Digital Agency
Our process is fast, easy to understand, and founder friendly.
(SCROLL)
Thinking about selling your digital agency? We’ll guide you from valuation to close with a smooth, white-glove process.
Whether you run a boutique web development shop, performance marketing firm, SEO/SEM agency, or full-service digital consultancy, we help founders maximize the value of what they’ve built. From in-depth valuations to carefully vetted buyer introductions, our expert team manages every step so you can stay focused on your clients while we handle the sale. The process is personalized, stress-free, and designed to get you the best outcome.
We like to sell digital agencies that have:
Sustainable Margins
Above 15%
Healthy profit
From $500K to $5M
Successful operations
Of three years or longer
A positive and ethical approach
No sketchy stuff
And bonus points forbusinesses that have:
A simple business model
You can explain it to your parents
A unique advantage
Like service offering or niche
A high-quality team
A great team with a positive culture
Solid transition plan
Of 90 days or longer
Strong Customer Economics
Buyers value high-margin retainers, long-term client contracts, and trusted client relationships that reduce churn.
Operational Stability
Documented processes, reliable delivery frameworks, and a consistent team give buyers confidence in future growth.
Brand IP or Differentiation
A unique creative approach, specialized expertise, or standout portfolio helps position your digital agency apart from competitors.
Clean Metrics & Low Return Rates
Buyers love clarity — and low returns = high confidence
We work with founders who decide to sell their digital agency for the following reasons:
Market Timing
The founder sees strong demand for digital services like SEO, paid media, and web development and wants to capitalize while digital agency valuations are high and buyer interest is strong.
Operational Burnout
Client management, tight timelines, and fast-changing platforms can wear down even top teams. Some founders sell to reclaim time or focus on passion projects.
Scaling Limitations
Digital agencies often hit growth ceilings without adding new service lines, technology investments, or senior leadership. A buyer can help scale more efficiently with resources and expertise.
Industry Disruption
Platform changes, algorithm updates, or shifting client demands can push founders to sell before the market evolves too quickly. Digital agencies tied closely to one platform or channel often feel these shifts most.
Life Changes
Digital agency founders may reevaluate their priorities after major life events. Selling can provide flexibility and peace of mind while the business is still performing well.
New Ventures
Many digital agency founders are entrepreneurial by nature. After scaling one business, they often dream of starting something new, pivoting industries, or stepping back to enjoy more freedom.
Team Transitions
Digital agencies often rely on a small team of trusted experts. If key players depart or the founder is ready to step back from day-to-day management, a sale can be a natural next step.
Exit Planning Strategies
Some digital agency founders build intentionally with a future exit in mind. Once they’ve achieved a strong reputation, solid financials, and reliable service delivery, they may be ready to move forward with that plan.
Strategic Buyout
A larger digital agency or marketing group might present an attractive offer that aligns with the founder’s goals. Even if a sale wasn’t planned, the right opportunity can be too compelling to ignore.
Don’t go at this alone. Use our resources. Get inspired by our market guides and let’s tackle this together.
Step 1: Initial Consultation
We start with a confidential conversation to understand your digital agency’s goals, timeline, and service focus. This helps us craft a custom exit strategy based on your team structure, leadership role, and client mix.
Step 2: Valuation
We perform a full valuation based on your digital agency’s financials, retainer vs. project breakdown, key accounts, and market positioning. We also assess profitability, recurring revenue, and growth potential to determine a fair, data-backed asking price.
Step 3: Market Positioning
We uncover what makes your digital agency stand out—like niche expertise, service mix, or key partnerships. Then we craft your story to attract best-fit buyers and maximize market engagement.
Step 4: Preparation of Marketing Materials
We craft a visually compelling, data-backed prospectus that highlights your digital agency’s story, service strengths, key accounts, team structure, and growth potential.
Step 5: Buyer Identification and Screening
Through our vetted network, we match you with serious, pre-qualified buyers who understand digital services and are actively looking for agencies with your expertise and culture fit.
