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EngineRoom
(01)Engagement
Overview
Strategic buyer acquires EngineRoom for growth.
Founded in 2013, EngineRoom is an Australia-based growth marketing agency and technology platform specializing in digital strategy, SEO, paid search, web experience, and AI-driven advisory for leads-based businesses. Over more than a decade, the agency built a deeply recurring client base across home improvement, automotive, healthcare, legal, and industrial sectors, becoming known for its proprietary EngineRoom Platform, which unifies marketing, CRM, and financial data to link marketing investment directly to business outcomes. With highly recurring revenue, multi-year average client tenure, and repeated Best Place to Work recognition, EngineRoom established itself as one of Australia’s most operationally mature and culturally distinctive growth marketing businesses.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category AI & Automation, Data & Analytics, Performance Marketing, SaaS & MarTech, Under $10M
- Buyer Type Strategic Acquirer
- Deal Size Under $10M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is EngineRoom?
EngineRoom operates as a growth partner rather than a traditional agency, combining Advisory, Agency, and Technology capabilities under one integrated model. The proprietary platform and AI CoPilot differentiate the business from execution-only agencies by closing the gap between marketing investment and revenue outcomes. Clients are predominantly SMEs and mid-market organizations across Australia that treat marketing as a commercial investment and expect transparency around ROI. The agency operates fully distributed, with Australian payroll employees supported by Employer of Record team members across multiple international locations, all integrated into unified systems and delivery workflows.
(03)Founder's
Motive
The Why Behind The Sale
After more than a decade of building EngineRoom, founder Adam Laurie and his co-founders began exploring opportunities to find a strategic partner that could accelerate the commercialization and global scale of the agency’s proprietary AI platform, something that would have been significantly more difficult to achieve independently. The founders believed a larger organization with an established customer base and distribution infrastructure could unlock substantially more value from the platform while continuing to grow the core agency business.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
For EngineRoom, the ideal acquirer needed to understand AI-driven technology, recurring revenue models, and the strategic value of connecting marketing intelligence to business outcomes. Preserving the agency’s platform roadmap, delivery standards, and strong team culture was essential. The right partner would bring an established customer base, distribution capabilities, and the infrastructure to commercialize the EngineRoom Platform at scale.
(05)Setting the Stage
Preparing EngineRoom for Acquisition
To prepare EngineRoom for market, Merge positioned the agency as a rare combination of a highly recurring, operationally mature marketing business and a differentiated AI platform with clear commercialization potential. The business stood out for its retainer-based revenue model, long-term client relationships, proprietary AI CoPilot technology, and a diversified client base with no single client representing an outsized share of revenue. EngineRoom’s expanding margins and award-winning culture further reinforced its strength as a platform-ready acquisition target.
(06)Attracting Suitors
Strategic Marketing of EngineRoom for Acquisition
Merge marketed EngineRoom as a compelling opportunity to acquire a technology-enabled growth marketing business with deeply recurring revenue, a proprietary AI platform, and a proven methodology. Buyers were drawn to the combination of stable, predictable cash flow and significant platform upside, including the potential to license the EngineRoom Platform as a standalone SaaS product to agencies and end-user businesses globally. The agency’s consistent Best Place to Work recognition, distributed operational model, and committed leadership team made the opportunity especially attractive to buyers seeking continuity alongside growth.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
EngineRoom was acquired by CXAI, an AI-powered platform company focused on workplace operations and organizational intelligence. The acquisition strategically expanded CXAI’s AI capabilities with EngineRoom’s proprietary growth intelligence technology, highly recurring revenue base, and established mid-market customer relationships. By combining CXAI’s focus on AI-powered workplace operations with EngineRoom’s expertise in AI-driven marketing and customer acquisition, the combined organization created a more comprehensive AI operating platform designed to help organizations improve both operational efficiency and commercial performance.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Following the acquisition, EngineRoom gained access to CXAI’s established customer base, distribution infrastructure, and resources to accelerate the commercialization and global licensing of the EngineRoom Platform. The partnership created immediate cross-sell opportunities across both customer bases, and together the combined organization is positioned to grow recurring software revenue while delivering a more integrated AI operating platform to organizations globally.
