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Origin Agency
(01)Engagement
Overview
Strategic buyer acquires Origin Agency for growth.
Founded in 2007 in St. Louis, Origin Agency is a marketing agency specializing in retail and promotional marketing for beverage brands—particularly spirits, wine, and non-alcoholic alternatives. Origin was launched by founders Julie Wood, Michelle Thomas, and Lance Thomas after leaving large agencies to build a flatter, more efficient model. The agency offers campaign development, merchandising, branding and packaging, advertising, and in-house photography. With deep integration at major clients like Pernod Ricard USA, Gallo, Proximo Spirits, and Ritual Zero Proof, Origin is consistently ranked among their top agencies for creativity, account service, and adaptability.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Female Founded, Social Media, Creative Content Development, Under $10M, Branding & Creative, Content Marketing, Market Research, Marketing & Advertising, Media & Content Production, Social Media & Influencer
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Origin Agency?
Origin Agency is a full-service creative partner that helps beverage brands stand out across retail, digital, and experiential channels. Their expertise spans the entire consumer journey, including shopper marketing, seasonal retail audits, packaging design, and in-house photography. The team works hand-in-hand with clients to develop cohesive strategies that engage consumers both in-store and online. With a strong reputation for creative execution and operational efficiency, Origin has become an indispensable partner for tier-one beverage companies.
(03)Founder's
Motive
The Why Behind The Sale
The founders of Origin were seeking a partner to help scale the agency beyond its boutique structure. Their goals included reducing the operational and administrative burden on leadership, securing a succession plan that protected their employees and clients, and positioning the agency for growth into adjacent categories such as craft beer and non-alcoholic beverages. They also wanted to explore efficiencies through AI and new technologies while ensuring cultural alignment with any future buyer.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
The founders were looking for a buyer who could provide the infrastructure, resources, and leadership needed to expand Origin’s already strong foundation. The ideal fit was a partner who shared their passion for the beverage industry and could bring additional scale and operational expertise without disrupting the agency’s culture. Preserving creative autonomy, supporting employees, and strengthening client relationships were critical factors in the search.
(05)Setting the Stage
Preparing Origin Agency for Acquisition
To position Origin as an attractive acquisition target, Merge emphasized its recurring 75% retainer-based revenue model, long-standing partnerships with global beverage leaders, and strong profitability with $3.3M in revenue and $1.15M EBITDA at a 4.1x multiple. Merge also highlighted the agency’s reputation for creativity, its in-house capabilities like photography, and its industry-leading seasonal retail audits, which consistently generate both client retention and new business opportunities.
(06)Attracting Suitors
Strategic Marketing of Origin Agency for Acquisition
Merge positioned Origin as a high-performing creative agency with a niche focus on the beverage sector. By showcasing its strong relationships with leading spirits and wine brands and its proven ability to deliver award-winning campaigns, Merge attracted multiple interested parties. Buyers were particularly drawn to Origin’s scalable business model, recurring revenue streams, and highly integrated client relationships.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
The buyer was a group of entrepreneurs with agency, HR, and consulting backgrounds who shared a strong cultural alignment with Origin’s leadership. They saw the opportunity to take Origin to the next level by investing in infrastructure and leveraging the agency’s expertise and client base. The founders rolled equity and remain active in the business, ensuring continuity for employees and clients. The acquisition gave the buyer immediate access to deep expertise and relationships in the beverage sector while providing Origin with a platform for growth into non-alc, craft beer, and broader CPG.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Since the acquisition, Origin has been positioned to expand into new categories while continuing to serve its core beverage clients at the highest level. With the buyer’s operational support, the agency is exploring new efficiencies, including AI-driven processes, while broadening its footprint across CPG verticals. The founders’ continued involvement ensures consistency in client relationships and creative execution, while the buyer brings the infrastructure to fuel long-term growth.
(09)Finding a New Home
The Merge Difference
Merge played a critical role in identifying the right partner for Origin. Through thoughtful positioning, targeted outreach, and expert negotiation, Merge connected the founders with a culturally aligned buyer who shared their vision for growth. By balancing the agency’s need for scale with its commitment to creativity and culture, Merge secured a transaction that empowers Origin to thrive in its next chapter.
Yeoman Technology
(01)Engagement
Overview
Strategic buyer acquires Yeoman Technology for growth.
Founded in 2009, Yeoman Technologies is a high-margin Amazon marketing and e-commerce optimization agency that partners with multi-channel consumer brands to grow digital sales across Amazon, Walmart, and DTC platforms. Known for its proprietary reporting tools, tech-enabled services, and focus on integrating paid and organic strategies, Yeoman built long-term relationships with over 50 U.S.-based clients. With 87% of its revenue from recurring contracts and deep experience across 1P and 3P Amazon programs, Yeoman was acquired by Meet the People—a network of forward-thinking agencies seeking to strengthen its e-commerce capabilities while preserving Yeoman’s lean model, trusted client base, and strong leadership.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Paid Media & Lead Generation, Content Marketing, Data & Analytics, Marketing & Advertising, Performance Marketing, SaaS & MarTech, SEO, Social Media, Public Relations
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Yeoman Technology?
