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SMA
(01)Engagement
Overview
Strategic buyer acquires SMA for growth.
Founded in 2013, SMA is a New York based full-service creative agency serving B2B organizations across professional services, higher education, legal, and technology sectors. Blending brand strategy, content development, media, and business consulting, SMA built a reputation for delivering fully integrated campaigns that drive both brand and demand. Over time, the agency produced award-winning work for national brands including BDO, Brother International, Monroe College, Bay State University, Kyocera, and Legal Resources, while continuing to evolve its digital capabilities to compete with top-tier agencies.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Social Media, Creative Content Development, Paid Media & Lead Generation, Under $10M, Branding & Creative, Content Marketing, Marketing & Advertising, Media & Content Production, Performance Marketing, Professional Services
- Buyer Type Strategic Acquirer
- Deal Size Under $10M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is SMA?
SMA operates as a fully integrated marketing partner, supporting clients through brand development, creative campaign strategy, video and film production, digital and social content, business consulting, and media planning and buying. The agency’s model is rooted in close collaboration, with strategy, creative, production, and media working together to solve complex business challenges. Its hybrid workforce and scalable freelance network allowed SMA to remain agile while maintaining a high standard of delivery across every engagement.
(03)Founder's
Motive
The Why Behind The Sale
President and primary shareholder Bob Rose spent more than a decade growing SMA into a respected agency with deep client relationships and a strong reputation in the B2B space. As the market evolved and the agency navigated periods of change, Bob began exploring what the next chapter could look like for the business. While SMA remained anchored by a long-standing agency-of-record relationship with BDO, Bob recognized the opportunity to partner with a buyer who could bring new momentum, expanded resources, and a broader platform for growth.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
For Bob, the right buyer needed to understand the value of integrated marketing, long-term client partnerships, and a hands-on, collaborative culture. It was important that SMA’s people, processes, and client relationships were respected and preserved. The ideal partner would bring operational scale and business development support while allowing SMA’s leadership and creative teams to continue delivering work with the same care and strategic depth.
(05)Setting the Stage
Preparing SMA for Acquisition
To prepare SMA for market, Merge highlighted the agency’s long-standing anchor client relationship, its award-winning portfolio, and its ability to embed deeply within client organizations. The business was positioned as a well-established agency with a resilient revenue model built on retainers, media commissions, and production margins. Its lean structure, experienced leadership, and scalable delivery model made SMA an attractive platform for a strategic buyer seeking both stability and growth potential.
(06)Attracting Suitors
Strategic Marketing of SMA for Acquisition
Merge marketed SMA as a trusted creative and media partner with proven expertise in high-touch B2B engagements. Buyers were drawn to the agency’s collaborative approach, senior leadership involvement, and reputation for delivering thoughtful, results-driven work. Although the business had experienced client concentration and revenue shifts in recent years, its strong foundation and long-term client relationships signaled meaningful opportunity for expansion under the right ownership.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
SMA was acquired by Bray & Co, a strategic buyer aligned with SMA’s integrated service model and client-first philosophy. The partnership created continuity for SMA’s clients and team while opening the door to new operational support, business development capabilities, and long-term growth within a larger platform.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Following the acquisition, SMA became part of a broader organization positioned to support expansion, diversification, and collaboration. With additional infrastructure and resources behind it, the agency is now better equipped to grow its client base, expand service offerings, and deepen existing relationships while maintaining the culture and creative standards that defined its success.
(09)Finding a New Home
The Merge Difference
Merge guided SMA through a founder-first acquisition process focused on alignment, continuity, and long-term opportunity. Through thoughtful positioning, targeted buyer outreach, and hands-on transaction support, Merge helped place SMA with a partner that honors its legacy and supports its next chapter of growth with Bray & Co.
NeigerDesign
(01)Engagement
Overview
Strategic buyer acquires NeigerDesign for growth.
Founded in 1988, NeigerDesign is a Chicago-based brand and strategic marketing agency serving trade associations, nonprofits, healthcare organizations, and B2B companies. With more than three decades of experience, the agency built a strong reputation for combining thoughtful brand research with creative execution across print, digital, and web. Known for its collaborative approach and long-standing client relationships, NeigerDesign consistently delivered measurable results through strategic branding and integrated marketing programs.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Creative Content Development, Under $10M, Branding & Creative, Content Marketing, Market Research, Marketing & Advertising, Professional Services, Web Design & Development
- Buyer Type Strategic Acquirer
- Deal Size Under $10M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is NeigerDesign?
NeigerDesign operates as a full-service agency offering brand research and strategy, print and digital design, website development, and digital marketing. The team works closely with executive leadership and boards to guide brand decisions that support long-term growth. With a mix of project-based work and recurring retainer relationships, the agency maintained a stable revenue base and deep client trust across multiple sectors.
(03)Founder's
Motive
The Why Behind The Sale
After building NeigerDesign over several decades, the founder reached a point where she was ready to step into a new creative chapter while ensuring the agency’s legacy continued. While the business remained profitable and well-positioned, the founder sought a transition that would provide continuity for clients and employees while allowing her to pursue fine arts and personal interests beyond day-to-day agency leadership.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
The ideal buyer needed to value strategic branding, creative rigor, and strong client relationships. Cultural alignment was important, along with the ability to support the team and preserve NeigerDesign’s collaborative, research-driven approach. The founder prioritized a smooth transition that would allow clients to continue receiving the same level of service while opening new opportunities for growth.