(09)Finding a New Home
The Merge Difference
Merge guided EngineRoom through a strategic, founder-focused acquisition process centered on platform value, long-term alignment, and finding a partner capable of unlocking the full potential of the agency’s technology. Through targeted buyer outreach, thoughtful positioning, and hands-on transaction support, Merge helped EngineRoom find the right strategic home with CXAI. The result is a strengthened AI platform business built to serve organizations globally with integrated intelligence across marketing, growth, and workplace operations.
ThinkFuel
(01)Engagement
Overview
Strategic buyer acquires ThinkFuel for growth.
Founded in 2018, ThinkFuel is a Canada-based HubSpot CRM and digital growth agency serving B2B companies across North America. Built around deep technical expertise in HubSpot architecture, automation, and data-driven marketing, ThinkFuel developed a reputation for solving complex CRM challenges for scaling organizations. Over time, the agency became known for its sophisticated implementations, enterprise-grade integrations, and ability to support fast-growing teams navigating increasingly complex revenue operations.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Account Based Marketing, AI & Automation, Business Consulting, Data & Analytics, Marketing & Advertising, Professional Services, SaaS & MarTech, Technology & IT Services, Under $10M
- Buyer Type Strategic Acquirer
- Deal Size Under $10M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is ThinkFuel?
ThinkFuel operates as a HubSpot-first CRM and marketing infrastructure partner, helping clients design, implement, and optimize their entire revenue technology stack. The agency supports organizations through HubSpot onboarding, custom CRM architecture, automation, API integrations, reporting, and advanced marketing operations. Its delivery model blends strategic consulting with hands-on technical execution, allowing clients to scale their sales, marketing, and service operations on a single, integrated platform.
(03)Founder's
Motive
The Why Behind The Sale
After several years of rapid growth, ThinkFuel’s founder began exploring what the next chapter could look like for the agency. While the business remained healthy and in high demand, the founder wanted to step back from day-to-day operations and join a larger ecosystem that could support continued scale. The goal was not simply to exit, but to place ThinkFuel inside a platform that would give the team greater resources, stability, and long-term opportunity while reducing the founder’s operational burden.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
For ThinkFuel, the right buyer needed to deeply understand HubSpot, CRM complexity, and the evolving needs of sophisticated B2B clients. Preserving the agency’s technical culture, delivery standards, and client relationships was critical. The ideal partner would bring operational scale, enterprise-level infrastructure, and business development support, while allowing ThinkFuel’s team to continue delivering high-touch, technically advanced work.
(05)Setting the Stage
Preparing ThinkFuel for Acquisition
To prepare ThinkFuel for market, Merge positioned the agency as a highly specialized HubSpot platform with strong technical differentiation. The business was presented as a best-in-class CRM and automation firm serving clients with complex RevOps and growth requirements. Its mature delivery processes, experienced technical team, and growing North American footprint made ThinkFuel an attractive acquisition target for strategic buyers seeking to deepen their HubSpot capabilities.
(06)Attracting Suitors
Strategic Marketing of ThinkFuel for Acquisition
Merge marketed ThinkFuel as a rare combination of HubSpot technical depth, CRM architecture expertise, and enterprise-grade execution. Buyers were drawn to the agency’s ability to support sophisticated clients with custom integrations, automation workflows, and advanced reporting. As demand for complex CRM and RevOps solutions continued to rise, ThinkFuel stood out as a platform capable of leading the next phase of HubSpot maturity in the market.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
ThinkFuel was acquired by Parkour3, a leading HubSpot digital marketing and automation agency based in Montreal. Parkour3 sought to expand its technical depth and market reach within the HubSpot ecosystem. By combining Parkour3’s strength in automation, data strategy, and scalable execution with ThinkFuel’s deep HubSpot architecture and implementation expertise, the combined firm created a significantly stronger enterprise delivery platform across Canada and the United States.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Following the acquisition, ThinkFuel became part of a larger HubSpot-focused organization with greater capacity to invest in technology, people, and long-term strategy. The combined platform is now better equipped to serve increasingly complex B2B clients, deliver enterprise-level CRM solutions, and support continued growth across North America. Clients benefit from expanded capabilities, while the team gains access to broader infrastructure and opportunity.
