Ellie Price works with Professional Services business owners considering their next chapter, helping them understand their options and determine whether selling is the right path for them. As an M&A Advisor focused on Professional Services, she builds relationships with business owners and partners across the industry, connecting great businesses with Merge and guiding founders from their earliest conversations through the journey to exit.

Ellie believes selling a business should feel personal, transparent, and highly supported. She brings a white-glove approach to every relationship, making herself accessible, responding quickly, and ensuring founders always understand what is happening and what comes next. Her approach combines relentlessly working toward the right outcome with creating clarity throughout what can otherwise feel like an overwhelming process, plus a bit of mindset coaching along the way to help owners navigate one of the biggest decisions of their careers with confidence rather than anxiety.

Ellie is driven by a deep respect for the builders and job creators of our economy, and she finds real meaning in helping them realize the value they’ve spent years creating. For her, nothing is more satisfying than seeing the right interpersonal and strategic fit come together between a buyer and a seller, the moment when a deal stops being just numbers on a page and starts feeling like the right match.

She brings strategic thinking, tenacity, and hustle to every relationship. As a former athlete, Ellie is naturally drawn to measuring progress by KPIs and results by the scoreboard. That competitive instinct shows up in her day-to-day work, where she is constantly testing and refining how Merge builds relationships, supports sellers, and creates a better experience for Professional Services business owner

What excites Ellie most about working at Merge is the opportunity to take shots on goal, stay focused on results, and help grow Merge’s presence in the Professional Services space without sacrificing the level of service founders receive. Transparency guides how she works with both business owners and the team around her, and colleagues would describe her as entrepreneurial, responsive, and someone who treats every challenge as a chance to build something better.

Outside of work, Ellie is an American Swim Coaches Association Level 2 certified swim coach, with stints as interim head coach and assistant coach for USA Swimming competitive club teams. The role keeps her closely connected to the same coaching and performance mindset she brings to Merge. She’s also a self-proclaimed nerd about the optics, photonics, and imaging industry. Ask her about nanomaterial laser startups and Rochester, NY’s hidden, massive role in AI and national security, and be ready for a genuinely great conversation that goes well beyond M&A.