(05)Setting the Stage
Preparing NeigerDesign for Acquisition
To prepare NeigerDesign for market, Merge highlighted the agency’s long operating history, consistent financial performance, and diversified client base. The business was positioned as a well-established marketing agency with in-house web development capabilities and a balanced mix of project and recurring revenue. Its strong brand reputation and experienced team made it an attractive opportunity for buyers seeking stability and expansion.
(06)Attracting Suitors
Strategic Marketing of NeigerDesign for Acquisition
Merge marketed NeigerDesign as a trusted brand partner with deep expertise in associations, nonprofits, healthcare, and B2B marketing. Buyers were drawn to the agency’s long client tenure, proven processes, and opportunities to expand digital marketing, branding strategy, and web development services.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
NeigerDesign was acquired by Creative Edge, a strategic buyer aligned with the agency’s creative and brand-focused strengths. The transaction allowed NeigerDesign to continue serving its clients with consistency while benefiting from additional operational support and resources. The founder supported the transition to ensure continuity for the team and a seamless handoff of client relationships.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Following the acquisition, NeigerDesign was well-positioned to expand its digital marketing and web development offerings within the Creative Edge platform while maintaining its core branding expertise. The combination created opportunities to deepen client relationships, pursue new verticals, and scale services without disrupting existing operations or culture.
(09)Finding a New Home
The Merge Difference
Merge guided NeigerDesign through a thoughtful acquisition process that balanced legacy, people, and future opportunity. Through careful positioning, targeted buyer outreach, and hands-on execution, Merge helped facilitate a transaction that met the founder’s goals and positioned NeigerDesign for continued success under Creative Edge.
Ideometry
(01)Engagement
Overview
Strategic buyer acquires Ideometry for growth.
Founded in 2014, Ideometry is a full-service growth marketing agency focused on B2B SaaS and robotics companies. Over the past decade, the agency built a strong reputation for helping technically complex businesses scale through strategic planning, lead generation, branding, and web execution. Ideometry worked with a mix of venture-backed startups and publicly traded companies, establishing a clear niche at the intersection of SaaS and robotics.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Web Design & Development, SaaS & MarTech, Performance Marketing, Marketing & Advertising, Market Research, Data & Analytics, Content Marketing, Branding & Creative, Under $10M, Account Based Marketing, Paid Media & Lead Generation, Creative Content Development, Digital Product & Web Development
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Ideometry?
Ideometry operates as a remote-first agency with a highly collaborative team model. The agency is known for embedding directly into client organizations and taking ownership of the full marketing ecosystem. From audits and strategy to execution across lead generation, design, automation, and analytics, Ideometry functions as an extension of its clients’ teams. Long-standing client relationships and a strong base of recurring revenue positioned the agency as a trusted growth partner in competitive, technical markets.
(03)Founder's
Motive
The Why Behind The Sale
After more than ten years of building Ideometry, the founders reached a point where they felt proud of what they had created but began to experience slower growth. Rather than continuing independently, they decided to explore joining a larger organization that could provide additional support, infrastructure, and new opportunities to scale. Their priority was ensuring the business could continue to grow while giving the team access to broader resources.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
The founders were intentional about finding a buyer aligned with Ideometry’s B2B SaaS focus and collaborative culture. Flexibility was an important factor. One founder, Josh, wanted to remain involved and continue leading the team, while his partner, Charles, was ready to exit. The right partner needed to support leadership continuity, team integration, and future growth.
(05)Setting the Stage
Preparing Ideometry for Acquisition
To prepare Ideometry for acquisition, Merge focused on highlighting the agency’s strong recurring revenue model, long client retention, and specialized expertise in B2B SaaS and robotics. Ideometry’s integrated delivery approach and proven results across complex industries positioned the agency as a strategic platform for growth rather than a traditional agency exit.
(06)Attracting Suitors
Strategic Marketing of Ideometry for Acquisition
Merge marketed Ideometry as a growth-focused agency with deep technical expertise and strong relationships within the SaaS ecosystem. Its ability to integrate seamlessly with client teams and deliver consistent, measurable results made it an attractive opportunity for buyers pursuing expansion within B2B SaaS.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Ideometry was acquired by Marketers in Demand, a B2B SaaS marketing group executing a broader roll-up strategy. Having already completed several acquisitions, Marketers in Demand saw Ideometry’s robotics and SaaS expertise as a natural addition to its platform. The structure of the deal allowed Josh to stay on and continue leading the Ideometry team, while Charles successfully exited, creating alignment on both sides.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Following the acquisition, Ideometry and Marketers in Demand began integrating teams and expanding cross-selling opportunities across their shared client base. The combined organization increased depth across strategy and execution, unlocked new growth opportunities, and strengthened its ability to serve SaaS clients, all while maintaining continuity for clients and employees.
(09)Finding a New Home
The Merge Difference
Merge played a key role in aligning Ideometry with Marketers in Demand by balancing strategic fit with founder goals. Through thoughtful positioning, targeted outreach, and hands-on deal execution, Merge helped structure a transaction that supported leadership continuity, team stability, and long-term growth. The result is a partnership that positions Ideometry for its next phase of growth within a larger B2B SaaS-focused ecosystem.
