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ThinkFuel
(01)Engagement
Overview
Strategic buyer acquires ThinkFuel for growth.
Founded in 2018, ThinkFuel is a Canada-based HubSpot CRM and digital growth agency serving B2B companies across North America. Built around deep technical expertise in HubSpot architecture, automation, and data-driven marketing, ThinkFuel developed a reputation for solving complex CRM challenges for scaling organizations. Over time, the agency became known for its sophisticated implementations, enterprise-grade integrations, and ability to support fast-growing teams navigating increasingly complex revenue operations.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Account Based Marketing, Under $10M, AI & Automation, Business Consulting, Data & Analytics, Marketing & Advertising, Professional Services, SaaS & MarTech, Technology & IT Services
- Buyer Type Strategic Acquirer
- Deal Size Under $10M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is ThinkFuel?
ThinkFuel operates as a HubSpot-first CRM and marketing infrastructure partner, helping clients design, implement, and optimize their entire revenue technology stack. The agency supports organizations through HubSpot onboarding, custom CRM architecture, automation, API integrations, reporting, and advanced marketing operations. Its delivery model blends strategic consulting with hands-on technical execution, allowing clients to scale their sales, marketing, and service operations on a single, integrated platform.
(03)Founder's
Motive
The Why Behind The Sale
After several years of rapid growth, ThinkFuel’s founder began exploring what the next chapter could look like for the agency. While the business remained healthy and in high demand, the founder wanted to step back from day-to-day operations and join a larger ecosystem that could support continued scale. The goal was not simply to exit, but to place ThinkFuel inside a platform that would give the team greater resources, stability, and long-term opportunity while reducing the founder’s operational burden.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
For ThinkFuel, the right buyer needed to deeply understand HubSpot, CRM complexity, and the evolving needs of sophisticated B2B clients. Preserving the agency’s technical culture, delivery standards, and client relationships was critical. The ideal partner would bring operational scale, enterprise-level infrastructure, and business development support, while allowing ThinkFuel’s team to continue delivering high-touch, technically advanced work.
(05)Setting the Stage
Preparing ThinkFuel for Acquisition
To prepare ThinkFuel for market, Merge positioned the agency as a highly specialized HubSpot platform with strong technical differentiation. The business was presented as a best-in-class CRM and automation firm serving clients with complex RevOps and growth requirements. Its mature delivery processes, experienced technical team, and growing North American footprint made ThinkFuel an attractive acquisition target for strategic buyers seeking to deepen their HubSpot capabilities.
(06)Attracting Suitors
Strategic Marketing of ThinkFuel for Acquisition
Merge marketed ThinkFuel as a rare combination of HubSpot technical depth, CRM architecture expertise, and enterprise-grade execution. Buyers were drawn to the agency’s ability to support sophisticated clients with custom integrations, automation workflows, and advanced reporting. As demand for complex CRM and RevOps solutions continued to rise, ThinkFuel stood out as a platform capable of leading the next phase of HubSpot maturity in the market.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
ThinkFuel was acquired by Parkour3, a leading HubSpot digital marketing and automation agency based in Montreal. Parkour3 sought to expand its technical depth and market reach within the HubSpot ecosystem. By combining Parkour3’s strength in automation, data strategy, and scalable execution with ThinkFuel’s deep HubSpot architecture and implementation expertise, the combined firm created a significantly stronger enterprise delivery platform across Canada and the United States.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Following the acquisition, ThinkFuel became part of a larger HubSpot-focused organization with greater capacity to invest in technology, people, and long-term strategy. The combined platform is now better equipped to serve increasingly complex B2B clients, deliver enterprise-level CRM solutions, and support continued growth across North America. Clients benefit from expanded capabilities, while the team gains access to broader infrastructure and opportunity.
(09)Finding a New Home
The Merge Difference
Merge guided ThinkFuel through a founder-first acquisition process centered on strategic alignment, continuity, and long-term growth. Through targeted buyer outreach, thoughtful positioning, and hands-on transaction support, Merge helped place ThinkFuel with Parkour3, a partner that values technical excellence, client relationships, and the future of HubSpot-driven growth. The result is a powerful new platform positioned to lead the next chapter of CRM and marketing automation across the Canadian and U.S. markets.
Symmetri Marketing
(01)Engagement
Overview
Strategic buyer acquires Symmetri Marketing for growth.
