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Ideometry
(01)Engagement
Overview
Strategic buyer acquires Ideometry for growth.
Founded in 2014, Ideometry is a full-service growth marketing agency focused on B2B SaaS and robotics companies. Over the past decade, the agency built a strong reputation for helping technically complex businesses scale through strategic planning, lead generation, branding, and web execution. Ideometry worked with a mix of venture-backed startups and publicly traded companies, establishing a clear niche at the intersection of SaaS and robotics.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Digital Product & Web Development, Creative Content Development, Paid Media & Lead Generation, Account Based Marketing, Under $10M, Branding & Creative, Content Marketing, Data & Analytics, Market Research, Marketing & Advertising, Performance Marketing, SaaS & MarTech, Web Design & Development
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Ideometry?
Ideometry operates as a remote-first agency with a highly collaborative team model. The agency is known for embedding directly into client organizations and taking ownership of the full marketing ecosystem. From audits and strategy to execution across lead generation, design, automation, and analytics, Ideometry functions as an extension of its clients’ teams. Long-standing client relationships and a strong base of recurring revenue positioned the agency as a trusted growth partner in competitive, technical markets.
(03)Founder's
Motive
The Why Behind The Sale
After more than ten years of building Ideometry, the founders reached a point where they felt proud of what they had created but began to experience slower growth. Rather than continuing independently, they decided to explore joining a larger organization that could provide additional support, infrastructure, and new opportunities to scale. Their priority was ensuring the business could continue to grow while giving the team access to broader resources.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
The founders were intentional about finding a buyer aligned with Ideometry’s B2B SaaS focus and collaborative culture. Flexibility was an important factor. One founder, Josh, wanted to remain involved and continue leading the team, while his partner, Charles, was ready to exit. The right partner needed to support leadership continuity, team integration, and future growth.
(05)Setting the Stage
Preparing Ideometry for Acquisition
To prepare Ideometry for acquisition, Merge focused on highlighting the agency’s strong recurring revenue model, long client retention, and specialized expertise in B2B SaaS and robotics. Ideometry’s integrated delivery approach and proven results across complex industries positioned the agency as a strategic platform for growth rather than a traditional agency exit.
(06)Attracting Suitors
Strategic Marketing of Ideometry for Acquisition
Merge marketed Ideometry as a growth-focused agency with deep technical expertise and strong relationships within the SaaS ecosystem. Its ability to integrate seamlessly with client teams and deliver consistent, measurable results made it an attractive opportunity for buyers pursuing expansion within B2B SaaS.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Ideometry was acquired by Marketers in Demand, a B2B SaaS marketing group executing a broader roll-up strategy. Having already completed several acquisitions, Marketers in Demand saw Ideometry’s robotics and SaaS expertise as a natural addition to its platform. The structure of the deal allowed Josh to stay on and continue leading the Ideometry team, while Charles successfully exited, creating alignment on both sides.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Following the acquisition, Ideometry and Marketers in Demand began integrating teams and expanding cross-selling opportunities across their shared client base. The combined organization increased depth across strategy and execution, unlocked new growth opportunities, and strengthened its ability to serve SaaS clients, all while maintaining continuity for clients and employees.
(09)Finding a New Home
The Merge Difference
Merge played a key role in aligning Ideometry with Marketers in Demand by balancing strategic fit with founder goals. Through thoughtful positioning, targeted outreach, and hands-on deal execution, Merge helped structure a transaction that supported leadership continuity, team stability, and long-term growth. The result is a partnership that positions Ideometry for its next phase of growth within a larger B2B SaaS-focused ecosystem.
Social Growth Labs
(01)Engagement
Overview
Entrepreneurial buyer acquires Social Growth Labs for growth.
Founded in 2019, Social Growth Labs is a marketing and growth agency built around one mission: helping startups go to market with impact. The agency carved out a niche as the go-to expert for Product Hunt launches, supporting VC-backed SaaS startups through pre-launch activation, launch-day promotion, and post-launch growth.
Working with founders from pre-seed to Series A, Social Growth Labs blends go-to-market strategy, user research, and performance marketing to help clients secure top rankings, gain traction, and drive measurable user acquisition. With a performance-based pricing model that rewards launch success, the agency built trust through results, powering more than 120 launches with a lean global team and strong margins.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category SaaS & MarTech, Creative Content Development, Paid Media & Lead Generation, Account Based Marketing, Under $10M, Content Marketing, Data & Analytics, Market Research, Marketing & Advertising, Performance Marketing
- Buyer Type Entrepreneurial Buyer
- Deal Size Under $10M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Social Growth Labs?