(09)Finding a New Home
The Merge Difference
Merge guided ThinkFuel through a founder-first acquisition process centered on strategic alignment, continuity, and long-term growth. Through targeted buyer outreach, thoughtful positioning, and hands-on transaction support, Merge helped place ThinkFuel with Parkour3, a partner that values technical excellence, client relationships, and the future of HubSpot-driven growth. The result is a powerful new platform positioned to lead the next chapter of CRM and marketing automation across the Canadian and U.S. markets.
Symmetri Marketing
(01)Engagement
Overview
Strategic buyer acquires Symmetri Marketing for growth.
Founded in 2003, Symmetri Marketing is a B2B brand strategy and digital marketing agency serving complex industries including healthcare, manufacturing, and higher education. Known for blending creative, content, and technology to help technical organizations tell clearer brand stories, Symmetri built long-standing client relationships and a reputation as a strategic partner rather than a traditional vendor. After more than two decades of growth, the founders partnered with Yes&, a fully integrated creative agency, to scale Symmetri’s platform, expand creative capabilities, and unlock new growth opportunities for the team.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Under $10M, Web Design & Development, Professional Services, PR & Communications, Performance Marketing, Marketing & Advertising, Data & Analytics, Content Marketing, Branding & Creative, Creative Content Development, Digital Product & Web Development
- Buyer Type Strategic Acquirer
- Deal Size Under $10M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Symmetri Marketing?
Symmetri operates as a full-service B2B marketing partner, delivering brand strategy, content development, digital marketing, and web technology solutions for organizations with complex products and long sales cycles. With a remote-first operating model and a collaborative team structure, the agency supports clients across healthcare, manufacturing, and higher education by translating technical offerings into compelling brand narratives that drive engagement, demand, and long-term growth.
(03)Founder's
Motive
The Why Behind The Sale
Having built Symmetri over two decades, the founders began exploring a new chapter for the business that would provide greater growth opportunities and access to capital while preserving the agency’s culture and team. One founder was preparing for retirement, while the other sought to take some chips off the table and continue growing Symmetri’s creative capabilities within a larger platform.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
For Symmetri’s leadership, the right partner needed to respect the agency’s B2B focus, creative culture, and collaborative operating model while bringing additional scale, systems, and resources. It was essential that the team have room to grow, expand capabilities, and take on larger, more complex work without losing the values and relationships that defined Symmetri’s success.
(05)Setting the Stage
Preparing Symmetri Marketing for Acquisition
Merge positioned Symmetri around its deep B2B specialization, long-standing client relationships, and integrated service offering across branding, content, and technology. The agency was presented as a resilient platform with strong industry positioning, experienced leadership, and the ability to operate independently, making it an attractive growth opportunity for a strategic acquirer.
(06)Attracting Suitors
Strategic Marketing of Symmetri Marketing for Acquisition
Symmetri was marketed as a high-quality B2B agency with proven processes, creative excellence, and a reputation for solving complex marketing challenges. Buyers were drawn to the agency’s industry expertise, scalable delivery model, and ability to embed deeply within client organizations as a strategic partner.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Symmetri was acquired by Yes&, a fully integrated creative agency actively growing through acquisition and seeking to expand its B2B capabilities. Yes& recognized Symmetri as a strong cultural and strategic fit, gaining a team with proven processes and creative depth while Symmetri gained access to capital, infrastructure, and a larger platform for growth
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Following the acquisition, Symmetri’s team gained new opportunities to expand services, collaborate across a larger creative network, and take on more complex B2B work. Yes& strengthened its B2B offering while Symmetri gained the scale and support needed to accelerate growth and enhance its creative impact.
(09)Finding a New Home
The Merge Difference
Merge guided Symmetri through a founder-first acquisition process focused on cultural alignment, long-term growth, and team continuity. Through strategic positioning, targeted outreach, and hands-on transaction support, Merge helped place Symmetri with a partner that supports its next chapter of growth with Yes&.
Ideometry
(01)Engagement
Overview
Strategic buyer acquires Ideometry for growth.
Founded in 2014, Ideometry is a full-service growth marketing agency focused on B2B SaaS and robotics companies. Over the past decade, the agency built a strong reputation for helping technically complex businesses scale through strategic planning, lead generation, branding, and web execution. Ideometry worked with a mix of venture-backed startups and publicly traded companies, establishing a clear niche at the intersection of SaaS and robotics.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Content Marketing, Branding & Creative, Under $10M, Account Based Marketing, Paid Media & Lead Generation, Creative Content Development, Digital Product & Web Development, Data & Analytics, Web Design & Development, SaaS & MarTech, Performance Marketing, Marketing & Advertising, Market Research
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Ideometry?
