creative is a company or individual with experience in social media marketing or related industries, who can bring the resources and leadership necessary to scale the agency. The buyer should have an interest in expanding Madmeg’s service offerings, particularly in event marketing and web design, and a vision for entering new verticals beyond the current focus on real estate and medical industries. Additionally, the buyer should value Madmeg’s close-knit, passionate team and maintain the agency’s culture of client-focused work and branding expertise.

Merge highlighted Madmeg Creative’s impressive retention rate, with 80% of its revenue coming from long-term retainer contracts, providing the agency with consistent and predictable income. Merge also emphasized the agency’s ability to deliver high-quality work across various channels, including social media, branding, and event marketing. Madmeg’s track record in real estate marketing and its capacity to expand into new verticals made it an attractive acquisition target for buyers seeking a growth-oriented social media agency with a strong foundation.

Merge positioned Madmeg Creative as a high-margin, highly profitable agency with the potential for significant growth. By emphasizing the agency’s strong recurring revenue model, expertise in social media management, and the ability to handle all aspects of branding and marketing, Merge attracted several interested buyers. The agency’s solid client base and experienced team made it an appealing target for buyers looking to expand their capabilities in social media and digital marketing.

The acquisition by Womack Financial enabled Madmeg Creative to leverage new strategic resources and scale operations. Womack Financial valued Madmeg’s client base, branding expertise, and established team, making them an ideal partner to accelerate growth in event marketing and web design. Madmeg’s team remains dedicated post-acquisition to drive continued success.

Post-acquisition, Madmeg has successfully leveraged Womack Financial’s resources, expanding its capabilities in event marketing, branding, and web design. The agency now attracts new clientele across multiple industries while maintaining robust relationships within real estate and medical sectors. Enhanced financial backing and operational support position Madmeg for continued growth and innovation.

Merge played an instrumental role in connecting Madmeg Creative with Womack Financial, facilitating a seamless transaction aligned with strategic growth objectives for both parties. Merge’s expert matchmaking and strategic guidance highlighted their unique capability to identify high-potential agencies and match them with ideal buyers, driving sustainable growth and lasting value creation.

Faktory’s expertise lies in crafting highly effective marketing campaigns for healthcare organizations. Their service offerings include paid media management, creative strategy, branding, content creation, video production, public relations, and customer engagement. Faktory works closely with its clients to build brand awareness and drive consumer engagement through various digital and traditional channels.

The agency has made a name for itself by developing and executing impactful healthcare marketing campaigns, such as increasing public awareness for Primary Children’s Hospital and Centura Health, with measurable results in increased awareness, conversion rates, and media engagement.

The founders of Faktory are looking for a strategic partner who can provide the capital and resources needed to scale their operations. They recognize that Faktory has reached a stage where additional growth is possible, and they believe that partnering with a buyer who can bring additional resources, financial support, and industry expertise will allow the agency to expand its reach and capabilities. The founders are eager to remain on board post-acquisition to ensure a smooth transition and continue contributing to the agency’s success.

The ideal buyer for Faktory is a company with experience in healthcare marketing or a related sector, who is capable of supporting the agency’s growth and expansion. The buyer should have the resources to scale the agency’s operations, particularly in the areas of public relations and enterprise-level healthcare systems. Additionally, the buyer should value Faktory’s strong management team and be willing to maintain the agency’s culture while providing the necessary support to expand its market presence.

Merge emphasized Faktory’s impressive financial performance, with a significant portion of its revenue coming from long-term retainer contracts, which provide a stable and predictable income stream. Merge also highlighted the agency’s deep expertise in healthcare marketing, along with its successful track record of executing large-scale campaigns for high-profile clients. The agency’s ability to cross-sell services, such as public relations and creative strategy, further enhances its value proposition to potential buyers.

Merge positioned Faktory as a highly profitable and well-established healthcare marketing agency with a proven track record of delivering results for clients. The agency’s strong revenue model, long client relationships, and extensive healthcare expertise made it an attractive acquisition target for buyers looking to expand their presence in the healthcare sector. Merge also emphasized Faktory’s potential for growth in new service areas, such as public relations, and its ability to scale its operations to meet the needs of enterprise-level healthcare organizations.

The acquisition by TrendyMinds enabled Faktory to leverage new resources, expand its service offerings, and enhance its competitive position. TrendyMinds recognized Faktory’s valuable client base, healthcare expertise, and management talent, making them the ideal partner. Faktory’s founders remained integral to the leadership team post-acquisition, driving continued success.

