YouTube Channel
Our process is fast, easy to understand, and founder friendly.
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Ready to sell your YouTube channel? We guide you from valuation to closing with a seamless, white-glove process.
Whether you’re running a niche YouTube channel, vlog, or content brand, we specialize in helping creators maximize their exit. Get expert valuation, white-glove support, and access to the right buyers without the stress.
We like to sell YouTube channel that have:
Sustainable Margins
Above 15%
Healthy profit
From $500K to $5M
Successful operations
Of three years or longer
A positive and ethical approach
No sketchy stuff
And bonus points forbusinesses that have:
A simple business model
You can explain it to your parents
A unique advantage
Like service offering or niche
A high-quality team
A great team with a positive culture
Solid transition plan
Of 90 days or longer
Strong Customer Economics
Like high subscriber retention, strong recurring ad revenue, and loyal audiences that reduce churn.
Operational Stability
Reliable publishing schedule, documented workflows, and consistent audience engagement.
Brand IP or Differentiation
Unique content style, niche authority, or a strong brand reputation that stands out on YouTube.
Clean Metrics & Low Return Rates
Buyers love transparency — strong data and low subscriber drop-off = high confidence.
We work with founders who decide to sell their YouTube channel for the following reasons:
Market Timing
Algorithm updates, YouTube policy changes, or shifts in ad monetization can prompt a sale while the channel is still thriving. Staying ahead may require reinvesting in new formats or platforms.
Operational Burnout
Family priorities, lifestyle shifts, or health concerns can motivate YouTubers to sell—especially when audience engagement is strong and the channel is performing well.
Scaling Limitations
Many YouTube creators are entrepreneurial at heart. After growing one successful channel, they may want to pursue a new project and free up time, focus, and capital for what’s next.
Industry Disruption
Algorithm changes, policy updates, or shifts in YouTube monetization can prompt a sale while the channel is thriving. Staying ahead often means investing in new tools, formats, or platforms.
Life Changes
Family priorities, lifestyle shifts, or personal goals can motivate a sale, especially when subscriber engagement is strong and the channel is in a good position to attract buyers.
New Ventures
Founders are entrepreneurial at heart. After years of building one brand, many are ready to start something new and want to free up capital and mental space.
Team Transitions
Key collaborators or editors may be leaving, or the creator no longer wants to manage a production team. This shift can make it the right time to sell and hand off the channel.
Exit Planning Strategies
Some creators build their YouTube channel with a sale in mind and act when the audience, content library, and monetization hit the right size and stability.
Strategic Buyout
A strong offer from a buyer or media platform can prompt a sale, especially if it aligns with the creator’s goals and offers growth potential for the content and audience.
Don’t go at this alone. Use our resources. Get inspired by our market guides and let’s tackle this together.
Step 1: Initial Consultation
We start with a confidential chat to understand your goals, timeline, and content strategy. This helps us craft an exit plan tailored to your audience size, revenue streams, and ownership structure.
Step 2: Valuation
We perform a valuation using your financials, ad revenue, sponsorships, and audience metrics. We assess engagement, growth potential, and monetization trends to determine a fair, data-backed price.
Step 3: Market Positioning
We identify your strongest selling points—like niche audience, loyal subscribers, or premium video content—and position your YouTube channel to attract the right buyer at the right time.
Step 4: Preparation of Marketing Materials
We create a polished, data-backed prospectus that highlights your channel’s story, subscriber metrics, revenue streams, brand partnerships, and growth potential.
Step 5: Buyer Identification and Screening
Using our vetted buyer network, we connect your YouTube channel with serious, pre-qualified acquirers who understand online brands and are actively seeking engaged audiences and scalable content.
Step 6: Presentations and Meetings
We coordinate calls with top buyer candidates and coach you for each one so you can share your channel’s story confidently while we manage feedback, logistics, and next steps.
Step 7: Negotiations and Offers
Once offers come in, we help you compare terms, negotiate price, and protect your interests—whether that’s cash at close, revenue-share structures, or transition support.
Step 8: Due Diligence
We organize key materials like subscriber data, revenue reports, brand deals, and content metrics to ensure a smooth diligence process and keep momentum toward close.