Founder Leo Bosuener started Social Growth Labs as a remote-first agency designed for autonomy and flexibility. After five years of building a self-sustaining business with minimal founder oversight, Leo was ready to step back to focus on his family and spend more time with his two young daughters. He wanted to ensure the agency would continue growing under a buyer who shared his appreciation for efficiency, innovation, and scalable marketing systems.
(03)Founder's
Motive
The Why Behind The Sale
Leo sought a buyer who could expand Social Growth Labs’ model beyond one-time campaigns into recurring GTM retainers, SaaS partnerships, and post-launch growth programs. The ideal acquirer would understand early-stage startups, value the Product Hunt niche, and bring the resources to scale inbound demand while maintaining the agency’s high-performance standards
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
With a streamlined structure, proven outbound engine, and global team that required just a few hours of founder time per week, Merge positioned Social Growth Labs as a turnkey acquisition for buyers seeking a high-margin, low-touch growth platform with built-in credibility.
(05)Setting the Stage
Preparing Social Growth Labs for Acquisition
With a streamlined structure, proven outbound engine, and global team that required just a few hours of founder time per week, Merge positioned Social Growth Labs as a turnkey acquisition for buyers seeking a high-margin, low-touch growth platform with built-in credibility.
(06)Attracting Suitors
Strategic Marketing of Social Growth Labs for Acquisition
Merge marketed Social Growth Labs as a rare opportunity to acquire a performance-based SaaS growth agency with an established niche and proven success formula. By emphasizing its systemized process, lean team, and repeatable outcomes, the agency attracted buyers looking for operational simplicity with strong ROI potential.
Target outreach focused on marketing groups, digital holding companies, and entrepreneurs in the SaaS ecosystem who were seeking to expand into go-to-market services for startups.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Social Growth Labs was acquired by Thomas Liu, a Columbia MBA and finance professional with experience in M&A, valuations, and transaction advisory at Gerald Edelman in London. Liu’s background in financial strategy and scaling businesses made him the perfect buyer to expand the agency’s model and integrate it into a broader digital portfolio.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Under new ownership, Social Growth Labs is exploring new growth opportunities including recurring GTM services, venture partnerships, and community-driven marketing programs. The acquisition has enabled the agency to enhance its service mix while preserving its core strength of helping founders successfully launch and scale on Product Hunt and beyond.
(09)Finding a New Home
The Merge Difference
Merge’s positioning and hands-on marketing approach showcased Social Growth Labs as more than a niche agency. It was a proven growth engine with expansion potential. By highlighting its profitability, operational efficiency, and founder story, Merge attracted a values-aligned buyer and facilitated a smooth transition that allows Leo to step back while ensuring the agency continues to thrive.
SpiderBoost
(01)Engagement
Overview
Strategic buyer acquires SpiderBoost for growth.
Founded in 2010 in Miami, SpiderBoost is a full-service performance marketing agency specializing in SEO, paid media, and web development. The agency has earned recognition as an Inc. 5000 Fastest-Growing Company and built a reputation for driving measurable results across competitive digital landscapes. Its client roster includes leading organizations such as Jackson Health System, the University of Miami, and United Way.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Data & Analytics, Marketing & Advertising, Performance Marketing, Web Design & Development, AI & Automation, Digital Product & Web Development, SEO, Paid Media & Lead Generation, Under $10M
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is SpiderBoost ?
SpiderBoost’s bilingual team operates across the U.S. and Colombia, combining technical depth with cultural fluency to deliver scalable marketing solutions. Known for its 100% inbound client acquisition model and nearly 30-month average client retention, the agency is a trusted partner for enterprise brands seeking data-backed growth and high-performing campaigns.
(03)Founder's
Motive
The Why Behind The Sale
After more than a decade of growth, SpiderBoost’s founders were seeking a partner to help scale the agency in the evolving AI-first marketing landscape. Having previously sold and reacquired the business, they wanted to find a buyer who shared their data-driven mindset and could provide the resources, structure, and operational support needed to reach new levels of scale—while preserving the culture and client trust they had built.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
The founders aimed to find a partner with complementary expertise in performance marketing and a shared passion for measurable results. Cultural alignment was essential—they wanted a buyer who valued collaboration, innovation, and people. The ideal fit would offer expanded infrastructure, new growth opportunities, and long-term stability for both the team and clients.