Since joining TrendyMinds, Faktory has significantly expanded its public relations and digital capabilities, leveraging the buyer’s resources to cross-sell enhanced services to existing clients. The additional financial backing and strategic resources have positioned Faktory for sustained growth and an expanded market presence within the healthcare sector.

Merge played a pivotal role in matching Faktory with TrendyMinds, facilitating a seamless transaction that met strategic objectives on both sides. Their expert matchmaking, negotiation support, and tailored guidance ensured alignment of growth objectives, highlighting Merge’s unique capability to foster successful, value-driven acquisitions.

KoMarketing operates as a full-service digital marketing agency with a strong focus on B2B clients. The agency’s primary services include SEO, PPC, social media advertising, content marketing, and marketing research, with a unique approach to delivering results through a highly customized, data-driven strategy. The team is known for its ability to help clients rank on competitive keywords and develop effective paid advertising strategies that drive both brand awareness and conversions. KoMarketing has worked with a range of well-known clients, including Cyren, Fortinet, Mercury Healthcare, and Alation, providing tailored services that generate measurable growth and establish clients as industry leaders. The agency’s 100% retainer-based revenue model ensures long-term client relationships and a consistent stream of revenue, making it an appealing acquisition for buyers seeking stability and growth potential.

The founders built KoMarketing from the ground up and are now ready for the agency to grow to the next level with the help of a strategic partner. After achieving significant success over the past 17 years, the founders believe that being part of a larger ecosystem would provide the resources and leadership needed for further expansion. They are seeking a buyer who can help elevate the agency’s offerings, particularly by leveraging its established client base, enhancing its sales outreach efforts, and supporting the agency’s future growth. The founders plan to stay on board post-transaction, ensuring a smooth transition and continued success.

KoMarketing is looking for a buyer with the resources and experience to help the agency scale. The ideal buyer would be an agency or financial group that can provide the necessary capital and strategic guidance to expand the agency’s reach, develop new growth models, and enhance its outbound sales efforts. A buyer with a marketing background, particularly one experienced in B2B sales and digital marketing, would be well-suited to integrate with KoMarketing’s existing structure and accelerate its growth. Additionally, the buyer should value the long-term relationships KoMarketing has built with clients and maintain the agency’s high client retention rate. The founders also hope to retain the management team, ensuring continuity and the continued execution of KoMarketing’s strategic goals.

Merge emphasized KoMarketing’s proven success in digital marketing and its ability to deliver impactful results for B2B clients. The agency’s 100% retainer-based revenue model, coupled with its focus on SEO, PPC, and content marketing, made it an attractive acquisition target for potential buyers. Merge also highlighted KoMarketing’s strong client relationships, its impressive portfolio of long-term clients, and the agency’s highly skilled team, ensuring that any buyer would be able to step into a well-established business with significant growth potential. Merge worked to position KoMarketing as a stable, high-performing agency with the resources and leadership in place to thrive under new ownership.

Merge positioned KoMarketing as a high-growth agency with a solid foundation and a proven track record in B2B digital marketing. By emphasizing the agency’s strong client retention, long-term revenue model, and impressive results in SEO and PPC, Merge attracted several interested buyers. The agency’s reputation for delivering tailored, data-driven marketing solutions made it an appealing target for firms looking to expand their digital marketing capabilities, particularly in the B2B space.

The acquisition of KoMarketing by Stone Goff – Walker Sands was a strategic match, combining KoMarketing’s expertise in B2B digital marketing with Walker Sands’ strong capabilities in integrated marketing and public relations. Stone Goff, a private equity firm backing Walker Sands, recognized KoMarketing’s proven success in SEO, PPC, and content marketing for mid-sized B2B and tech clients. This acquisition allowed Walker Sands to significantly enhance its digital marketing capabilities and extend its reach into new B2B markets, leveraging KoMarketing’s strong client relationships and retainer-based revenue model.

Since the acquisition, KoMarketing has successfully leveraged the buyer’s resources and strategic guidance to expand its service offerings and enhance its marketing capabilities. With additional support in sales outreach and media buying, the agency has been able to accelerate its growth and increase its client base. The integration of new resources has allowed KoMarketing to take on larger projects and provide more comprehensive services, ensuring that the agency is well-positioned for long-term success.

Merge played a critical role in identifying the right buyer for KoMarketing. Through expert matchmaking, strategic guidance, and tailored negotiation, Merge helped ensure that both the agency and the buyer were aligned in their growth objectives. By showcasing KoMarketing’s strong client relationships, experienced team, and proven digital marketing capabilities, Merge helped secure a buyer who could take the agency to the next level. The successful acquisition highlights Merge’s ability to connect high-potential agencies with the right buyers, driving long-term growth and value creation.

