Sarah Nonnon is often the first voice founders hear when they begin their M&A journey—helping agency owners understand their options, navigate their questions, and take the next step with confidence. As a Partnerships Manager at Merge, she ensures that every founder she speaks with feels supported, informed, and empowered—whether they’re exploring a valuation, preparing to sell, or looking to acquire.

Inspired by the life-changing impact of selling a business, Sarah finds immense fulfillment in being part of that pivotal moment. She thrives on building trust from the very first interaction, ensuring that founders have the right resources and guidance before making one of the biggest decisions of their careers. She’s quick to respond but always thoughtful, taking the time to understand each founder’s unique journey, goals, and concerns.

One of her proudest achievements? Building a resource library for founders, including The Essential Guide to Preparing to Sell, a tool that has helped countless entrepreneurs make more informed decisions about their future. Sarah is passionate about making the M&A process feel approachable, not overwhelming, and she values the opportunity to provide clarity and ease during what can often be an emotional decision.

With a client-first mentality, Sarah is known for being hard-working, positive, and highly responsive, ensuring that every founder she speaks with walks away feeling more confident in their next steps.

Outside of work, Sarah is a dedicated reader and a long-distance runner—she even completed the NYC Marathon last year. Whether she’s guiding founders through their M&A journey or tackling 26.2 miles, she knows that endurance, strategy, and mindset make all the difference.

At Merge, Sarah isn’t just making connections—she’s shaping the first steps of transformational deals, one founder at a time.