Media Company
Our process is fast, easy to understand, and founder friendly.
(SCROLL)
Thinking about selling your media company? We’ll guide you from valuation to close with a smooth, white-glove process.
Whether you run a digital publication, content platform, or niche media brand, we help founders unlock the full value of what they’ve built. From expert valuations to curated buyer matches, we make the process stress-free and tailored to you.
We like to sell Media Companies that have:
Sustainable Margins
Above 15%
Healthy profit
From $500K to $5M
Successful operations
Of three years or longer
A positive and ethical approach
No sketchy stuff
And bonus points for businesses that have:
A simple business model
You can explain it to your parents
A unique advantage
Like service offering or niche
A high-quality team
A great team with a positive culture
Solid transition plan
Of 90 days or longer
Strong Customer Economics
Like a healthy subscriber growth rate, high engagement, and repeat advertiser or sponsor relationships
Operational Stability
Established content production workflows and a consistent publishing or distribution cadence
Brand IP or Differentiation
Think trademarks, owned formats, unique editorial voice, loyal audience, or exclusive content partnerships.
Clean Metrics & Low Return Rates
Buyers love clarity — and low returns = high confidence
We work with founders who decide to sell their Media Company for the following reasons:
Market Timing
Your audience is growing, revenue looks strong, and media valuations are up. It might be the perfect moment to sell your media company and lock in a high return before the market shifts.
Operational Burnout
Managing content, partnerships, platforms, and monetization is no small feat. If you’re feeling the burnout, selling your media brand could be your path to freedom and a fresh start.
Scaling Limitations
You’ve built something great, but taking it to the next level might require a bigger team, more capital, or new distribution. A strategic partner can help scale your media company faster and smarter.
Industry Disruption
Shifting algorithms, changing ad models, and evolving audience behavior can shake things up fast. If your media company relies on a specific channel or traffic source, now might be the right time to sell before the landscape shifts even more.
Life Changes
Family needs, health priorities, or a desire for a different lifestyle often lead founders to explore an exit — especially when the business is still performing well.
New Ventures
Founders love to build. After scaling one media brand, many are ready to chase a new idea, start another project, or just take a break. Selling can free up time, energy, and capital for your next big thing.
Team Transitions
Key team members may be moving on, or you might be ready to step back from managing writers, editors, or freelancers. If the media machine runs without you, it could be the perfect time to pass the baton.
Exit Planning Strategies
Some founders build with a sale in mind. If your media brand has reached the right audience size, revenue level, and stability, now could be the right time to make your exit plan a reality.
Strategic Buyout
A compelling offer from a strategic buyer or aggregator can create a win-win situation that aligns with the founder’s goals — prompting a sale even if they weren’t actively seeking one.
Don’t go at this alone. Use our resources. Get inspired by our market guides and let’s tackle this together.
Mistakes When Selling a Media Company: How to Avoid Deal-Killers and Maximize Value
Selling a media company can be a major win, but only if you avoid the common deal-killers. From messy financials and unclear IP rights to relying too heavily on one client or platform, the stakes are high. This guide breaks down the biggest mistakes media founders make when selling and how to avoid them. With the right prep, narrative, and buyer fit, you can unlock maximum value and a stress-free exit.
How to Sell a Media Company: A Step-by-Step Guide for Founders
Selling a media company takes more than listing it online and hoping for offers. From financial prep to finding the right buyer, every step matters. This guide breaks down how to sell a media company the smart way—with tips on timing, valuation, negotiation, and more. Whether you’re a content studio, publisher, or video agency, this step-by-step playbook helps you avoid missteps and maximize value.
When to Sell Your Media Company: Timing Your Exit for Maximum Value
Knowing when to sell your media company can make or break your exit. This guide breaks down the signs you’re ready, what the market looks for, and how to time your sale for maximum value. Whether you’re growing fast or fielding buyer interest, learn how to align your personal goals, financials, and market trends to sell with confidence.
Valuing a Media Company: How to Determine What It’s Worth
Wondering what your media company is worth? This guide breaks down how media businesses are valued, what drives multiples, and how to increase your valuation before selling. From financials and audience metrics to IP and growth potential, learn what buyers look for and how to position your media brand for a high-value exit.
What Buyers Look for When Acquiring a Media Company
Acquiring a media company takes more than liking the content. Buyers evaluate financials, revenue streams, IP rights, operations, and brand loyalty before making an offer. This guide breaks down what matters most to strategic and financial acquirers and how founders can position their media business for a smooth, high-multiple exit.
Taxes on Selling a Media Company: What Founders Need to Know
Thinking about selling your media company? Don’t let taxes catch you off guard. From deal structure and capital gains to QSBS and state-by-state rules, the tax impact can shape what you actually take home. This guide breaks it all down so you can prepare early, avoid surprises, and walk away with more money in your pocket.
Preparing a Media Company for Sale: 10 Key Steps Before You List
Preparing your e-commerce business for sale takes more than good revenue. This 10-step guide covers valuation, legal prep, marketing, and negotiation tactics to help you maximize value, avoid common pitfalls, and attract the right buyers. Learn how to position your online store for a high-impact, smooth exit.
Exit Strategy for a Media Company: Planning Ahead for a Smooth Sale
Planning an exit strategy for a media company starts well before a sale. This guide covers when to start, what buyers value, and how to time your exit for the best outcome. Whether you’re facing burnout or just exploring options, learn how to build a flexible, high-impact plan that protects your legacy and maximizes value.
