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Newbridge Marketing Group
(01)Engagement
Overview
Strategic buyer acquires Newbridge Marketing Group for growth.
Founded in 2005, Newbridge Marketing Group is a leading experiential and college marketing agency specializing in helping brands engage Gen Z and young consumers through large-scale activations, student ambassador programs, and campus marketing initiatives. Originally founded as a collegiate marketing platform, the agency evolved into a nationally recognized experiential marketing partner serving Fortune 500 brands across consumer goods, food and beverage, technology, media, and lifestyle industries. With access to more than 2,000 college campuses and a network of over 10,000 student ambassadors and brand representatives, Newbridge built a highly differentiated platform that blends experiential execution, campus engagement, and data-driven marketing strategies at scale.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Social Media & Influencer, Media & Content Production, Marketing & Advertising, Content Marketing, Branding & Creative, Under $10M, Creative Content Development, Social Media
- Buyer Type Strategic Acquirer
- Deal Size Under $10M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Newbridge Marketing Group?
Newbridge operates as a full-service experiential and collegiate marketing platform, helping brands create immersive, high-impact campaigns designed to engage young consumers both digitally and in person. The agency’s services include pop-up activations, product sampling, trade show experiences, campus media campaigns, student ambassador and NIL programs, and nationwide brand ambassador staffing. By integrating experiential marketing with collegiate access and consumer insights, Newbridge developed a unique full-funnel approach that allows brands to engage students and young consumers throughout their college journey and beyond.
(03)Founder's
Motive
The Why Behind The Sale
After nearly two decades of building Newbridge into one of the most recognized experiential and collegiate marketing agencies in the country, the founders began exploring a strategic partnership to support the company’s next phase of growth. While the agency maintained strong momentum, blue-chip client relationships, and expanding national reach, the founders recognized an opportunity to partner with a larger platform that could accelerate growth initiatives, expand service offerings, and further strengthen Newbridge’s market position. Importantly, both founders remained excited about continuing to play active roles post-transaction, particularly in business development, strategic growth, and platform expansion.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
For Newbridge, the ideal buyer needed to deeply understand experiential marketing, campus engagement, and the evolving behaviors of Gen Z consumers. Preserving the agency’s culture, strategic relationships, and reputation for executional excellence was critical. The right acquisition partner would value Newbridge’s operational infrastructure, nationwide ambassador network, and deep collegiate relationships while bringing additional resources to scale technology, analytics, and national growth opportunities.
(05)Setting the Stage
Preparing Newbridge Marketing Group for Acquisition
To prepare Newbridge for market, Merge positioned the agency as a highly differentiated experiential and collegiate marketing platform with significant scale, strong client relationships, and a defensible market niche. Particular emphasis was placed on the agency’s direct access to more than 2,000 campuses, proprietary student engagement capabilities, Fortune 500 client base, and integrated experiential and college marketing model. The business stood out for its strong growth trajectory, national staffing infrastructure, long-standing brand relationships, and ability to execute complex multi-market activations at scale.
(06)Attracting Suitors
Strategic Marketing of Newbridge Marketing Group for Acquisition
Merge marketed Newbridge as a rare opportunity to acquire a scaled experiential and college marketing platform with deep expertise in Gen Z consumer engagement. Buyers were particularly attracted to the agency’s blue-chip client roster, nationwide campus access, proprietary student ambassador network, and ability to deliver measurable ROI across both physical and digital activations. Newbridge’s blend of experiential marketing, NIL campaigns, campus media, and ambassador staffing positioned the company as a highly strategic platform within the rapidly growing youth and experiential marketing sectors.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Newbridge Marketing Group was acquired by Balius Partners, a strategic investment platform focused on supporting founder-led businesses with strong growth potential and differentiated market positions. The acquisition provided Newbridge with additional strategic resources, operational support, and long-term investment to continue expanding its experiential and collegiate marketing capabilities. By combining Balius Partners’ growth-oriented investment approach with Newbridge’s industry-leading experiential platform and campus engagement infrastructure, the partnership created a stronger foundation for future expansion and innovation.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Following the acquisition, Newbridge gained additional support to continue scaling its experiential activations, collegiate partnerships, ambassador programs, and data-driven marketing capabilities. The partnership strengthened the agency’s ability to invest in proprietary technology, analytics infrastructure, and expanded service offerings while continuing to support national brands seeking authentic engagement with Gen Z audiences. Clients benefit from broader resources, deeper strategic support, and continued investment in execution quality, while the team gains additional opportunities for growth within a larger platform environment.
