E-Commerce ✳︎

Expert guidance to sell an e-commerce business for top value.

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Ready to sell your e-commerce business? With our white glove service, we handle every detail, from expert valuation and buyer outreach to deal negotiation and closing, so you can focus on what’s next. Our curated buyer network and proven M&A playbook ensure you get top-dollar offers, all delivered in a straightforward, founder-first approach. Say goodbye to stress and hello to a fast, intelligent exit tailored to today’s e-commerce landscape.

Don’t go at this alone. Use our resources. Get inspired by our market guides and let’s tackle this together.

Agency valuations

Exit Strategy for E-Commerce Business - A Founder’s Roadmap

In the fast-paced e-commerce exit landscape, a clear, step-by-step strategy is essential for maximizing value and securing a smooth sale. Our concise 8-step roadmap—from defining your goals and optimizing operations to marketing your business, negotiating with confidence, and planning life after the deal—ensures you’ll exit with ease, confidence, and the resources to fuel your next big venture.

Present Our Findings

Essential Guide to Prepare E‑Commerce Business for Sale

In a crowded e-commerce M&A landscape, our 10-chapter playbook walks you from market positioning and valuation through due diligence, deal structuring and closing, capped off with real case studies and post-exit planning. Follow this roadmap to streamline your sale, boost your multiple and step confidently into your next venture.

Merge M&A - M&A for agencies

The Ultimate Guide to Valuing Your E-Commerce Business

Accurate valuation lays the foundation for your exit. By applying EBITDA multiples, revenue multiples or discounted cash flow, you set a clear price range and negotiate confidently. Grounded in real e-commerce benchmarks and focused on margins, growth and recurring revenue, you’ll command top dollar and sell with confidence.

Sell An Agency

Top Seven Mistakes When Selling an Online Business

Our seven-step playbook helps you avoid common pitfalls like messy books, narrow channels and disorganized due diligence so you can maximize value, close faster and exit with confidence. Reach out today to see how we can streamline your e-commerce sale.

Get a Valuation

Timeline to Sell an E-Commerce Business Guide

Our blog post lays out the four to six month roadmap to sell your e-commerce business in clear phases, from readiness checks and market prep to buyer outreach, due diligence, closing and post-sale transition, so you can avoid surprises, maximize value and exit with confidence.

Medium Agency

When To Sell Your E-Commerce Business

Our founder-first guide shows you how to align personal goals with market timing, spot the right signals to sell, avoid common red flags, and follow a six-to-twelve-month prep plan so you exit your e-commerce business with confidence and maximum value.

Strategic Engagements Designed to Maximize Your Exit.

Our three signature engagements go beyond traditional M&A advisory, guiding e-commerce founders through every phase of selling an online store. Backed by deep digital retail experience and a proven track record, each engagement is tailored to your brand’s unique goals. Whether you’re preparing your store for market, generating buyer interest or closing the deal, our process delivers clarity, confidence and maximum return.

buyer-representation-and-deal-sourcing-in-the-marketing-agency-industry

1. Valuation Only

(Understand & Assess)

For founders who want to know what their online store is really worth, this engagement delivers a detailed, data-driven valuation based on key digital retail metrics, so you can make confident decisions about your next steps.

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Get a Valuation

2. Transaction Support

(Advise & Execute)

If a buyer has already approached you, this engagement provides expert M&A support to guide you through deal structuring, negotiation, due diligence, and closing with confidence and clarity.

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I want to sell in 2.5 years

3. Full Go-to-Market Representation

(Prepare & Represent)

For founders aiming to maximize their store’s value and market reach, this full-service engagement provides white glove support in valuation, market positioning, targeted buyer outreach, negotiation and seamless closing.

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Since 2015, we've guided over 1,000 businesses through valuations & acquisitions.

In the dynamic realm of M&A, experience isn't just a bonus—it's the key ingredient that empowers buyers and sellers to navigate the intricate process with assurance and also achieve their goals.