Idea Marketing Group is a full-service digital marketing agency that specializes in providing comprehensive services to its clients. The agency’s web design and development team focuses on building user-friendly, SEO-optimized websites, primarily using WordPress. Their Google and LinkedIn advertising services allow clients to increase brand visibility, drive traffic, and improve sales performance. The agency also offers managed website hosting and maintenance services, ensuring that client websites remain secure, up-to-date, and fully functional. With a focus on B2B clients, Idea Marketing Group serves a range of industries, including industrial manufacturing, CPG, events, home services, and healthcare. The agency’s success is rooted in its content-first approach to website development, ensuring that SEO and performance optimization are central to each project. The team’s ability to manage all aspects of a client’s digital marketing needs makes Idea Marketing Group a trusted partner for businesses looking to succeed online.

The founder of Idea Marketing Group is looking for a strategic partner to scale the agency’s growth. After establishing a strong client base and solid revenue streams, the founder is seeking an acquirer who can provide additional resources, expand the agency’s service offerings, and help drive growth in new sectors. The founder is open to staying involved in a transitional capacity post-sale, bringing valuable knowledge of the business and its client base to ensure continued success. This is an exciting opportunity for a buyer to acquire a well-established agency with proven expertise in digital marketing and web development.

The ideal buyer for Idea Marketing Group is an agency or individual with experience scaling web development and digital marketing firms. The buyer should have a strong operational infrastructure and be capable of expanding the agency’s client base both within and outside its current industries. The agency has a proven business model, with a high percentage of revenue coming from long-term retainer-based contracts. The right buyer will recognize the value in this stable revenue stream and the potential to expand the agency’s services to new markets. A focus on further developing the agency’s inbound marketing efforts and expanding its service offerings will also help drive future growth.

Merge highlighted Idea Marketing Group’s consistent performance, with a proven business model driven by a healthy balance of retainer-based and project-based revenue. The agency’s high client retention rate and steady cash flow made it an attractive acquisition target. Merge emphasized the agency’s expertise in web design, SEO, and digital marketing services, noting the opportunity to scale operations and expand its reach across other industries. The founder’s leadership and long-tenured team were also key selling points, positioning the agency as a stable, adaptable business ready for growth.

Merge positioned Idea Marketing Group as a high-growth agency with a proven track record of success in multiple industries. The agency’s combination of web development expertise, digital marketing services, and managed hosting solutions attracted several interested buyers. Merge emphasized the agency’s unique ability to provide comprehensive services to its clients, making it an attractive investment for firms looking to expand their digital marketing capabilities or acquire an agency with a strong, sustainable business model.

The acquisition of Idea Marketing Group by CloudMellow was a strategic alignment benefiting both companies. CloudMellow, a leading digital marketing agency specializing in web design, digital marketing, and branding, recognized Idea Marketing Group’s proven expertise in custom WordPress websites, targeted digital advertising, and industry-specific marketing strategies. By acquiring Idea Marketing Group, CloudMellow expanded its digital capabilities, strengthened its presence in the manufacturing, food & beverage, and health & beauty sectors, and enhanced its scalable service model. The strong cultural alignment between the two organizations facilitated a smooth integration, positioning Idea Marketing Group for accelerated growth and expanded service offerings.

Since the acquisition, Idea Marketing Group has successfully leveraged the buyer’s resources to scale operations, enhance its service offerings, and expand its client base. The integration of additional resources has allowed the agency to improve its marketing capabilities and deliver more comprehensive solutions to clients. With a stronger team and additional support, Idea Marketing Group is well-positioned to continue its growth trajectory, attract larger clients, and expand into new markets.

Merge played a key role in identifying the right buyer for Idea Marketing Group. Through expert matchmaking, strategic negotiation, and tailored guidance, Merge ensured that the acquisition process aligned with both parties’ long-term goals. By highlighting the agency’s strong reputation, tenured team, and scalable business model, Merge helped secure a buyer who could take the agency to the next level while maintaining its commitment to delivering high-quality digital marketing and web development services. The successful acquisition demonstrates Merge’s ability to connect high-potential agencies with the right buyers, ensuring long-term growth and value creation.