(09)Finding a New Home
The Merge Difference
Merge guided Newbridge through a founder-focused acquisition process centered on strategic alignment, operational continuity, and long-term scalability. Through thoughtful positioning, targeted buyer outreach, and hands-on transaction support, Merge helped connect Newbridge with Balius Partners a strategic partner aligned with the agency’s vision for future growth and innovation. The result is a strengthened experiential and collegiate marketing platform built to help leading brands connect with the next generation of consumers through authentic, scalable, and measurable engagement strategies.
Nominee Design
(01)Engagement
Overview
Strategic buyer acquires Nominee Design for growth.
Founded in 2010, Nominee Design is an Oklahoma City–based boutique brand development studio serving consumer brands, civic institutions, cultural organizations, and educational ventures across the United States. Originally rooted in the music industry, Nominee built a national reputation for strategy-led creative that blends storytelling, cultural awareness, and visual clarity. Over more than a decade, the studio became a trusted partner to organizations navigating high-stakes brand moments, with a portfolio that includes Jack Daniels, TEDx, Osage Nation, the Oklahoma City International Airport, and the OU Foundation.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Video Production, Web Design & Development, Professional Services, Social Media, Creative Content Development, Under $10M, Branding & Creative, Content Marketing, Marketing & Advertising, Media & Content Production, PR & Communications
- Buyer Type Strategic Acquirer
- Deal Size Under $10M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Nominee Design?
Nominee operates as a brand-first creative studio focused on helping organizations define who they are and how they show up in the world. Its work spans brand research and strategy, naming, messaging, visual identity, packaging, illustration, and print and digital design. The agency serves both B2B and B2C clients and is frequently engaged during periods of growth, transformation, or public-facing change. With a mix of project-based and long-term engagements, Nominee maintained a stable revenue base and built deep relationships with its clients, many of whom returned for additional work over time.
(03)Founder's
Motive
The Why Behind The Sale
Founder Matt Stansberry spent many years building Nominee into a nationally respected creative studio. As the agency matured, Matt began exploring new ventures across the music, startup, and real estate sectors. While Nominee remained well-positioned in the market, he reached a point where he wanted to step away from day-to-day leadership and ensure the studio’s legacy continued under new ownership. His goal was to find a partner who could preserve the culture and creative integrity of the agency while guiding it into its next stage of growth.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
For Matt, the right buyer needed to respect Nominee’s strategy-led creative process and value the relationships that had been built with both clients and team members. Cultural alignment was critical, as was a shared belief in the importance of thoughtful branding and collaboration. The ideal partner would support the existing team, protect the agency’s creative identity, and provide the structure and resources needed to scale the business responsibly.
(05)Setting the Stage
Preparing Nominee Design for Acquisition
To prepare Nominee for market, Merge highlighted the agency’s strong foundation, national client portfolio, and reputation for high-quality work. The business was positioned as a well-established creative studio with refined processes, loyal clients, and meaningful opportunity for growth under the right leadership.
(06)Attracting Suitors
Strategic Marketing of Nominee Design for Acquisition
Merge marketed Nominee as a nationally recognized brand studio with a loyal client base and a refined creative process. Buyers were drawn to the agency’s work with high-profile brands and institutions, as well as its reputation for strategy-led design. Although the business had historically relied on inbound referrals rather than formal sales, this was seen as an opportunity rather than a limitation, signaling strong demand for Nominee’s services and clear potential for future growth.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Nominee was acquired by 617 Collective, a strategic buyer focused on building creative platforms through shared infrastructure and long-term growth strategy. The partnership aligned Nominee’s creative strengths with 617 Collective’s ability to support business development, operations, and scalability. The transaction ensured continuity for Nominee’s clients and team while creating a foundation for the studio’s next chapter.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Following the acquisition, Nominee became part of a larger creative platform that supports collaboration, expansion, and operational stability. The agency is now positioned to grow its national presence, deepen existing client relationships, and explore new service offerings while maintaining the culture and creative standards that defined its success.
