Founded in 2019 by Justin Wagg, Weiter Marketing has emerged as a solution-oriented digital marketing agency, specifically addressing the gap in demand generation for overseas companies in North America and vice versa. Focused on crafting tailored demand generation programs, Weiter Marketing has become a key player in the B2B SaaS/Technology market. Operating at the nexus of data and design, the agency unlocks essential frameworks and strategies to spur long-term brand growth and maximize revenue potential for its clients.

Inside the Enterprise: Who Is Weiter Marketing?

Weiter Marketing differentiates itself by offering a specialized suite of services that cater specifically to the nuanced needs of global demand generation, particularly in bridging the gap between North American and European markets. Their approach combines cutting-edge digital strategies with a deep understanding of the distinct marketing challenges faced by international businesses, making them a go-to agency for companies looking to expand their digital footprint across continents. With a focus on measurable outcomes and client empowerment, Weiter Marketing excels in delivering tailor-made, results-oriented digital marketing solutions.

Founder’s Motive: The Why Behind the Sale

After more than 15 years in the digital marketing realm, Justin Wagg was ready to explore new business avenues and opportunities in other industries. Having established Weiter with robust structures and processes, he recognized that the agency was well-positioned for significant growth and scalability under new ownership.

Founder’s Vision: Criteria for the Perfect Acquisition Fit

Justin’s aim was to find the right buyer for Weiter, one who would not only appreciate the agency’s established foundations but also bring new insights and resources to drive further growth. His partnership with Merge for the acquisition process was driven by a desire for a seamless, personalized, and expedited experience to find a buyer that aligned with Weiter’s financial, cultural, and strategic goals.

Setting the Stage: Preparing Weiter Marketing for Acquisition

Weiter Marketing prides itself on its full-funnel approach and high client retention, offering a broad range of digital marketing services including CRO, website design, SEO, and PPC. With a profitable, scalable labor model and a highly-skilled, fully remote team serving clients across Europe and the U.S., the agency is positioned as a unique and growth-ready entity in the digital marketing space.

Attracting Suitors: Strategic Marketing of Weiter Marketing for Acquisition

In collaboration with Merge, Justin sought to highlight Weiter Marketing’s distinctive approach to data-driven, global marketing, showcasing the agency’s ability to facilitate measurable revenue growth. Utilizing their deep understanding of the agency market, Merge developed compelling marketing materials to attract strategic buyers who could appreciate and build upon Weiter’s unique market position and potential.

Sealing the Deal: Perfect Matchmaking with the Ideal Buyer

The ideal acquisition partner for Weiter Marketing was found in treetree, an Ohio-based, woman-owned marketing agency known for its creative prowess in serving B2B giants. This partnership promised to leverage Weiter’s strengths and treetree’s diverse capabilities, creating opportunities for significant growth and expansion.

Unlocking Synergies: Positive Impacts Post-Transaction

The acquisition by treetree opened up new avenues for Weiter Marketing, enabling the agency to capitalize on its growth potential and expand its digital marketing services. This strategic alignment was set to enhance both agencies’ market positions and service offerings, driving collective success.

Finding a New Home: The Merge Difference

Merge played an integral role in this acquisition, aligning Weiter Marketing with a buyer that matched its ethos and ambition. Their strategic approach and tailored acquisition process ensured that Weiter Marketing found a new home where its potential for growth and innovation would be maximized, reflecting Merge’s commitment to facilitating successful, synergistic business matches in the digital marketing industry.