Social Growth Labs
(01)Engagement
Overview
Entrepreneurial buyer acquires Social Growth Labs for growth.
Founded in 2019, Social Growth Labs is a marketing and growth agency built around one mission: helping startups go to market with impact. The agency carved out a niche as the go-to expert for Product Hunt launches, supporting VC-backed SaaS startups through pre-launch activation, launch-day promotion, and post-launch growth.
Working with founders from pre-seed to Series A, Social Growth Labs blends go-to-market strategy, user research, and performance marketing to help clients secure top rankings, gain traction, and drive measurable user acquisition. With a performance-based pricing model that rewards launch success, the agency built trust through results, powering more than 120 launches with a lean global team and strong margins.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Creative Content Development, Paid Media & Lead Generation, Account Based Marketing, Under $10M, Content Marketing, Data & Analytics, Market Research, Marketing & Advertising, Performance Marketing, SaaS & MarTech
- Buyer Type Entrepreneurial Buyer
- Deal Size Under $10M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Social Growth Labs?
Founder Leo Bosuener started Social Growth Labs as a remote-first agency designed for autonomy and flexibility. After five years of building a self-sustaining business with minimal founder oversight, Leo was ready to step back to focus on his family and spend more time with his two young daughters. He wanted to ensure the agency would continue growing under a buyer who shared his appreciation for efficiency, innovation, and scalable marketing systems.
(03)Founder's
Motive
The Why Behind The Sale
Leo sought a buyer who could expand Social Growth Labs’ model beyond one-time campaigns into recurring GTM retainers, SaaS partnerships, and post-launch growth programs. The ideal acquirer would understand early-stage startups, value the Product Hunt niche, and bring the resources to scale inbound demand while maintaining the agency’s high-performance standards
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
With a streamlined structure, proven outbound engine, and global team that required just a few hours of founder time per week, Merge positioned Social Growth Labs as a turnkey acquisition for buyers seeking a high-margin, low-touch growth platform with built-in credibility.
(05)Setting the Stage
Preparing Social Growth Labs for Acquisition
With a streamlined structure, proven outbound engine, and global team that required just a few hours of founder time per week, Merge positioned Social Growth Labs as a turnkey acquisition for buyers seeking a high-margin, low-touch growth platform with built-in credibility.
(06)Attracting Suitors
Strategic Marketing of Social Growth Labs for Acquisition
Merge marketed Social Growth Labs as a rare opportunity to acquire a performance-based SaaS growth agency with an established niche and proven success formula. By emphasizing its systemized process, lean team, and repeatable outcomes, the agency attracted buyers looking for operational simplicity with strong ROI potential.
Target outreach focused on marketing groups, digital holding companies, and entrepreneurs in the SaaS ecosystem who were seeking to expand into go-to-market services for startups.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Social Growth Labs was acquired by Thomas Liu, a Columbia MBA and finance professional with experience in M&A, valuations, and transaction advisory at Gerald Edelman in London. Liu’s background in financial strategy and scaling businesses made him the perfect buyer to expand the agency’s model and integrate it into a broader digital portfolio.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Under new ownership, Social Growth Labs is exploring new growth opportunities including recurring GTM services, venture partnerships, and community-driven marketing programs. The acquisition has enabled the agency to enhance its service mix while preserving its core strength of helping founders successfully launch and scale on Product Hunt and beyond.
(09)Finding a New Home
The Merge Difference
Merge’s positioning and hands-on marketing approach showcased Social Growth Labs as more than a niche agency. It was a proven growth engine with expansion potential. By highlighting its profitability, operational efficiency, and founder story, Merge attracted a values-aligned buyer and facilitated a smooth transition that allows Leo to step back while ensuring the agency continues to thrive.
Origin Agency
(01)Engagement
Overview
Strategic buyer acquires Origin Agency for growth.
Founded in 2007 in St. Louis, Origin Agency is a marketing agency specializing in retail and promotional marketing for beverage brands—particularly spirits, wine, and non-alcoholic alternatives. Origin was launched by founders Julie Wood, Michelle Thomas, and Lance Thomas after leaving large agencies to build a flatter, more efficient model. The agency offers campaign development, merchandising, branding and packaging, advertising, and in-house photography. With deep integration at major clients like Pernod Ricard USA, Gallo, Proximo Spirits, and Ritual Zero Proof, Origin is consistently ranked among their top agencies for creativity, account service, and adaptability.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Marketing & Advertising, Social Media & Influencer, Media & Content Production, Market Research, Content Marketing, Branding & Creative, Under $10M, Female Founded, Creative Content Development, Social Media
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Origin Agency?
Origin Agency is a full-service creative partner that helps beverage brands stand out across retail, digital, and experiential channels. Their expertise spans the entire consumer journey, including shopper marketing, seasonal retail audits, packaging design, and in-house photography. The team works hand-in-hand with clients to develop cohesive strategies that engage consumers both in-store and online. With a strong reputation for creative execution and operational efficiency, Origin has become an indispensable partner for tier-one beverage companies.
