Ethan Zeiger helps agency founders make sense of their financials and valuation, ensuring they know exactly what their business is worth. When offers come in, he breaks down the pros and cons, guiding founders toward the deal that best aligns with their goals. Once they’re ready to move forward, he navigates them through the complexities of due diligence—handling data uploads, analysis, and all the moving pieces to make the process as smooth as possible. And when negotiations get tough, Ethan is right there in the trenches, helping founders secure the best possible outcome.

Drawn to deep analysis and complex problem-solving, Ethan first discovered his love for long-term, detail-oriented projects in high school, when he realized he genuinely enjoyed writing lab reports. His curiosity for nuanced concepts led him to M&A, an industry where he could combine technical analysis with dynamic, high-stakes conversations. He thrives in an environment that challenges him intellectually while also allowing him to build meaningful relationships.

One of his proudest achievements? Working on the sale of a creative agency specializing in video game advertising. The deal involved multiple external parties, adding layers of complexity to the diligence process. Beyond the transaction itself, Ethan built a strong relationship with the founders and even traveled to their hometown to celebrate post-close—an experience that reinforced the power of Merge’s hands-on, founder-first approach.

Ethan is known for his scrappy, adaptable mindset, always assuming that a solution exists and pushing forward no matter the challenge. He embraces the unknown, stepping up to new situations even when tackling work he’s never done before. This ability to problem-solve on the fly is essential in the fast-paced world of M&A, where no two deals are ever the same.

For Ethan, M&A is more than just numbers—it’s about building, evolving, and executing deals that change lives. At Merge, he thrives in an environment where processes are constantly improving, strategy is always evolving, and every team member’s opinion counts.

Outside of work, Ethan is a music creator and is almost fluent in Mandarin. Whether he’s structuring deals, analyzing financials, or learning a new language, he’s always eager to dive into complex challenges with a fresh perspective.