Founded in 2010 by the visionary Mark Lennon, Espresso B2B Marketing quickly established itself as a leader in the industry, catering to the needs of SaaS, software, and consulting companies. The agency’s journey from inception to becoming a sought-after name in the industry is not just a story of business growth, but also one of strategic foresight and leadership. At the crux of this narrative is Mark’s ambition to explore new professional avenues while ensuring the continuity and growth of Espresso B2B’s legacy.

Inside the Enterprise:

Renowned for delivering measurable results and exceptional customer service, Espresso B2B Marketing has a comprehensive service range, including content marketing, SEM, SEO, market analysis, and personalized consultation, cements its status in the dynamic B2B marketing landscape.

Founder’s Motive: The Why Behind the Sale

Mark Lennon, after a significant tenure in the digital marketing field, aspired to expand his horizons into B2B product innovation. With deep industry knowledge and a passion for innovation, Mark sought to transition Espresso B2B into capable hands that would preserve its ethos and continue its legacy of excellence.

Founder’s Vision: Criteria for the Perfect Acquisition Fit

Collaborating with Merge, Mark embarked on the journey to find a buyer who would not only align with Espresso B2B’s values but also possess the vision and resources to propel the agency forward.

Setting the Stage: Preparing Espresso B2B Marketing for Acquisition

Mark and Merge strategically prepared Espresso B2B for acquisition, showcasing its unique value proposition in the B2B marketing space and positioning it as an attractive acquisition target.

Attracting Suitors: Strategic Marketing of Espresso B2B Marketing for Acquisition

Guided by Merge’s expertise in B2B marketing acquisitions, Espresso B2B set out to attract a buyer who shared its core values and growth aspirations, enhancing its market positioning and potential for expansion.

Sealing the Deal: Perfect Matchmaking with the Ideal Buyer

The search for an ideal buyer focused on finding an agency that not only resonated with Espresso B2B’s culture but also brought complementary skills to the table, enhancing its service offerings and growth potential.

Unlocking Synergies: Positive Impacts Post-Transaction

The acquisition by Expert Marketing Advisors, a firm recognized for its comprehensive marketing and sales services, presented an opportunity to expand Espresso B2B’s digital capabilities, creating a synergy-rich environment for both agencies.

Finding a New Home: The Merge Difference

Merge’s role was instrumental in this transition, expertly matching Espresso B2B with a buyer that fulfilled both the strategic and cultural criteria, ensuring a seamless integration and a promising path forward for Espresso B2B.