OpenMoves offers a full suite of B2B performance marketing services, focusing on helping clients generate leads and improve overall product sales. The agency’s service offerings include Paid Media (58% of revenue), SEO (25%), Email Marketing (14%), and Organic Social Media (3%). Specializing in Google Ads, Facebook/Instagram, LinkedIn, and other platforms, OpenMoves drives scalable traffic and optimizes campaigns for better conversion rates. They leverage full-funnel strategies in their email marketing, integrating creative content with continuous optimization to deliver high-impact results. OpenMoves’ focus on organic growth through SEO, alongside their expertise in paid media, makes them a reliable partner for businesses looking to grow and scale their marketing efforts.

The founder of OpenMoves is seeking a strategic partner to help scale the agency’s growth. With more than two decades of success, the founder is looking for an acquirer who can help take the agency to the next level, leveraging its strong client base and proven performance marketing capabilities. OpenMoves has been a fully remote agency since its inception, and the founder believes the right partner will further accelerate the growth of both the agency and its clients. Post-sale, the founder is willing to stay involved, offering his knowledge and experience to ensure the continued success of the business.

The ideal buyer for OpenMoves is a company or individual with a strong operational infrastructure and a history of scaling performance marketing agencies. The buyer should have a proven track record in B2B marketing, ideally with experience in SaaS, fintech, and lead generation. OpenMoves has an established, tenured team and a unique incentive model based on client success, making the right buyer someone who values these qualities and is capable of supporting further growth. Additionally, the buyer should have the resources to expand the agency’s B2B portfolio and enhance its business development efforts, ensuring sustained growth in the coming years.

Merge highlighted OpenMoves’ strong revenue model, which consists entirely of retainer-based contracts (100%), with an average client retainer of $48,000 per year for Paid Media clients. The agency’s focus on B2B performance marketing, along with its success in integrating Paid Media, SEO, Email Marketing, and Creative Services, made it an attractive acquisition target. Merge also emphasized the agency’s robust portfolio of satisfied clients across a variety of industries, as well as its proven ability to generate high-quality leads and measurable sales results. With a healthy client concentration and a strong retention rate, OpenMoves is a prime opportunity for a buyer looking to acquire a well-established marketing agency with room for further expansion.

Merge positioned OpenMoves as a profitable, high-growth agency with a proven model in performance marketing. By emphasizing the agency’s 100% retainer-based revenue model, high client retention, and expertise in B2B marketing, Merge attracted multiple interested buyers. The agency’s impressive history, scalability, and team of seasoned professionals made it an appealing target for firms looking to expand their performance marketing capabilities or those seeking a ready-made, high-performing team to support growth.

The acquisition of OpenMoves by PopReach was a strategic match benefiting both organizations. PopReach, a leader in digital media and technology solutions, recognized OpenMoves’ deep expertise in performance marketing, especially in Paid Media, SEO, and CRO. Acquiring OpenMoves allowed PopReach to expand its digital marketing capabilities, leverage the agency’s 100% retainer-based model, and accelerate growth in the B2B sector. A strong cultural alignment facilitated a seamless integration, positioning OpenMoves for sustained expansion under PopReach’s leadership and resources.

Since the acquisition, OpenMoves has successfully leveraged its new resources to scale operations, enhance its service offerings, and accelerate client acquisition efforts. The integration of new resources and support systems has enabled the agency to enhance its existing capabilities and increase its client base. With a more robust team and additional resources, OpenMoves is now better positioned to expand its B2B portfolio and attract larger clients, ensuring sustained growth and success.

Merge played a pivotal role in identifying the right buyer for OpenMoves. Through expert matchmaking, strategic negotiation, and tailored guidance, Merge ensured a smooth acquisition process that aligned with both parties’ growth objectives. By highlighting OpenMoves proven track record, tenured team, and impressive client portfolio, Merge helped secure a buyer who could not only continue OpenMoves legacy of success but also take it to new heights. The successful acquisition underscores Merge’s ability to match high-potential agencies with the right buyers, driving long-term growth and value creation.

Growth Marketing Pro (GMP) is a high-performing digital agency that specializes in SEO and PPC strategies. The agency works closely with its clients to develop tailored growth strategies that deliver measurable results. GMP’s core services include SEO audits, keyword research, content creation, link-building, and paid media campaigns across platforms like Google Ads and Microsoft Ads. The agency is particularly known for its comprehensive SEO strategies, which combine technical SEO and content marketing to drive organic growth. GMP has built a strong reputation in the tech and SaaS industries, attracting clients such as Cube Software and Nexa3D, with an impressive 1.5M all-time visitors to its growth marketing blog, which generates valuable inbound leads.