Founded in 2009, Yeoman Technologies is a high-margin Amazon marketing and e-commerce optimization agency that partners with multi-channel consumer brands to grow digital sales across Amazon, Walmart, and DTC platforms. Known for its proprietary reporting tools, tech-enabled services, and focus on integrating paid and organic strategies, Yeoman built long-term relationships with over 50 U.S.-based clients. With 87% of its revenue from recurring contracts and deep experience across 1P and 3P Amazon programs, Yeoman was acquired by Meet the People—a network of forward-thinking agencies seeking to strengthen its e-commerce capabilities while preserving Yeoman’s lean model, trusted client base, and strong leadership.
(03)Founder's
Motive
The Why Behind The Sale
Michael Healey was looking for a strategic partner to help scale Yeoman’s technology, expand marketplace services, and invest in future growth opportunities like their internal analytics platform. With a lean team and high-margin model, Michael saw an opportunity to maximize Yeoman’s value while ensuring long-term success through the right partnership. He remained committed to staying on for up to three years to support a smooth transition.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
Michael was seeking a buyer that valued operational efficiency, marketplace expertise, and tech-enabled services. The right partner would understand Amazon’s unique landscape and share Yeoman’s vision for integrating paid and organic strategies. Michael prioritized a buyer that could help scale Yeoman’s systems without disrupting the agency’s strong client relationships or lean team structure.
(05)Setting the Stage
Preparing Yeoman Technology for Acquisition
Merge highlighted Yeoman’s robust financial profile—$1.03M in revenue and $384K in adjusted EBITDA—with a valuation of $1.4M based on a 3.6x multiple. The agency’s consistent growth, proprietary data systems, and high client diversification made it a standout in the Amazon marketing space. Growth opportunities including deeper Walmart service offerings, productizing Yeoman’s analytics tool, and more consistent marketing efforts were positioned as levers for future scale.
(06)Attracting Suitors
Strategic Marketing of Yeoman Technology for Acquisition
Merge positioned Yeoman as a lean, high-margin Amazon marketing firm with proprietary capabilities and proven results. Its deep experience across both 1P and 3P Amazon programs, along with a client base generating millions in marketplace revenue, attracted multiple strategic acquirers looking to expand their e-commerce capabilities.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Yeoman Technologies was acquired by Meet the People, a network of forward-thinking agencies with a focus on tech-driven marketing. The acquisition provided Yeoman with resources to scale its analytics platform and strengthen its Amazon capabilities, while keeping the existing team and leadership intact.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Merge partnered closely with Michael to articulate Yeoman’s unique value to the market, position it effectively to qualified buyers, and drive a smooth and collaborative diligence process. The result was a high-value exit that achieved the founder’s financial and strategic goals, while ensuring continuity and future growth potential for Yeoman Technologies.
(09)Finding a New Home
The Merge Difference
Merge played a central role in identifying the right buyer, crafting a compelling market narrative, and guiding both sides through the deal. From positioning Kitcaster as the top agency in a high-growth vertical to aligning the seller’s goals with Moburst’s acquisition strategy, Merge helped ensure this was a win-win for everyone involved. The result is a thriving agency that’s now part of a larger vision—continuing to grow and create impact in the podcasting and PR world.
DECODE
(01)Engagement
Overview
Strategic buyer acquires DECODE for growth.
Founded in 2013, DECODE is a specialized digital marketing agency with a focus on the healthcare and wellness industries. Based in Houston, Texas, DECODE has earned a strong reputation for delivering high-performance marketing solutions for SMBs and middle-market enterprises. The agency is deeply rooted in understanding the consumer wellness journey, which has been key to their ability to create effective marketing campaigns that resonate with the target audience.
DECODE has built long-term relationships with its clients, including a notable partnership with its largest client since its inception. With a strong team of 53 members, DECODE combines its expertise in digital media, strategy, creative, and technology to deliver integrated campaigns that drive measurable results. The agency has grown rapidly and is now seeking a strategic partner to help fuel its national expansion
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Over $10M, Social Media, Digital Product & Web Development, SEO, Paid Media & Lead Generation, Content Marketing, Marketing & Advertising, Performance Marketing, Professional Services, Technology & IT Services
- Buyer Type Private Equity
- Deal Size $10M-$25M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is DECODE ?
DECODE operates with a clear focus on the healthcare and wellness industries, offering a range of services from digital media buying to website development, SEO, content creation, and social media strategy. The agency is especially skilled in creating and executing omni-channel marketing campaigns, ensuring that each campaign is integrated across both traditional and digital media. DECODE has a strong in-house development team, which allows them to build customized solutions for clients and marry marketing expertise with technology.
