Digital Product & Web Development

DECODE operates with a clear focus on the healthcare and wellness industries, offering a range of services from digital media buying to website development, SEO, content creation, and social media strategy. The agency is especially skilled in creating and executing omni-channel marketing campaigns, ensuring that each campaign is integrated across both traditional and digital media. DECODE has a strong in-house development team, which allows them to build customized solutions for clients and marry marketing expertise with technology.

Their deep understanding of the wellness journey, especially within the medical field, allows them to craft advertising programs that guide potential patients from consideration to conversion. The agency is equipped with a full tech stack for paid search, social media, and programmatic media buying, providing clients with greater transparency, flexibility, and cost efficiency.

The founder of DECODE is seeking an acquisition partner to accelerate the agency’s growth and transition from a regional agency to a national powerhouse. With the infrastructure already in place for expansion, DECODE’s leadership team is eager to scale, tapping into new markets and clients within the health and wellness space. The founder is committed to staying on board post-acquisition and believes that an infusion of outside capital and expertise will allow DECODE to realize its full potential.

The ideal buyer for DECODE is a firm with expertise in scaling agencies and a background in the healthcare and wellness industries. The buyer should have the resources to expand DECODE’s national reach and the capacity to help drive growth in new markets such as plastic surgery, dentistry, vitamins, and insurance. Additionally, the buyer should value DECODE’s strong creative and strategic foundation, and be committed to supporting the agency’s continued success by maintaining the team’s focus on delivering high-quality campaigns.

Merge positioned DECODE as a high-growth, high-margin agency with a proven track record in the healthcare and wellness sectors. The agency’s deep industry knowledge, strong client relationships, and ability to scale made it an attractive target for acquisition. With 45% of revenue coming from retainer clients, DECODE offers a stable, recurring revenue stream, which enhances its appeal to potential buyers.

Merge marketed DECODE as an agency with a unique expertise in healthcare and wellness marketing, showcasing its success in delivering top-tier campaigns for high-profile clients in the medical and wellness industries. By emphasizing the agency’s digital media expertise, strong leadership team, and proven ability to scale, Merge attracted several interested buyers looking to expand into the healthcare sector.

DECODE was successfully acquired by Amulet Capital Partners, a buyer with the experience and resources to help the agency scale its operations nationally. Amulet Capital Partners recognized DECODE’s deep industry expertise and ability to deliver high-quality marketing campaigns in the healthcare and wellness sectors. Post-acquisition, Amulet has begun investing in DECODE’s expansion, positioning the agency for accelerated growth.

After the acquisition, DECODE expanded its service offerings and grew its client base across the U.S. With the support of Amulet Capital Partners, the agency has increased its national footprint and pursued new business opportunities in key wellness markets. The acquisition has created synergies that strengthen DECODE’s position as a premier marketing agency in the healthcare and wellness space.

Merge played a key role in facilitating the acquisition of DECODE by Amulet Capital Partners, ensuring alignment on growth objectives. Through expert matchmaking and strategic guidance, Merge positioned DECODE for a successful acquisition, enabling the agency to scale quickly and reach its full potential. This acquisition underscores Merge’s expertise in connecting high-potential agencies with the right partners for long-term success.

Mynt Agency specializes in media buying and campaign management, offering a blend of traditional media, digital, and innovative advertising solutions. Their core competencies include television advertising (70% of revenue), radio advertising (20%), and paid digital media (10%). With a robust portfolio of clients in sectors like financial services, technology, CPG brands, and more, Mynt’s ability to execute successful campaigns across all forms of media has set it apart from competitors. The agency excels in using its extensive media relationships to secure prime ad spots at competitive rates, resulting in better ROI for its clients.

Mynt Agency has a history of implementing high-impact campaigns that increase brand recognition and drive customer conversions. Their proprietary approach to media buying ensures that clients receive targeted, efficient ad placements. The team is made up of media buying experts, strategists, and digital marketers, all working remotely and collaborating to deliver results.

The founder of Mynt Agency is seeking a strategic partner who can help scale the agency’s operations and tap into new growth opportunities. Despite the agency’s success, the founder recognizes that an experienced financial partner and a strong management team will be key to unlocking the next phase of growth. The founder is committed to staying involved post-acquisition to ensure a smooth transition and support the agency’s continued success.