Founded in 2003, Symmetri Marketing is a B2B brand strategy and digital marketing agency serving complex industries including healthcare, manufacturing, and higher education. Known for blending creative, content, and technology to help technical organizations tell clearer brand stories, Symmetri built long-standing client relationships and a reputation as a strategic partner rather than a traditional vendor. After more than two decades of growth, the founders partnered with Yes&, a fully integrated creative agency, to scale Symmetri’s platform, expand creative capabilities, and unlock new growth opportunities for the team.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Under $10M, Web Design & Development, Professional Services, PR & Communications, Performance Marketing, Marketing & Advertising, Data & Analytics, Content Marketing, Branding & Creative, Creative Content Development, Digital Product & Web Development
- Buyer Type Strategic Acquirer
- Deal Size Under $10M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Symmetri Marketing?
Symmetri operates as a full-service B2B marketing partner, delivering brand strategy, content development, digital marketing, and web technology solutions for organizations with complex products and long sales cycles. With a remote-first operating model and a collaborative team structure, the agency supports clients across healthcare, manufacturing, and higher education by translating technical offerings into compelling brand narratives that drive engagement, demand, and long-term growth.
(03)Founder's
Motive
The Why Behind The Sale
Having built Symmetri over two decades, the founders began exploring a new chapter for the business that would provide greater growth opportunities and access to capital while preserving the agency’s culture and team. One founder was preparing for retirement, while the other sought to take some chips off the table and continue growing Symmetri’s creative capabilities within a larger platform.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
For Symmetri’s leadership, the right partner needed to respect the agency’s B2B focus, creative culture, and collaborative operating model while bringing additional scale, systems, and resources. It was essential that the team have room to grow, expand capabilities, and take on larger, more complex work without losing the values and relationships that defined Symmetri’s success.
(05)Setting the Stage
Preparing Symmetri Marketing for Acquisition
Merge positioned Symmetri around its deep B2B specialization, long-standing client relationships, and integrated service offering across branding, content, and technology. The agency was presented as a resilient platform with strong industry positioning, experienced leadership, and the ability to operate independently, making it an attractive growth opportunity for a strategic acquirer.
(06)Attracting Suitors
Strategic Marketing of Symmetri Marketing for Acquisition
Symmetri was marketed as a high-quality B2B agency with proven processes, creative excellence, and a reputation for solving complex marketing challenges. Buyers were drawn to the agency’s industry expertise, scalable delivery model, and ability to embed deeply within client organizations as a strategic partner.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Symmetri was acquired by Yes&, a fully integrated creative agency actively growing through acquisition and seeking to expand its B2B capabilities. Yes& recognized Symmetri as a strong cultural and strategic fit, gaining a team with proven processes and creative depth while Symmetri gained access to capital, infrastructure, and a larger platform for growth
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Following the acquisition, Symmetri’s team gained new opportunities to expand services, collaborate across a larger creative network, and take on more complex B2B work. Yes& strengthened its B2B offering while Symmetri gained the scale and support needed to accelerate growth and enhance its creative impact.
(09)Finding a New Home
The Merge Difference
Merge guided Symmetri through a founder-first acquisition process focused on cultural alignment, long-term growth, and team continuity. Through strategic positioning, targeted outreach, and hands-on transaction support, Merge helped place Symmetri with a partner that supports its next chapter of growth with Yes&.
Nominee Design
(01)Engagement
Overview
Strategic buyer acquires Nominee Design for growth.
Founded in 2010, Nominee Design is an Oklahoma City–based boutique brand development studio serving consumer brands, civic institutions, cultural organizations, and educational ventures across the United States. Originally rooted in the music industry, Nominee built a national reputation for strategy-led creative that blends storytelling, cultural awareness, and visual clarity. Over more than a decade, the studio became a trusted partner to organizations navigating high-stakes brand moments, with a portfolio that includes Jack Daniels, TEDx, Osage Nation, the Oklahoma City International Airport, and the OU Foundation.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Creative Content Development, Web Design & Development, Video Production, Professional Services, PR & Communications, Media & Content Production, Marketing & Advertising, Content Marketing, Branding & Creative, Under $10M, Social Media
- Buyer Type Strategic Acquirer
- Deal Size Under $10M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Nominee Design?
Nominee operates as a brand-first creative studio focused on helping organizations define who they are and how they show up in the world. Its work spans brand research and strategy, naming, messaging, visual identity, packaging, illustration, and print and digital design. The agency serves both B2B and B2C clients and is frequently engaged during periods of growth, transformation, or public-facing change. With a mix of project-based and long-term engagements, Nominee maintained a stable revenue base and built deep relationships with its clients, many of whom returned for additional work over time.