(05)Setting the Stage
Preparing SpiderBoost for Acquisition
To prepare SpiderBoost for market, Merge emphasized the agency’s strong financial profile, long-term client retention, and inbound-driven revenue model. With a reputation for technical excellence in SEO and paid media, SpiderBoost was positioned as a rare opportunity to acquire a performance-focused agency with recurring revenue, an enterprise client base, and proven scalability across the Americas.
(06)Attracting Suitors
Strategic Marketing of SpiderBoost for Acquisition
Merge marketed SpiderBoost as a data-driven agency with strong retention, bilingual operations, and a technical foundation built for expansion. Its consistent profitability and deep integration with enterprise clients attracted multiple interested buyers. SpiderBoost stood out as a top acquisition target for groups seeking a growth-ready performance marketing engine.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
SpiderBoost was acquired by Moving Traffic Media, a performance marketing group with complementary expertise in paid media, SEO, and web development. The transaction represented a natural alignment between Moving Traffic Media’s performance-driven approach and SpiderBoost’s technical capabilities and enterprise relationships.
The founders retained active roles post-transaction to ensure a seamless integration and lead continued growth, creating a strong foundation for long-term success under the Moving Traffic Media umbrella.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Following the acquisition, Moving Traffic Media and SpiderBoost combined their strengths to form a full-stack performance engine designed for the AI-first marketing era. Together, they have expanded cross-channel capabilities, increased experimentation speed, and enhanced data-driven measurement for clients. The integration resulted in zero client disruption and immediate operational synergies, strengthening both agencies’ competitive edge.
(09)Finding a New Home
The Merge Difference
Merge played a key role in aligning SpiderBoost with Moving Traffic Media, a buyer that shared its vision for measurable marketing, technical innovation, and team-driven success. Through expert positioning, targeted outreach, and hands-on deal execution, Merge delivered a seamless transaction that achieved the founders’ goals for growth, culture, and long-term opportunity. The result is a strategic partnership that positions SpiderBoost for its strongest chapter yet.
Lamplight Digital
(01)Engagement
Overview
Strategic buyer acquires Lamplight Digital for growth.
Founded in 2018, Lamplight Digital Media is a specialized marketing agency serving residential water treatment companies across North America. With 90% retainer-based revenue, proprietary tools, and a 100% outperformance rate for websites, Lamplight has become the dominant player in its niche. Built on industry knowledge, transparent service, and data-backed results, Lamplight empowers local businesses to generate a steady flow of profitable leads.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Conversion Rate Optimization, SEO, Paid Media & Lead Generation, Content Marketing, Data & Analytics, Performance Marketing, Web Design & Development
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Lamplight Digital?
Lamplight Digital Media is a full-service digital marketing agency exclusively serving the water treatment industry. The agency acts as the entire marketing department for clients, offering services like website development, local SEO, paid media, conversion rate optimization, and offline marketing. With over 3,000 A/B tests completed and a proprietary click identifier tool, Lamplight has achieved a 100% outperformance rate for customers who switch to a Lamplight-operated website. The team has over 15 years of experience in the space and is known for delivering measurable results, full-funnel tracking, and consistent lead generation.
(03)Founder's
Motive
The Why Behind The Sale
The founders saw a strategic opportunity to sell Lamplight and unlock the next phase of growth. With a strong team, proven systems, and expansion opportunities in commercial water treatment and adjacent verticals like well drilling, the agency was ready for a partner who could help scale operations and support clients more broadly.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
The ideal buyer would share Lamplight’s values around transparency, service, and data-backed strategy. The founders looked for someone who could maintain the agency’s culture and client-first mindset while expanding its capabilities and reach. Industry understanding, team support, and a commitment to growth were essential.
(05)Setting the Stage
Preparing Lamplight Digital for Acquisition
Lamplight had a 3.4x valuation multiple. The agency’s revenue was 90% retainer-based, with standardized 12-month packages and high client retention. A hybrid team of U.S.-based employees and international contractors supported operations, and proprietary tools and processes were in place to deliver consistent results.