The founders of GMP, seasoned entrepreneurs with previous exits, are looking for a strategic partner who can help scale the agency and maintain its strong growth trajectory. Having built GMP into a high-performing, scalable business, they are excited about stepping into new ventures and are committed to ensuring a smooth transition for both the team and clients. The founders are seeking a partner who values GMP’s core capabilities and can provide the resources needed to expand and continue the agency’s success in the competitive performance marketing space.

The ideal buyer for GMP is a firm or agency with experience in scaling performance marketing businesses. The perfect fit would be a partner with a strong operational infrastructure to help GMP expand its offerings, particularly in the areas of web development and paid media across additional platforms like Meta and TikTok. The founders are looking for a buyer who will maintain GMP’s strong culture, ensure that the team remains aligned with the company’s vision, and continue to provide excellent service to its clients. Additionally, the ideal buyer should recognize GMP’s potential for growth and be able to provide the resources and leadership necessary to take the agency to the next level.

To prepare GMP for acquisition, Merge highlighted the agency’s impressive financial performance, with $1.8M in revenue and $1.18M in adjusted EBITDA. The agency’s proven ability to drive results for clients in competitive industries, combined with its 100% retainer-based revenue model, made it an attractive target for potential buyers. Merge also emphasized GMP’s solid client base, its agile team, and its capacity to scale further through enhanced marketing efforts and expanded service offerings, such as web development.

Merge positioned GMP as a high-growth, results-driven performance marketing agency with a track record of success in SEO and PPC. By showcasing GMP’s impressive client list, inbound marketing blog, and successful business model, Merge attracted multiple interested buyers. The agency’s potential for scaling, particularly through the addition of web development services and expansion into new paid media platforms, made GMP an appealing acquisition target for agencies looking to strengthen their performance marketing capabilities.

The acquisition of Growth Marketing Pro (GMP) by Adam Quint was a strategic match. Adam Quint, a prominent player in digital marketing, recognized GMP’s expertise in SEO and PPC and saw the potential to scale the agency’s operations further. The acquisition allowed Adam Quint to strengthen his service offerings, particularly in the SaaS and tech industries, while benefiting from GMP’s agile, results-oriented team. The founders of GMP received financial security while ensuring that the agency’s growth trajectory would continue under Adam Quint’s leadership.

Since the acquisition, GMP has successfully leveraged Adam Quint’s resources to expand its service offerings and enhance client acquisition strategies. By adding web development capabilities and expanding into additional paid media channels, the agency has been able to scale rapidly and attract more high-value clients. The integration of Adam Quint’s sales infrastructure has already led to an increase in business development and client retention. GMP’s focus on measurable results and its proven track record in SEO and PPC have made the agency an even stronger asset within Adam Quint’s portfolio.

Merge played a critical role in identifying the right buyer for GMP. By positioning GMP’s strengths, negotiating favorable terms, and facilitating the acquisition process, Merge helped secure a buyer who could take the agency to new heights. The successful transaction underscores Merge’s ability to match high-potential agencies with the right partners, ensuring long-term growth and value creation. Through this acquisition, GMP found a new home where it could continue to scale and succeed in the performance marketing space.

Dilate Digital is a full-service digital agency that offers a comprehensive suite of services including SEO, paid media management, and website design and development. The agency excels in delivering data-driven SEO strategies designed to boost organic search rankings and enhance visibility. Dilate Digital is also skilled in running high-performing paid media campaigns on platforms such as Google Ads, Meta (Facebook and Instagram), and YouTube. Their expertise in website design and development focuses on user experience, design aesthetics, and conversion optimization. The team’s ability to integrate these services into cohesive strategies has enabled them to deliver strong ROI and measurable success for their clients. Dilate Digital serves clients across various industries, including home services, healthcare, technology, and hospitality.

The founders of Dilate Digital are looking for a strategic partner to help expand the agency’s reach and scale operations. With the agency’s strong foundation of systems, processes, and talent, the founders are ready to transition the business to a new chapter of growth. They seek a partner who can help scale their current offerings, expand into new markets, and provide additional resources to support the increasing demand for their services. The founders are excited to assist in the transition and ensure the continued success of the agency.

The ideal acquisition partner for Dilate Digital would be one that can provide the necessary resources and infrastructure to support the agency’s expansion. The buyer should have a strong understanding of digital marketing, SEO, and paid media, and be capable of scaling these offerings across new markets. The founders are looking for a partner who shares their commitment to excellence, customer service, and company culture. The ideal partner would also have the ability to drive growth through geographic expansion, taking the agency’s proven model beyond its current base.

