Founded in 2018, The SEO Department has become a leader in providing enterprise-level SEO solutions across various industries. The agency’s expertise lies in SEO audits, strategic planning, program management, keyword research, and site architecture, consistently helping blue-chip clients enhance their organic visibility and drive sustainable growth.

Inside the Enterprise: Who Is The SEO Department?

The SEO Department sets itself apart by helping clients navigate the complexities of digital marketing with data-driven strategies and cutting-edge technological solutions, cementing its reputation as a leader in enhancing organic search results and online brand authority. Expertly blending innovative techniques with deep industry insights, The SEO Department has become synonymous with high-impact, sustainable SEO solutions, making it a trusted partner for businesses seeking to optimize their digital footprint and achieve long-term success in the online landscape.

Founder’s Motive: The Why Behind the Sale

Allison Lantz, owner and CEO of The SEO Department, faced personal challenges that necessitated a shift in her focus towards health and family. This led her to partner with Merge to find a suitable buyer who could continue the agency’s upward trajectory while maintaining its ethos and caring for its dedicated team.

Founder’s Vision: Criteria for the Perfect Acquisition Fit

Allison’s priority was finding a buyer who would not only appreciate the value and potential of The SEO Department but also safeguard the future and well-being of her highly skilled management and senior SEO team.

Setting the Stage: Preparing The SEO Department for Acquisition

Allison and Merge worked together to effectively position The SEO Department for sale, emphasizing its robust revenue base, strong referral network, consistent growth, and status as a preferred agency for SEO services.

Attracting Suitors: Strategic Marketing of The SEO Department for Acquisition

Merge conducted a comprehensive valuation of The SEO Department and developed marketing materials showcasing the agency’s achievements and future potential, attracting prospective buyers who aligned with Allison’s vision.

Sealing the Deal: Perfect Matchmaking with the Ideal Buyer

The perfect match for The SEO Department was found in Barrington Media Group, a portfolio company of Fort Point Capital, known for strengthening digital practices and diversifying platforms. This synergy promised a bright future for both The SEO Department and Barrington Media Group.

Unlocking Synergies: Positive Impacts Post-Transaction

The acquisition by Barrington Media Group offered The SEO Department the opportunity to expand its services and client base, while BMG benefitted from enhanced digital expertise and a diversified offering, creating a stronger, more comprehensive digital marketing platform.

Finding a New Home: Merge Difference

Merge’s expertise in the M&A process was pivotal in this acquisition, expertly aligning The SEO Department with a buyer that not only met its strategic goals but also shared its cultural values, ensuring a successful and synergistic partnership under the new ownership.