The ideal buyer for Mynt Agency is a company or individual with strong experience in media buying and performance marketing, particularly in the TV and radio advertising space. The buyer should have the resources to help scale the agency, particularly in expanding its digital marketing services, such as SEO, paid social media, and programmatic advertising. The buyer should also be interested in leveraging Mynt’s established media partnerships and be willing to invest in the growth of the company while preserving its client-first mentality and strong company culture.

Merge positioned Mynt Agency as a high-margin, high-revenue agency with a proven track record in performance marketing. With 90% of revenue coming from long-term retainer contracts, Mynt offers a predictable and stable income stream, making it an attractive target for acquisition. The agency’s solid reputation, expertise in media buying, and strong client relationships helped highlight its potential for continued growth.

Merge marketed Mynt Agency as a leading player in performance marketing with a diverse and impressive client base. By emphasizing Mynt’s successful media buying approach and the strength of its relationships with top media networks, Merge attracted several interested buyers. The agency’s high profitability, strong revenue growth, and proven ability to deliver ROI were key selling points that made it an appealing acquisition target.

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Mynt Agency was successfully acquired by Santé Holdings, a buyer with deep expertise in media buying and performance marketing. Santé Holdings recognized Mynt’s potential to scale its offerings and expand into new markets. Post-acquisition, Santé Holdings has begun investing in expanding Mynt’s digital marketing capabilities while ensuring the agency continues to deliver high-ROI campaigns.

Post-acquisition, Mynt Agency has successfully expanded its service offerings in digital marketing and SEO under Santé Holdings, allowing the agency to tap into new revenue streams and attract additional clients. With the added resources and support, Mynt has scaled its media buying efforts while maintaining strong relationships with media partners. The acquisition has created synergies that enable Mynt to serve even more clients and drive continued growth.

Merge played a critical role in facilitating the acquisition of Mynt Agency by Santé Holdings, ensuring that both parties were aligned in their growth objectives. Through expert matchmaking and strategic guidance, Merge helped create a seamless transition and set Mynt Agency up for long-term success. The acquisition is a testament to Merge’s ability to identify high-potential agencies and connect them with the right partners to accelerate growth.

Tequila Sunrise specializes in using Klaviyo’s platform for email and SMS marketing campaigns that generate high returns for DTC e-commerce clients. Their comprehensive service includes crafting engaging email templates, managing client email automations, analyzing performance, and offering continuous strategy optimization. By focusing solely on email and SMS marketing, they have honed their expertise to become a trusted partner for e-commerce brands seeking to improve customer retention and lifetime value.

The agency has successfully developed a reliable inbound and outbound sales process, where 75% of its new business comes from outbound efforts, including email outreach, Upwork, referrals, and organic sources. Their client base spans consumables, fashion, beauty brands, and more, with retainer packages ranging from $2,000 to $6,000 per month. The agency prides itself on maintaining a lean operation with a global team of 24 employees, ensuring high-quality service for its clients.

The founder of Tequila Sunrise is seeking a strategic partner to help scale the business and drive future growth. The agency has reached a stage where it has achieved significant success, and the founder recognizes the potential for further expansion with the right partner. The founder is committed to remaining involved during the transition and ensuring that the agency continues to grow while maintaining its strong culture of data-driven marketing excellence.

The ideal buyer for Tequila Sunrise is an agency or investment group with experience in digital marketing and email marketing, particularly those with expertise in the e-commerce space. The buyer should have a vision for expanding Tequila Sunrise’s capabilities, especially in areas like paid traffic, CRO optimization, and SEO services. The ideal partner will also be focused on continuing the agency’s culture of high-quality work, ensuring that the team remains motivated and aligned with the company’s mission.

Merge positioned Tequila Sunrise as a high-margin, highly profitable business with strong growth potential. The agency’s fully retainer-based model was a key selling point, offering predictable and stable revenue. Merge also highlighted Tequila Sunrise’s successful track record as a Klaviyo Master Platinum Partner, its data-driven approach, and its ability to consistently deliver impressive results for clients. These factors made Tequila Sunrise an attractive acquisition target for buyers seeking to invest in a growing agency with a proven business model.

