Performance Marketing

Crawford Group operates as an enterprise marketing partner focused on embedded managed services, strategic consulting, and high-level marketing execution. The agency provides embedded teams, individual talent placements, and project-based program management across marketing, creative, martech, events, and customer experience functions. Unlike traditional staffing firms, Crawford Group positions itself as a strategic delivery partner, providing highly specialized talent and managed teams that operate directly within client organizations. Its operational model combines flexibility, scalability, and subject matter expertise, allowing enterprise clients to rapidly scale marketing initiatives while maintaining continuity and quality.

After building Crawford Group over more than two decades, founder Judy Crawford began exploring opportunities to position the agency for its next phase of growth. While the business remained highly profitable and deeply entrenched with enterprise clients, the goal was to find a strategic partner that could further scale the platform, support continued expansion, and provide long-term opportunities for both the team and clients. The decision was centered around continuity, growth, and ensuring the agency’s strong reputation and culture would continue to thrive within a larger organization.

For Crawford Group, the ideal acquirer needed to understand enterprise marketing complexity, embedded service delivery, and the importance of long-standing client relationships. Preserving the agency’s strategic approach, delivery standards, and flexible managed services model was essential. The right partner would value Crawford Group’s reputation, operational maturity, and deep enterprise relationships while bringing additional infrastructure, growth resources, and scalability to support the next chapter of expansion

To prepare Crawford Group for market, Merge positioned the agency as a highly differentiated enterprise marketing platform with exceptionally strong client retention and recurring revenue visibility. The business stood out for its embedded team structure, long-term Fortune 500 relationships, and diversified service offerings spanning marketing, creative, martech, and event management. Crawford Group’s scalable staffing infrastructure, mature operational systems, and highly recurring engagement model made it especially attractive to buyers seeking predictable enterprise revenue and long-term client partnerships.

Merge marketed Crawford Group as a rare opportunity to acquire a deeply embedded enterprise marketing partner with decades-long client relationships and a highly scalable managed services model. Buyers were particularly drawn to the agency’s strong positioning within large enterprise organizations, its outcome-driven delivery approach, and its ability to provide flexible embedded teams across multiple marketing disciplines. Crawford Group’s long-standing relationships with globally recognized brands such as Adobe, AWS, Cisco, and Bloomberg reinforced its credibility and market leadership within the enterprise services landscape.

Crawford Group was acquired by 24 Seven, a leading talent and workforce solutions firm specializing in creative, marketing, digital, and technology staffing. The acquisition strategically expanded 24 Seven’s enterprise marketing and managed services capabilities while strengthening its ability to support large-scale embedded team engagements for global clients. By combining Crawford Group’s embedded delivery expertise and enterprise client relationships with 24 Seven’s national talent infrastructure and workforce solutions platform, the combined organization created a stronger, more scalable offering for enterprise marketing organizations.

Following the acquisition, Crawford Group gained access to expanded operational resources, broader talent networks, and additional infrastructure to support future growth. The partnership enhanced the combined organization’s ability to deliver embedded marketing solutions, strategic consulting, and enterprise workforce management at scale. Clients benefit from expanded capabilities and deeper support resources, while employees gain increased opportunities for professional growth within a larger platform organization.

Merge guided Crawford Group through a strategic, founder-focused acquisition process centered on long-term alignment, operational continuity, and future growth. Through targeted buyer outreach, thoughtful positioning, and hands-on transaction support, Merge helped Crawford Group find the right strategic home with 24 Seven, a partner well-positioned to support the agency’s next chapter. The result is a strengthened enterprise marketing platform built to serve some of the world’s most sophisticated organizations with scalable, embedded marketing solutions.