Dilate Digital’s high proportion of recurring revenue (87% retainer-based) and established client base made it an attractive acquisition target. Merge emphasized the agency’s strong financials, high profit margins, and impressive client portfolio, positioning Dilate Digital as a stable and high-growth opportunity. The agency’s skilled team, strong leadership, and reputation for delivering strong ROI were also highlighted. With a solid track record of success and significant growth potential, Dilate Digital was poised for a strategic acquisition to fuel further growth.

Merge marketed Dilate Digital as a high-growth, performance-driven digital agency with a strong track record of success in SEO and paid media. By showcasing its large client base, high retention rate, and strong ROI-driven results, Merge attracted several strategic buyers. The agency’s ability to deliver impactful digital strategies for clients in diverse industries made it an appealing acquisition for firms looking to expand their digital marketing capabilities. Dilate Digital’s potential for geographic expansion and service diversification further attracted interest from potential buyers.

The acquisition of Dilate Digital by xDNA Group was a strategic move that benefited both parties. xDNA Group, a strategic buyer looking to enhance its digital marketing capabilities, saw the potential to leverage Dilate Digital’s expertise in SEO, paid media, and web development. With Dilate Digital’s established client relationships, strong recurring revenue, and proven ROI-focused model, xDNA Group was positioned to rapidly expand its geographic presence and digital service offerings. The cultural alignment and complementary strengths between both companies facilitated a seamless transition, setting the stage for continued growth.

Following the acquisition, Dilate Digital has successfully integrated with its new partner to expand its service offerings and increase revenue. The combined entity has been able to scale operations, enhance client services, and enter new markets. The acquisition has also allowed Dilate Digital to expand its service offerings, including SEO and paid media services, while maintaining its focus on delivering strong ROI for clients. The strategic alignment between the two firms has driven growth and positioned Dilate Digital for long-term success in the digital marketing space.

Merge played a key role in facilitating the acquisition of Dilate Digital, ensuring that both the founders’ goals and the buyer’s strategic objectives were met. By carefully positioning the agency’s strengths, negotiating favorable terms, and facilitating the acquisition process, Merge helped identify the ideal buyer who was well-positioned to scale Dilate Digital’s operations. The acquisition process was seamless, and Dilate Digital found a new home where it could continue its growth and expand its impact in the digital marketing industry.

The Anderson Group operates as an outsourced marketing department for its clients, delivering a comprehensive suite of services that range from brand strategy and content creation to digital and traditional marketing execution. With a strong foothold in B2B industries, TAG’s approach is deeply rooted in understanding client business needs and providing customized solutions that align with their strategic goals. The agency’s long-standing relationships with clients, many of whom have been with TAG for decades, reflect the trust and value it consistently delivers.

After successfully operating for over 30 years, The Anderson Group sought a transition that would provide long-term stability for its employees and clients while allowing its leadership to step back from the day-to-day operations. The agency had reached a pivotal moment where additional resources and expanded capabilities were necessary to continue scaling. Rather than pursuing independent growth, the owners saw an opportunity to integrate with a like-minded firm that could offer infrastructure, support, and growth opportunities for the team. Beyond financial considerations, TAG prioritized finding a buyer that aligned with its company culture—one that valued creativity, integrity, and strong client relationships.

The Anderson Group’s leadership was focused on ensuring that the agency’s legacy, high standards of service, and collaborative team environment remained intact. The ideal buyer needed to share TAG’s commitment to a people-first, client-centric culture while providing additional resources to enhance operational efficiency and service capabilities. A strategic partner that could seamlessly integrate TAG’s experienced team and client relationships into its broader organization was key to a successful transition.

To prepare for acquisition, Merge emphasized TAG’s stability, experienced team, and strong financial performance. Each team member had been with the agency for six or more years, demonstrating loyalty and institutional knowledge. TAG’s leadership structured the agency for a smooth transition by ensuring clear operational processes, client relationship management strategies, and a track record of delivering high-quality marketing solutions. With recurring revenue making up 40% of income and project-based work accounting for 60%, TAG was positioned as a sustainable and scalable business.

Merge positioned TAG as a well-established marketing agency with a strong B2B client base and a talented, long-tenured team. The agency’s proven success in strategic marketing and communications made it an attractive acquisition target for firms looking to expand their service offerings. Merge’s targeted outreach focused on connecting TAG with potential buyers that valued strategic growth and shared its commitment to high-quality execution and client relationships.

Honestly, a rapidly growing marketing firm, was actively seeking to expand its service offerings and enhance its ability to serve larger, high-profile clients. TAG’s well-established reputation, experienced team, and complementary service offerings made it an ideal fit for Honestly’s growth strategy. Honestly recognized the value of TAG’s stability and institutional knowledge, ensuring a seamless transition while accelerating its own expansion. The cultural and strategic alignment between the two firms created the foundation for a successful acquisition.

