Media & Technology ✳︎

Our process is fast, easy to understand, and founder friendly.

Ready to sell your media or technology business? We guide you from valuation to closing with a seamless, white-glove process.

Whether you run a SaaS company, software business, IT services firm, managed service provider, digital platform, or technology consultancy, we specialize in helping media and technology founders maximize their exit. Get expert valuation, white-glove support, and access to the right buyers without the stress.

Get A Valuation

We like to sell e-commercebusinesses that have:

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Sustainable Margins

Above 15%

Funding

Healthy profit

From $500K to $5M

Successful operations

Successful operations

Of three years or longer

Funding for acquisitions for agencies

A positive and ethical approach

No sketchy stuff

And bonus points forbusinesses that have:

Offer Submitted

A simple business model

You can explain it to your parents

A unique advantage

A unique advantage

Like service offering or niche

A high-quality team

A high-quality team

A great team with a positive culture

Clear Criteria

Solid transition plan

Of 90 days or longer

Strong Customer Economics

Like a healthy LTV:CAC ratio and repeat purchase behavior

I’m ready to sell Within the next year

Operational Stability

Established fulfillment processes and a reliable supply chain

Small Agency

Brand IP or Differentiation

Think trademarks, custom packaging, loyal DTC audience, or exclusive SKUs

Merge M&A - M&A for agencies

Clean Metrics & Low Return Rates

Buyers love clarity — and low returns = high confidence

We work with founders who decide to sell their media and technology business for the following reasons:

Deal Sourcing - Merge - Buyer Representation - Unique Advantages

Market Timing

The founder sees strong demand or peak performance and wants to capitalize while valuations are high, ensuring maximum return before market conditions shift.

Deal Sourcing Merge Buyer Reprensentation Private Equity

Operational Burnout

Running a media or technology business requires constant oversight of products, customers, innovation, and operations. Many founders sell to regain flexibility and reduce day-to-day demands.

Acquisition Funding for agencies, funding for acquisitions

Scaling Limitations

Some founders reach a growth ceiling and need a larger partner to take the business to the next level, whether that’s expanding into new markets, accelerating product development, or investing in infrastructure.

Podcast for Agency M&A

Industry Disruption

Changes in technology, AI, market trends, or customer expectations can create the right opportunity to sell while the business remains strong.

Comparative Market Analysis

Life Changes

Family needs, health priorities, or a desire for a different lifestyle often lead founders to explore an exit — especially when the business is still performing well.

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New Ventures

Founders are entrepreneurial at heart. After years of building one brand, many are ready to start something new and want to free up capital and mental space.

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Team Transitions

Key team members may be moving on, or the founder no longer wants to lead product development, innovation, and day-to-day operations, making this the right time to pass the baton.

funding for agency acquisition

Exit Planning Strategies

Some founders always planned to sell and are simply executing on that plan now that the business has hit the right size, stability, and valuation.

Why Choose Merge - Agency M&A Advisors

Strategic Buyout

A compelling offer from a strategic buyer, private equity firm, or technology platform can create a win-win situation that aligns with the founder’s goals, prompting a sale even if they weren’t actively seeking one.

We demystify M&A and simplify the process for Media & Technology founders.

Meet With Us
buying an agency

Step 1: Initial Consultation

We start with a confidential conversation to understand your goals, timeline, and business. This helps us build a tailored exit strategy based on your products, services, customers, and long-term objectives.

Present Our Findings

Step 2: Valuation

Our team conducts a comprehensive valuation using your financials, recurring revenue, customer base, assets, and market trends to determine a fair, data-backed asking price.

Agency M&A Podcast

Step 3: Market Positioning

We identify what makes your business stand out, whether it’s recurring service agreements, a strong local reputation, specialized expertise, or a loyal customer base, and position it to attract the right buyers.

Merge M&A - M&A for agencies

Step 4: Preparation of Marketing Materials

We create a professional, data-rich prospectus that highlights your services, financial performance, customer relationships, team, and growth opportunities.

Acquisition Funding for agencies

Step 5: Buyer Identification and Screening

Through our curated buyer network, we connect your business with qualified strategic buyers, private equity firms, and investors actively seeking media and technology companies like yours.

Deal Sourcing - Merge - Funding

Step 6: Presentations and Meetings

We coordinate buyer meetings, prepare you for every conversation, and manage the process so you can confidently present your business while we handle the logistics.

Merge Acquisitions - Funding Solutions for small business acquisitions - funding for agency acquisition

Step 7: Negotiations and Offers

Once offers come in, we help you compare terms, negotiate pricing, and structure the best deal, whether that’s cash at close, seller financing, or a transition period.

Gathering Financial Information

Step 8: Due Diligence

We organize your key financial, operational, customer, product, and intellectual property documentation to keep due diligence moving efficiently and maintain momentum toward closing.