(03)Founder's
Motive
The Why Behind The Sale
The founders of Origin were seeking a partner to help scale the agency beyond its boutique structure. Their goals included reducing the operational and administrative burden on leadership, securing a succession plan that protected their employees and clients, and positioning the agency for growth into adjacent categories such as craft beer and non-alcoholic beverages. They also wanted to explore efficiencies through AI and new technologies while ensuring cultural alignment with any future buyer.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
The founders were looking for a buyer who could provide the infrastructure, resources, and leadership needed to expand Origin’s already strong foundation. The ideal fit was a partner who shared their passion for the beverage industry and could bring additional scale and operational expertise without disrupting the agency’s culture. Preserving creative autonomy, supporting employees, and strengthening client relationships were critical factors in the search.
(05)Setting the Stage
Preparing Origin Agency for Acquisition
To position Origin as an attractive acquisition target, Merge emphasized its recurring 75% retainer-based revenue model, long-standing partnerships with global beverage leaders, and strong profitability with $3.3M in revenue and $1.15M EBITDA at a 4.1x multiple. Merge also highlighted the agency’s reputation for creativity, its in-house capabilities like photography, and its industry-leading seasonal retail audits, which consistently generate both client retention and new business opportunities.
(06)Attracting Suitors
Strategic Marketing of Origin Agency for Acquisition
Merge positioned Origin as a high-performing creative agency with a niche focus on the beverage sector. By showcasing its strong relationships with leading spirits and wine brands and its proven ability to deliver award-winning campaigns, Merge attracted multiple interested parties. Buyers were particularly drawn to Origin’s scalable business model, recurring revenue streams, and highly integrated client relationships.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
The buyer was a group of entrepreneurs with agency, HR, and consulting backgrounds who shared a strong cultural alignment with Origin’s leadership. They saw the opportunity to take Origin to the next level by investing in infrastructure and leveraging the agency’s expertise and client base. The founders rolled equity and remain active in the business, ensuring continuity for employees and clients. The acquisition gave the buyer immediate access to deep expertise and relationships in the beverage sector while providing Origin with a platform for growth into non-alc, craft beer, and broader CPG.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Since the acquisition, Origin has been positioned to expand into new categories while continuing to serve its core beverage clients at the highest level. With the buyer’s operational support, the agency is exploring new efficiencies, including AI-driven processes, while broadening its footprint across CPG verticals. The founders’ continued involvement ensures consistency in client relationships and creative execution, while the buyer brings the infrastructure to fuel long-term growth.
(09)Finding a New Home
The Merge Difference
Merge played a critical role in identifying the right partner for Origin. Through thoughtful positioning, targeted outreach, and expert negotiation, Merge connected the founders with a culturally aligned buyer who shared their vision for growth. By balancing the agency’s need for scale with its commitment to creativity and culture, Merge secured a transaction that empowers Origin to thrive in its next chapter.
Lamplight Digital
(01)Engagement
Overview
Strategic buyer acquires Lamplight Digital for growth.
Founded in 2018, Lamplight Digital Media is a specialized marketing agency serving residential water treatment companies across North America. With 90% retainer-based revenue, proprietary tools, and a 100% outperformance rate for websites, Lamplight has become the dominant player in its niche. Built on industry knowledge, transparent service, and data-backed results, Lamplight empowers local businesses to generate a steady flow of profitable leads.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Web Design & Development, Performance Marketing, Data & Analytics, Content Marketing, Paid Media & Lead Generation, SEO, Conversion Rate Optimization
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Lamplight Digital?
Lamplight Digital Media is a full-service digital marketing agency exclusively serving the water treatment industry. The agency acts as the entire marketing department for clients, offering services like website development, local SEO, paid media, conversion rate optimization, and offline marketing. With over 3,000 A/B tests completed and a proprietary click identifier tool, Lamplight has achieved a 100% outperformance rate for customers who switch to a Lamplight-operated website. The team has over 15 years of experience in the space and is known for delivering measurable results, full-funnel tracking, and consistent lead generation.
(03)Founder's
Motive
The Why Behind The Sale
The founders saw a strategic opportunity to sell Lamplight and unlock the next phase of growth. With a strong team, proven systems, and expansion opportunities in commercial water treatment and adjacent verticals like well drilling, the agency was ready for a partner who could help scale operations and support clients more broadly.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
The ideal buyer would share Lamplight’s values around transparency, service, and data-backed strategy. The founders looked for someone who could maintain the agency’s culture and client-first mindset while expanding its capabilities and reach. Industry understanding, team support, and a commitment to growth were essential.
(05)Setting the Stage
Preparing Lamplight Digital for Acquisition
Lamplight had a 3.4x valuation multiple. The agency’s revenue was 90% retainer-based, with standardized 12-month packages and high client retention. A hybrid team of U.S.-based employees and international contractors supported operations, and proprietary tools and processes were in place to deliver consistent results.
(06)Attracting Suitors
Strategic Marketing of Lamplight Digital for Acquisition
Merge crafted marketing materials that highlighted Lamplight’s niche dominance, strong financials, and proprietary performance tools. The listing emphasized the agency’s high-margin model, long-term client relationships, and growth opportunities through upsells, template upgrades, and market expansion. Buyer outreach focused on those interested in recurring revenue and vertical specialization.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Lamplight was acquired by a buyer with performance marketing experience. One founder remained actively involved post-transaction to lead operations and continue growing the business. The agency’s team structure, service offerings, and industry relationships remained intact to support long-term success.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Post-transaction, Lamplight began rolling out upgraded website templates and continued expanding into tangential sectors including commercial and industrial water treatment, as well as well drilling and pump repair. With 40% of the client base already active in these areas, the agency had a clear path for cross-sells and upsells. Internal systems and onboarding processes were also refined to support growth.