Ideometry operates as a remote-first agency with a highly collaborative team model. The agency is known for embedding directly into client organizations and taking ownership of the full marketing ecosystem. From audits and strategy to execution across lead generation, design, automation, and analytics, Ideometry functions as an extension of its clients’ teams. Long-standing client relationships and a strong base of recurring revenue positioned the agency as a trusted growth partner in competitive, technical markets.
(03)Founder's
Motive
The Why Behind The Sale
After more than ten years of building Ideometry, the founders reached a point where they felt proud of what they had created but began to experience slower growth. Rather than continuing independently, they decided to explore joining a larger organization that could provide additional support, infrastructure, and new opportunities to scale. Their priority was ensuring the business could continue to grow while giving the team access to broader resources.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
The founders were intentional about finding a buyer aligned with Ideometry’s B2B SaaS focus and collaborative culture. Flexibility was an important factor. One founder, Josh, wanted to remain involved and continue leading the team, while his partner, Charles, was ready to exit. The right partner needed to support leadership continuity, team integration, and future growth.
(05)Setting the Stage
Preparing Ideometry for Acquisition
To prepare Ideometry for acquisition, Merge focused on highlighting the agency’s strong recurring revenue model, long client retention, and specialized expertise in B2B SaaS and robotics. Ideometry’s integrated delivery approach and proven results across complex industries positioned the agency as a strategic platform for growth rather than a traditional agency exit.
(06)Attracting Suitors
Strategic Marketing of Ideometry for Acquisition
Merge marketed Ideometry as a growth-focused agency with deep technical expertise and strong relationships within the SaaS ecosystem. Its ability to integrate seamlessly with client teams and deliver consistent, measurable results made it an attractive opportunity for buyers pursuing expansion within B2B SaaS.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Ideometry was acquired by Marketers in Demand, a B2B SaaS marketing group executing a broader roll-up strategy. Having already completed several acquisitions, Marketers in Demand saw Ideometry’s robotics and SaaS expertise as a natural addition to its platform. The structure of the deal allowed Josh to stay on and continue leading the Ideometry team, while Charles successfully exited, creating alignment on both sides.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Following the acquisition, Ideometry and Marketers in Demand began integrating teams and expanding cross-selling opportunities across their shared client base. The combined organization increased depth across strategy and execution, unlocked new growth opportunities, and strengthened its ability to serve SaaS clients, all while maintaining continuity for clients and employees.
(09)Finding a New Home
The Merge Difference
Merge played a key role in aligning Ideometry with Marketers in Demand by balancing strategic fit with founder goals. Through thoughtful positioning, targeted outreach, and hands-on deal execution, Merge helped structure a transaction that supported leadership continuity, team stability, and long-term growth. The result is a partnership that positions Ideometry for its next phase of growth within a larger B2B SaaS-focused ecosystem.
Social Growth Labs
(01)Engagement
Overview
Entrepreneurial buyer acquires Social Growth Labs for growth.
Founded in 2019, Social Growth Labs is a marketing and growth agency built around one mission: helping startups go to market with impact. The agency carved out a niche as the go-to expert for Product Hunt launches, supporting VC-backed SaaS startups through pre-launch activation, launch-day promotion, and post-launch growth.
Working with founders from pre-seed to Series A, Social Growth Labs blends go-to-market strategy, user research, and performance marketing to help clients secure top rankings, gain traction, and drive measurable user acquisition. With a performance-based pricing model that rewards launch success, the agency built trust through results, powering more than 120 launches with a lean global team and strong margins.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Performance Marketing, SaaS & MarTech, Marketing & Advertising, Market Research, Data & Analytics, Content Marketing, Under $10M, Account Based Marketing, Paid Media & Lead Generation, Creative Content Development
- Buyer Type Entrepreneurial Buyer
- Deal Size Under $10M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Social Growth Labs?
Founder Leo Bosuener started Social Growth Labs as a remote-first agency designed for autonomy and flexibility. After five years of building a self-sustaining business with minimal founder oversight, Leo was ready to step back to focus on his family and spend more time with his two young daughters. He wanted to ensure the agency would continue growing under a buyer who shared his appreciation for efficiency, innovation, and scalable marketing systems.
