Good Joo Joo ✳︎

Good Joo Joo is a high-performing paid media agency that combines strategic ad management, technical tracking, and CRM automation to drive results for e-commerce brands and fitness studios. With a deep understanding of Meta’s ad ecosystem and HubSpot’s marketing automation tools, the agency excels at creating, optimizing, and scaling digital campaigns that maximize return on investment. Good Joo Joo’s ability to seamlessly integrate with client marketing teams ensures an efficient and results-driven approach, making it a go-to partner for enterprise brands looking for scalable digital marketing solutions.

After years of growing and scaling Good Joo Joo, the founder decided to step back from the day-to-day operations to focus on family. Running a high-demand agency requires constant involvement, and with a strong team in place, the founder saw an opportunity to transition the business to new leadership that could build on its success. By selling the agency, the founder aimed to ensure that clients continued to receive the exceptional service and results that Good Joo Joo is known for.

The ideal buyer for Good Joo Joo needed to be experienced in business operations and growth strategy, with the ability to sustain and expand the agency’s success. Given Good Joo Joo’s recurring revenue model and long-term client relationships, it was important that the buyer understood the value of stability and service continuity. The agency required a leader who could maintain its strong industry partnerships while exploring new opportunities for growth in e-commerce and paid media.

To position Good Joo Joo as an attractive acquisition, Merge conducted a thorough evaluation of its financials, client retention, and market position. The agency’s strong recurring revenue model, Meta and HubSpot certifications, and well-established operational processes were key highlights. Additionally, the leadership team was well-equipped to handle post-sale operations, ensuring a smooth transition. By showcasing Good Joo Joo’s profitability, scalability, and client success stories, the agency was presented as a high-value acquisition opportunity.

Merge positioned Good Joo Joo as a turnkey opportunity for entrepreneurs looking to acquire a profitable digital marketing agency. The agency’s SBA pre-approved status made it particularly attractive to buyers seeking financing options. With 95% of revenue coming from retainers, Good Joo Joo was marketed as a low-risk, high-reward investment in the digital advertising space. By emphasizing the growth potential, strong leadership team, and scalable service model, Merge attracted serious acquisition interest.

Good Joo Joo was acquired by Avance Management, a group focused on entrepreneurship through acquisition. Avance Management saw the value in Good Joo Joo’s established client base, operational structure, and strong financial performance.

Post-acquisition, Good Joo Joo remains well-positioned for growth. With new ownership bringing financial and operational expertise, the agency is set to expand its services, optimize internal processes, and explore additional revenue streams.

Merge played a key role in facilitating the acquisition, ensuring that Good Joo Joo was positioned as a valuable and scalable business. By leveraging its network of entrepreneurial buyers and SBA pre-approval process, Merge connected the agency with a buyer who could take it to the next level. Through strategic marketing, expert negotiation, and hands-on guidance, Merge helped secure a successful transition, allowing the founder to step back with confidence while ensuring Good Joo Joo’s continued success.