Founded in 2013 by Jonathan Black, Black & Black Creative quickly established itself as a powerhouse in the design and development of e-commerce platforms, particularly for luxury brands. Their portfolio, studded with names like Chanel and Salvatore Ferragamo, showcases their award-winning capabilities in crafting bespoke digital experiences. Specializing in a full spectrum of e-commerce services, from website development to app creation, Black & Black Creative merges strategy, technology, and customer insight to revolutionize the online presence of luxury retailers.

Inside the Enterprise: Who Is Black & Black Creative?

Black & Black Creative’s ability to blend aesthetics with functionality enables them to deliver tailor-made, mobile-first user experiences that not only captivate but also convert. This focus on delivering premium digital solutions, combined with their commitment to leveraging the latest in data migration and analytics, positions Black & Black Creative as a leader in redefining the luxury retail experience online.

Founder’s Motive: The Why Behind the Sale

Despite receiving regular offers, Jonathan decided it was time to sell Black & Black Creative to explore new ventures within the digital landscape. Previous attempts to sell had left him wary of the traditional process, which often led to wasted time and resources without a deal. Determined to find a partner that could scale Black & Black Creative while he pursued other interests, Jonathan turned to Merge for a solution that promised efficiency and effectiveness.

Founder’s Vision: Criteria for the Perfect Acquisition Fit

Jonathan envisioned a buyer who not only had a deep understanding of the e-commerce industry but could also foster the agency’s growth and maintain its culture of innovation. He sought a partnership that would allow Black & Black Creative to continue delivering exceptional service to its luxury clientele while expanding its offerings and reach.

Setting the Stage: Preparing Black & Black Creative for Acquisition

Recognizing Black & Black Creative’s unique position in the market, Merge highlighted the agency’s strong client relationships, strategic tech partnerships, and comprehensive expertise. The agency’s blend of high-profile clients, sophisticated e-commerce solutions, and a culture centered on growth and commitment painted it as an attractive prospect for acquisition.

Attracting Suitors: Strategic Marketing of Black & Black Creative for Acquisition

Merge’s tailored approach involved showcasing Black & Black Creative’s achievements and potential through detailed marketing materials and leveraging their extensive network of strategic buyers. The aim was to find a buyer who appreciated the agency’s niche in luxury e-commerce and was ready to support its scaling ambitions.

Sealing the Deal: Perfect Matchmaking with the Ideal Buyer

Savera, a Bay Area entrepreneur looking to expand her portfolio into the booming e-commerce sector, emerged as the perfect match. Her vision for Black & Black Creative aligned with Jonathan’s criteria, offering the expertise and resources needed to elevate the agency to new heights.

Unlocking Synergies: Positive Impacts Post-Transaction

The acquisition by Savera opened new opportunities for Black & Black Creative, enabling the agency to scale through the addition of off-shore talent and diversify its service offerings. This strategic move promised to sustain the agency’s trajectory of growth and innovation in the luxury e-commerce space.

Finding a New Home: The Merge Difference

Merge transformed the sale of Black & Black Creative into a seamless and rewarding experience, underscoring their reputation as a leading M&A firm for digital agencies. Jonathan’s trust in Merge paid off, culminating in a fast, painless acquisition that allowed him to pursue new interests with peace of mind, knowing that Black & Black Creative was poised for continued success under Savera’s stewardship.