(03)Founder's
Motive
The Why Behind The Sale
Leo sought a buyer who could expand Social Growth Labs’ model beyond one-time campaigns into recurring GTM retainers, SaaS partnerships, and post-launch growth programs. The ideal acquirer would understand early-stage startups, value the Product Hunt niche, and bring the resources to scale inbound demand while maintaining the agency’s high-performance standards
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
With a streamlined structure, proven outbound engine, and global team that required just a few hours of founder time per week, Merge positioned Social Growth Labs as a turnkey acquisition for buyers seeking a high-margin, low-touch growth platform with built-in credibility.
(05)Setting the Stage
Preparing Social Growth Labs for Acquisition
With a streamlined structure, proven outbound engine, and global team that required just a few hours of founder time per week, Merge positioned Social Growth Labs as a turnkey acquisition for buyers seeking a high-margin, low-touch growth platform with built-in credibility.
(06)Attracting Suitors
Strategic Marketing of Social Growth Labs for Acquisition
Merge marketed Social Growth Labs as a rare opportunity to acquire a performance-based SaaS growth agency with an established niche and proven success formula. By emphasizing its systemized process, lean team, and repeatable outcomes, the agency attracted buyers looking for operational simplicity with strong ROI potential.
Target outreach focused on marketing groups, digital holding companies, and entrepreneurs in the SaaS ecosystem who were seeking to expand into go-to-market services for startups.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Social Growth Labs was acquired by Thomas Liu, a Columbia MBA and finance professional with experience in M&A, valuations, and transaction advisory at Gerald Edelman in London. Liu’s background in financial strategy and scaling businesses made him the perfect buyer to expand the agency’s model and integrate it into a broader digital portfolio.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Under new ownership, Social Growth Labs is exploring new growth opportunities including recurring GTM services, venture partnerships, and community-driven marketing programs. The acquisition has enabled the agency to enhance its service mix while preserving its core strength of helping founders successfully launch and scale on Product Hunt and beyond.
(09)Finding a New Home
The Merge Difference
Merge’s positioning and hands-on marketing approach showcased Social Growth Labs as more than a niche agency. It was a proven growth engine with expansion potential. By highlighting its profitability, operational efficiency, and founder story, Merge attracted a values-aligned buyer and facilitated a smooth transition that allows Leo to step back while ensuring the agency continues to thrive.
SpiderBoost
(01)Engagement
Overview
Strategic buyer acquires SpiderBoost for growth.
Founded in 2010 in Miami, SpiderBoost is a full-service performance marketing agency specializing in SEO, paid media, and web development. The agency has earned recognition as an Inc. 5000 Fastest-Growing Company and built a reputation for driving measurable results across competitive digital landscapes. Its client roster includes leading organizations such as Jackson Health System, the University of Miami, and United Way.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Digital Product & Web Development, SEO, Paid Media & Lead Generation, Under $10M, AI & Automation, Data & Analytics, Marketing & Advertising, Performance Marketing, Web Design & Development
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is SpiderBoost ?
SpiderBoost’s bilingual team operates across the U.S. and Colombia, combining technical depth with cultural fluency to deliver scalable marketing solutions. Known for its 100% inbound client acquisition model and nearly 30-month average client retention, the agency is a trusted partner for enterprise brands seeking data-backed growth and high-performing campaigns.
(03)Founder's
Motive
The Why Behind The Sale
After more than a decade of growth, SpiderBoost’s founders were seeking a partner to help scale the agency in the evolving AI-first marketing landscape. Having previously sold and reacquired the business, they wanted to find a buyer who shared their data-driven mindset and could provide the resources, structure, and operational support needed to reach new levels of scale—while preserving the culture and client trust they had built.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
The founders aimed to find a partner with complementary expertise in performance marketing and a shared passion for measurable results. Cultural alignment was essential—they wanted a buyer who valued collaboration, innovation, and people. The ideal fit would offer expanded infrastructure, new growth opportunities, and long-term stability for both the team and clients.
(05)Setting the Stage
Preparing SpiderBoost for Acquisition
To prepare SpiderBoost for market, Merge emphasized the agency’s strong financial profile, long-term client retention, and inbound-driven revenue model. With a reputation for technical excellence in SEO and paid media, SpiderBoost was positioned as a rare opportunity to acquire a performance-focused agency with recurring revenue, an enterprise client base, and proven scalability across the Americas.