(09)Finding a New Home
The Merge Difference
Merge guided Nominee through a thoughtful, founder-first acquisition process focused on long-term alignment and continuity. Through careful positioning, targeted buyer outreach, and hands-on transaction support, Merge helped facilitate a partnership that honored Nominee’s legacy while setting the stage for continued growth with 617 Collective.
SMA
(01)Engagement
Overview
Strategic buyer acquires SMA for growth.
Founded in 2013, SMA is a New York based full-service creative agency serving B2B organizations across professional services, higher education, legal, and technology sectors. Blending brand strategy, content development, media, and business consulting, SMA built a reputation for delivering fully integrated campaigns that drive both brand and demand. Over time, the agency produced award-winning work for national brands including BDO, Brother International, Monroe College, Bay State University, Kyocera, and Legal Resources, while continuing to evolve its digital capabilities to compete with top-tier agencies.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Creative Content Development, Social Media, Paid Media & Lead Generation, Under $10M, Branding & Creative, Content Marketing, Marketing & Advertising, Media & Content Production, Performance Marketing, Professional Services
- Buyer Type Strategic Acquirer
- Deal Size Under $10M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is SMA?
SMA operates as a fully integrated marketing partner, supporting clients through brand development, creative campaign strategy, video and film production, digital and social content, business consulting, and media planning and buying. The agency’s model is rooted in close collaboration, with strategy, creative, production, and media working together to solve complex business challenges. Its hybrid workforce and scalable freelance network allowed SMA to remain agile while maintaining a high standard of delivery across every engagement.
(03)Founder's
Motive
The Why Behind The Sale
President and primary shareholder Bob Rose spent more than a decade growing SMA into a respected agency with deep client relationships and a strong reputation in the B2B space. As the market evolved and the agency navigated periods of change, Bob began exploring what the next chapter could look like for the business. While SMA remained anchored by a long-standing agency-of-record relationship with BDO, Bob recognized the opportunity to partner with a buyer who could bring new momentum, expanded resources, and a broader platform for growth.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
For Bob, the right buyer needed to understand the value of integrated marketing, long-term client partnerships, and a hands-on, collaborative culture. It was important that SMA’s people, processes, and client relationships were respected and preserved. The ideal partner would bring operational scale and business development support while allowing SMA’s leadership and creative teams to continue delivering work with the same care and strategic depth.
(05)Setting the Stage
Preparing SMA for Acquisition
To prepare SMA for market, Merge highlighted the agency’s long-standing anchor client relationship, its award-winning portfolio, and its ability to embed deeply within client organizations. The business was positioned as a well-established agency with a resilient revenue model built on retainers, media commissions, and production margins. Its lean structure, experienced leadership, and scalable delivery model made SMA an attractive platform for a strategic buyer seeking both stability and growth potential.
(06)Attracting Suitors
Strategic Marketing of SMA for Acquisition
Merge marketed SMA as a trusted creative and media partner with proven expertise in high-touch B2B engagements. Buyers were drawn to the agency’s collaborative approach, senior leadership involvement, and reputation for delivering thoughtful, results-driven work. Although the business had experienced client concentration and revenue shifts in recent years, its strong foundation and long-term client relationships signaled meaningful opportunity for expansion under the right ownership.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
SMA was acquired by Bray & Co, a strategic buyer aligned with SMA’s integrated service model and client-first philosophy. The partnership created continuity for SMA’s clients and team while opening the door to new operational support, business development capabilities, and long-term growth within a larger platform.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Following the acquisition, SMA became part of a broader organization positioned to support expansion, diversification, and collaboration. With additional infrastructure and resources behind it, the agency is now better equipped to grow its client base, expand service offerings, and deepen existing relationships while maintaining the culture and creative standards that defined its success.
(09)Finding a New Home
The Merge Difference
Merge guided SMA through a founder-first acquisition process focused on alignment, continuity, and long-term opportunity. Through thoughtful positioning, targeted buyer outreach, and hands-on transaction support, Merge helped place SMA with a partner that honors its legacy and supports its next chapter of growth with Bray & Co.