(06)Attracting Suitors
Strategic Marketing of Lamplight Digital for Acquisition
Merge crafted marketing materials that highlighted Lamplight’s niche dominance, strong financials, and proprietary performance tools. The listing emphasized the agency’s high-margin model, long-term client relationships, and growth opportunities through upsells, template upgrades, and market expansion. Buyer outreach focused on those interested in recurring revenue and vertical specialization.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Lamplight was acquired by a buyer with performance marketing experience. One founder remained actively involved post-transaction to lead operations and continue growing the business. The agency’s team structure, service offerings, and industry relationships remained intact to support long-term success.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Post-transaction, Lamplight began rolling out upgraded website templates and continued expanding into tangential sectors including commercial and industrial water treatment, as well as well drilling and pump repair. With 40% of the client base already active in these areas, the agency had a clear path for cross-sells and upsells. Internal systems and onboarding processes were also refined to support growth.
(09)Finding a New Home
The Merge Difference
Merge provided full support throughout the transaction process, from positioning and buyer outreach to diligence and deal structuring. Their experience in the marketing agency space helped ensure a smooth transition, a strong buyer fit, and a future-focused outcome that respected Lamplight’s culture, team, and track record.
Linkflow
(01)Engagement
Overview
Strategic buyer acquires Linkflow for growth.
Founded in 2019, Linkflow is a remote-first SEO agency built to drive sustainable growth for B2B SaaS clients. With a mission to deliver behavior-driven strategies that generate not just clicks but measurable business outcomes, Linkflow quickly earned a reputation as a trusted growth partner for high-performing tech companies. The agency offers a full-service SEO solution including keyword strategy, link building, and technical SEO that supports long-term lead generation, conversions, and revenue growth.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Marketing & Advertising, Conversion Rate Optimization, SEO, Paid Media & Lead Generation, Content Marketing, Data & Analytics, Performance Marketing, SaaS & MarTech
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Linkflow?
Led by founder Josh Elkin, Linkflow built its foundation on robust systems, a data-driven approach, and a deep understanding of user behavior. Over time, the agency expanded its services to include CRO, UX consulting, and Google Analytics implementation. With an average client tenure of 14.6 months and retainers ranging from $2,850 to $15,000 per month, Linkflow developed a steady stream of recurring revenue and long-term relationships with SaaS, e-commerce, and education clients. Backed by a strong leadership team and minimal founder involvement, the agency operated with remarkable efficiency and scalability.
(03)Founder's
Motive
The Why Behind The Sale
After several years of building and scaling Linkflow, Josh Elkin decided it was time to explore new ventures more closely aligned with his personal passions. With plans to live primarily in Europe and either invest in or start a new business, Josh was seeking more flexibility and a relatively quick transition. While Linkflow had been a rewarding journey, digital marketing was never meant to be his long-term calling.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
Josh prioritized finding a buyer who would align with the agency’s values, preserve its operational strength, and support the existing team. The continued involvement of Linkflow’s long-tenured GM and experienced leadership post-sale was a key factor, ensuring the agency would remain stable and successful after his exit. A strong cultural match and shared vision were also essential to maintaining team morale and growth.
(05)Setting the Stage
Preparing Linkflow for Acquisition
To position Linkflow as an attractive acquisition, we highlighted its consistent financial performance, scalable operations, and deep specialization in SaaS SEO. With $1M+ in revenue and more than $300K in EBITDA in 2023, a fully retainer-based model, and a 3.7x EBITDA valuation multiple, Linkflow offered a turnkey opportunity. The use of the EOS framework and the founder’s minimal role made it especially appealing to strategic buyers.
(06)Attracting Suitors
Strategic Marketing of Linkflow for Acquisition
At Merge, we presented Linkflow’s niche expertise, strong client retention, and proven track record to a curated pool of buyers. We emphasized the agency’s new service offerings, like Video SEO and CRO, which represented significant growth opportunities. We also highlighted the agency’s remote structure and strong leadership team, which added to its scalability and appeal.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Linkflow found the right fit with Conifr, led by experienced buyer Michael Ter Mors. Conifr was looking for a specialized SEO agency to complement its performance marketing portfolio. Linkflow’s expertise in B2B SaaS was exactly what Michael needed. The agencies shared similar values around culture and team development, which made the integration process smooth and collaborative from the start.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Following the acquisition, Linkflow retained its leadership team and continued operating independently while integrating into Conifr’s broader strategy. The combined expertise and aligned service offerings have created opportunities to expand into new service lines, cross-sell to existing clients, and scale operations with shared infrastructure.