(06)Attracting Suitors
Strategic Marketing of SpiderBoost for Acquisition
Merge marketed SpiderBoost as a data-driven agency with strong retention, bilingual operations, and a technical foundation built for expansion. Its consistent profitability and deep integration with enterprise clients attracted multiple interested buyers. SpiderBoost stood out as a top acquisition target for groups seeking a growth-ready performance marketing engine.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
SpiderBoost was acquired by Moving Traffic Media, a performance marketing group with complementary expertise in paid media, SEO, and web development. The transaction represented a natural alignment between Moving Traffic Media’s performance-driven approach and SpiderBoost’s technical capabilities and enterprise relationships.
The founders retained active roles post-transaction to ensure a seamless integration and lead continued growth, creating a strong foundation for long-term success under the Moving Traffic Media umbrella.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Following the acquisition, Moving Traffic Media and SpiderBoost combined their strengths to form a full-stack performance engine designed for the AI-first marketing era. Together, they have expanded cross-channel capabilities, increased experimentation speed, and enhanced data-driven measurement for clients. The integration resulted in zero client disruption and immediate operational synergies, strengthening both agencies’ competitive edge.
(09)Finding a New Home
The Merge Difference
Merge played a key role in aligning SpiderBoost with Moving Traffic Media, a buyer that shared its vision for measurable marketing, technical innovation, and team-driven success. Through expert positioning, targeted outreach, and hands-on deal execution, Merge delivered a seamless transaction that achieved the founders’ goals for growth, culture, and long-term opportunity. The result is a strategic partnership that positions SpiderBoost for its strongest chapter yet.
Lamplight Digital
(01)Engagement
Overview
Strategic buyer acquires Lamplight Digital for growth.
Founded in 2018, Lamplight Digital Media is a specialized marketing agency serving residential water treatment companies across North America. With 90% retainer-based revenue, proprietary tools, and a 100% outperformance rate for websites, Lamplight has become the dominant player in its niche. Built on industry knowledge, transparent service, and data-backed results, Lamplight empowers local businesses to generate a steady flow of profitable leads.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Conversion Rate Optimization, SEO, Paid Media & Lead Generation, Content Marketing, Data & Analytics, Performance Marketing, Web Design & Development
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Lamplight Digital?
Lamplight Digital Media is a full-service digital marketing agency exclusively serving the water treatment industry. The agency acts as the entire marketing department for clients, offering services like website development, local SEO, paid media, conversion rate optimization, and offline marketing. With over 3,000 A/B tests completed and a proprietary click identifier tool, Lamplight has achieved a 100% outperformance rate for customers who switch to a Lamplight-operated website. The team has over 15 years of experience in the space and is known for delivering measurable results, full-funnel tracking, and consistent lead generation.
(03)Founder's
Motive
The Why Behind The Sale
The founders saw a strategic opportunity to sell Lamplight and unlock the next phase of growth. With a strong team, proven systems, and expansion opportunities in commercial water treatment and adjacent verticals like well drilling, the agency was ready for a partner who could help scale operations and support clients more broadly.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
The ideal buyer would share Lamplight’s values around transparency, service, and data-backed strategy. The founders looked for someone who could maintain the agency’s culture and client-first mindset while expanding its capabilities and reach. Industry understanding, team support, and a commitment to growth were essential.
(05)Setting the Stage
Preparing Lamplight Digital for Acquisition
Lamplight had a 3.4x valuation multiple. The agency’s revenue was 90% retainer-based, with standardized 12-month packages and high client retention. A hybrid team of U.S.-based employees and international contractors supported operations, and proprietary tools and processes were in place to deliver consistent results.
(06)Attracting Suitors
Strategic Marketing of Lamplight Digital for Acquisition
Merge crafted marketing materials that highlighted Lamplight’s niche dominance, strong financials, and proprietary performance tools. The listing emphasized the agency’s high-margin model, long-term client relationships, and growth opportunities through upsells, template upgrades, and market expansion. Buyer outreach focused on those interested in recurring revenue and vertical specialization.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Lamplight was acquired by a buyer with performance marketing experience. One founder remained actively involved post-transaction to lead operations and continue growing the business. The agency’s team structure, service offerings, and industry relationships remained intact to support long-term success.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Post-transaction, Lamplight began rolling out upgraded website templates and continued expanding into tangential sectors including commercial and industrial water treatment, as well as well drilling and pump repair. With 40% of the client base already active in these areas, the agency had a clear path for cross-sells and upsells. Internal systems and onboarding processes were also refined to support growth.