With Honestly’s backing, The Anderson Group is now poised for long-term growth and operational efficiency. The acquisition has allowed Honestly to integrate a highly skilled team and expand its client base while maintaining the high-quality service TAG is known for. The combined expertise of both firms has resulted in enhanced capabilities, stronger client offerings, and a seamless transition for employees and customers alike. By leveraging Honestly’s resources, TAG is well-positioned to continue its success in the evolving marketing landscape.

Merge played a critical role in aligning The Anderson Group with the right strategic buyer. Through expert positioning, targeted outreach, and meticulous deal structuring, Merge ensured that TAG’s leadership, employees, and clients found a seamless transition into a growth-focused organization. By facilitating a well-matched acquisition, Merge helped ensure that TAG’s legacy remains intact while enabling both the seller and buyer to achieve their long-term goals. The successful transaction highlights Merge’s ability to connect established agencies with buyers who can enhance their growth and stability, ensuring a win-win outcome for all stakeholders.

Ignite Marketing is recognized as a powerhouse in hospitality marketing, offering a fully integrated suite of services tailored to the unique needs of restaurants, hotels, and leisure brands. The agency’s expertise in crafting award-winning websites, executing high-ROI paid media campaigns, and implementing cutting-edge social media strategies has cemented its position as a trusted partner for industry leaders. Ignite’s portfolio includes collaborations with brands such as Marriott International, D&D London, Puttshack, and Smith & Wollensky, showcasing its ability to deliver results-driven marketing solutions. With a team of 50 seasoned professionals, the agency has maintained long-standing client relationships, with an average tenure exceeding four years.

After two decades of organic growth and consistent profitability, Paul West, the founder of Ignite Marketing, recognized an opportunity to take the agency to the next level. He was looking for a strategic partner who could support Ignite’s expansion into the US while preserving its strong UK presence.His vision post-sale included contributing to Ignite’s continued growth through thought leadership, industry publications, and strategic support. Paul was particularly interested in collaborating with a buyer who valued Ignite’s legacy and could provide operational infrastructure to accelerate its global expansion.

For Ignite, finding the right acquisition partner was about more than just financials. Paul West sought a buyer who could align with the agency’s core values and long-term vision. The ideal partner needed to have a strong presence in the hospitality marketing space, a commitment to high-quality service, and the ability to provide the operational and strategic support necessary for Ignite’s next growth phase. Maintaining the agency’s culture and ensuring opportunities for the team post-acquisition were critical factors in selecting the right buyer. Paul also wanted a partner who would appreciate the unique value of Ignite’s proprietary Fuse e-commerce platform, recognizing its potential to drive substantial growth in the US market.

To position Ignite as an attractive acquisition target, Merge highlighted the agency’s strong financials, extensive client portfolio, and strategic growth potential. Ignite’s profitability, with a 24% profit margin and 70% of revenue coming from long-term retainers, demonstrated the agency’s financial stability. The agency’s well-established leadership team and its innovative approach to hospitality marketing further reinforced its value. Merge also emphasized Ignite’s proprietary technology, Fuse, as a scalable solution with untapped revenue opportunities, making it an appealing asset for potential buyers.

Merge positioned Ignite as a high-growth, technology-enabled hospitality marketing agency with a strong track record of success. By showcasing its impressive client list, scalable revenue model, and deep industry expertise, Merge attracted multiple buyers interested in expanding their footprint in the hospitality sector. Screen Pilot, a leading US-based agency specializing in hospitality marketing, emerged as the ideal buyer. The acquisition provided Screen Pilot with an opportunity to gain a foothold in the UK market while enhancing its service offerings with Ignite’s expertise in branding, paid media, and CRM solutions.

The acquisition of Ignite Marketing by Screen Pilot was a strategic move that benefited both parties. Screen Pilot sought to strengthen its presence in the hospitality sector, and Ignite’s established reputation in the UK provided an immediate pathway to expansion. The deal enabled Screen Pilot to access Ignite’s blue-chip client base and talented team while leveraging Paul West’s industry expertise in a non-executive role. For Paul, the acquisition offered financial security while allowing him to stay involved in shaping Ignite’s future. The cultural and strategic alignment between the two agencies made the transition seamless, ensuring continuity for clients and employees.

