Online Business
Our process is fast, easy to understand, and founder friendly.
(SCROLL)
Ready to sell your online business? We guide you from valuation to closing with a seamless, white-glove process.
Whether you run a SaaS company, e-commerce store, digital product business, or online marketplace, we specialize in helping founders maximize their exit. Get expert valuation, white-glove support, and access to the right buyers—without the stress.
We like to sell online businesses that have:
Sustainable Margins
Above 15%
Healthy profit
From $500K to $5M
Successful operations
Of three years or longer
A positive and ethical approach
No sketchy stuff
And bonus points for businesses that have:
A simple business model
You can explain it to your parents
A unique advantage
Like service offering or niche
A high-quality team
A great team with a positive culture
Solid transition plan
Of 90 days or longer
Strong Customer Economics
High customer retention, strong lifetime value, and recurring revenue models that drive sustainable growth.
Operational Stability
Clear systems, automated workflows, and reliable infrastructure that keep the business running smoothly.
Brand IP or Differentiation
Proprietary tech, unique product offerings, or a standout brand presence that sets you apart from competitors.
Clean Metrics & Low Return Rates
Buyers love clarity — and low returns = high confidence
We work with founders who decide to sell their online business for the following reasons:
Market Timing
The founder sees strong sales, growing traffic, or peak profit margins and wants to exit before trends shift or performance declines.
Operational Burnout
Running an online business often means juggling tech, customers, content, and fulfillment. Many founders sell to reduce stress and reclaim their time.
Scaling Limitations
Some founders hit a ceiling and need a partner to scale—whether that means expanding reach, improving infrastructure, or investing in new tools and talent.
Industry Disruption
Rapid changes in platforms, algorithms, audience behavior, or tech trends can prompt a sale while the business is still ahead of the curve and before growth slows.
Life Changes
Family needs, health considerations, or lifestyle shifts often lead founders to sell—especially when the business is stable and performing well.
New Ventures
Online business founders are entrepreneurial at heart. After building one successful brand, many are ready to explore new opportunities and free up capital and time.
Team Transitions
Key team members may be moving on, or the founder no longer wants to manage operations or staff—making it the right time to sell.
Exit Planning Strategies
Some online business founders have always planned to sell and are now executing that strategy after reaching the right level of revenue and stability.
Strategic Buyout
A strong offer from a larger brand, aggregator, or platform may prompt a sale—especially if it aligns with the founder’s vision and growth goals.
Don’t go at this alone. Use our resources. Get inspired by our market guides and let’s tackle this together.
Step 1: Initial Consultation
We start with a confidential chat to understand your goals, timeline, and business model. This helps us craft a clear exit plan tailored to your audience, offerings, and ownership structure.
Step 2: Valuation
We conduct a full valuation using your business’s financials, revenue mix, and customer data. We assess factors like retention, subscription or sales models, and profitability to set a fair, data-backed asking price.
Step 3: Market Positioning
We identify your online business’s strongest selling points—whether it’s niche expertise, consistent revenue, or a loyal customer base. Then we position your business to attract the right buyers at the right time.
Step 4: Preparation of Marketing Materials
We craft a polished, data-backed prospectus that highlights your online business’s story, offerings, customer insights, financials, and growth potential.
Step 5: Buyer Identification and Screening
We connect your online business with serious, pre-qualified buyers who understand digital models and value scalability, recurring revenue, and loyal customers.
Step 6: Presentations and Meetings
We coordinate calls with top buyer candidates and coach you through each conversation so you can share your story confidently while we handle all the logistics.
Step 7: Negotiations and Offers
Once offers come in, we help you compare terms, negotiate pricing, and protect your interests—whether that’s cash at close, a transition plan, or an earn-out structure.
Step 8: Due Diligence
We gather key materials like financials, customer data, content assets, and operational systems to support a smooth diligence process and keep momentum moving toward close.
Step 9: Closing and Transition
We finalize documents, transfer assets and accounts, and support a smooth transition—whether you’re stepping away or staying on briefly.