(03)Founder's
Motive
The Why Behind The Sale
Founder Matt Stansberry spent many years building Nominee into a nationally respected creative studio. As the agency matured, Matt began exploring new ventures across the music, startup, and real estate sectors. While Nominee remained well-positioned in the market, he reached a point where he wanted to step away from day-to-day leadership and ensure the studio’s legacy continued under new ownership. His goal was to find a partner who could preserve the culture and creative integrity of the agency while guiding it into its next stage of growth.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
For Matt, the right buyer needed to respect Nominee’s strategy-led creative process and value the relationships that had been built with both clients and team members. Cultural alignment was critical, as was a shared belief in the importance of thoughtful branding and collaboration. The ideal partner would support the existing team, protect the agency’s creative identity, and provide the structure and resources needed to scale the business responsibly.
(05)Setting the Stage
Preparing Nominee Design for Acquisition
To prepare Nominee for market, Merge highlighted the agency’s strong foundation, national client portfolio, and reputation for high-quality work. The business was positioned as a well-established creative studio with refined processes, loyal clients, and meaningful opportunity for growth under the right leadership.
(06)Attracting Suitors
Strategic Marketing of Nominee Design for Acquisition
Merge marketed Nominee as a nationally recognized brand studio with a loyal client base and a refined creative process. Buyers were drawn to the agency’s work with high-profile brands and institutions, as well as its reputation for strategy-led design. Although the business had historically relied on inbound referrals rather than formal sales, this was seen as an opportunity rather than a limitation, signaling strong demand for Nominee’s services and clear potential for future growth.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Nominee was acquired by 617 Collective, a strategic buyer focused on building creative platforms through shared infrastructure and long-term growth strategy. The partnership aligned Nominee’s creative strengths with 617 Collective’s ability to support business development, operations, and scalability. The transaction ensured continuity for Nominee’s clients and team while creating a foundation for the studio’s next chapter.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Following the acquisition, Nominee became part of a larger creative platform that supports collaboration, expansion, and operational stability. The agency is now positioned to grow its national presence, deepen existing client relationships, and explore new service offerings while maintaining the culture and creative standards that defined its success.
(09)Finding a New Home
The Merge Difference
Merge guided Nominee through a thoughtful, founder-first acquisition process focused on long-term alignment and continuity. Through careful positioning, targeted buyer outreach, and hands-on transaction support, Merge helped facilitate a partnership that honored Nominee’s legacy while setting the stage for continued growth with 617 Collective.
SMA
(01)Engagement
Overview
Strategic buyer acquires SMA for growth.
Founded in 2013, SMA is a New York based full-service creative agency serving B2B organizations across professional services, higher education, legal, and technology sectors. Blending brand strategy, content development, media, and business consulting, SMA built a reputation for delivering fully integrated campaigns that drive both brand and demand. Over time, the agency produced award-winning work for national brands including BDO, Brother International, Monroe College, Bay State University, Kyocera, and Legal Resources, while continuing to evolve its digital capabilities to compete with top-tier agencies.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Social Media, Creative Content Development, Paid Media & Lead Generation, Under $10M, Branding & Creative, Content Marketing, Marketing & Advertising, Media & Content Production, Performance Marketing, Professional Services
- Buyer Type Strategic Acquirer
- Deal Size Under $10M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is SMA?
SMA operates as a fully integrated marketing partner, supporting clients through brand development, creative campaign strategy, video and film production, digital and social content, business consulting, and media planning and buying. The agency’s model is rooted in close collaboration, with strategy, creative, production, and media working together to solve complex business challenges. Its hybrid workforce and scalable freelance network allowed SMA to remain agile while maintaining a high standard of delivery across every engagement.
(03)Founder's
Motive
The Why Behind The Sale
President and primary shareholder Bob Rose spent more than a decade growing SMA into a respected agency with deep client relationships and a strong reputation in the B2B space. As the market evolved and the agency navigated periods of change, Bob began exploring what the next chapter could look like for the business. While SMA remained anchored by a long-standing agency-of-record relationship with BDO, Bob recognized the opportunity to partner with a buyer who could bring new momentum, expanded resources, and a broader platform for growth.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
For Bob, the right buyer needed to understand the value of integrated marketing, long-term client partnerships, and a hands-on, collaborative culture. It was important that SMA’s people, processes, and client relationships were respected and preserved. The ideal partner would bring operational scale and business development support while allowing SMA’s leadership and creative teams to continue delivering work with the same care and strategic depth.