Their deep understanding of the wellness journey, especially within the medical field, allows them to craft advertising programs that guide potential patients from consideration to conversion. The agency is equipped with a full tech stack for paid search, social media, and programmatic media buying, providing clients with greater transparency, flexibility, and cost efficiency.
(03)Founder's
Motive
The Why Behind The Sale
The founder of DECODE is seeking an acquisition partner to accelerate the agency’s growth and transition from a regional agency to a national powerhouse. With the infrastructure already in place for expansion, DECODE’s leadership team is eager to scale, tapping into new markets and clients within the health and wellness space. The founder is committed to staying on board post-acquisition and believes that an infusion of outside capital and expertise will allow DECODE to realize its full potential.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
The ideal buyer for DECODE is a firm with expertise in scaling agencies and a background in the healthcare and wellness industries. The buyer should have the resources to expand DECODE’s national reach and the capacity to help drive growth in new markets such as plastic surgery, dentistry, vitamins, and insurance. Additionally, the buyer should value DECODE’s strong creative and strategic foundation, and be committed to supporting the agency’s continued success by maintaining the team’s focus on delivering high-quality campaigns.
(05)Setting the Stage
Preparing DECODE for Acquisition
Merge positioned DECODE as a high-growth, high-margin agency with a proven track record in the healthcare and wellness sectors. The agency’s deep industry knowledge, strong client relationships, and ability to scale made it an attractive target for acquisition. With 45% of revenue coming from retainer clients, DECODE offers a stable, recurring revenue stream, which enhances its appeal to potential buyers.
(06)Attracting Suitors
Strategic Marketing of DECODE for Acquisition
Merge marketed DECODE as an agency with a unique expertise in healthcare and wellness marketing, showcasing its success in delivering top-tier campaigns for high-profile clients in the medical and wellness industries. By emphasizing the agency’s digital media expertise, strong leadership team, and proven ability to scale, Merge attracted several interested buyers looking to expand into the healthcare sector.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
DECODE was successfully acquired by Amulet Capital Partners, a buyer with the experience and resources to help the agency scale its operations nationally. Amulet Capital Partners recognized DECODE’s deep industry expertise and ability to deliver high-quality marketing campaigns in the healthcare and wellness sectors. Post-acquisition, Amulet has begun investing in DECODE’s expansion, positioning the agency for accelerated growth.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
After the acquisition, DECODE expanded its service offerings and grew its client base across the U.S. With the support of Amulet Capital Partners, the agency has increased its national footprint and pursued new business opportunities in key wellness markets. The acquisition has created synergies that strengthen DECODE’s position as a premier marketing agency in the healthcare and wellness space.
(09)Finding a New Home
The Merge Difference
Merge played a key role in facilitating the acquisition of DECODE by Amulet Capital Partners, ensuring alignment on growth objectives. Through expert matchmaking and strategic guidance, Merge positioned DECODE for a successful acquisition, enabling the agency to scale quickly and reach its full potential. This acquisition underscores Merge’s expertise in connecting high-potential agencies with the right partners for long-term success.
Social Supply Co.
(01)Engagement
Overview
Strategic buyer acquires Social Supply Co for growth.
Founded in 2016, Social Supply Co. is a content creation & social media agency focused on developing the presence and identity of CPG brands by creating eye-catching content. They’ve implemented a hands-on approach, incorporating a combination of what they call “art and science.” With a robust active client list based entirely on a retainer model, Social Supply Co. has a strong client profile that includes Hulu, Coca-Cola, Mint Mobile, and Igloo. The agency’s brand recognition helps to set it apart from its competitors, leading to measurable client success on digital platforms.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Social Media, Under $10M
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Social Supply Co.?
Social Supply Co. distinguishes itself as a beacon of innovation in the content creation and social media management field, dedicated to amplifying the digital personas of CPG brands.
(03)Founder's
Motive
The Why Behind The Sale
Brett Sirianni, the creative force behind Social Supply Co., embarked on a quest to elevate the agency’s stature through strategic partnerships. His collaboration with Merge aimed to identify an acquisition that would not only augment the agency’s capabilities but also capitalize on his expertise to further propel the agency’s success. Brett envisioned a merger that would allow Social Supply Co. to expand its service offerings and client base, thereby securing a competitive edge in the bustling digital marketing space.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
Brett sought an acquirer that would not only facilitate Social Supply Co.’s growth but also align with its culture and values. His ideal partner was an established agency that could provide career advancement opportunities for his team and enable the agency to broaden its horizons. Brett was enthusiastic about joining a larger ecosystem that would enhance Social Supply Co.’s service capabilities and introduce it to a new clientele pool, fostering both innovation and growth.
