OpenMoves ✳︎

OpenMoves offers a full suite of B2B performance marketing services, focusing on helping clients generate leads and improve overall product sales. The agency’s service offerings include Paid Media (58% of revenue), SEO (25%), Email Marketing (14%), and Organic Social Media (3%). Specializing in Google Ads, Facebook/Instagram, LinkedIn, and other platforms, OpenMoves drives scalable traffic and optimizes campaigns for better conversion rates. They leverage full-funnel strategies in their email marketing, integrating creative content with continuous optimization to deliver high-impact results. OpenMoves’ focus on organic growth through SEO, alongside their expertise in paid media, makes them a reliable partner for businesses looking to grow and scale their marketing efforts.

The founder of OpenMoves is seeking a strategic partner to help scale the agency’s growth. With more than two decades of success, the founder is looking for an acquirer who can help take the agency to the next level, leveraging its strong client base and proven performance marketing capabilities. OpenMoves has been a fully remote agency since its inception, and the founder believes the right partner will further accelerate the growth of both the agency and its clients. Post-sale, the founder is willing to stay involved, offering his knowledge and experience to ensure the continued success of the business.

The ideal buyer for OpenMoves is a company or individual with a strong operational infrastructure and a history of scaling performance marketing agencies. The buyer should have a proven track record in B2B marketing, ideally with experience in SaaS, fintech, and lead generation. OpenMoves has an established, tenured team and a unique incentive model based on client success, making the right buyer someone who values these qualities and is capable of supporting further growth. Additionally, the buyer should have the resources to expand the agency’s B2B portfolio and enhance its business development efforts, ensuring sustained growth in the coming years.

Merge highlighted OpenMoves’ strong revenue model, which consists entirely of retainer-based contracts (100%), with an average client retainer of $48,000 per year for Paid Media clients. The agency’s focus on B2B performance marketing, along with its success in integrating Paid Media, SEO, Email Marketing, and Creative Services, made it an attractive acquisition target. Merge also emphasized the agency’s robust portfolio of satisfied clients across a variety of industries, as well as its proven ability to generate high-quality leads and measurable sales results. With a healthy client concentration and a strong retention rate, OpenMoves is a prime opportunity for a buyer looking to acquire a well-established marketing agency with room for further expansion.

Merge positioned OpenMoves as a profitable, high-growth agency with a proven model in performance marketing. By emphasizing the agency’s 100% retainer-based revenue model, high client retention, and expertise in B2B marketing, Merge attracted multiple interested buyers. The agency’s impressive history, scalability, and team of seasoned professionals made it an appealing target for firms looking to expand their performance marketing capabilities or those seeking a ready-made, high-performing team to support growth.

The acquisition of OpenMoves by PopReach was a strategic match benefiting both organizations. PopReach, a leader in digital media and technology solutions, recognized OpenMoves’ deep expertise in performance marketing, especially in Paid Media, SEO, and CRO. Acquiring OpenMoves allowed PopReach to expand its digital marketing capabilities, leverage the agency’s 100% retainer-based model, and accelerate growth in the B2B sector. A strong cultural alignment facilitated a seamless integration, positioning OpenMoves for sustained expansion under PopReach’s leadership and resources.

Since the acquisition, OpenMoves has successfully leveraged its new resources to scale operations, enhance its service offerings, and accelerate client acquisition efforts. The integration of new resources and support systems has enabled the agency to enhance its existing capabilities and increase its client base. With a more robust team and additional resources, OpenMoves is now better positioned to expand its B2B portfolio and attract larger clients, ensuring sustained growth and success.

Merge played a pivotal role in identifying the right buyer for OpenMoves. Through expert matchmaking, strategic negotiation, and tailored guidance, Merge ensured a smooth acquisition process that aligned with both parties’ growth objectives. By highlighting OpenMoves proven track record, tenured team, and impressive client portfolio, Merge helped secure a buyer who could not only continue OpenMoves legacy of success but also take it to new heights. The successful acquisition underscores Merge’s ability to match high-potential agencies with the right buyers, driving long-term growth and value creation.