(09)Finding a New Home
The Merge Difference
Merge provided full support throughout the transaction process, from positioning and buyer outreach to diligence and deal structuring. Their experience in the marketing agency space helped ensure a smooth transition, a strong buyer fit, and a future-focused outcome that respected Lamplight’s culture, team, and track record.
Linkflow
(01)Engagement
Overview
Strategic buyer acquires Linkflow for growth.
Founded in 2019, Linkflow is a remote-first SEO agency built to drive sustainable growth for B2B SaaS clients. With a mission to deliver behavior-driven strategies that generate not just clicks but measurable business outcomes, Linkflow quickly earned a reputation as a trusted growth partner for high-performing tech companies. The agency offers a full-service SEO solution including keyword strategy, link building, and technical SEO that supports long-term lead generation, conversions, and revenue growth.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category SaaS & MarTech, Performance Marketing, Marketing & Advertising, Data & Analytics, Content Marketing, Paid Media & Lead Generation, SEO, Conversion Rate Optimization
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Linkflow?
Led by founder Josh Elkin, Linkflow built its foundation on robust systems, a data-driven approach, and a deep understanding of user behavior. Over time, the agency expanded its services to include CRO, UX consulting, and Google Analytics implementation. With an average client tenure of 14.6 months and retainers ranging from $2,850 to $15,000 per month, Linkflow developed a steady stream of recurring revenue and long-term relationships with SaaS, e-commerce, and education clients. Backed by a strong leadership team and minimal founder involvement, the agency operated with remarkable efficiency and scalability.
(03)Founder's
Motive
The Why Behind The Sale
After several years of building and scaling Linkflow, Josh Elkin decided it was time to explore new ventures more closely aligned with his personal passions. With plans to live primarily in Europe and either invest in or start a new business, Josh was seeking more flexibility and a relatively quick transition. While Linkflow had been a rewarding journey, digital marketing was never meant to be his long-term calling.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
Josh prioritized finding a buyer who would align with the agency’s values, preserve its operational strength, and support the existing team. The continued involvement of Linkflow’s long-tenured GM and experienced leadership post-sale was a key factor, ensuring the agency would remain stable and successful after his exit. A strong cultural match and shared vision were also essential to maintaining team morale and growth.
(05)Setting the Stage
Preparing Linkflow for Acquisition
To position Linkflow as an attractive acquisition, we highlighted its consistent financial performance, scalable operations, and deep specialization in SaaS SEO. With $1M+ in revenue and more than $300K in EBITDA in 2023, a fully retainer-based model, and a 3.7x EBITDA valuation multiple, Linkflow offered a turnkey opportunity. The use of the EOS framework and the founder’s minimal role made it especially appealing to strategic buyers.
(06)Attracting Suitors
Strategic Marketing of Linkflow for Acquisition
At Merge, we presented Linkflow’s niche expertise, strong client retention, and proven track record to a curated pool of buyers. We emphasized the agency’s new service offerings, like Video SEO and CRO, which represented significant growth opportunities. We also highlighted the agency’s remote structure and strong leadership team, which added to its scalability and appeal.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Linkflow found the right fit with Conifr, led by experienced buyer Michael Ter Mors. Conifr was looking for a specialized SEO agency to complement its performance marketing portfolio. Linkflow’s expertise in B2B SaaS was exactly what Michael needed. The agencies shared similar values around culture and team development, which made the integration process smooth and collaborative from the start.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Following the acquisition, Linkflow retained its leadership team and continued operating independently while integrating into Conifr’s broader strategy. The combined expertise and aligned service offerings have created opportunities to expand into new service lines, cross-sell to existing clients, and scale operations with shared infrastructure.
(09)Finding a New Home
The Merge Difference
At Merge, we supported Josh through every step of the sale. From positioning and marketing the agency to negotiating terms and closing the deal, we ensured the outcome aligned with his personal and professional goals. Our buyer network and tailored process helped identify the right partner and made for a smooth, successful transition.
