Professional Services Firm ✳︎
Our process is fast, easy to understand, and founder friendly.
(SCROLL)
Thinking about selling your professional services firm? We’ll guide you from valuation to close with a smooth, white-glove process.
Whether you run a consulting firm, financial advisory practice, HR services company, or legal services business, we help founders unlock the full value of what they’ve built. From expert valuations to curated buyer matches, we make the process stress-free and tailored to you.
We like to sell professional service firms that have:

Sustainable Margins
Above 15%

Healthy profit
From $500K to $5M

Successful operations
Of three years or longer

A positive and ethical approach
No sketchy stuff
And bonus points forbusinesses that have:

A simple business model
You can explain it to your parents

A unique advantage
Like service offering or niche

A high-quality team
A great team with a positive culture

Solid transition plan
Of 90 days or longer

Strong Customer Economics
Recurring client relationships, low churn, and high average engagement value.

Operational Stability
Defined processes, documented workflows, and dependable delivery across clients.

Brand IP or Differentiation
Proprietary methodologies, industry specialization, or a strong reputation in your niche.

Clean Metrics & Low Return Rates
Buyers love clarity — and low returns = high confidence
We work with founders who decide to sell their professional service firm for the following reasons:

Market Timing
The founder sees rising demand for specialized services, strong client relationships, and recurring revenue. They want to sell while valuations for professional services firms remain high.

Operational Burnout
Managing multiple clients, project scopes, and team oversight can become exhausting. Founders may choose to sell to reduce stress and focus on strategic consulting or passion projects.

Scaling Limitations
Professional services firms often hit a ceiling without senior talent, scalable systems, or new service lines. A buyer can help expand capacity and unlock growth.

Industry Disruption
Regulatory changes, evolving client expectations, or tech innovation can impact delivery models and margins. Founders may decide to sell before major investments are needed to stay competitive.

Life Changes
Health needs, family priorities, or lifestyle goals often prompt founders to consider selling—especially when the firm is still thriving and a good exit is within reach.

New Ventures
Founders are builders by nature. After growing one successful firm, many are ready to pursue a new passion, launch another business, or create space for other goals.

Team Transitions
Key team members may be moving on, or the founder no longer wants to manage employees and contractors — making this the right time to pass the baton.

Exit Planning Strategies
Some founders always planned to sell and are simply executing on that plan now that the business has hit the right size, stability, and valuation.

Strategic Buyout
A compelling offer from a strategic buyer or aggregator can create a win-win situation that aligns with the founder’s goals — prompting a sale even if they weren’t actively seeking one.
Don’t go at this alone. Use our resources. Get inspired by our market guides and let’s tackle this together.


How to Sell a Professional Services Firm Successfully
Selling a professional services firm requires thoughtful preparation well before going to market. This guide helps you strengthen financials, build predictable and diversified revenue, empower your team, and document operations. At Merge, we work with founders to position their firm favorably, align with the right buyers, and exit confidently at maximum value.


How Buyers Value a Professional Services Firm
Valuing a professional services firm takes more than just reviewing revenue. This guide helps you understand key value drivers, reduce risk, and prepare for negotiation. At Merge, we help founders position their firm to attract the right buyers and achieve a strong outcome.


Key Steps to Prepare a Professional Services Firm for Sale
Preparing your professional services firm for sale means planning long before you go to market. This guide helps you clean up your financials, reduce dependency on key people, build recurring revenue, diversify clients, and document operations. At Merge, we help founders position their firms for a smooth, high-value exit.


Crafting a Strong Exit Strategy for a Professional Services Firm
Building an exit strategy for your professional services firm means planning ahead. This guide helps you define business and personal goals, align operations with buyer expectations, and prepare your team and finances. At Merge, we help founders develop a clear strategy so they can exit on their own terms and with confidence.


What Buyers Want When Acquiring a Professional Services Firm
Acquiring a professional services firm means knowing what buyers value most. This guide explains how firms with predictable revenue, diversified clients, strong leadership, efficient operations, and clear growth potential attract buyers. At Merge, we help sellers align these essentials so deals close smoothly and at peak value.


