Established in 2015, Origin Outside excels in providing specialized marketing solutions for the outdoor industry, with a keen focus on branding, content creation, digital marketing, and social media management. Their unique approach is tailored to elevate outdoor businesses, creating powerful brand-audience connections rooted in a shared passion for the great outdoors.

Inside the Enterprise: Who Is Origin Outside?

Origin Outside has established itself as a trailblazer in the marketing world, driven by a team of creative professionals who are not only experts in marketing but also passionate about outdoor activities, excels in delivering unique branding and content creation that resonates with outdoor enthusiasts. Their ability to seamlessly blend industry knowledge with creative prowess allows them to craft campaigns that authentically connect brands with their target audiences in the outdoor sector.

Founder’s Motive: The Why Behind the Sale

Founders Danielle Kristmanson and MJ Legault, after thriving careers in advertising and growing Origin Outside, were ready to explore new personal endeavors. However, they aimed to leverage the agency’s high-growth potential and find a partner who could maximize the agency’s niche expertise and continue their legacy of meaningful employment opportunities for their team.

Founder’s Vision: Criteria for the Perfect Acquisition Fit

Danielle and MJ were committed to finding an agency partner that not only shared Origin Outside’s passion for the outdoors but also its dedication to client success. Their ideal partner would be capable of expanding the agency’s reach, enhancing its service offerings, and amplifying its impact within the outdoor industry.

Setting the Stage: Preparing Origin Outside for Acquisition

Guided by Merge, Origin Outside was strategically prepared for acquisition, focusing on its unique positioning as an outdoor industry specialist with a team of renowned leaders in the active outdoor sport and lifestyle niches.

Attracting Suitors: Strategic Marketing of Origin Outside for Acquisition

Merge developed a comprehensive marketing strategy to attract like-minded buyers, emphasizing Origin Outside’s innovative approach, strong client relationships, and its specialized focus on the outdoor sector.

Sealing the Deal: Perfect Matchmaking with the Ideal Buyer

MMGY Global, a leading marketing company in travel, tourism, and hospitality, emerged as the perfect match. Their passion for the outdoor space and vision for growth and excellence resonated deeply with Origin Outside’s goals.

Unlocking Synergies: Positive Impacts Post-Transaction

The partnership between Origin Outside and MMGY Global is set to elevate both agencies, creating synergies that will benefit their clients in the outdoor and broader travel and tourism communities.

Finding a New Home: The Merge Difference

Merge played a crucial role in this acquisition, expertly aligning Origin Outside with MMGY Global, a buyer that matched both strategic goals and cultural values, ensuring a successful future for both agencies under this new partnership.