Step 1: Initial Consultation
We kick things off with a confidential chat to understand your goals, timeline, and media business model. This helps us build a custom exit plan based on your content strategy, monetization mix, team structure, and ownership setup.
Step 2: Valuation
Our team performs a full valuation using your media company’s financials, revenue streams (ads, sponsorships, subscriptions), and current market trends. We analyze traffic sources, audience engagement, and margin health to determine a fair, data-backed asking price.
Step 3: Market Positioning
We identify what makes your media brand stand out—loyal audience, high engagement, unique content verticals, or revenue diversity. Then we position your business to attract ideal buyers and maximize interest.
Step 4: Preparation of Marketing Materials
We create a visually engaging, data-packed prospectus that highlights your media company’s story, content strategy, audience reach, revenue streams, and growth potential.
Step 5: Buyer Identification and Screening
Using our curated buyer network, we match your media brand with serious, pre-qualified acquirers who understand the space and are actively looking for media businesses like yours.
Step 6: Presentations and Meetings
We set up meetings with top buyer candidates and guide you through every interaction. You’ll feel confident sharing your story while we manage the logistics behind the scenes.
Step 7: Negotiations and Offers
When offers roll in, we help you break them down, compare terms, and negotiate with confidence. Whether it’s cash at close, a transition plan, or an earn-out, we’ll help you secure the best deal for your media business.
Step 8: Due Diligence
We help organize all the key pieces—advertiser agreements, traffic and subscriber data, content ownership, and financials—to keep diligence smooth and stress-free. Our goal is to keep everything moving toward closing.
Step 9: Closing and Transition
We finalize documents, coordinate asset handoffs (think domains, ad accounts, content libraries), and guide you through a seamless close. Whether you’re stepping away or staying on short-term, we’ll make sure the transition feels effortless!
Our fee structure is simple, transparent, and aligned with your success.
During the engagement, while our team works to match your media company with the perfect buyer, you’ll pay a monthly retainer ranging from $5,000–$20,000 depending on the size and complexity of your business. When the deal closes, you pay a success fee equal to 10% of the cash consideration received at closing. No hidden fees, no surprises—just a structure designed to keep everyone incentivized and focused on your best outcome.
Our Strategic Engagements Are Designed to Maximize Your Exit.
Our three signature engagements go beyond traditional M&A advisory, helping media founders confidently navigate every stage of selling their business. Backed by deep industry knowledge and a proven track record, each one is tailored to meet your company’s unique goals. Whether you're preparing for a sale, fielding inbound buyer interest, or ready to go to market, our process delivers clarity, confidence, and the best possible return.
1. Valuation Only
(Understand & Assess)
For founders curious about what their media company is worth, this engagement delivers a clear, data-backed valuation using industry benchmarks and performance metrics. You’ll walk away with the clarity and confidence to decide if, when, and how to sell—no pressure, just insights.
2. Transaction Support
(Advise & Execute)
If you already have a buyer at the table, we’ll jump in to guide you through the deal. We help structure terms, negotiate price, manage diligence, and protect your interests through closing. It’s expert support without the full-market process.
3. Full Go-to-Market Representation
(Prepare & Represent)
This is the full-service, white-glove experience for media company founders. We handle everything from valuation, positioning, and buyer outreach to negotiations and closing. You can stay focused on growing your audience and monetizing content while we manage the entire exit process. It’s the ideal option for founders looking for top-dollar offers, the right strategic fit, and a seamless transition.
Since 2015, we've guided over 1,000 businesses through valuations & acquisitions.
In the dynamic realm of M&A, experience isn't just a bonus—it's the key ingredient that empowers buyers and sellers to navigate the intricate process with assurance and also achieve their goals.
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Some Merge Lovin' 💛
What
The
FAQ
We specialize in selling digital media, content, and production companies with strong audience engagement, recurring or diversified revenue, clean financials, and solid team structures.
We typically use EBITDA multiples alongside an analysis of revenue trends and media-specific benchmarks like audience engagement, monetization strategy, platform mix, and recurring revenue. Our approach reflects how real buyers assess value in today’s media M&A market.
Yes — confidentiality is core to our process. We use blind listings, vetted NDAs, and structured buyer communication to ensure your brand and team aren’t exposed until the right time.
We’ve built a curated network of strategic buyers, media groups, private equity firms, and high-net-worth individuals actively looking to acquire media companies. On top of that, we run targeted, personalized outreach to find the perfect buyer based on your brand’s size, audience, monetization model, and growth potential. Whether you’re in digital publishing, production, or content licensing, we know who’s buying.
That’s totally fine. Many founders come to us just to understand their valuation or exit options. We’ll give you honest insights and a roadmap, so when the time is right, you’re prepared.
We charge a monthly retainer during the engagement and a success fee based on the cash you receive at closing. Our structure is aligned to get you the best outcome — no hidden costs, ever.
Most media company sales take 4 to 6 months from kickoff to close, but the timeline depends on your financials, content assets, and how prepared you are. We’ll move at your pace and help you stay organized every step of the way to keep things smooth and efficient.
Start by tidying up your financials, tracking revenue by content stream or channel, and minimizing founder involvement in day-to-day operations. Document your key workflows—whether that’s production, publishing, or partnerships—and clarify team roles. We’ll handle the rest and help you shine for buyers.
We do the heavy lifting — outreach, vetting, negotiations — so you can focus on running your business. You’ll join key calls and review offers, but we keep things efficient and founder-friendly.
That depends on your goals and the buyer’s needs. Some founders transition out quickly; others stay on during an earn-out. We’ll help structure the post-sale plan that works best for you.