Top Mistakes to Avoid When Selling a Professional Services Firm
Selling a professional services firm takes careful planning. This guide highlights common mistakes and how to avoid them. At Merge, we help founders prepare early so they can avoid pitfalls and exit smoothly at maximum value.


Tax Planning Tips for Selling a Professional Services Firm
Taxes can have a big impact when selling a professional services firm. This guide helps you understand how structure and timing affect what you keep. At Merge, we help founders plan early so they can exit with clarity and maximize their after-tax proceeds.

Step 1: Initial Consultation
We start with a confidential conversation to understand your goals, timeline, and service offering. This helps us build a clear exit strategy based on your business model, team structure, and ownership setup.

Step 2: Valuation
We perform a full valuation based on your firm’s financials, revenue mix, client retention, and market trends. We also assess margins, contract structures, and growth patterns to recommend a fair, data-backed asking price.

Step 3: Market Positioning
We showcase your firm’s strongest assets, such as niche specialization, trusted client relationships, or proprietary frameworks. Then we craft your story to attract the right buyers and drive competitive interest.

Step 4: Preparation of Marketing Materials
We create a polished, data-rich prospectus that highlights your firm’s unique story, key services, team structure, client results, and growth potential. This gives buyers a clear understanding of your value and vision

Step 5: Buyer Identification and Screening
Using our vetted network, we connect you with serious, pre-qualified buyers who understand the professional services space and are actively seeking firms with your capabilities.

Step 6: Presentations and Meetings
We schedule meetings with top buyer candidates and prep you for every conversation. You’ll feel confident telling your story while we handle the logistics and follow-ups.

Step 7: Negotiations and Offers
Once offers come in, we help you compare terms, negotiate price, and protect your interests, whether that’s cash at close, a transition plan, or earn-out structures.

Step 8: Due Diligence
We organize your firm’s key operational and financial documents, including client agreements, team structure, and performance reports. Our goal is to keep diligence smooth and on track.

Step 9: Closing and Transition
We finalize the documents, coordinate the handoff of assets and accounts, and guide you through a seamless transition. Whether you’re fully exiting or staying involved short-term, we’ll make sure it goes smoothly!
Our fee structure is simple, transparent, and aligned with your success.
During the engagement, while our team works to match your professional service firm with the perfect buyer, you’ll pay a monthly retainer ranging from $5,000–$20,000 depending on the size and complexity of your business. When the deal closes, you pay a success fee equal to 10% of the cash consideration received at closing. No hidden fees, no surprises—just a structure designed to keep everyone incentivized and focused on your best outcome.

Our Strategic Engagements Are Designed to Maximize Your Exit.
Our three signature engagements go beyond traditional M&A advisory, helping professional service firm navigate every phase of selling their business. Backed by deep industry expertise and a proven track record, each engagement is designed to meet your agency’s specific goals. Whether you're preparing your agency for sale, fielding inbound buyer interest, or ready to go to market, our process delivers clarity, confidence, and maximum return.

1. Valuation Only
(Understand & Assess)
For founders who want to know what their professional service firm is worth, this engagement delivers a clear, data-backed valuation based on industry benchmarks and relevant performance metrics. You’ll gain the insights you need to decide if, when, and how to sell—no pressure attached.

2. Transaction Support
(Advise & Execute)
If you already have a buyer at the table, we’ll jump in to guide you through the deal. We help structure terms, negotiate price, manage diligence, and protect your interests through closing. It’s expert support without the full-market process.