(09)Finding a New Home
The Merge Difference
At Merge, we supported Josh through every step of the sale. From positioning and marketing the agency to negotiating terms and closing the deal, we ensured the outcome aligned with his personal and professional goals. Our buyer network and tailored process helped identify the right partner and made for a smooth, successful transition.
Yeoman Technology
(01)Engagement
Overview
Strategic buyer acquires Yeoman Technology for growth.
Founded in 2009, Yeoman Technologies is a high-margin Amazon marketing and e-commerce optimization agency that partners with multi-channel consumer brands to grow digital sales across Amazon, Walmart, and DTC platforms. Known for its proprietary reporting tools, tech-enabled services, and focus on integrating paid and organic strategies, Yeoman built long-term relationships with over 50 U.S.-based clients. With 87% of its revenue from recurring contracts and deep experience across 1P and 3P Amazon programs, Yeoman was acquired by Meet the People—a network of forward-thinking agencies seeking to strengthen its e-commerce capabilities while preserving Yeoman’s lean model, trusted client base, and strong leadership.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Public Relations, SEO, Paid Media & Lead Generation, Content Marketing, Data & Analytics, Marketing & Advertising, Performance Marketing, SaaS & MarTech, Social Media
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Yeoman Technology?
Founded in 2009, Yeoman Technologies is a high-margin Amazon marketing and e-commerce optimization agency that partners with multi-channel consumer brands to grow digital sales across Amazon, Walmart, and DTC platforms. Known for its proprietary reporting tools, tech-enabled services, and focus on integrating paid and organic strategies, Yeoman built long-term relationships with over 50 U.S.-based clients. With 87% of its revenue from recurring contracts and deep experience across 1P and 3P Amazon programs, Yeoman was acquired by Meet the People—a network of forward-thinking agencies seeking to strengthen its e-commerce capabilities while preserving Yeoman’s lean model, trusted client base, and strong leadership.
(03)Founder's
Motive
The Why Behind The Sale
Michael Healey was looking for a strategic partner to help scale Yeoman’s technology, expand marketplace services, and invest in future growth opportunities like their internal analytics platform. With a lean team and high-margin model, Michael saw an opportunity to maximize Yeoman’s value while ensuring long-term success through the right partnership. He remained committed to staying on for up to three years to support a smooth transition.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
Michael was seeking a buyer that valued operational efficiency, marketplace expertise, and tech-enabled services. The right partner would understand Amazon’s unique landscape and share Yeoman’s vision for integrating paid and organic strategies. Michael prioritized a buyer that could help scale Yeoman’s systems without disrupting the agency’s strong client relationships or lean team structure.
(05)Setting the Stage
Preparing Yeoman Technology for Acquisition
Merge highlighted Yeoman’s robust financial profile—$1.03M in revenue and $384K in adjusted EBITDA—with a valuation of $1.4M based on a 3.6x multiple. The agency’s consistent growth, proprietary data systems, and high client diversification made it a standout in the Amazon marketing space. Growth opportunities including deeper Walmart service offerings, productizing Yeoman’s analytics tool, and more consistent marketing efforts were positioned as levers for future scale.
(06)Attracting Suitors
Strategic Marketing of Yeoman Technology for Acquisition
Merge positioned Yeoman as a lean, high-margin Amazon marketing firm with proprietary capabilities and proven results. Its deep experience across both 1P and 3P Amazon programs, along with a client base generating millions in marketplace revenue, attracted multiple strategic acquirers looking to expand their e-commerce capabilities.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Yeoman Technologies was acquired by Meet the People, a network of forward-thinking agencies with a focus on tech-driven marketing. The acquisition provided Yeoman with resources to scale its analytics platform and strengthen its Amazon capabilities, while keeping the existing team and leadership intact.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Merge partnered closely with Michael to articulate Yeoman’s unique value to the market, position it effectively to qualified buyers, and drive a smooth and collaborative diligence process. The result was a high-value exit that achieved the founder’s financial and strategic goals, while ensuring continuity and future growth potential for Yeoman Technologies.
(09)Finding a New Home
The Merge Difference
Merge played a central role in identifying the right buyer, crafting a compelling market narrative, and guiding both sides through the deal. From positioning Kitcaster as the top agency in a high-growth vertical to aligning the seller’s goals with Moburst’s acquisition strategy, Merge helped ensure this was a win-win for everyone involved. The result is a thriving agency that’s now part of a larger vision—continuing to grow and create impact in the podcasting and PR world.