Founded in 2016, Social Supply Co. is a content creation & social media agency focused on developing the presence and identity of CPG brands by creating eye-catching content. They’ve implemented a hands-on approach, incorporating a combination of what they call “art and science.” With a robust active client list based entirely on a retainer model, Social Supply Co. has a strong client profile that includes Hulu, Coca-Cola, Mint Mobile, and Igloo. The agency’s brand recognition helps to set it apart from its competitors, leading to measurable client success on digital platforms. 

Inside the Enterprise: Who Is Social Supply Co.?

Social Supply Co. distinguishes itself as a beacon of innovation in the content creation and social media management field, dedicated to amplifying the digital personas of CPG brands.

Founder’s Motive: The Why Behind the Sale

Brett Sirianni, the creative force behind Social Supply Co., embarked on a quest to elevate the agency’s stature through strategic partnerships. His collaboration with Merge aimed to identify an acquisition that would not only augment the agency’s capabilities but also capitalize on his expertise to further propel the agency’s success. Brett envisioned a merger that would allow Social Supply Co. to expand its service offerings and client base, thereby securing a competitive edge in the bustling digital marketing space.

Founder’s Vision: Criteria for the Perfect Acquisition Fit

Brett sought an acquirer that would not only facilitate Social Supply Co.’s growth but also align with its culture and values. His ideal partner was an established agency that could provide career advancement opportunities for his team and enable the agency to broaden its horizons. Brett was enthusiastic about joining a larger ecosystem that would enhance Social Supply Co.’s service capabilities and introduce it to a new clientele pool, fostering both innovation and growth.

Setting the Stage: Preparing Social Supply Co. for Acquisition

The journey to finding the perfect buyer was navigated with precision and strategic foresight, guided by the expertise at Merge. Brett Sirianni’s vision for Social Supply Co. was to position it as an attractive prospect for acquisition, highlighting its unique value proposition in the digital marketing realm and its impressive track record of client success.

Attracting Suitors: Strategic Marketing of Social Supply Co. for Acquisition

Merge’s adept matchmaking skills were pivotal in showcasing Social Supply Co.’s strengths to potential buyers. By emphasizing the agency’s innovative approach to content creation, its stellar client roster, and its solid foundation built on retainer-based relationships, Merge was able to attract a fitting suitor that recognized the inherent value and potential of Social Supply Co.

Sealing the Deal: Perfect Matchmaking with the Ideal Buyer

Inspira Marketing Group, with its accolades and a growth trajectory that mirrored the aspirations of Social Supply Co., emerged as the perfect match. The synergy between the two agencies was immediately evident, promising a future of shared success. The cultural and service alignment underscored the potential for a seamless integration, fulfilling Brett Sirianni’s vision for Social Supply Co.’s next chapter.

Unlocking Synergies: Positive Impacts Post-Transaction

The acquisition by Inspira Marketing Group heralded a new era for Social Supply Co., offering an expanded platform for innovation, client service, and growth. This strategic union not only aligned with Brett’s aspirations for the agency but also marked the beginning of an exciting journey of exploration and achievement in the digital marketing landscape.

Finding a New Home: The Merge Difference

Merge’s unparalleled expertise in navigating the M&A space was instrumental in bringing Social Supply Co. and Inspira Marketing Group together. This partnership stands as a testament to the power of strategic alignment and shared vision in achieving successful outcomes in the agency M&A domain.