3. Full Go-to-Market Representation
(Prepare & Represent)
This is the full-service, white-glove experience for professional services founders. We handle everything from valuation, positioning, and buyer outreach to negotiations and closing. You can stay focused on serving your clients while we manage the entire exit process. It’s the ideal option for founders looking for top-dollar offers, the right strategic fit, and a smooth, well-managed sale.
Since 2015, we've guided over 1,000 businesses through valuations & acquisitions.
In the dynamic realm of M&A, experience isn't just a bonus—it's the key ingredient that empowers buyers and sellers to navigate the intricate process with assurance and also achieve their goals.
SCS Goes Public With PopReach
Brandon Agency Acquires Social Media Dynamo JoyByte
PR Agency Candor Acquired by Salient Global
The Creative Momentum Acquired By CloudMellow
Big Footprint Digital Joins PE Backed Fusion92
Origin Outside Acquired By Hospitality Giant MMGY Global
Trendy Minds Secures Private Equity Backing from Contour Ridge
Gravity Global Acquires Hubspot Agency Mojo Media Labs
KonvertLab Acquired By Industry Powerhouse Taktical Digital
Likeable Acquired By Global Digital Transformation Firm 10Pearls
Some Merge Lovin' 💛
- Erika TaylorGeneral ManagerLinkflowWorking with Merge to sell Linkflow was an outstanding experience. The team demonstrated deep M&A knowledge while remaining incredibly responsive and supportive throughout. I was initially nervous about due diligence, but Merge streamlined the process and made it surprisingly manageable. Hannah Sibel was fantastic—always quick to troubleshoot with positive energy and expertise. What impressed me most was their balanced guidance—they offered valuable insights without ever pushing us into decisions. I would recommend Merge without hesitation to any agency considering a sale. 10/10 experience!
- Greg DerrChief Financial OfficerThe Harkey GroupWorking with Merge was a game-changer for the sale of Nomadic Agency. As M&A newcomers, we needed full-service support—sourcing buyers, managing valuation, and handling negotiations—and Merge delivered. Their expertise secured the best deal, and they guided us through the diligence process with confidence and clarity. Special thanks to Hannah and Ethan for their professionalism and responsiveness. Merge made a complex sale feel seamless. I highly recommend them to any founder considering a sale.
- Josh ElkinFounderLinkflowWorking with Merge was an excellent experience from start to finish. Their extensive network brought a diverse pool of qualified buyers, giving me options to find the perfect match for Linkflow. Throughout every phase—valuation, outreach, negotiation and closing—they were communicative, responsive and genuinely helpful. It was a pleasure working with a team that truly knows their stuff and prioritizes your goals. I highly recommend Merge to anyone looking to sell their digital marketing agency!
- Scott ParkFounder & CEOMookoMerge was constantly following up and on top of things for all partners and delivered results on time. Merge provided insights, a strong team, and the highest quality of buyers to facilitate a successful acquisition for Mooko. What I found most impressive was their team and pool of investors and buyers. Their hands-on approach and transparent communication made the entire process seamless and stress-free.
- Daryl HivelyFounder & CEOGuarantee DigitalThey helped me find a buyer for my agency. Helped us establish a value, put a prospectus together, and marketed the business to their large list of possible buyers. We had four LOIs within two weeks, one that became our eventual buyer. Merge knew my industry, specialized in selling ad agencies, and had a list of buyers looking to make a purchase. Their expert guidance and proactive outreach made the entire process smooth and efficient.
- Brandon JonesManaging DirectorPPC SideKickWhat I found most impressive about this company was their exceptional professionalism, deep industry knowledge, and proactive communication. They consistently demonstrated a high level of expertise, providing valuable insights and guidance tailored to PPC SideKick’s specific needs. Moreover, their proactive approach to communication ensured that we were always kept informed and engaged throughout the process, fostering a strong sense of trust and confidence in their abilities.
- Hayley BerlentFounder & CEOAdditive AgencyAs a founder, deciding whether to sell a business — how and to whom — is deeply personal. That’s why I’m so grateful to have worked with Merge every step of the way. From conducting a valuation to pursuing the sale, the team took the time to understand my ambitions and fears. They guided me through the process with clarity and confidence — from developing marketing materials and curating buyers to facilitating the deal for Additive Agency. In the end, I found the perfect match: operational independence with access to capital and a broader support ecosystem for growth. I will forever be grateful for taking us to the next level.