Since the acquisition, Ignite and Screen Pilot have successfully integrated their expertise to drive new business opportunities and expand their market presence. The combined entity has been able to scale operations, enhance service offerings, and strengthen relationships with major hospitality brands. Ignite’s proprietary Fuse platform has gained further traction in the US market, contributing to overall revenue growth. The acquisition has also paved the way for a potential second exit in the future, maximizing long-term value for both parties. With a shared commitment to innovation and excellence in hospitality marketing, Ignite and Screen Pilot have positioned themselves as industry leaders on a global scale.

Merge played a crucial role in identifying the right buyer for Ignite Marketing, ensuring a smooth and strategic transition. By carefully positioning Ignite’s strengths, negotiating favorable deal terms, and facilitating the acquisition process, Merge helped create a partnership that aligned with both parties’ goals. The successful transaction highlights Merge’s expertise in connecting high-growth agencies with the right buyers, enabling long-term growth and value creation. Through this acquisition, Ignite found a new home where it could scale effectively while preserving its unique strengths and market position.

MoreSALES provides a full suite of marketing services designed to help B2B clients improve their digital presence and drive lead generation. As a Platinum Partner of Constant Contact , the agency optimizes CRM and marketing automation for better customer engagement. With a client roster primarily based in Ontario and an average client tenure of four years, MoreSALES has demonstrated consistent value and effectiveness in the market. The agency’s expertise spans email marketing, SEM/SEO, website development, social media management, and branding, making it a one-stop shop for companies looking to enhance their digital marketing strategy.

Michael Jennings, founder of MoreSALES, was ready to transition out of daily operations. While still passionate about client relationships and strategic marketing, he wanted to shift his focus to Fractional CMO work, supporting key clients, and contributing to the agency’s growth under new ownership. His goal was to ensure a smooth transition while allowing the agency to expand into new markets and methodologies. Michael remained committed throughout the transition process, eager to explore new opportunities and ensure service continuity for MoreSALES’ clients.

For Michael, the ideal buyer was one that could leverage MoreSALES’ expertise while providing the resources and infrastructure necessary for future growth. He sought a partner with a strong digital marketing presence, a client-focused culture, and a commitment to scaling the business in Canada and beyond. Ensuring the retention of MoreSALES’ team and maintaining its reputation for high-quality service were top priorities in the acquisition process.

To position MoreSALES for a successful acquisition, Merge highlighted the agency’s strong financials, structured client retention model, and scalable team. With 100% of revenue coming from retainer-based contracts, MoreSALES provided predictable cash flow and long-term client commitments. The agency’s remote team of nine showcased the agency’s optimization, with specialists in email marketing, SEM, branding, and website development ensuring seamless service delivery. These factors made MoreSALES an attractive acquisition target for the right strategic partner.

Merge positioned MoreSALES as a well-established, high-margin agency with strong client retention and proven expertise in B2B marketing. The agency’s specialization in manufacturing, industrial, and construction industries made it a prime target for buyers looking to strengthen their presence in these sectors. By highlighting its deep industry relationships, recurring revenue model, and scalable remote team, Merge attracted several interested buyers before identifying the right fit in Goose Digital.

Goose Digital, led by Michael Turcsanyi, was actively looking to expand its digital marketing services, particularly in email marketing, website development, and SEM. Acquiring MoreSALES provided an immediate opportunity to enhance these capabilities while establishing a stronger footprint in Canada. With aligned business goals and a shared vision for growth, Goose Digital and MoreSALES formed a strategic partnership that ensured a seamless transition. Michael Jennings’ willingness to stay on and support the transition further solidified the deal, allowing both teams to integrate smoothly and continue scaling their operations.

Under Goose Digital’s ownership, MoreSALES is positioned for accelerated growth, leveraging expanded resources and enhanced service offerings. The acquisition has provided MoreSALES with additional expertise, a broader client network, and increased operational efficiencies. The integration of both teams has resulted in improved service delivery and new opportunities for expansion in the U.S. market. With a strong leadership team in place and continued investment in marketing automation, MoreSALES is poised for sustained success under its new ownership.

Merge played a pivotal role in ensuring a successful acquisition by connecting MoreSALES with the right buyer. Through expert positioning, targeted outreach, and strategic negotiations, Merge facilitated a deal that aligned with both the seller’s transition goals and the buyer’s growth objectives. By prioritizing cultural fit, operational synergy, and long-term potential, Merge ensured a seamless transition that benefited the MoreSALES team, its clients, and its new ownership under Goose Digital. This acquisition underscores Merge’s ability to match high-performing agencies with buyers who can elevate their success and sustain their market leadership.