Merge marketed Tequila Sunrise as an established leader in Klaviyo-driven email and SMS marketing for e-commerce brands. By emphasizing the agency’s strong recurring revenue, impressive ROI metrics, and Klaviyo expertise, Merge attracted multiple interested buyers. The agency’s ability to scale and expand into new service areas, such as SEO and paid traffic, further piqued the interest of potential acquirers.

Tequila Sunrise was successfully acquired by Lilo Social, a buyer that recognized the agency’s potential for further expansion. Lilo Social’s expertise in digital marketing and strong resources were a perfect complement to Tequila Sunrise’s existing operations. Post-acquisition, Lilo Social has already begun investing in expanding the agency’s service offerings, while the founder and team remain engaged to drive continued success.

Post-acquisition, Tequila Sunrise has successfully leveraged its new resources under Lilo Social to expand its service offerings and increase the scale of its operations. With a focus on growing paid traffic and SEO services, the agency is now positioned to attract new clients and further boost revenue. The acquisition has allowed Tequila Sunrise to tap into new growth opportunities while maintaining the quality and customer satisfaction that have fueled its success.

Merge played a crucial role in facilitating the successful acquisition of Tequila Sunrise by Lilo Social, providing expert matchmaking and strategic guidance throughout the process. By aligning Tequila Sunrise with the ideal partner, Merge ensured the agency’s continued growth and success post-acquisition. The acquisition underscores Merge’s ability to identify high-potential agencies and connect them with the right partners to foster long-term growth.

PPC Sidekick is a fully remote white-label agency that provides PPC management services to a diverse range of clients, most of which are marketing agencies looking for expert support in PPC campaigns. Their services focus on developing tailored PPC strategies, optimizing keywords, bid management, ad copy, and targeting. With an in-depth understanding of PPC strategies, the team is highly skilled at campaign optimization, ensuring high-performance results for clients. The agency’s 100% retainer-based model ensures consistent revenue, creating long-term client relationships. The agency’s portfolio of 68 active clients spans multiple industries, and its adaptability allows it to serve clients across various sectors such as healthcare, home services, retail, and construction.

The founder of PPC Sidekick is looking for a strategic partner to help scale the business, enhance its capabilities, and take the agency to the next level. While the agency has seen significant growth, the founder believes that partnering with a buyer who can provide financial support, additional resources, and strategic guidance will allow PPC Sidekick to fully capitalize on the growing demand for white-label PPC services. The founder plans to stay on board post-acquisition to continue driving the agency’s success and support its expansion into new markets.

The ideal buyer for PPC Sidekick is someone with experience in scaling digital marketing agencies, particularly in the PPC sector. The buyer should understand the value of a white-label business model and be capable of supporting PPC Sidekick’s long-term growth. Additionally, the buyer should be prepared to invest in expanding the agency’s service offerings, such as web development and SEO, to position PPC Sidekick as a more comprehensive digital marketing partner for its clients. The buyer should also be willing to preserve PPC Sidekick’s collaborative, remote-first culture and retain the founder’s leadership post-acquisition.

Merge highlighted PPC Sidekick’s strong and predictable revenue model, which is driven entirely by retainer contracts. This billing structure ensures financial stability and provides a solid foundation for growth. Merge also emphasized the agency’s deep expertise in PPC campaign management, along with its impressive track record of delivering successful results for marketing agencies across various industries. Additionally, Merge underscored the agency’s strong client relationships and its ability to cross-sell additional services, such as web development and SEO, to existing clients.

Merge positioned PPC Sidekick as a highly profitable and scalable white-label PPC agency with a proven ability to drive ROI for clients. By focusing on the agency’s 100% retainer-based revenue model and its strong client relationships, Merge attracted multiple interested buyers who saw the opportunity to expand their digital marketing portfolios with a well-established, highly specialized agency. The agency’s stable income stream and highly experienced remote team further increased its appeal to potential acquirers.