- Kim GrobFounding PartnerRight OnMerge stood by our side through every step of the sales process. They were so much more than a deal broker—they were our strategic advisors, fierce advocates, and loyal cheerleaders. Their deep industry expertise and personalized approach gave us confidence at every turn. Thanks to their proactive communication and expert negotiation, we closed the deal quickly and exceeded our valuation expectations. Right On is a better agency because of them.
- Ermis SfakiyanudisChief Operating OfficerUproar PrWorking with Merge on the Uproar PR sale was outstanding. From day one, they mapped out a clear process and executed it flawlessly. Led by Sophie Kaldenhoven, the team anticipated challenges, handled complex negotiations, and kept everything on track from valuation through closing. Their deep agency expertise made a complicated deal feel straightforward. I’m thrilled with the result and would highly recommend Merge to any agency owner considering a sale.
- Ibrahim ZafarFounder & CEOLens End MediaWorking with the Merge team on the sale of Lens End Media was great. They provided a clear roadmap from the very beginning. They have deep expertise and experience in the agency space so they walked me through the process effortlessly. Selling a business isn't easy, yet Merge made it feel manageable and successful. I highly recommend them to other agency owners looking to sell.
- Mark SperaCo-FounderGrowth Marketing ProWe had an excellent experience working with Merge. Their super-smooth onboarding brought a wide range of interested buyers and helped us navigate each prospect’s intentions. Ultimately they found the perfect match for a majority buyout for Growth Marketing Pro we didn’t think was possible. We received eight to ten serious inquiries, generated four to five LOIs, and closed the deal. The process took time, as good things do, but Merge’s support made it enjoyable every step of the way.
- Elisabeth EdelmanFounder + CEOGolden WorldI could not have sold my PR and social media agency, Golden World without Merge. I know this to be true because I tried! When I partnered with Merge, they gave me leverage I could not access when selling on my own. They helped price and list the business, connect me with loads of qualified buyers, and navigate me through the sales and negotiation process. Ultimately, I sold the company at asking price and within the timeframe Merge predicted, all to a wonderful buyer who is elevating the firm.
What
The
FAQ
We work with B2B professional service firms across a range of industries, especially those focused on areas like consulting, legal, finance, HR, or IT. Ideal firms have strong client retention, recurring revenue, clear service offerings, and efficient team structures.
We use a mix of valuation methods including EBITDA multiples, revenue trends, and service-specific benchmarks like client retention, billing model (hourly vs. retainer), and staff utilization rates. Our approach reflects how real buyers evaluate value in today’s professional services M&A market.
Yes — confidentiality is core to our process. We use blind listings, vetted NDAs, and structured buyer communication to ensure your brand and team aren’t exposed until the right time.
We’ve built a curated network of strategic buyers, holding companies, private equity groups, and high-net-worth individuals actively seeking professional service firms. We also run targeted outreach to match your firm with ideal buyers based on size, service focus, and growth potential.
That’s totally fine. Many founders come to us just to understand their valuation or exit options. We’ll give you honest insights and a roadmap, so when the time is right, you’re prepared.
We charge a monthly retainer during the engagement and a success fee based on the cash you receive at closing. Our structure is aligned to get you the best outcome — no hidden costs, ever.
Most professional service firm deals take 4 to 6 months from kickoff to close, but timing depends on your readiness, financials, and deal complexity. We’ll move as fast as you’re able to.
Focus on clean financials, clear reporting (like client, practice area, and utilization performance), reducing reliance on the founder, and documenting key workflows and team responsibilities. We’ll guide you through the rest!
We do the heavy lifting — outreach, vetting, negotiations — so you can focus on running your business. You’ll join key calls and review offers, but we keep things efficient and founder-friendly.
That depends on your goals and the buyer’s needs. Some founders transition out quickly; others stay on during an earnout. We’ll help structure the post-sale plan that works best for you.