Origin Agency
(01)Engagement
Overview
Strategic buyer acquires Origin Agency for growth.
Founded in 2007 in St. Louis, Origin Agency is a marketing agency specializing in retail and promotional marketing for beverage brands—particularly spirits, wine, and non-alcoholic alternatives. Origin was launched by founders Julie Wood, Michelle Thomas, and Lance Thomas after leaving large agencies to build a flatter, more efficient model. The agency offers campaign development, merchandising, branding and packaging, advertising, and in-house photography. With deep integration at major clients like Pernod Ricard USA, Gallo, Proximo Spirits, and Ritual Zero Proof, Origin is consistently ranked among their top agencies for creativity, account service, and adaptability.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Social Media & Influencer, Social Media, Media & Content Production, Marketing & Advertising, Market Research, Content Marketing, Branding & Creative, Under $10M, Female Founded, Creative Content Development
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Origin Agency?
Origin Agency is a full-service creative partner that helps beverage brands stand out across retail, digital, and experiential channels. Their expertise spans the entire consumer journey, including shopper marketing, seasonal retail audits, packaging design, and in-house photography. The team works hand-in-hand with clients to develop cohesive strategies that engage consumers both in-store and online. With a strong reputation for creative execution and operational efficiency, Origin has become an indispensable partner for tier-one beverage companies.
(03)Founder's
Motive
The Why Behind The Sale
The founders of Origin were seeking a partner to help scale the agency beyond its boutique structure. Their goals included reducing the operational and administrative burden on leadership, securing a succession plan that protected their employees and clients, and positioning the agency for growth into adjacent categories such as craft beer and non-alcoholic beverages. They also wanted to explore efficiencies through AI and new technologies while ensuring cultural alignment with any future buyer.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
The founders were looking for a buyer who could provide the infrastructure, resources, and leadership needed to expand Origin’s already strong foundation. The ideal fit was a partner who shared their passion for the beverage industry and could bring additional scale and operational expertise without disrupting the agency’s culture. Preserving creative autonomy, supporting employees, and strengthening client relationships were critical factors in the search.
(05)Setting the Stage
Preparing Origin Agency for Acquisition
To position Origin as an attractive acquisition target, Merge emphasized its recurring 75% retainer-based revenue model, long-standing partnerships with global beverage leaders, and strong profitability with $3.3M in revenue and $1.15M EBITDA at a 4.1x multiple. Merge also highlighted the agency’s reputation for creativity, its in-house capabilities like photography, and its industry-leading seasonal retail audits, which consistently generate both client retention and new business opportunities.
(06)Attracting Suitors
Strategic Marketing of Origin Agency for Acquisition
Merge positioned Origin as a high-performing creative agency with a niche focus on the beverage sector. By showcasing its strong relationships with leading spirits and wine brands and its proven ability to deliver award-winning campaigns, Merge attracted multiple interested parties. Buyers were particularly drawn to Origin’s scalable business model, recurring revenue streams, and highly integrated client relationships.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
The buyer was a group of entrepreneurs with agency, HR, and consulting backgrounds who shared a strong cultural alignment with Origin’s leadership. They saw the opportunity to take Origin to the next level by investing in infrastructure and leveraging the agency’s expertise and client base. The founders rolled equity and remain active in the business, ensuring continuity for employees and clients. The acquisition gave the buyer immediate access to deep expertise and relationships in the beverage sector while providing Origin with a platform for growth into non-alc, craft beer, and broader CPG.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Since the acquisition, Origin has been positioned to expand into new categories while continuing to serve its core beverage clients at the highest level. With the buyer’s operational support, the agency is exploring new efficiencies, including AI-driven processes, while broadening its footprint across CPG verticals. The founders’ continued involvement ensures consistency in client relationships and creative execution, while the buyer brings the infrastructure to fuel long-term growth.
(09)Finding a New Home
The Merge Difference
Merge played a critical role in identifying the right partner for Origin. Through thoughtful positioning, targeted outreach, and expert negotiation, Merge connected the founders with a culturally aligned buyer who shared their vision for growth. By balancing the agency’s need for scale with its commitment to creativity and culture, Merge secured a transaction that empowers Origin to thrive in its next chapter.