Step 9: Closing and Transition
We finalize documents, coordinate handoff of your YouTube account and assets, and guide you through a seamless transition—whether you’re fully exiting or supporting a short-term handover.
Our fee structure is simple, transparent, and aligned with your success.
During the engagement, while our team works to match your YouTube channel with the perfect buyer, you’ll pay a monthly retainer ranging from $5,000–$20,000 depending on the size and complexity of your business. When the deal closes, you pay a success fee equal to 10% of the cash consideration received at closing. No hidden fees, no surprises—just a structure designed to keep everyone incentivized and focused on your best outcome.
Our Strategic Engagements Are Designed to Maximize Your Exit.
Our three signature engagements go beyond traditional M&A advisory, helping YouTube creators confidently navigate every phase of selling their channel. Backed by deep digital media expertise and a proven track record, each engagement is designed to meet your channel’s unique goals. Whether you’re preparing for a sale, fielding buyer interest, or ready to go to market, our process delivers clarity, confidence, and maximum return.
1. Valuation Only
(Understand & Assess)
For YouTube creators who want to understand what their channel is worth, this engagement delivers a clear, data-backed valuation based on platform benchmarks and buyer trends. You’ll get the insights you need to decide if, when, and how to sell—with no pressure attached.
2. Transaction Support
(Advise & Execute)
If you already have a buyer for your channel, we’ll jump in to guide you through the deal—structuring terms, negotiating price, managing diligence, and protecting your interests through closing. It’s expert support without the full-market process.
3. Full Go-to-Market Representation
(Prepare & Represent)
This is the full-service, white-glove experience for YouTube channel owners. We manage everything from valuation and positioning to buyer outreach, negotiations, and closing. That way, you can stay focused on creating content while we drive the entire sale process. Ideal for creators seeking top offers, strategic alignment, and a smooth exit.
Since 2015, we've guided over 1,000 businesses through valuations & acquisitions.
In the dynamic realm of M&A, experience isn't just a bonus—it's the key ingredient that empowers buyers and sellers to navigate the intricate process with assurance and also achieve their goals.
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What
The
FAQ
We work with YouTube channels that generate strong audience engagement and revenue through ads, sponsorships, memberships, and merchandise. Ideal candidates have an active subscriber base, consistent viewership, recurring income streams, clean financials, and scalable content operations.
We use a mix of valuation methods including revenue multiples and audience benchmarks that matter to buyers—like subscriber growth, engagement rates, revenue diversity (ads, sponsorships, memberships, merch), watch time, and content consistency. Our approach reflects how buyers value audience loyalty, scalability, and monetization potential in today’s creator economy.
Yes — confidentiality is core to our process. We use blind listings, vetted NDAs, and structured buyer communication to ensure your brand and team aren’t exposed until the right time.
We’ve built a curated network of buyers actively seeking digital assets—like YouTube aggregators, media companies, private investors, and strategic buyers who understand online audiences. We also run targeted outreach to match your channel with ideal buyers based on niche, audience engagement, monetization, and growth potential.
That’s totally fine. Many founders come to us just to understand their valuation or exit options. We’ll give you honest insights and a roadmap, so when the time is right, you’re prepared.
We charge a monthly retainer during the engagement and a success fee based on the cash you receive at closing. Our structure is aligned to get you the best outcome — no hidden costs, ever.
Most YouTube channel sales take about 4–6 months from kickoff to close, but timing depends on how organized your financials are, channel performance trends, and deal complexity. We’ll move as quickly as you’re ready—helping you prepare and keeping momentum strong.
Focus on clean financials, clear reporting (like revenue by video or source), reducing owner dependence in daily operations, and documenting key processes, contracts, and sponsorships. We’ll guide you through everything else to ensure a smooth transition for buyers.
We do the heavy lifting — outreach, vetting, negotiations — so you can focus on running your business. You’ll join key calls and review offers, but we keep things efficient and founder-friendly.
That depends on your goals and the buyer’s needs. Some founders transition out quickly; others stay on during an earn-out. We’ll help structure the post-sale plan that works best for you.