AI & Automation

SpiderBoost

(01)Engagement
Overview

Strategic buyer acquires SpiderBoost  for growth.

Founded in 2010 in Miami, SpiderBoost is a full-service performance marketing agency specializing in SEO, paid media, and web development. The agency has earned recognition as an Inc. 5000 Fastest-Growing Company and built a reputation for driving measurable results across competitive digital landscapes. Its client roster includes leading organizations such as Jackson Health System, the University of Miami, and United Way.

(Details)

  • Engagement Sell-Side Representation
  • Type Full Sale
  • Category Digital Product & Web Development, SEO, Paid Media & Lead Generation, Under $10M, AI & Automation, Data & Analytics, Marketing & Advertising, Performance Marketing, Web Design & Development
  • Buyer Type Strategic Acquirer
  • Deal Size Under $5M
  • Services Valuation & Market Positioning, Buyer Targeting & Outreach, Offer & Negotiation Support, Due Diligence Management, Closing & Transition Support

(02)Inside The
Enterprise

Who Is SpiderBoost ?

SpiderBoost’s bilingual team operates across the U.S. and Colombia, combining technical depth with cultural fluency to deliver scalable marketing solutions. Known for its 100% inbound client acquisition model and nearly 30-month average client retention, the agency is a trusted partner for enterprise brands seeking data-backed growth and high-performing campaigns.

(03)Founder's
Motive

The Why Behind The Sale

After more than a decade of growth, SpiderBoost’s founders were seeking a partner to help scale the agency in the evolving AI-first marketing landscape. Having previously sold and reacquired the business, they wanted to find a buyer who shared their data-driven mindset and could provide the resources, structure, and operational support needed to reach new levels of scale—while preserving the culture and client trust they had built.

(04)Founder’s Vision

Criteria for the Perfect Acquisition Fit

The founders aimed to find a partner with complementary expertise in performance marketing and a shared passion for measurable results. Cultural alignment was essential—they wanted a buyer who valued collaboration, innovation, and people. The ideal fit would offer expanded infrastructure, new growth opportunities, and long-term stability for both the team and clients.

(05)Setting the Stage

Preparing SpiderBoost for Acquisition

To prepare SpiderBoost for market, Merge emphasized the agency’s strong financial profile, long-term client retention, and inbound-driven revenue model. With a reputation for technical excellence in SEO and paid media, SpiderBoost was positioned as a rare opportunity to acquire a performance-focused agency with recurring revenue, an enterprise client base, and proven scalability across the Americas.

(06)Attracting Suitors

Strategic Marketing of SpiderBoost for Acquisition

Merge marketed SpiderBoost as a data-driven agency with strong retention, bilingual operations, and a technical foundation built for expansion. Its consistent profitability and deep integration with enterprise clients attracted multiple interested buyers. SpiderBoost stood out as a top acquisition target for groups seeking a growth-ready performance marketing engine.

(07)Sealing the Deal

Perfect Matchmaking with the Ideal Buyer

SpiderBoost was acquired by Moving Traffic Media, a performance marketing group with complementary expertise in paid media, SEO, and web development. The transaction represented a natural alignment between Moving Traffic Media’s performance-driven approach and SpiderBoost’s technical capabilities and enterprise relationships.

The founders retained active roles post-transaction to ensure a seamless integration and lead continued growth, creating a strong foundation for long-term success under the Moving Traffic Media umbrella.

(08)Unlocking Synergies

Positive Impacts Post-Transaction

Following the acquisition, Moving Traffic Media and SpiderBoost combined their strengths to form a full-stack performance engine designed for the AI-first marketing era. Together, they have expanded cross-channel capabilities, increased experimentation speed, and enhanced data-driven measurement for clients. The integration resulted in zero client disruption and immediate operational synergies, strengthening both agencies’ competitive edge.

(09)Finding a New Home

The Merge Difference

Merge played a key role in aligning SpiderBoost with Moving Traffic Media, a buyer that shared its vision for measurable marketing, technical innovation, and team-driven success. Through expert positioning, targeted outreach, and hands-on deal execution, Merge delivered a seamless transaction that achieved the founders’ goals for growth, culture, and long-term opportunity. The result is a strategic partnership that positions SpiderBoost for its strongest chapter yet.


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