(09)Finding a New Home
The Merge Difference
Merge provided full support throughout the transaction process, from positioning and buyer outreach to diligence and deal structuring. Their experience in the marketing agency space helped ensure a smooth transition, a strong buyer fit, and a future-focused outcome that respected Lamplight’s culture, team, and track record.
Linkflow
(01)Engagement
Overview
Strategic buyer acquires Linkflow for growth.
Founded in 2019, Linkflow is a remote-first SEO agency built to drive sustainable growth for B2B SaaS clients. With a mission to deliver behavior-driven strategies that generate not just clicks but measurable business outcomes, Linkflow quickly earned a reputation as a trusted growth partner for high-performing tech companies. The agency offers a full-service SEO solution including keyword strategy, link building, and technical SEO that supports long-term lead generation, conversions, and revenue growth.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Content Marketing, SaaS & MarTech, Performance Marketing, Marketing & Advertising, Data & Analytics, Paid Media & Lead Generation, SEO, Conversion Rate Optimization
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Linkflow?
Led by founder Josh Elkin, Linkflow built its foundation on robust systems, a data-driven approach, and a deep understanding of user behavior. Over time, the agency expanded its services to include CRO, UX consulting, and Google Analytics implementation. With an average client tenure of 14.6 months and retainers ranging from $2,850 to $15,000 per month, Linkflow developed a steady stream of recurring revenue and long-term relationships with SaaS, e-commerce, and education clients. Backed by a strong leadership team and minimal founder involvement, the agency operated with remarkable efficiency and scalability.
(03)Founder's
Motive
The Why Behind The Sale
After several years of building and scaling Linkflow, Josh Elkin decided it was time to explore new ventures more closely aligned with his personal passions. With plans to live primarily in Europe and either invest in or start a new business, Josh was seeking more flexibility and a relatively quick transition. While Linkflow had been a rewarding journey, digital marketing was never meant to be his long-term calling.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
Josh prioritized finding a buyer who would align with the agency’s values, preserve its operational strength, and support the existing team. The continued involvement of Linkflow’s long-tenured GM and experienced leadership post-sale was a key factor, ensuring the agency would remain stable and successful after his exit. A strong cultural match and shared vision were also essential to maintaining team morale and growth.
(05)Setting the Stage
Preparing Linkflow for Acquisition
To position Linkflow as an attractive acquisition, we highlighted its consistent financial performance, scalable operations, and deep specialization in SaaS SEO. With $1M+ in revenue and more than $300K in EBITDA in 2023, a fully retainer-based model, and a 3.7x EBITDA valuation multiple, Linkflow offered a turnkey opportunity. The use of the EOS framework and the founder’s minimal role made it especially appealing to strategic buyers.
(06)Attracting Suitors
Strategic Marketing of Linkflow for Acquisition
At Merge, we presented Linkflow’s niche expertise, strong client retention, and proven track record to a curated pool of buyers. We emphasized the agency’s new service offerings, like Video SEO and CRO, which represented significant growth opportunities. We also highlighted the agency’s remote structure and strong leadership team, which added to its scalability and appeal.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Linkflow found the right fit with Conifr, led by experienced buyer Michael Ter Mors. Conifr was looking for a specialized SEO agency to complement its performance marketing portfolio. Linkflow’s expertise in B2B SaaS was exactly what Michael needed. The agencies shared similar values around culture and team development, which made the integration process smooth and collaborative from the start.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Following the acquisition, Linkflow retained its leadership team and continued operating independently while integrating into Conifr’s broader strategy. The combined expertise and aligned service offerings have created opportunities to expand into new service lines, cross-sell to existing clients, and scale operations with shared infrastructure.
(09)Finding a New Home
The Merge Difference
At Merge, we supported Josh through every step of the sale. From positioning and marketing the agency to negotiating terms and closing the deal, we ensured the outcome aligned with his personal and professional goals. Our buyer network and tailored process helped identify the right partner and made for a smooth, successful transition.
Yeoman Technology
(01)Engagement
Overview
Strategic buyer acquires Yeoman Technology for growth.
Founded in 2009, Yeoman Technologies is a high-margin Amazon marketing and e-commerce optimization agency that partners with multi-channel consumer brands to grow digital sales across Amazon, Walmart, and DTC platforms. Known for its proprietary reporting tools, tech-enabled services, and focus on integrating paid and organic strategies, Yeoman built long-term relationships with over 50 U.S.-based clients. With 87% of its revenue from recurring contracts and deep experience across 1P and 3P Amazon programs, Yeoman was acquired by Meet the People—a network of forward-thinking agencies seeking to strengthen its e-commerce capabilities while preserving Yeoman’s lean model, trusted client base, and strong leadership.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category SaaS & MarTech, Social Media, Public Relations, SEO, Paid Media & Lead Generation, Content Marketing, Data & Analytics, Marketing & Advertising, Performance Marketing
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Yeoman Technology?
Founded in 2009, Yeoman Technologies is a high-margin Amazon marketing and e-commerce optimization agency that partners with multi-channel consumer brands to grow digital sales across Amazon, Walmart, and DTC platforms. Known for its proprietary reporting tools, tech-enabled services, and focus on integrating paid and organic strategies, Yeoman built long-term relationships with over 50 U.S.-based clients. With 87% of its revenue from recurring contracts and deep experience across 1P and 3P Amazon programs, Yeoman was acquired by Meet the People—a network of forward-thinking agencies seeking to strengthen its e-commerce capabilities while preserving Yeoman’s lean model, trusted client base, and strong leadership.