Agency acquisition funding

Step 9: Closing and Transition

We finalize documents, coordinate the handoff of assets, contracts, accounts, and intellectual property, and guide you through a seamless transition, whether you’re stepping away completely or staying on for a short-term support period.

Our fee structure is simple, transparent, and aligned with your success.

During the engagement, while our team works to match your Media & Technology business with the right buyer, you'll pay a monthly retainer ranging from $5,000 to $20,000, depending on the size and complexity of your business. When the deal closes, you'll pay a success fee equal to 10% of the cash consideration received at closing. There are no hidden fees and no surprises, just a fee structure designed to keep everyone aligned and focused on achieving the best possible outcome.

Start The Process
Deal Sourcing - Merge - Buyer Representation - Pricing

Our Strategic Engagements Are Designed to Maximize Your Exit.

Our three signature engagements go beyond traditional M&A advisory, helping founders of Media & Technology businesses confidently navigate every stage of a sale. Backed by deep industry experience and a proven track record, each engagement is tailored to your company's unique goals. Whether you're preparing your business for sale, evaluating inbound buyer interest, or ready to go to market, our process delivers clarity, confidence, and the best possible outcome.

buyer-representation-and-deal-sourcing-in-the-marketing-agency-industry

1. Valuation Only

(Understand & Assess)

For founders who want to understand what their Media & Technology business is worth, this engagement delivers a clear, data-backed valuation based on industry benchmarks, financial performance, recurring revenue, growth metrics, and market positioning. You'll gain the insights you need to decide if, when, and how to sell, with no pressure attached.

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Get a Valuation

2. Transaction Support

(Advise & Execute)

If you already have a buyer at the table, we’ll jump in to guide you through the deal—structuring terms, negotiating price, managing diligence, and protecting your interests through closing. It’s expert support without the full-market process.

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I want to sell in 2.5 years

3. Full Go-to-Market Representation

(Prepare & Represent)

This is the full-service, white-glove experience. We handle everything—valuation, positioning, buyer outreach, negotiations, and closing—so you can focus on running your store while we drive the exit process. Perfect for founders seeking top-dollar offers and a smooth transition.

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Since 2015, we've guided over 1,000 businesses through valuations & acquisitions.

In the dynamic realm of M&A, experience isn't just a bonus—it's the key ingredient that empowers buyers and sellers to navigate the intricate process with assurance and also achieve their goals.