Some Merge Lovin' 💛

  • Erika Taylor
    Erika Taylor
    General Manager
    Linkflow
    Working with Merge to sell our agency was an outstanding experience. The team demonstrated deep M&A knowledge while remaining incredibly responsive and supportive throughout. I was initially nervous about due diligence, but Merge streamlined the process and made it surprisingly manageable. Hannah Sibel was fantastic—always quick to troubleshoot with positive energy and expertise. What impressed me most was their balanced guidance—they offered valuable insights without ever pushing us into decisions. I would recommend Merge without hesitation to any agency considering a sale. 10/10 experience!
  • Greg Derr
    Greg Derr
    Chief Financial Officer
    The Harkey Group
    Working with Merge was a game-changer for the sale of Nomadic Agency. As M&A newcomers, we needed full-service support—sourcing buyers, managing valuation, and handling negotiations—and Merge delivered. Their expertise secured the best deal, and they guided us through the diligence process with confidence and clarity. Special thanks to Hannah and Ethan for their professionalism and responsiveness. Merge made a complex sale feel seamless. I highly recommend them to any founder considering a sale.
  • Josh Elkin
    Josh Elkin
    Founder
    Linkflow
    Working with Merge was an excellent experience from start to finish. Their extensive network brought a diverse pool of qualified buyers, giving me options to find the perfect match for my business. Throughout every phase—valuation, outreach, negotiation and closing—they were communicative, responsive and genuinely helpful. It was a pleasure working with a team that truly knows their stuff and prioritizes your goals. I highly recommend Merge to anyone looking to sell their digital marketing agency!
  • Scott Park
    Scott Park
    Founder & CEO
    Mooko
    Merge was constantly following up and on top of things for all partners and delivered the results on time. Merge was able to provide insights, a strong team, and the highest quality of buyers to facilitate a successful acquisition. What I found most impressive was its team and pool of investors and buyers. Their hands-on approach and transparent communication made the entire process seamless and stress-free.
  • Daryl Hively
    Daryl Hively
    Founder & CEO
    Guarantee Digital
    They helped me find a buyer for my agency. Helped us establish a value, put a prospectus together, and marketed the business to their large list of possible buyers. We had four LOIs within two weeks, one that became our eventual buyer. Merge knew my industry, specialized in selling ad agencies, and had a list of buyers looking to make a purchase. Their expert guidance and proactive outreach made the entire process smooth and efficient.
  • Brandon Jones
    Brandon Jones
    Managing Director
    PPC SideKick
    What I found most impressive about this company was their exceptional professionalism, deep industry knowledge, and proactive communication. They consistently demonstrated a high level of expertise in their field, providing valuable insights and guidance tailored to our specific needs. Moreover, their proactive approach to communication ensured that we were always kept informed and engaged throughout the process, fostering a strong sense of trust and confidence in their abilities.
  • Hayley Berlent
    Hayley Berlent
    Founder & CEO
    Additive Agency
    As a founder, deciding whether to sell a business—how and to whom—is deeply personal. That’s why I’m so grateful to have worked with Merge every step of the way. From conducting a valuation to pursuing the sale, the team took the time to understand my ambitions and fears. They guided me through the process with clarity and confidence—from developing marketing materials and curating buyers to facilitating the deal. In the end, I found the perfect match: operational independence with access to capital and a broader support ecosystem for growth. I will forever be grateful for taking us to the next level.
  • Kim Grob
    Kim Grob
    Founding Partner
    Wearerighton
    Merge stood by our side through every step of the sales process. They were so much more than a deal broker—they were our strategic advisors, fierce advocates, and loyal cheerleaders. Their deep industry expertise and personalized approach gave us confidence at every turn. Thanks to their proactive communication and expert negotiation, we closed the deal quickly and exceeded our valuation expectations. We are a better agency because of them.
  • Ermis Sfakiyanudis
    Ermis Sfakiyanudis
    Chief Operating Officer
    Uproar Pr
    Working with Merge on the Uproar PR sale was outstanding. From day one, they mapped out a clear process and executed it flawlessly. Led by Sophie Kaldenhoven, the team anticipated challenges, handled complex negotiations, and kept everything on track from valuation through closing. Their deep agency expertise made a complicated deal feel straightforward. I’m thrilled with the result and would highly recommend Merge to any agency owner considering a sale.
  • Ibrahim Zafar
    Ibrahim Zafar
    Founder & CEO
    Lens End Media
    Working with the Merge team on the sale of my business was great. They provided a clear roadmap from the very beginning. They have deep expertise and experience in the agency space so they walked me through the process effortlessly. Selling a business isn't easy - yet Merge made it feel manageable and successful. I highly recommend them to other agency owners looking to sell.
  • Mark Spera
    Mark Spera
    Co-Founder
    Growth Marketing Pro
    We had an excellent experience working with Merge. Their super-smooth onboarding brought a wide range of interested buyers and helped us navigate each prospect’s intentions. Ultimately they found the perfect match for a majority buyout we didn’t think was possible. We received eight to ten serious inquiries, generated four to five LOIs, and closed the deal. The process took time—as good things do—but Merge’s support made it enjoyable every step of the way.

  • Elisabeth Edelman
    Elisabeth Edelman
    Founder + CEO
    Golden World
    I could not have sold my PR and social media agency without Merge. I know this to be true because I tried! When I partnered with Merge, they gave me leverage I could not access when selling on my own. They helped price and list the business, connect me with loads of qualified buyers and navigate me through the sales and negotiation process. Ultimately, I sold the company at asking price and within the timeframe Merge predicted, all to a wonderful buyer who is elevating the firm.