(03)Founder's
Motive
The Why Behind The Sale
Michael Healey was looking for a strategic partner to help scale Yeoman’s technology, expand marketplace services, and invest in future growth opportunities like their internal analytics platform. With a lean team and high-margin model, Michael saw an opportunity to maximize Yeoman’s value while ensuring long-term success through the right partnership. He remained committed to staying on for up to three years to support a smooth transition.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
Michael was seeking a buyer that valued operational efficiency, marketplace expertise, and tech-enabled services. The right partner would understand Amazon’s unique landscape and share Yeoman’s vision for integrating paid and organic strategies. Michael prioritized a buyer that could help scale Yeoman’s systems without disrupting the agency’s strong client relationships or lean team structure.
(05)Setting the Stage
Preparing Yeoman Technology for Acquisition
Merge highlighted Yeoman’s robust financial profile—$1.03M in revenue and $384K in adjusted EBITDA—with a valuation of $1.4M based on a 3.6x multiple. The agency’s consistent growth, proprietary data systems, and high client diversification made it a standout in the Amazon marketing space. Growth opportunities including deeper Walmart service offerings, productizing Yeoman’s analytics tool, and more consistent marketing efforts were positioned as levers for future scale.
(06)Attracting Suitors
Strategic Marketing of Yeoman Technology for Acquisition
Merge positioned Yeoman as a lean, high-margin Amazon marketing firm with proprietary capabilities and proven results. Its deep experience across both 1P and 3P Amazon programs, along with a client base generating millions in marketplace revenue, attracted multiple strategic acquirers looking to expand their e-commerce capabilities.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Yeoman Technologies was acquired by Meet the People, a network of forward-thinking agencies with a focus on tech-driven marketing. The acquisition provided Yeoman with resources to scale its analytics platform and strengthen its Amazon capabilities, while keeping the existing team and leadership intact.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Merge partnered closely with Michael to articulate Yeoman’s unique value to the market, position it effectively to qualified buyers, and drive a smooth and collaborative diligence process. The result was a high-value exit that achieved the founder’s financial and strategic goals, while ensuring continuity and future growth potential for Yeoman Technologies.
(09)Finding a New Home
The Merge Difference
Merge played a central role in identifying the right buyer, crafting a compelling market narrative, and guiding both sides through the deal. From positioning Kitcaster as the top agency in a high-growth vertical to aligning the seller’s goals with Moburst’s acquisition strategy, Merge helped ensure this was a win-win for everyone involved. The result is a thriving agency that’s now part of a larger vision—continuing to grow and create impact in the podcasting and PR world.
Punch PR
(01)Engagement
Overview
Strategic buyer acquires Punch PR for growth.
Founded in 2009, Punch PR is a Milwaukee-based public relations agency specializing in media relations, influencer marketing, and brand activations. Built by co-founders Lauren Grimm and David Racine, the agency earned a reputation for crafting tailored, results-driven campaigns for clients like Fromm Family Foods, KEEN Utility, and Generac. Known for its long-standing client relationships and 90% retainer-based revenue model, Punch PR combined creative strategy with operational stability through a lean, experienced team of seven. After more than a decade of consistent performance, Punch PR was acquired by Trozzolo Communications Group, a values-aligned agency looking to expand its footprint in Milwaukee and continue delivering integrated, high-impact communications work across the Midwest.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Public Relations, PR & Communications, Media & Content Production, Marketing & Advertising, Content Marketing, Branding & Creative, Female Founded, Creative Content Development
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Punch PR?
With complementary backgrounds in media relations, communications, and event production, co-founders Lauren Grimm and David Racine created Punch PR as a trusted, high-performing agency grounded in strategy and measurable results. Headquartered in Milwaukee, the firm quickly built a name for itself in the Midwest and beyond by delivering standout work in media relations, influencer marketing, and brand activations. The agency’s success was driven by a lean team of seven, a commitment to long-term client relationships, and an impressive portfolio featuring brands like Fromm Family Foods, KEEN Utility, and Generac. With 90% of revenue generated from recurring retainers, Punch PR’s business model offered stability, predictability, and room to scale.
(03)Founder's
Motive
The Why Behind The Sale
The founders of Punch PR were looking to take some chips off the table while securing a partner that could help expand opportunities for both their team and their clients. They also wanted to join forces with a broader leadership team that shared their values and vision. Both Lauren and David were committed to staying on and continuing to guide client strategy and agency direction post-sale.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
Lauren and David were seeking a buyer that could offer broader leadership support while maintaining Punch PR’s culture and client-first approach. The ideal partner would have a strong Midwest presence, a commitment to team development, and a collaborative mindset that aligned with Punch PR’s values and long-term vision.
(05)Setting the Stage
Preparing Punch PR for Acquisition
To prepare the agency for market, Merge highlighted Punch PR’s financial performance—$1.03M in revenue and $182K in EBITDA—alongside its high client retention rate and retainer-based model. The agency was valued at $650K based on a 3.6x multiple of EBITDA. Punch PR was positioned as a mission-driven agency with a stellar track record and a team eager to scale. Opportunities for growth through outbound lead generation, expanded service offerings, and enhanced business development capabilities helped drive buyer interest.