Some Merge Lovin' 💛

  • Erika Taylor
    Erika Taylor
    General Manager
    Linkflow
    Working with Merge to sell Linkflow was an outstanding experience. The team demonstrated deep M&A knowledge while remaining incredibly responsive and supportive throughout. I was initially nervous about due diligence, but Merge streamlined the process and made it surprisingly manageable. Hannah Sibel was fantastic—always quick to troubleshoot with positive energy and expertise. What impressed me most was their balanced guidance—they offered valuable insights without ever pushing us into decisions. I would recommend Merge without hesitation to any agency considering a sale. 10/10 experience!
  • Greg Derr
    Greg Derr
    Chief Financial Officer
    The Harkey Group
    Working with Merge was a game-changer for the sale of Nomadic Agency. As M&A newcomers, we needed full-service support—sourcing buyers, managing valuation, and handling negotiations—and Merge delivered. Their expertise secured the best deal, and they guided us through the diligence process with confidence and clarity. Special thanks to Hannah and Ethan for their professionalism and responsiveness. Merge made a complex sale feel seamless. I highly recommend them to any founder considering a sale.
  • Josh Elkin
    Josh Elkin
    Founder
    Linkflow
    Working with Merge was an excellent experience from start to finish. Their extensive network brought a diverse pool of qualified buyers, giving me options to find the perfect match for Linkflow. Throughout every phase—valuation, outreach, negotiation and closing—they were communicative, responsive and genuinely helpful. It was a pleasure working with a team that truly knows their stuff and prioritizes your goals. I highly recommend Merge to anyone looking to sell their digital marketing agency!
  • Scott Park
    Scott Park
    Founder & CEO
    Mooko
    Merge was constantly following up and on top of things for all partners and delivered results on time. Merge provided insights, a strong team, and the highest quality of buyers to facilitate a successful acquisition for Mooko. What I found most impressive was their team and pool of investors and buyers. Their hands-on approach and transparent communication made the entire process seamless and stress-free.
  • Daryl Hively
    Daryl Hively
    Founder & CEO
    Guarantee Digital
    They helped me find a buyer for my agency. Helped us establish a value, put a prospectus together, and marketed the business to their large list of possible buyers. We had four LOIs within two weeks, one that became our eventual buyer. Merge knew my industry, specialized in selling ad agencies, and had a list of buyers looking to make a purchase. Their expert guidance and proactive outreach made the entire process smooth and efficient.
  • Brandon Jones
    Brandon Jones
    Managing Director
    PPC SideKick
    What I found most impressive about this company was their exceptional professionalism, deep industry knowledge, and proactive communication. They consistently demonstrated a high level of expertise, providing valuable insights and guidance tailored to PPC SideKick’s specific needs. Moreover, their proactive approach to communication ensured that we were always kept informed and engaged throughout the process, fostering a strong sense of trust and confidence in their abilities.
  • Hayley Berlent
    Hayley Berlent
    Founder & CEO
    Additive Agency
    As a founder, deciding whether to sell a business — how and to whom — is deeply personal. That’s why I’m so grateful to have worked with Merge every step of the way. From conducting a valuation to pursuing the sale, the team took the time to understand my ambitions and fears. They guided me through the process with clarity and confidence — from developing marketing materials and curating buyers to facilitating the deal for Additive Agency. In the end, I found the perfect match: operational independence with access to capital and a broader support ecosystem for growth. I will forever be grateful for taking us to the next level.
  • Kim Grob
    Kim Grob
    Founding Partner
    Right On
    Merge stood by our side through every step of the sales process. They were so much more than a deal broker—they were our strategic advisors, fierce advocates, and loyal cheerleaders. Their deep industry expertise and personalized approach gave us confidence at every turn. Thanks to their proactive communication and expert negotiation, we closed the deal quickly and exceeded our valuation expectations. Right On is a better agency because of them.
  • Ermis Sfakiyanudis
    Ermis Sfakiyanudis
    Chief Operating Officer
    Uproar Pr
    Working with Merge on the Uproar PR sale was outstanding. From day one, they mapped out a clear process and executed it flawlessly. Led by Sophie Kaldenhoven, the team anticipated challenges, handled complex negotiations, and kept everything on track from valuation through closing. Their deep agency expertise made a complicated deal feel straightforward. I’m thrilled with the result and would highly recommend Merge to any agency owner considering a sale.
  • Ibrahim Zafar
    Ibrahim Zafar
    Founder & CEO
    Lens End Media
    Working with the Merge team on the sale of Lens End Media was great. They provided a clear roadmap from the very beginning. They have deep expertise and experience in the agency space so they walked me through the process effortlessly. Selling a business isn't easy, yet Merge made it feel manageable and successful. I highly recommend them to other agency owners looking to sell.
  • Mark Spera
    Mark Spera
    Co-Founder
    Growth Marketing Pro
    We had an excellent experience working with Merge. Their super-smooth onboarding brought a wide range of interested buyers and helped us navigate each prospect’s intentions. Ultimately they found the perfect match for a majority buyout for Growth Marketing Pro we didn’t think was possible. We received eight to ten serious inquiries, generated four to five LOIs, and closed the deal. The process took time, as good things do, but Merge’s support made it enjoyable every step of the way.
  • Elisabeth Edelman
    Elisabeth Edelman
    Founder + CEO
    Golden World
    I could not have sold my PR and social media agency, Golden World without Merge. I know this to be true because I tried! When I partnered with Merge, they gave me leverage I could not access when selling on my own. They helped price and list the business, connect me with loads of qualified buyers, and navigate me through the sales and negotiation process. Ultimately, I sold the company at asking price and within the timeframe Merge predicted, all to a wonderful buyer who is elevating the firm.

What

The

FAQ

We focus on software companies, SaaS businesses, IT service providers, managed service providers (MSPs), digital media companies, marketing technology firms, cybersecurity businesses, and other Media & Technology companies with recurring revenue, strong financials, and scalable operations.

We use a mix of valuation methods, including EBITDA and revenue multiples, recurring revenue, growth metrics, customer retention, and market benchmarks. Our approach reflects real buyer demand and current trends in the Media & Technology M&A market.

Yes — confidentiality is core to our process. We use blind listings, vetted NDAs, and structured buyer communication to ensure your brand and team aren’t exposed until the right time.

We’ve built a curated network of strategic buyers, private equity firms, technology companies, and investors actively acquiring Media & Technology businesses. We also conduct targeted outreach to match your business with the right buyers based on its size, niche, business model, and growth profile.

That’s totally fine. Many founders come to us just to understand their valuation or exit options. We’ll give you honest insights and a roadmap, so when the time is right, you’re prepared.

We charge a monthly retainer during the engagement and a success fee based on the cash you receive at closing. Our structure is aligned to get you the best outcome — no hidden costs, ever.

Most Media & Technology deals take 4 to 6 months from kickoff to close, but timing depends on your readiness, financials, and the complexity of the transaction. We’ll move as quickly as you’re able to.

Focus on clean financials, recurring revenue, customer retention, documenting key processes, and reducing owner dependence. Organize contracts, intellectual property, and operational documentation. We’ll guide you through the rest.

We do the heavy lifting — outreach, vetting, negotiations — so you can focus on running your business. You’ll join key calls and review offers, but we keep things efficient and founder-friendly.

That depends on your goals and the buyer’s needs. Some founders transition out quickly; others stay on during an earnout. We’ll help structure the post-sale plan that works best for you.