(05)Setting the Stage
Preparing SMA for Acquisition
To prepare SMA for market, Merge highlighted the agency’s long-standing anchor client relationship, its award-winning portfolio, and its ability to embed deeply within client organizations. The business was positioned as a well-established agency with a resilient revenue model built on retainers, media commissions, and production margins. Its lean structure, experienced leadership, and scalable delivery model made SMA an attractive platform for a strategic buyer seeking both stability and growth potential.
(06)Attracting Suitors
Strategic Marketing of SMA for Acquisition
Merge marketed SMA as a trusted creative and media partner with proven expertise in high-touch B2B engagements. Buyers were drawn to the agency’s collaborative approach, senior leadership involvement, and reputation for delivering thoughtful, results-driven work. Although the business had experienced client concentration and revenue shifts in recent years, its strong foundation and long-term client relationships signaled meaningful opportunity for expansion under the right ownership.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
SMA was acquired by Bray & Co, a strategic buyer aligned with SMA’s integrated service model and client-first philosophy. The partnership created continuity for SMA’s clients and team while opening the door to new operational support, business development capabilities, and long-term growth within a larger platform.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Following the acquisition, SMA became part of a broader organization positioned to support expansion, diversification, and collaboration. With additional infrastructure and resources behind it, the agency is now better equipped to grow its client base, expand service offerings, and deepen existing relationships while maintaining the culture and creative standards that defined its success.
(09)Finding a New Home
The Merge Difference
Merge guided SMA through a founder-first acquisition process focused on alignment, continuity, and long-term opportunity. Through thoughtful positioning, targeted buyer outreach, and hands-on transaction support, Merge helped place SMA with a partner that honors its legacy and supports its next chapter of growth with Bray & Co.
PromoShak
(01)Engagement
Overview
Strategic buyer acquires PromoShak for growth.
Founded in 2018, PromoShak is a promotional products agency based in Austin, Texas, operating with a fully remote team. The agency helps property management firms, gaming companies, and corporate teams bring their brands to life through custom promotional products, including apparel, drinkware, tech accessories, and branded merchandise. Built as an independent unit of Threshold Agency, PromoShak grew into a profitable, streamlined business with consistent execution and strong client relationships.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Creative Content Development, Under $10M, Branding & Creative, Marketing & Advertising, Professional Services, SaaS & MarTech
- Buyer Type Strategic Acquirer
- Deal Size Under $10M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is PromoShak?
PromoShak operates with a simple, request-driven model supported by clearly documented workflows. From product sourcing and artwork proofs to production oversight and shipping, the agency manages the entire process through a trusted distributor network. This structure allows the business to run efficiently with minimal oversight while consistently delivering on time and on budget. Clients value the one-stop convenience and dedicated point of contact, which has led to repeat work and long-term relationships across multiple industries.
(03)Founder's
Motive
The Why Behind The Sale
PromoShak was built to operate independently from Threshold Agency with limited founder involvement. Over time, the business reached a point where it could continue running smoothly without hands-on oversight. The owner chose to explore a sale to allow a new operator or strategic buyer to take over a stable, profitable business while ensuring continuity for clients and vendors. The founder remained available post-transaction to support a smooth transition.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
The ideal buyer for PromoShak was one that valued operational efficiency, strong vendor relationships, and consistent client service. The founder sought a partner that could preserve PromoShak’s service model while offering the scale, infrastructure, and support to expand its reach. Ensuring a seamless experience for clients and maintaining quality standards were key priorities.
(05)Setting the Stage
Preparing PromoShak for Acquisition
To prepare PromoShak for market, Merge focused on highlighting the agency’s lean cost structure, documented workflows, and consistent financial performance. With a fully remote model, low overhead, and a clear pricing structure, PromoShak was positioned as a plug-and-play acquisition with predictable revenue and strong margins supported by a diversified base of repeat clients.