(06)Attracting Suitors
Strategic Marketing of Punch PR for Acquisition
Merge marketed Punch PR as a rare opportunity to acquire a well-respected PR agency with long-standing client relationships and a highly engaged leadership team. The firm’s presence in the Midwest, coupled with its reputation in sectors like CPG and energy, attracted attention from buyers seeking to deepen their geographic and industry reach.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
Punch PR was acquired by Trozzolo Communications Group, a values-aligned agency with complementary services and a desire to grow its presence in Milwaukee. Lauren and David remained on board to help integrate operations and expand client services, making the transition seamless.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Since the acquisition, both agencies have benefited from shared resources, new business development opportunities, and an expanded talent bench. Punch PR has continued to operate under its own brand while tapping into Trozzolo’s broader network, unlocking new opportunities for growth across the region.
(09)Finding a New Home
The Merge Difference
Merge worked closely with Punch PR to craft a narrative that resonated with the right buyers, facilitated a smooth diligence process, and negotiated a deal that met the founders’ goals. By staying focused on cultural fit and long-term potential, Merge helped Punch PR find a new home that values both its past and future.
Kitcaster
(01)Engagement
Overview
Strategic buyer acquires Kitcaster for growth.
Founded in 2019, Kitcaster is a leading podcast booking agency based in Denver, Colorado, specializing in strategic guest placements for B2B clients including SaaS founders, C-suite leaders, and VC-backed executives. Known for its highly tailored process and white-glove service model, Kitcaster built its reputation by securing top-tier podcast appearances that drive brand visibility and thought leadership. With a strong internal operations team and 100% retainer-based revenue model, Kitcaster developed scalable systems and a loyal client base across the startup and enterprise landscape. After years of steady growth, Kitcaster was acquired by Moburst, a global mobile marketing agency, to enhance their PR offerings and continue building on Kitcaster’s momentum.
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Female Founded, Under $10M, Content Marketing, Marketing & Advertising, Media & Content Production, Podcast Production, PR & Communications
- Buyer Type Strategic Acquirer
- Deal Size Under $5M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is Kitcaster?
Kitcaster carved out a unique niche in the podcasting world by serving executive-level B2B clients looking to grow their presence through long-form, high-impact interviews. Clients typically include tech founders, entrepreneurs with notable exits, and corporate innovators. The agency offers a turnkey experience—from building custom media pages to securing a minimum of 18 podcast appearances over a six-month period. Every engagement is supported by short-form content production and media prep services that enhance impact and positioning.
By 2024, Kitcaster was working with over 150 active clients and averaging $1.1M in annual revenue, all on monthly retainers. With strong inbound lead generation and a proprietary database of 8,000+ podcasts, the team had built an efficient engine for high-quality placement and campaign delivery. This process, coupled with a client-centric culture and deep expertise in storytelling, made Kitcaster a leader in the growing podcast PR space.
(03)Founder's
Motive
The Why Behind The Sale
Kitcaster’s co-founders, Brandy and Ryan, had built something truly special—and knew the next chapter required more resources, leadership support, and access to complementary capabilities. They were seeking a buyer that could help scale the agency while preserving its values and high-touch client approach. Their goal was to join a larger ecosystem where Kitcaster’s team could thrive, and where they could continue to play an active role during a meaningful transition.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
Brandy and Ryan wanted a partner who could accelerate Kitcaster’s growth without disrupting what made it great: its team, culture, and client-first mentality. Their ideal buyer had experience in PR or adjacent verticals and could bring operational support, team development opportunities, and new distribution channels for Kitcaster’s services. Cultural fit was a must—they were looking for shared values, not just a good financial deal.
(05)Setting the Stage
Preparing Kitcaster for Acquisition
To position Kitcaster for sale, Merge focused on the agency’s unique market niche, operational efficiency, and strong customer economics. The business stood out for its scalable, process-driven service delivery, with a 100% recurring revenue model.. By highlighting Kitcaster’s clean financials, low owner involvement, and loyal client base, Merge showcased the opportunity for a strategic buyer to step in and scale quickly.
(06)Attracting Suitors
Strategic Marketing of Kitcaster for Acquisition
Merge marketed Kitcaster as the go-to agency in the podcast placement category, a rapidly growing segment of PR. The positioning emphasized Kitcaster’s streamlined client experience, niche B2B focus, and strong operational backbone. This narrative attracted interest from buyers in media, PR, and digital marketing. Moburst—who had recently acquired Uproar through Merge—quickly emerged as the best fit. They were actively seeking to deepen their PR capabilities and saw Kitcaster as a perfect bolt-on.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
The acquisition by Moburst brought immediate value to both parties. Kitcaster gained access to a broader suite of marketing services and growth infrastructure, while Moburst expanded its service offerings and talent base. Importantly, Brandy and Ryan stayed on for the transition, ensuring continuity and alignment. With complementary cultures and aligned visions, the integration has been smooth, productive, and filled with new growth opportunities.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
Since the acquisition, Moburst has already begun integrating Kitcaster’s podcast placement services into its broader PR campaigns—creating a seamless, multi-channel offering for both legacy and new clients. Kitcaster’s team has benefitted from expanded professional development opportunities and cross-functional collaboration. The partnership has unlocked exciting potential for global expansion, additional content services, and a broader footprint in the B2B communications space.
