Paid Media & Lead Generation

Mynt Agency specializes in media buying and campaign management, offering a blend of traditional media, digital, and innovative advertising solutions. Their core competencies include television advertising (70% of revenue), radio advertising (20%), and paid digital media (10%). With a robust portfolio of clients in sectors like financial services, technology, CPG brands, and more, Mynt’s ability to execute successful campaigns across all forms of media has set it apart from competitors. The agency excels in using its extensive media relationships to secure prime ad spots at competitive rates, resulting in better ROI for its clients.

Mynt Agency has a history of implementing high-impact campaigns that increase brand recognition and drive customer conversions. Their proprietary approach to media buying ensures that clients receive targeted, efficient ad placements. The team is made up of media buying experts, strategists, and digital marketers, all working remotely and collaborating to deliver results.

The founder of Mynt Agency is seeking a strategic partner who can help scale the agency’s operations and tap into new growth opportunities. Despite the agency’s success, the founder recognizes that an experienced financial partner and a strong management team will be key to unlocking the next phase of growth. The founder is committed to staying involved post-acquisition to ensure a smooth transition and support the agency’s continued success.

The ideal buyer for Mynt Agency is a company or individual with strong experience in media buying and performance marketing, particularly in the TV and radio advertising space. The buyer should have the resources to help scale the agency, particularly in expanding its digital marketing services, such as SEO, paid social media, and programmatic advertising. The buyer should also be interested in leveraging Mynt’s established media partnerships and be willing to invest in the growth of the company while preserving its client-first mentality and strong company culture.

Merge positioned Mynt Agency as a high-margin, high-revenue agency with a proven track record in performance marketing. With 90% of revenue coming from long-term retainer contracts, Mynt offers a predictable and stable income stream, making it an attractive target for acquisition. The agency’s solid reputation, expertise in media buying, and strong client relationships helped highlight its potential for continued growth.

Merge marketed Mynt Agency as a leading player in performance marketing with a diverse and impressive client base. By emphasizing Mynt’s successful media buying approach and the strength of its relationships with top media networks, Merge attracted several interested buyers. The agency’s high profitability, strong revenue growth, and proven ability to deliver ROI were key selling points that made it an appealing acquisition target.

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Mynt Agency was successfully acquired by Santé Holdings, a buyer with deep expertise in media buying and performance marketing. Santé Holdings recognized Mynt’s potential to scale its offerings and expand into new markets. Post-acquisition, Santé Holdings has begun investing in expanding Mynt’s digital marketing capabilities while ensuring the agency continues to deliver high-ROI campaigns.

Post-acquisition, Mynt Agency has successfully expanded its service offerings in digital marketing and SEO under Santé Holdings, allowing the agency to tap into new revenue streams and attract additional clients. With the added resources and support, Mynt has scaled its media buying efforts while maintaining strong relationships with media partners. The acquisition has created synergies that enable Mynt to serve even more clients and drive continued growth.

Merge played a critical role in facilitating the acquisition of Mynt Agency by Santé Holdings, ensuring that both parties were aligned in their growth objectives. Through expert matchmaking and strategic guidance, Merge helped create a seamless transition and set Mynt Agency up for long-term success. The acquisition is a testament to Merge’s ability to identify high-potential agencies and connect them with the right partners to accelerate growth.

Tequila Sunrise specializes in using Klaviyo’s platform for email and SMS marketing campaigns that generate high returns for DTC e-commerce clients. Their comprehensive service includes crafting engaging email templates, managing client email automations, analyzing performance, and offering continuous strategy optimization. By focusing solely on email and SMS marketing, they have honed their expertise to become a trusted partner for e-commerce brands seeking to improve customer retention and lifetime value.

The agency has successfully developed a reliable inbound and outbound sales process, where 75% of its new business comes from outbound efforts, including email outreach, Upwork, referrals, and organic sources. Their client base spans consumables, fashion, beauty brands, and more, with retainer packages ranging from $2,000 to $6,000 per month. The agency prides itself on maintaining a lean operation with a global team of 24 employees, ensuring high-quality service for its clients.

The founder of Tequila Sunrise is seeking a strategic partner to help scale the business and drive future growth. The agency has reached a stage where it has achieved significant success, and the founder recognizes the potential for further expansion with the right partner. The founder is committed to remaining involved during the transition and ensuring that the agency continues to grow while maintaining its strong culture of data-driven marketing excellence.

The ideal buyer for Tequila Sunrise is an agency or investment group with experience in digital marketing and email marketing, particularly those with expertise in the e-commerce space. The buyer should have a vision for expanding Tequila Sunrise’s capabilities, especially in areas like paid traffic, CRO optimization, and SEO services. The ideal partner will also be focused on continuing the agency’s culture of high-quality work, ensuring that the team remains motivated and aligned with the company’s mission.

Merge positioned Tequila Sunrise as a high-margin, highly profitable business with strong growth potential. The agency’s fully retainer-based model was a key selling point, offering predictable and stable revenue. Merge also highlighted Tequila Sunrise’s successful track record as a Klaviyo Master Platinum Partner, its data-driven approach, and its ability to consistently deliver impressive results for clients. These factors made Tequila Sunrise an attractive acquisition target for buyers seeking to invest in a growing agency with a proven business model.

Merge marketed Tequila Sunrise as an established leader in Klaviyo-driven email and SMS marketing for e-commerce brands. By emphasizing the agency’s strong recurring revenue, impressive ROI metrics, and Klaviyo expertise, Merge attracted multiple interested buyers. The agency’s ability to scale and expand into new service areas, such as SEO and paid traffic, further piqued the interest of potential acquirers.

Tequila Sunrise was successfully acquired by Lilo Social, a buyer that recognized the agency’s potential for further expansion. Lilo Social’s expertise in digital marketing and strong resources were a perfect complement to Tequila Sunrise’s existing operations. Post-acquisition, Lilo Social has already begun investing in expanding the agency’s service offerings, while the founder and team remain engaged to drive continued success.

Post-acquisition, Tequila Sunrise has successfully leveraged its new resources under Lilo Social to expand its service offerings and increase the scale of its operations. With a focus on growing paid traffic and SEO services, the agency is now positioned to attract new clients and further boost revenue. The acquisition has allowed Tequila Sunrise to tap into new growth opportunities while maintaining the quality and customer satisfaction that have fueled its success.

Merge played a crucial role in facilitating the successful acquisition of Tequila Sunrise by Lilo Social, providing expert matchmaking and strategic guidance throughout the process. By aligning Tequila Sunrise with the ideal partner, Merge ensured the agency’s continued growth and success post-acquisition. The acquisition underscores Merge’s ability to identify high-potential agencies and connect them with the right partners to foster long-term growth.