The acquisition of PPC Sidekick by Booyah Advertising represents a strategic move to significantly expand Booyah’s PPC capabilities and leverage PPC Sidekick’s specialized expertise in white-label PPC management. Booyah Advertising recognized the agency’s stable, retainer-based revenue model, strong client relationships, and deep expertise across Google and Meta advertising as complementary assets to their existing services. PPC Sidekick’s founder and leadership team will continue to collaborate closely with Booyah to drive growth, innovation, and client success post-acquisition.

Post-acquisition, PPC Sidekick has leveraged Booyah Advertising’s resources to expand its service offerings, including web development, SEO, and enhanced PPC management capabilities. The integration has resulted in increased revenue opportunities through cross-selling to existing clients, allowing PPC Sidekick to capitalize on new market opportunities and further scale its operations. Supported by Booyah’s strategic infrastructure, PPC Sidekick is now better positioned for sustained growth and continued client success.

Merge played a pivotal role in facilitating the acquisition of PPC Sidekick by identifying the right buyer and ensuring a smooth transition. Through expert matchmaking, strategic guidance, and tailored negotiation, Merge helped PPC Sidekick find a partner who could take the agency to the next level. The successful acquisition highlights Merge’s ability to match high-potential agencies with the right buyers, driving long-term growth and value creation.

Saltwater has built a strong reputation by serving a diverse portfolio of clients, with over 70% of revenue coming from Finance and Healthcare/Life Sciences sectors. Initially, clients often seek Saltwater’s expertise for specific services, such as SEO, PPC, or video production. However, many of these clients continue to work with Saltwater long-term, with the agency evolving into their primary Agency of Record (AOR). Saltwater’s holistic approach and the agency’s high level of client service have fostered strong, ongoing relationships, with an average client tenure of over four years, many of which extend beyond 10 years.

Saltwater’s founders are looking for a strategic partner to help scale the agency’s operations and resources. After years of organic growth, the founders believe that partnering with a buyer who can provide coaching, financial support, and additional resources will help Saltwater reach new heights. The founders are committed to staying on board post-acquisition and will continue to lead the agency’s day-to-day operations. The acquisition is viewed as an opportunity to enhance Saltwater’s growth potential and capitalize on new market opportunities, particularly in organic social media and marketing automation services.

The ideal buyer for Saltwater would be a company or individual with experience in scaling digital marketing agencies. The buyer should have a solid understanding of B2B marketing, with the resources to support Saltwater’s growth initiatives. Additionally, the buyer should value the agency’s client-first approach, its strong culture of operational discipline, and its ability to scale within the broader market. Saltwater’s founders want to partner with a buyer who understands the long-term value of nurturing client relationships and is capable of enhancing the agency’s offerings, particularly in areas like outbound sales, marketing automation, and social media.

Merge worked closely with Saltwater to highlight its impressive client base and strong revenue model, with 82% of revenue coming from retainer-based contracts. This high percentage of recurring revenue ensures long-term stability and predictable cash flow, making Saltwater an attractive target for acquisition. Merge also highlighted Saltwater’s track record of success in key industries such as Finance and Healthcare/Life Sciences, emphasizing the agency’s deep expertise in these sectors. Additionally, Saltwater’s focus on operational efficiency and scalability was showcased as a key strength that will help the agency thrive under new ownership.

Merge positioned Saltwater as a highly profitable and scalable digital marketing agency with a proven ability to deliver results for mid-market and enterprise clients. By focusing on the agency’s solid revenue model, strong client retention, and impressive industry expertise, Merge attracted several potential buyers who saw the opportunity to expand their digital marketing portfolio with a well-established agency. The emphasis on Saltwater’s stable, recurring revenue stream and its disciplined, process-driven culture further increased the agency’s appeal.

The acquisition of Saltwater by Meet the People represented a strategic move to expand Meet the People’s capabilities in digital marketing, particularly within the Finance, Healthcare, and Life Sciences sectors. Meet the People recognized Saltwater’s robust client relationships, process-driven culture, and stable recurring revenue model as ideal complements to their existing portfolio. The founders and leadership team at Saltwater look forward to collaborating closely with Meet the People to drive continued growth and profitability post-acquisition.

Post-acquisition, Saltwater successfully leveraged Meet the People’s resources to enhance its service offerings, particularly in organic social media, marketing automation, and outbound sales. With strengthened business development capabilities and additional financial support from Meet the People, Saltwater is positioned to attract larger clients, capitalize on market opportunities, and continue its growth trajectory.