(09)Finding a New Home
The Merge Difference
Merge played a central role in identifying the right buyer, crafting a compelling market narrative, and guiding both sides through the deal. From positioning Kitcaster as the top agency in a high-growth vertical to aligning the seller’s goals with Moburst’s acquisition strategy, Merge helped ensure this was a win-win for everyone involved. The result is a thriving agency that’s now part of a larger vision—continuing to grow and create impact in the podcasting and PR world.
DECODE
(01)Engagement
Overview
Strategic buyer acquires DECODE for growth.
Founded in 2013, DECODE is a specialized digital marketing agency with a focus on the healthcare and wellness industries. Based in Houston, Texas, DECODE has earned a strong reputation for delivering high-performance marketing solutions for SMBs and middle-market enterprises. The agency is deeply rooted in understanding the consumer wellness journey, which has been key to their ability to create effective marketing campaigns that resonate with the target audience.
DECODE has built long-term relationships with its clients, including a notable partnership with its largest client since its inception. With a strong team of 53 members, DECODE combines its expertise in digital media, strategy, creative, and technology to deliver integrated campaigns that drive measurable results. The agency has grown rapidly and is now seeking a strategic partner to help fuel its national expansion
(Details)
- Engagement Sell-Side Representation
- Type Full Sale
- Category Social Media, Digital Product & Web Development, SEO, Paid Media & Lead Generation, Over $10M, Content Marketing, Marketing & Advertising, Performance Marketing, Professional Services, Technology & IT Services
- Buyer Type Private Equity
- Deal Size $10M-$25M
- Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support
(02)Inside The
Enterprise
Who Is DECODE ?
DECODE operates with a clear focus on the healthcare and wellness industries, offering a range of services from digital media buying to website development, SEO, content creation, and social media strategy. The agency is especially skilled in creating and executing omni-channel marketing campaigns, ensuring that each campaign is integrated across both traditional and digital media. DECODE has a strong in-house development team, which allows them to build customized solutions for clients and marry marketing expertise with technology.
Their deep understanding of the wellness journey, especially within the medical field, allows them to craft advertising programs that guide potential patients from consideration to conversion. The agency is equipped with a full tech stack for paid search, social media, and programmatic media buying, providing clients with greater transparency, flexibility, and cost efficiency.
(03)Founder's
Motive
The Why Behind The Sale
The founder of DECODE is seeking an acquisition partner to accelerate the agency’s growth and transition from a regional agency to a national powerhouse. With the infrastructure already in place for expansion, DECODE’s leadership team is eager to scale, tapping into new markets and clients within the health and wellness space. The founder is committed to staying on board post-acquisition and believes that an infusion of outside capital and expertise will allow DECODE to realize its full potential.
(04)Founder’s Vision
Criteria for the Perfect Acquisition Fit
The ideal buyer for DECODE is a firm with expertise in scaling agencies and a background in the healthcare and wellness industries. The buyer should have the resources to expand DECODE’s national reach and the capacity to help drive growth in new markets such as plastic surgery, dentistry, vitamins, and insurance. Additionally, the buyer should value DECODE’s strong creative and strategic foundation, and be committed to supporting the agency’s continued success by maintaining the team’s focus on delivering high-quality campaigns.
(05)Setting the Stage
Preparing DECODE for Acquisition
Merge positioned DECODE as a high-growth, high-margin agency with a proven track record in the healthcare and wellness sectors. The agency’s deep industry knowledge, strong client relationships, and ability to scale made it an attractive target for acquisition. With 45% of revenue coming from retainer clients, DECODE offers a stable, recurring revenue stream, which enhances its appeal to potential buyers.
(06)Attracting Suitors
Strategic Marketing of DECODE for Acquisition
Merge marketed DECODE as an agency with a unique expertise in healthcare and wellness marketing, showcasing its success in delivering top-tier campaigns for high-profile clients in the medical and wellness industries. By emphasizing the agency’s digital media expertise, strong leadership team, and proven ability to scale, Merge attracted several interested buyers looking to expand into the healthcare sector.
(07)Sealing the Deal
Perfect Matchmaking with the Ideal Buyer
DECODE was successfully acquired by Amulet Capital Partners, a buyer with the experience and resources to help the agency scale its operations nationally. Amulet Capital Partners recognized DECODE’s deep industry expertise and ability to deliver high-quality marketing campaigns in the healthcare and wellness sectors. Post-acquisition, Amulet has begun investing in DECODE’s expansion, positioning the agency for accelerated growth.
(08)Unlocking Synergies
Positive Impacts Post-Transaction
After the acquisition, DECODE expanded its service offerings and grew its client base across the U.S. With the support of Amulet Capital Partners, the agency has increased its national footprint and pursued new business opportunities in key wellness markets. The acquisition has created synergies that strengthen DECODE’s position as a premier marketing agency in the healthcare and wellness space.
(09)Finding a New Home
The Merge Difference
Merge played a key role in facilitating the acquisition of DECODE by Amulet Capital Partners, ensuring alignment on growth objectives. Through expert matchmaking and strategic guidance, Merge positioned DECODE for a successful acquisition, enabling the agency to scale quickly and reach its full potential. This acquisition underscores Merge’s expertise in connecting high-potential agencies with the right partners for long-term success.