(06)Attracting Suitors
Strategic Marketing of PromoShak for Acquisition
Merge marketed PromoShak as a dependable, asset-light promotional products agency with national reach and clear growth opportunities. While the business relied primarily on referrals and inbound inquiries, buyers recognized opportunities to expand outbound sales efforts, formalize referral programs, and introduce streamlined reordering capabilities.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
PromoShak was acquired by Fully Promoted, a national promotional products and marketing services franchise. The acquisition allowed Fully Promoted to expand its capabilities with a proven, efficient operation while providing PromoShak with access to a larger platform, broader resources, and additional growth opportunities. The transition was structured to ensure continuity for clients, vendors, and internal processes.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Following the acquisition, PromoShak was well-positioned to grow within the Fully Promoted ecosystem. The combination created opportunities to expand service offerings, reach new geographic markets, and increase repeat business through Fully Promoted’s established network. At the same time, PromoShak’s streamlined workflows and vendor relationships strengthened operational efficiency across the broader organization.
(09)Finding a New Home
The Merge Difference
Merge played a key role in positioning PromoShak for a successful acquisition by Fully Promoted. Through thoughtful positioning, targeted buyer outreach, and hands-on deal execution, Merge facilitated a smooth transaction that aligned the seller’s goals with Fully Promoted’s growth strategy. The result is a strong partnership that supports continued expansion while preserving the operational strengths that made PromoShak successful.
NeigerDesign
(01)Engagement
Overview
Strategic buyer acquires NeigerDesign for growth.
Founded in 1988, NeigerDesign is a Chicago-based brand and strategic marketing agency serving trade associations, nonprofits, healthcare organizations, and B2B companies. With more than three decades of experience, the agency built a strong reputation for combining thoughtful brand research with creative execution across print, digital, and web. Known for its collaborative approach and long-standing client relationships, NeigerDesign consistently delivered measurable results through strategic branding and integrated marketing programs.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Creative Content Development, Web Design & Development, Professional Services, Marketing & Advertising, Market Research, Content Marketing, Branding & Creative, Under $10M
- Buyer Type Strategic Acquirer
- Deal Size Under $10M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is NeigerDesign?
NeigerDesign operates as a full-service agency offering brand research and strategy, print and digital design, website development, and digital marketing. The team works closely with executive leadership and boards to guide brand decisions that support long-term growth. With a mix of project-based work and recurring retainer relationships, the agency maintained a stable revenue base and deep client trust across multiple sectors.
(03)Founder's
Motive
The Why Behind The Sale
After building NeigerDesign over several decades, the founder reached a point where she was ready to step into a new creative chapter while ensuring the agency’s legacy continued. While the business remained profitable and well-positioned, the founder sought a transition that would provide continuity for clients and employees while allowing her to pursue fine arts and personal interests beyond day-to-day agency leadership.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
The ideal buyer needed to value strategic branding, creative rigor, and strong client relationships. Cultural alignment was important, along with the ability to support the team and preserve NeigerDesign’s collaborative, research-driven approach. The founder prioritized a smooth transition that would allow clients to continue receiving the same level of service while opening new opportunities for growth.
(05)Setting the Stage
Preparing NeigerDesign for Acquisition
To prepare NeigerDesign for market, Merge highlighted the agency’s long operating history, consistent financial performance, and diversified client base. The business was positioned as a well-established marketing agency with in-house web development capabilities and a balanced mix of project and recurring revenue. Its strong brand reputation and experienced team made it an attractive opportunity for buyers seeking stability and expansion.
(06)Attracting Suitors
Strategic Marketing of NeigerDesign for Acquisition
Merge marketed NeigerDesign as a trusted brand partner with deep expertise in associations, nonprofits, healthcare, and B2B marketing. Buyers were drawn to the agency’s long client tenure, proven processes, and opportunities to expand digital marketing, branding strategy, and web development services.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
NeigerDesign was acquired by Creative Edge, a strategic buyer aligned with the agency’s creative and brand-focused strengths. The transaction allowed NeigerDesign to continue serving its clients with consistency while benefiting from additional operational support and resources. The founder supported the transition to ensure continuity for the team and a seamless handoff of client relationships.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Following the acquisition, NeigerDesign was well-positioned to expand its digital marketing and web development offerings within the Creative Edge platform while maintaining its core branding expertise. The combination created opportunities to deepen client relationships, pursue new verticals, and scale services without disrupting existing operations or culture.
(09)Finding a New Home
The Merge Difference
Merge guided NeigerDesign through a thoughtful acquisition process that balanced legacy, people, and future opportunity. Through careful positioning, targeted buyer outreach, and hands-on execution, Merge helped facilitate a transaction that met the founder’s goals and positioned NeigerDesign for continued success under Creative Edge.