Punch PR
(01)Engagement
Overview
Strategic buyer acquires Punch PR for growth.
Founded in 2009, Punch PR is a Milwaukee-based public relations agency specializing in media relations, influencer marketing, and brand activations. Built by co-founders Lauren Grimm and David Racine, the agency earned a reputation for crafting tailored, results-driven campaigns for clients like Fromm Family Foods, KEEN Utility, and Generac. Known for its long-standing client relationships and 90% retainer-based revenue model, Punch PR combined creative strategy with operational stability through a lean, experienced team of seven. After more than a decade of consistent performance, Punch PR was acquired by Trozzolo Communications Group, a values-aligned agency looking to expand its footprint in Milwaukee and continue delivering integrated, high-impact communications work across the Midwest.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Marketing & Advertising, Public Relations, Creative Content Development, Female Founded, Branding & Creative, Content Marketing, Media & Content Production, PR & Communications
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Punch PR?
With complementary backgrounds in media relations, communications, and event production, co-founders Lauren Grimm and David Racine created Punch PR as a trusted, high-performing agency grounded in strategy and measurable results. Headquartered in Milwaukee, the firm quickly built a name for itself in the Midwest and beyond by delivering standout work in media relations, influencer marketing, and brand activations. The agency’s success was driven by a lean team of seven, a commitment to long-term client relationships, and an impressive portfolio featuring brands like Fromm Family Foods, KEEN Utility, and Generac. With 90% of revenue generated from recurring retainers, Punch PR’s business model offered stability, predictability, and room to scale.
(03)Founder's
Motive
The Why Behind The Sale
The founders of Punch PR were looking to take some chips off the table while securing a partner that could help expand opportunities for both their team and their clients. They also wanted to join forces with a broader leadership team that shared their values and vision. Both Lauren and David were committed to staying on and continuing to guide client strategy and agency direction post-sale.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
Lauren and David were seeking a buyer that could offer broader leadership support while maintaining Punch PR’s culture and client-first approach. The ideal partner would have a strong Midwest presence, a commitment to team development, and a collaborative mindset that aligned with Punch PR’s values and long-term vision.
(05)Setting the Stage
Preparing Punch PR for Acquisition
To prepare the agency for market, Merge highlighted Punch PR’s financial performance—$1.03M in revenue and $182K in EBITDA—alongside its high client retention rate and retainer-based model. The agency was valued at $650K based on a 3.6x multiple of EBITDA. Punch PR was positioned as a mission-driven agency with a stellar track record and a team eager to scale. Opportunities for growth through outbound lead generation, expanded service offerings, and enhanced business development capabilities helped drive buyer interest.
(06)Attracting Suitors
Strategic Marketing of Punch PR for Acquisition
Merge marketed Punch PR as a rare opportunity to acquire a well-respected PR agency with long-standing client relationships and a highly engaged leadership team. The firm’s presence in the Midwest, coupled with its reputation in sectors like CPG and energy, attracted attention from buyers seeking to deepen their geographic and industry reach.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Punch PR was acquired by Trozzolo Communications Group, a values-aligned agency with complementary services and a desire to grow its presence in Milwaukee. Lauren and David remained on board to help integrate operations and expand client services, making the transition seamless.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Since the acquisition, both agencies have benefited from shared resources, new business development opportunities, and an expanded talent bench. Punch PR has continued to operate under its own brand while tapping into Trozzolo’s broader network, unlocking new opportunities for growth across the region.
(09)Finding a New Home
The Merge Difference
Merge worked closely with Punch PR to craft a narrative that resonated with the right buyers, facilitated a smooth diligence process, and negotiated a deal that met the founders’ goals. By staying focused on cultural fit and long-term potential, Merge helped Punch PR find a new home that values both its past and future.
Kitcaster
(01)Engagement
Overview
Strategic buyer acquires Kitcaster for growth.
