(01)EngagementOverview

Strategic buyer acquires Madmeg Creative for growth.

Madmeg Creative is a social media management agency with a strong focus on real estate, offering a broad range of services, including web design, branding, event marketing, and public relations. Founded in 2015 and based in Houston, Texas, the agency has established a reputation for its “Mad Men” mindset, passionate about branding and delivering outstanding client work. Madmeg’s clients include a variety of real estate businesses, restaurants, shopping centers, and medical practices. With 80% of its business coming from long-term retainer contracts, the agency is known for its expertise in content strategy, social media engagement, branding, and digital marketing services.

The agency has been recognized for its ability to handle all aspects of social media management, from content creation and copywriting to photoshoots and results analysis. Their services extend to include event marketing and web design, making Madmeg a full-service agency for clients in the real estate and medical sectors. With a proven track record, the agency is now looking to scale and partner with a new owner to drive future growth.

(Details)

  • Engagement Sell-Side Representation
  • Type Growth Investment
  • Category Digital Product & Web Development, SEO, Paid Media & Lead Generation, Under $10M
  • Buyer Type Holding Company
  • Deal Size Under $5M
  • Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support

(02)Inside TheEnterprise

Who Is Madmeg Creative?

Madmeg Creative specializes in social media management, event marketing, branding, and web design. Their team excels in managing social media channels for clients in real estate, medical practices, and lifestyle centers. Their services include developing content strategies, managing content calendars, copywriting, social media engagement, and driving results through detailed performance analysis.

Madmeg also helps clients design and execute effective branding campaigns and has expanded into event marketing, where they utilize strategic partnerships to create memorable brand events. With the ability to expand into new verticals, the agency is well-equipped to serve a wider range of industries, from real estate to medical and beyond.

(03)Founder'sMotive

The Why Behind The Sale

The owner of Madmeg Creative is looking for a strategic partner who can help scale the agency and expand its reach. The agency has reached a point where it is ready for growth, but the founder feels that the right acquisition partner will bring the necessary resources and leadership to help take the agency to the next level. With the owner transitioning the majority of day-to-day responsibilities to the team, the agency is well-positioned for a smooth transition to new ownership, with the founder remaining available to support the agency’s continued success.

(04)Founder’s Vision

Criteria for the Perfect Acquisition Fit

The ideal buyer for Madmeg Creative is a company or individual with experience in social media marketing or related industries, who can bring the resources and leadership necessary to scale the agency. The buyer should have an interest in expanding Madmeg’s service offerings, particularly in event marketing and web design, and a vision for entering new verticals beyond the current focus on real estate and medical industries. Additionally, the buyer should value Madmeg’s close-knit, passionate team and maintain the agency’s culture of client-focused work and branding expertise.

(05)Setting the Stage

Preparing Madmeg Creative for Acquisition

Merge highlighted Madmeg Creative’s impressive retention rate, with 80% of its revenue coming from long-term retainer contracts, providing the agency with consistent and predictable income. Merge also emphasized the agency’s ability to deliver high-quality work across various channels, including social media, branding, and event marketing. Madmeg’s track record in real estate marketing and its capacity to expand into new verticals made it an attractive acquisition target for buyers seeking a growth-oriented social media agency with a strong foundation.

(06)Attracting Suitors

Strategic Marketing of Madmeg Creative for Acquisition

Merge positioned Madmeg Creative as a high-margin, highly profitable agency with the potential for significant growth. By emphasizing the agency’s strong recurring revenue model, expertise in social media management, and the ability to handle all aspects of branding and marketing, Merge attracted several interested buyers. The agency’s solid client base and experienced team made it an appealing target for buyers looking to expand their capabilities in social media and digital marketing.

(07)Sealing the Deal

Perfect Matchmaking with the Ideal Buyer

The acquisition by Womack Financial enabled Madmeg Creative to leverage new strategic resources and scale operations. Womack Financial valued Madmeg’s client base, branding expertise, and established team, making them an ideal partner to accelerate growth in event marketing and web design. Madmeg’s team remains dedicated post-acquisition to drive continued success.

(08)Unlocking Synergies

Positive Impacts Post-Transaction

Post-acquisition, Madmeg has successfully leveraged Womack Financial’s resources, expanding its capabilities in event marketing, branding, and web design. The agency now attracts new clientele across multiple industries while maintaining robust relationships within real estate and medical sectors. Enhanced financial backing and operational support position Madmeg for continued growth and innovation.

(09)Finding a New Home

The Merge Difference

Merge played an instrumental role in connecting Madmeg Creative with Womack Financial, facilitating a seamless transaction aligned with strategic growth objectives for both parties. Merge’s expert matchmaking and strategic guidance highlighted their unique capability to identify high-potential agencies and match them with ideal buyers, driving sustainable growth and lasting value creation.