(05)Setting the Stage
Preparing Social Supply Co. for Acquisition
The journey to finding the perfect buyer was navigated with precision and strategic foresight, guided by the expertise at Merge. Brett Sirianni’s vision for Social Supply Co. was to position it as an attractive prospect for acquisition, highlighting its unique value proposition in the digital marketing realm and its impressive track record of client success.
(06)Attracting Suitors
Strategic Marketing of Social Supply Co. for Acquisition
Merge’s adept matchmaking skills were pivotal in showcasing Social Supply Co.’s strengths to potential buyers. By emphasizing the agency’s innovative approach to content creation, its stellar client roster, and its solid foundation built on retainer-based relationships, Merge was able to attract a fitting suitor that recognized the inherent value and potential of Social Supply Co.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Inspira Marketing Group, with its accolades and a growth trajectory that mirrored the aspirations of Social Supply Co., emerged as the perfect match. The synergy between the two agencies was immediately evident, promising a future of shared success. The cultural and service alignment underscored the potential for a seamless integration, fulfilling Brett Sirianni’s vision for Social Supply Co.’s next chapter.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
The acquisition by Inspira Marketing Group heralded a new era for Social Supply Co., offering an expanded platform for innovation, client service, and growth. This strategic union not only aligned with Brett’s aspirations for the agency but also marked the beginning of an exciting journey of exploration and achievement in the digital marketing landscape.
(09)Finding a New Home
The Merge Difference
Merge’s unparalleled expertise in navigating the M&A space was instrumental in bringing Social Supply Co. and Inspira Marketing Group together. This partnership stands as a testament to the power of strategic alignment and shared vision in achieving successful outcomes in the agency M&A domain.
Likeable Media
(01)Engagement
Overview
Strategic buyer acquires Likeable Media for growth.
Founded in 2007 by Dave and Carrie Kerpen, Likeable Media quickly became one of the first pure-play social media agencies, known for its exceptional service and a highly skilled team. Over the years, it has grown into an iconic firm, recognized for its fast service and guaranteed likeability in the realm of social media. Based in New York City, Likeable Media has built an impressive client roster including big names like JetBlue and GrubHub, and its strong company culture has earned it multiple recognitions as one of the best places to work in New York City.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Female Founded, Over $10M, Social Media
- Buyer Type Strategic Acquirer
- Deal Size $5M-$10M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Likeable Media?
Likeable stands out for its ability to intuitively harness social insights, crafting tailor-made strategies that resonate with audiences and establish strong connections between brands and their consumers, evidenced by its long-standing relationships with renowned clients. Similarly, Likeable Media sets itself apart with its pioneering approach in social media marketing, offering a unique blend of creative storytelling and data-driven insights to deliver content that not only resonates deeply with audiences but also consistently achieves measurable results for its diverse clientele.
(03)Founder's
Motive
The Why Behind The Sale
CEO and co-founder Carrie Kerpen was keenly aware of the ongoing consolidation in the agency space and recognized the perfect opportunity to make a strategic exit. Her vision was to hand over Likeable Media to a strategic buyer who could not only continue its legacy but also enhance service offerings and drive digital transformation for its brands.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
Carrie sought a buyer whose values aligned with Likeable’s: a commitment to diversity and inclusion, a focus on impactful global contributions, and the capability to provide substantial value to clients through digital transformation. She envisioned a future-focused buyer who could help businesses scale and reimagine their potential.
(05)Setting the Stage
Preparing Likeable Media for Acquisition
Likeable Media stood out for its fast service, expert knowledge of social media trends, and its unique Content Cubed™ process for social media content creation. As a leader in branded social programming, Likeable’s innovative approach and high client renewal rate underscored its readiness for acquisition.
(06)Attracting Suitors
Strategic Marketing of Likeable Media for Acquisition
Understanding Likeable Media’s unique position in the market, Merge embarked on a mission to find a perfect-fit buyer. They thoroughly assessed Likeable’s value and crafted marketing materials that highlighted its expertise, client satisfaction, and potential for growth, attracting interest from suitable buyers.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
The ideal buyer for Likeable Media turned out to be 10Pearls, a Washington, D.C.-based technology company. This partnership was marked by a shared commitment to gender equity, diversity, and global impact, aligning perfectly with Likeable’s core values.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Joining forces with 10Pearls, Likeable Media gained access to a broader range of capabilities in brand thinking, customer experience, and digital marketing. This merger promised to enhance Likeable’s service offerings, providing more value to clients and amplifying their capacity for true digital transformation.
(09)Finding a New Home
The Merge Difference
Merge played a crucial role in this acquisition, aligning Likeable Media’s unique needs with a buyer that shared its values and vision. Their expertise in the M&A space facilitated a smooth transition, ensuring that Likeable Media found a new home where it could continue to thrive and evolve in the digital era.