Founded in 2019, Kitcaster is a leading podcast booking agency based in Denver, Colorado, specializing in strategic guest placements for B2B clients including SaaS founders, C-suite leaders, and VC-backed executives. Known for its highly tailored process and white-glove service model, Kitcaster built its reputation by securing top-tier podcast appearances that drive brand visibility and thought leadership. With a strong internal operations team and 100% retainer-based revenue model, Kitcaster developed scalable systems and a loyal client base across the startup and enterprise landscape. After years of steady growth, Kitcaster was acquired by Moburst, a global mobile marketing agency, to enhance their PR offerings and continue building on Kitcaster’s momentum.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Under $10M, Content Marketing, Marketing & Advertising, Media & Content Production, Podcast Production, PR & Communications, Female Founded
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Kitcaster?
Kitcaster carved out a unique niche in the podcasting world by serving executive-level B2B clients looking to grow their presence through long-form, high-impact interviews. Clients typically include tech founders, entrepreneurs with notable exits, and corporate innovators. The agency offers a turnkey experience—from building custom media pages to securing a minimum of 18 podcast appearances over a six-month period. Every engagement is supported by short-form content production and media prep services that enhance impact and positioning.
By 2024, Kitcaster was working with over 150 active clients and averaging $1.1M in annual revenue, all on monthly retainers. With strong inbound lead generation and a proprietary database of 8,000+ podcasts, the team had built an efficient engine for high-quality placement and campaign delivery. This process, coupled with a client-centric culture and deep expertise in storytelling, made Kitcaster a leader in the growing podcast PR space.
(03)Founder's
Motive
The Why Behind The Sale
Kitcaster’s co-founders, Brandy and Ryan, had built something truly special—and knew the next chapter required more resources, leadership support, and access to complementary capabilities. They were seeking a buyer that could help scale the agency while preserving its values and high-touch client approach. Their goal was to join a larger ecosystem where Kitcaster’s team could thrive, and where they could continue to play an active role during a meaningful transition.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
Brandy and Ryan wanted a partner who could accelerate Kitcaster’s growth without disrupting what made it great: its team, culture, and client-first mentality. Their ideal buyer had experience in PR or adjacent verticals and could bring operational support, team development opportunities, and new distribution channels for Kitcaster’s services. Cultural fit was a must—they were looking for shared values, not just a good financial deal.
(05)Setting the Stage
Preparing Kitcaster for Acquisition
To position Kitcaster for sale, Merge focused on the agency’s unique market niche, operational efficiency, and strong customer economics. The business stood out for its scalable, process-driven service delivery, with a 100% recurring revenue model.. By highlighting Kitcaster’s clean financials, low owner involvement, and loyal client base, Merge showcased the opportunity for a strategic buyer to step in and scale quickly.
(06)Attracting Suitors
Strategic Marketing of Kitcaster for Acquisition
Merge marketed Kitcaster as the go-to agency in the podcast placement category, a rapidly growing segment of PR. The positioning emphasized Kitcaster’s streamlined client experience, niche B2B focus, and strong operational backbone. This narrative attracted interest from buyers in media, PR, and digital marketing. Moburst—who had recently acquired Uproar through Merge—quickly emerged as the best fit. They were actively seeking to deepen their PR capabilities and saw Kitcaster as a perfect bolt-on.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
The acquisition by Moburst brought immediate value to both parties. Kitcaster gained access to a broader suite of marketing services and growth infrastructure, while Moburst expanded its service offerings and talent base. Importantly, Brandy and Ryan stayed on for the transition, ensuring continuity and alignment. With complementary cultures and aligned visions, the integration has been smooth, productive, and filled with new growth opportunities.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Since the acquisition, Moburst has already begun integrating Kitcaster’s podcast placement services into its broader PR campaigns—creating a seamless, multi-channel offering for both legacy and new clients. Kitcaster’s team has benefitted from expanded professional development opportunities and cross-functional collaboration. The partnership has unlocked exciting potential for global expansion, additional content services, and a broader footprint in the B2B communications space.
(09)Finding a New Home
The Merge Difference
Merge played a central role in identifying the right buyer, crafting a compelling market narrative, and guiding both sides through the deal. From positioning Kitcaster as the top agency in a high-growth vertical to aligning the seller’s goals with Moburst’s acquisition strategy, Merge helped ensure this was a win-win for everyone involved. The result is a thriving agency that’s now part of a larger vision—continuing to grow and create impact in the podcasting and PR world.