PPC Sidekick ✳︎

PPC Sidekick is a fully remote white-label agency that provides PPC management services to a diverse range of clients, most of which are marketing agencies looking for expert support in PPC campaigns. Their services focus on developing tailored PPC strategies, optimizing keywords, bid management, ad copy, and targeting. With an in-depth understanding of PPC strategies, the team is highly skilled at campaign optimization, ensuring high-performance results for clients. The agency’s 100% retainer-based model ensures consistent revenue, creating long-term client relationships. The agency’s portfolio of 68 active clients spans multiple industries, and its adaptability allows it to serve clients across various sectors such as healthcare, home services, retail, and construction.

The founder of PPC Sidekick is looking for a strategic partner to help scale the business, enhance its capabilities, and take the agency to the next level. While the agency has seen significant growth, the founder believes that partnering with a buyer who can provide financial support, additional resources, and strategic guidance will allow PPC Sidekick to fully capitalize on the growing demand for white-label PPC services. The founder plans to stay on board post-acquisition to continue driving the agency’s success and support its expansion into new markets.

The ideal buyer for PPC Sidekick is someone with experience in scaling digital marketing agencies, particularly in the PPC sector. The buyer should understand the value of a white-label business model and be capable of supporting PPC Sidekick’s long-term growth. Additionally, the buyer should be prepared to invest in expanding the agency’s service offerings, such as web development and SEO, to position PPC Sidekick as a more comprehensive digital marketing partner for its clients. The buyer should also be willing to preserve PPC Sidekick’s collaborative, remote-first culture and retain the founder’s leadership post-acquisition.

Merge highlighted PPC Sidekick’s strong and predictable revenue model, which is driven entirely by retainer contracts. This billing structure ensures financial stability and provides a solid foundation for growth. Merge also emphasized the agency’s deep expertise in PPC campaign management, along with its impressive track record of delivering successful results for marketing agencies across various industries. Additionally, Merge underscored the agency’s strong client relationships and its ability to cross-sell additional services, such as web development and SEO, to existing clients.

Merge positioned PPC Sidekick as a highly profitable and scalable white-label PPC agency with a proven ability to drive ROI for clients. By focusing on the agency’s 100% retainer-based revenue model and its strong client relationships, Merge attracted multiple interested buyers who saw the opportunity to expand their digital marketing portfolios with a well-established, highly specialized agency. The agency’s stable income stream and highly experienced remote team further increased its appeal to potential acquirers.

The acquisition of PPC Sidekick by Booyah Advertising represents a strategic move to significantly expand Booyah’s PPC capabilities and leverage PPC Sidekick’s specialized expertise in white-label PPC management. Booyah Advertising recognized the agency’s stable, retainer-based revenue model, strong client relationships, and deep expertise across Google and Meta advertising as complementary assets to their existing services. PPC Sidekick’s founder and leadership team will continue to collaborate closely with Booyah to drive growth, innovation, and client success post-acquisition.

Post-acquisition, PPC Sidekick has leveraged Booyah Advertising’s resources to expand its service offerings, including web development, SEO, and enhanced PPC management capabilities. The integration has resulted in increased revenue opportunities through cross-selling to existing clients, allowing PPC Sidekick to capitalize on new market opportunities and further scale its operations. Supported by Booyah’s strategic infrastructure, PPC Sidekick is now better positioned for sustained growth and continued client success.

Merge played a pivotal role in facilitating the acquisition of PPC Sidekick by identifying the right buyer and ensuring a smooth transition. Through expert matchmaking, strategic guidance, and tailored negotiation, Merge helped PPC Sidekick find a partner who could take the agency to the next level. The successful acquisition highlights Merge’s ability to match high-potential agencies with the right buyers, driving long-term growth and value creation.