DECODE
(01)Engagement
Overview
Strategic buyer acquires DECODE for growth.
Founded in 2013, DECODE is a specialized digital marketing agency with a focus on the healthcare and wellness industries. Based in Houston, Texas, DECODE has earned a strong reputation for delivering high-performance marketing solutions for SMBs and middle-market enterprises. The agency is deeply rooted in understanding the consumer wellness journey, which has been key to their ability to create effective marketing campaigns that resonate with the target audience.
DECODE has built long-term relationships with its clients, including a notable partnership with its largest client since its inception. With a strong team of 53 members, DECODE combines its expertise in digital media, strategy, creative, and technology to deliver integrated campaigns that drive measurable results. The agency has grown rapidly and is now seeking a strategic partner to help fuel its national expansion
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Social Media, Digital Product & Web Development, SEO, Paid Media & Lead Generation, Over $10M, Content Marketing, Marketing & Advertising, Performance Marketing, Professional Services, Technology & IT Services
- Buyer Type Private Equity
- Deal Size $10M-$25M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is DECODE ?
DECODE operates with a clear focus on the healthcare and wellness industries, offering a range of services from digital media buying to website development, SEO, content creation, and social media strategy. The agency is especially skilled in creating and executing omni-channel marketing campaigns, ensuring that each campaign is integrated across both traditional and digital media. DECODE has a strong in-house development team, which allows them to build customized solutions for clients and marry marketing expertise with technology.
Their deep understanding of the wellness journey, especially within the medical field, allows them to craft advertising programs that guide potential patients from consideration to conversion. The agency is equipped with a full tech stack for paid search, social media, and programmatic media buying, providing clients with greater transparency, flexibility, and cost efficiency.
(03)Founder's
Motive
The Why Behind The Sale
The founder of DECODE is seeking an acquisition partner to accelerate the agency’s growth and transition from a regional agency to a national powerhouse. With the infrastructure already in place for expansion, DECODE’s leadership team is eager to scale, tapping into new markets and clients within the health and wellness space. The founder is committed to staying on board post-acquisition and believes that an infusion of outside capital and expertise will allow DECODE to realize its full potential.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
The ideal buyer for DECODE is a firm with expertise in scaling agencies and a background in the healthcare and wellness industries. The buyer should have the resources to expand DECODE’s national reach and the capacity to help drive growth in new markets such as plastic surgery, dentistry, vitamins, and insurance. Additionally, the buyer should value DECODE’s strong creative and strategic foundation, and be committed to supporting the agency’s continued success by maintaining the team’s focus on delivering high-quality campaigns.
(05)Setting the Stage
Preparing DECODE for Acquisition
Merge positioned DECODE as a high-growth, high-margin agency with a proven track record in the healthcare and wellness sectors. The agency’s deep industry knowledge, strong client relationships, and ability to scale made it an attractive target for acquisition. With 45% of revenue coming from retainer clients, DECODE offers a stable, recurring revenue stream, which enhances its appeal to potential buyers.
(06)Attracting Suitors
Strategic Marketing of DECODE for Acquisition
Merge marketed DECODE as an agency with a unique expertise in healthcare and wellness marketing, showcasing its success in delivering top-tier campaigns for high-profile clients in the medical and wellness industries. By emphasizing the agency’s digital media expertise, strong leadership team, and proven ability to scale, Merge attracted several interested buyers looking to expand into the healthcare sector.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
DECODE was successfully acquired by Amulet Capital Partners, a buyer with the experience and resources to help the agency scale its operations nationally. Amulet Capital Partners recognized DECODE’s deep industry expertise and ability to deliver high-quality marketing campaigns in the healthcare and wellness sectors. Post-acquisition, Amulet has begun investing in DECODE’s expansion, positioning the agency for accelerated growth.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
After the acquisition, DECODE expanded its service offerings and grew its client base across the U.S. With the support of Amulet Capital Partners, the agency has increased its national footprint and pursued new business opportunities in key wellness markets. The acquisition has created synergies that strengthen DECODE’s position as a premier marketing agency in the healthcare and wellness space.
(09)Finding a New Home
The Merge Difference
Merge played a key role in facilitating the acquisition of DECODE by Amulet Capital Partners, ensuring alignment on growth objectives. Through expert matchmaking and strategic guidance, Merge positioned DECODE for a successful acquisition, enabling the agency to scale quickly and reach its full potential. This acquisition underscores Merge’s expertise in connecting high-potential agencies with the right partners for long-term success.