Merge played a pivotal role in facilitating the acquisition of Saltwater by identifying the right buyer and ensuring a smooth transition. Through expert matchmaking, strategic guidance, and tailored negotiation, Merge helped Saltwater find a partner who could take the agency to the next level. The successful acquisition highlights Merge’s ability to match high-potential agencies with the right buyers, fostering long-term growth and value creation.

CGPR is a leading public relations agency with a focus on providing high-quality, tailored services for active lifestyle brands. The agency’s expertise spans across digital and traditional media relations, influencer engagement, crisis management, and experiential event planning. CGPR is known for its ability to transform clients into thought leaders in their respective markets through content generation, strategic speaking engagements, and robust media outreach. In addition to media relations, CGPR also offers social media management, website management, and marketing services. The agency works with a diverse set of clients, primarily in the consumer active lifestyle and lifestyle brand technology sectors. With a long history of success and expertise in crisis communications and media strategy, CGPR has developed deep client relationships and established itself as a trusted partner for brands looking to engage with both local and global audiences.

The founder of CGPR is seeking a strategic partner to help scale the agency’s growth. Having established a strong reputation in the active lifestyle and outdoor recreation industries, the founder believes the right acquirer can help expand the agency’s reach and accelerate its service offerings, particularly in the growing demand for government affairs and outdoor brand expansion. The founder and the team are committed to remaining with the agency post-acquisition, ensuring a smooth transition and continued growth of the business. The founder is excited about finding a partner who can bring additional resources and strategic guidance to the table.

The ideal buyer for CGPR is an agency or firm with strong operational capabilities and the ability to expand CGPR’s client base within the active lifestyle and outdoor sectors. The buyer should have a proven track record in public relations, marketing, and brand management, ideally with experience working with B2C and lifestyle brands. With 90% of revenue coming from retainer-based contracts, CGPR’s business model provides a stable and recurring revenue stream, making it an attractive investment for a buyer looking for a solid and sustainable business. The ideal buyer should also be able to leverage CGPR’s unique strengths in crisis management, media relations, and government affairs to further grow and enhance its position in the marketplace.

Merge highlighted CGPR’s impressive track record of success in the active lifestyle space, with a client base that spans across industries such as sports, apparel, health, and wellness. With long-term retainers making up 90% of the agency’s revenue, Merge emphasized CGPR’s ability to maintain solid and steady cash flow while fostering enduring client relationships. The agency’s deep expertise in media relations, crisis management, and influencer engagement further positioned CGPR as a valuable asset for potential buyers. Merge also showcased CGPR’s ability to deliver measurable results, including successful media coverage and high-impact brand awareness campaigns.

Merge positioned CGPR as a high-growth agency with an exceptional reputation in the outdoor recreation and active lifestyle sectors. By emphasizing the agency’s unique expertise in crisis communications, media strategy, and public relations, Merge attracted several interested buyers. CGPR’s proven ability to manage complex, high-stakes situations and work with top-tier brands made it an appealing target for firms looking to expand their presence in the active lifestyle and sports industries.

The acquisition of CGPR by Off Madison Ave was a strategic alignment benefiting both organizations. Off Madison Ave, an integrated marketing and communications agency known for its strategic creativity, recognized CGPR’s deep expertise in public relations, crisis management, and media relations within the active lifestyle and outdoor recreation industries. By acquiring CGPR, Off Madison Ave expanded its capabilities, strengthened its industry-specific communications offerings, and enhanced its portfolio of premium consumer brands. The cultural synergy between the two agencies facilitated a seamless integration, positioning CGPR for accelerated growth and expanded market opportunities under Off Madison Ave’s leadership.

Since the acquisition, CGPR has successfully leveraged the buyer’s resources to scale operations, enhance its service offerings, and expand its client base. The buyer’s additional support and infrastructure have enabled CGPR to increase its marketing capabilities and take on larger projects, while still maintaining the personalized service for which it is known. With a more robust team and additional resources, CGPR is now better positioned to grow its client base and expand into new markets, ensuring sustained success.