Our fee structure is simple, transparent, and aligned with your success.
During the engagement, while our team works to match your online business with the perfect buyer, you’ll pay a monthly retainer ranging from $5,000–$20,000 depending on the size and complexity of your business. When the deal closes, you pay a success fee equal to 10% of the cash consideration received at closing. No hidden fees, no surprises—just a structure designed to keep everyone incentivized and focused on your best outcome.
Our Strategic Engagements Are Designed to Maximize Your Exit.
Our three signature engagements go beyond traditional M&A advisory, helping online business founders confidently navigate every phase of selling an online store. Backed by deep digital retail experience and a proven track record, each engagement is designed to meet your brand’s specific goals. Whether you’re preparing your store for sale, fielding inbound buyer interest, or ready to go to market, our process delivers clarity, confidence, and maximum return.
1. Valuation Only
(Understand & Assess)
For founders who want to understand what their online business is worth, this engagement delivers a clear, data-backed valuation based on industry benchmarks and buyer demand. You’ll get actionable insights to help you decide if, when, and how to sell, with no pressure attached.
2. Transaction Support
(Advise & Execute)
If you already have a buyer at the table, we’ll guide you through the deal by structuring terms, negotiating price, managing diligence, and protecting your interests through closing. It’s expert help without the full-market process.
3. Full Go-to-Market Representation
(Prepare & Represent)
This is the full-service, white-glove experience. We manage everything from valuation and market positioning to buyer outreach, negotiations, and closing. That way, you can stay focused on running your business while we handle the entire sale process. Ideal for online businesses seeking strong offers and a smooth, stress-free transition.
Since 2015, we've guided over 1,000 businesses through valuations & acquisitions.
In the dynamic realm of M&A, experience isn't just a bonus—it's the key ingredient that empowers buyers and sellers to navigate the intricate process with assurance and also achieve their goals.
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Some Merge Lovin' 💛
What
The
FAQ
We work with online businesses across niches like digital products, SaaS, e-commerce, education platforms, and membership communities. Ideal candidates have strong recurring revenue, a loyal customer base, clean financials, and scalable offerings or digital assets.
We use a mix of valuation methods including revenue multiples, profit margins, and industry benchmarks relevant to online businesses. Key factors include customer retention, subscription or revenue model, pricing, traffic or user base, and proprietary assets like digital products, content libraries, or software. Our approach reflects how buyers assess scalability, consistency, and brand strength in today’s digital landscape.
Yes — confidentiality is core to our process. We use blind listings, vetted NDAs, and structured buyer communication to ensure your brand and team aren’t exposed until the right time.
We’ve built a curated network of strategic buyers, private equity groups, consulting platforms, and high-net-worth individuals actively seeking acquisitions in the online business. We also run targeted outreach to match your business with ideal buyers based on specialization, service mix, client base, and scale.
That’s totally fine. Many founders come to us just to understand their valuation or exit options. We’ll give you honest insights and a roadmap, so when the time is right, you’re prepared.
We charge a monthly retainer during the engagement and a success fee based on the cash you receive at closing. Our structure is aligned to get you the best outcome — no hidden costs, ever.
Most online business transactions take around 4–6 months from kickoff to closing, but timing depends on your business’s financial readiness, client contracts, and deal complexity. We’ll move as quickly as you’re prepared to go.
Start by cleaning up your financials and ensuring clear reporting on metrics like churn, retention, and growth. Minimize reliance on the founder by streamlining operations and documenting key assets like content, customer funnels, and team responsibilities. We’ll support you through the rest to make the handoff smooth for buyers.
We do the heavy lifting — outreach, vetting, negotiations — so you can focus on running your business. You’ll join key calls and review offers, but we keep things efficient and founder-friendly.
That depends on your goals and the buyer’s needs. Some founders transition out quickly; others stay on during an earnout. We’ll help structure the post-sale plan that works best for you.