Yeoman Technology
(01)Engagement
Overview
Strategic buyer acquires Yeoman Technology for growth.
Founded in 2009, Yeoman Technologies is a high-margin Amazon marketing and e-commerce optimization agency that partners with multi-channel consumer brands to grow digital sales across Amazon, Walmart, and DTC platforms. Known for its proprietary reporting tools, tech-enabled services, and focus on integrating paid and organic strategies, Yeoman built long-term relationships with over 50 U.S.-based clients. With 87% of its revenue from recurring contracts and deep experience across 1P and 3P Amazon programs, Yeoman was acquired by Meet the People—a network of forward-thinking agencies seeking to strengthen its e-commerce capabilities while preserving Yeoman’s lean model, trusted client base, and strong leadership.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category SaaS & MarTech, Performance Marketing, Marketing & Advertising, Data & Analytics, Content Marketing, Paid Media & Lead Generation, SEO, Public Relations, Social Media
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Yeoman Technology?
Founded in 2009, Yeoman Technologies is a high-margin Amazon marketing and e-commerce optimization agency that partners with multi-channel consumer brands to grow digital sales across Amazon, Walmart, and DTC platforms. Known for its proprietary reporting tools, tech-enabled services, and focus on integrating paid and organic strategies, Yeoman built long-term relationships with over 50 U.S.-based clients. With 87% of its revenue from recurring contracts and deep experience across 1P and 3P Amazon programs, Yeoman was acquired by Meet the People—a network of forward-thinking agencies seeking to strengthen its e-commerce capabilities while preserving Yeoman’s lean model, trusted client base, and strong leadership.
(03)Founder's
Motive
The Why Behind The Sale
Michael Healey was looking for a strategic partner to help scale Yeoman’s technology, expand marketplace services, and invest in future growth opportunities like their internal analytics platform. With a lean team and high-margin model, Michael saw an opportunity to maximize Yeoman’s value while ensuring long-term success through the right partnership. He remained committed to staying on for up to three years to support a smooth transition.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
Michael was seeking a buyer that valued operational efficiency, marketplace expertise, and tech-enabled services. The right partner would understand Amazon’s unique landscape and share Yeoman’s vision for integrating paid and organic strategies. Michael prioritized a buyer that could help scale Yeoman’s systems without disrupting the agency’s strong client relationships or lean team structure.
(05)Setting the Stage
Preparing Yeoman Technology for Acquisition
Merge highlighted Yeoman’s robust financial profile—$1.03M in revenue and $384K in adjusted EBITDA—with a valuation of $1.4M based on a 3.6x multiple. The agency’s consistent growth, proprietary data systems, and high client diversification made it a standout in the Amazon marketing space. Growth opportunities including deeper Walmart service offerings, productizing Yeoman’s analytics tool, and more consistent marketing efforts were positioned as levers for future scale.
(06)Attracting Suitors
Strategic Marketing of Yeoman Technology for Acquisition
Merge positioned Yeoman as a lean, high-margin Amazon marketing firm with proprietary capabilities and proven results. Its deep experience across both 1P and 3P Amazon programs, along with a client base generating millions in marketplace revenue, attracted multiple strategic acquirers looking to expand their e-commerce capabilities.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Yeoman Technologies was acquired by Meet the People, a network of forward-thinking agencies with a focus on tech-driven marketing. The acquisition provided Yeoman with resources to scale its analytics platform and strengthen its Amazon capabilities, while keeping the existing team and leadership intact.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Merge partnered closely with Michael to articulate Yeoman’s unique value to the market, position it effectively to qualified buyers, and drive a smooth and collaborative diligence process. The result was a high-value exit that achieved the founder’s financial and strategic goals, while ensuring continuity and future growth potential for Yeoman Technologies.
(09)Finding a New Home
The Merge Difference
Merge played a central role in identifying the right buyer, crafting a compelling market narrative, and guiding both sides through the deal. From positioning Kitcaster as the top agency in a high-growth vertical to aligning the seller’s goals with Moburst’s acquisition strategy, Merge helped ensure this was a win-win for everyone involved. The result is a thriving agency that’s now part of a larger vision—continuing to grow and create impact in the podcasting and PR world.