Merge played a crucial role in identifying the right buyer for CGPR. Through expert matchmaking, strategic guidance, and tailored negotiations, Merge ensured a smooth acquisition process that aligned with both parties’ long-term growth objectives. By positioning CGPR’s strengths in media relations, crisis management, and government affairs, Merge helped secure a buyer who could take the agency to the next level while maintaining its unique position within the active lifestyle sector. The successful acquisition highlights Merge’s ability to connect high-potential agencies with the right buyers, ensuring long-term growth and value creation.

Madison Taylor Marketing provides a comprehensive range of services, including social media management, paid search campaigns, content creation, public relations, and email marketing. The agency excels at reverse-engineering its marketing strategies from desired client outcomes to deliver high-impact solutions. With a client-centric focus, Madison Taylor Marketing ensures all its services are seamlessly aligned with clients’ broader business objectives. The agency also provides project-based creative services, including branding and website development, which often evolve into long-term, retainer-based partnerships. The team’s ability to connect clients with their goals and deliver measurable results has made Madison Taylor Marketing a trusted marketing partner.

The founder of Madison Taylor Marketing is seeking a strategic partner who can provide the resources and leadership necessary to help the agency scale. After achieving consistent success and building long-term client relationships, the founder recognizes the need for additional operational support and resources to take the business to the next level. The agency is poised for growth, and the founder is excited to find a partner who can provide both operational infrastructure and strategic leadership. The founder plans to stay involved post-transaction to ensure the continued success of the agency.

The ideal buyer for Madison Taylor Marketing is an agency or firm with a strong operational infrastructure and experience in scaling integrated marketing agencies. The buyer should value Madison Taylor Marketing’s client-centric approach, its proven track record of success, and its reputation within the marketing industry. The buyer should also be able to provide resources to expand the agency’s presence, particularly in the B2B sector, and help accelerate client acquisition. Madison Taylor Marketing’s ability to serve clients across various industries, including healthcare, financial services, and CPG, makes it an attractive asset for a buyer looking to expand its marketing portfolio.

Merge highlighted Madison Taylor Marketing’s impressive track record of revenue growth, which includes a projected 18% year-over-year increase in 2024. The agency’s robust client relationships, solid reputation in the industry, and proven ability to deliver results were key selling points for potential buyers. Merge also showcased the agency’s strong operational model, which is anchored by an experienced team and a solid client base with minimal concentration risk. With a proven ability to scale, Madison Taylor Marketing is an attractive target for buyers looking to acquire a well-established marketing agency.

Merge positioned Madison Taylor Marketing as a high-growth agency with a demonstrated ability to generate substantial returns for clients. By showcasing the agency’s proven marketing strategies, diverse client base, and strong retention rates, Merge attracted multiple interested buyers. Madison Taylor Marketing’s steady year-over-year growth and its combination of retainer-based and project-based revenue made it a particularly attractive acquisition target for firms looking to strengthen their service offerings and expand their national footprint.

The acquisition of Madison Taylor Marketing by Adam Markley was a strategic match. Adam recognized the agency’s expertise in integrated marketing and its potential for further growth. The acquisition allowed Adam to enhance his portfolio by integrating Madison Taylor Marketing’s services, which include both creative branding and data-driven marketing strategies. This strategic acquisition enabled Adam to leverage Madison Taylor Marketing’s strong client relationships and national reach, while providing the agency with the resources needed to accelerate growth.

Since the acquisition, Madison Taylor Marketing has successfully leveraged Adam Markley’s resources to scale operations, expand service offerings, and accelerate client acquisition strategies. The integration of additional resources has allowed the agency to enhance its marketing capabilities, particularly in B2B marketing. Madison Taylor Marketing’s commitment to delivering results and its deep client relationships have positioned the agency as a valuable asset within Adam Markley’s portfolio.

Merge played a key role in identifying the right buyer for Madison Taylor Marketing. Through expert matchmaking, negotiation, and strategic guidance, Merge facilitated a smooth acquisition process that aligned both parties’ growth objectives. By showcasing Madison Taylor Marketing’s strengths and scalability, Merge helped secure a buyer who could take the agency to new heights. The successful transaction underscores Merge’s ability to connect high-potential agencies with the right buyers, driving long-term growth, value creation, and continued success.