Step 6: Presentations and Meetings
We coordinate meetings with top buyer candidates and coach you for each one. You’ll feel confident presenting your digital agency while we manage logistics, feedback, and next steps.
Step 7: Negotiations and Offers
Once offers come in, we help you compare terms, negotiate price, and protect your financial and operational interests. This can include cash at close, phased transitions, or earn-out structures tied to agency performance.
Step 8: Due Diligence
We organize your digital agency’s key materials like financial reports, client contracts, intellectual property, and operational documentation to keep the diligence process smooth and on track.
Step 9: Closing and Transition
We finalize documents, coordinate the handoff of assets and accounts, and guide you through a smooth transition whether you are fully exiting or providing short-term post-sale support.
Our fee structure is simple, transparent, and aligned with your success.
During the engagement, while our team works to match your digital agency with the perfect buyer, you’ll pay a monthly retainer ranging from $5,000–$20,000 depending on the size and complexity of your business. When the deal closes, you pay a success fee equal to 10% of the cash consideration received at closing. No hidden fees, no surprises—just a structure designed to keep everyone incentivized and focused on your best outcome.
Our Strategic Engagements Are Designed to Maximize Your Exit.
Our three signature engagements go beyond traditional M&A advisory, helping digital agency founders confidently navigate every phase of selling their business. Backed by deep industry expertise and a proven track record, each engagement is designed to meet your agency’s specific goals. Whether you are preparing your agency for sale, responding to inbound buyer interest, or ready to go to market, our process delivers clarity, confidence, and maximum return.
1. Valuation Only
(Understand & Assess)
For founders who want to know what their digital agency is worth, this engagement delivers a clear, data-backed valuation based on industry benchmarks and agency-specific performance metrics. You’ll gain insights to help you decide if, when, and how to sell, with no pressure attached.
2. Transaction Support
(Advise & Execute)
If you already have a buyer at the table, we’ll guide you through the deal. We help structure terms, negotiate price, manage diligence, and protect your interests through closing. It’s expert support without the full-market process.
3. Full Go-to-Market Representation
(Prepare & Represent)
This is the full-service, white-glove experience for digital agency founders. We handle everything from valuation, positioning, and buyer outreach to negotiations and closing. You can stay focused on running your agency while we manage the entire exit process. It’s the ideal option for founders seeking strong offers, the right strategic fit, and a smooth transition.
Since 2015, we've guided over 1,000 businesses through valuations & acquisitions.
In the dynamic realm of M&A, experience isn't just a bonus—it's the key ingredient that empowers buyers and sellers to navigate the intricate process with assurance and also achieve their goals.
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Origin Outside Acquired By Hospitality Giant MMGY Global
Trendy Minds Secures Private Equity Backing from Contour Ridge
Gravity Global Acquires Hubspot Agency Mojo Media Labs
KonvertLab Acquired By Industry Powerhouse Taktical Digital
Likeable Acquired By Global Digital Transformation Firm 10Pearls
Some Merge Lovin' 💛
What
The
FAQ
We specialize in selling digital agencies with strong client relationships, clean financials, and established teams. This includes agencies focused on performance marketing, SEO, paid media, web development, UX/UI, and full-service digital strategy.
We use a blend of valuation methods focused on EBITDA multiples, revenue trends, and digital agency–specific factors like client retention, service mix (e.g., SEO, paid media, web development), team structure, and the breakdown of project-based vs. retainer revenue. Our approach reflects how buyers assess value in today’s digital marketing and technology services M&A market.
Yes — confidentiality is core to our process. We use blind listings, vetted NDAs, and structured buyer communication to ensure your brand and team aren’t exposed until the right time.
We’ve built a curated network of strategic buyers, holding companies, private equity groups, and high-net-worth individuals actively seeking digital agencies. We also run targeted outreach to match your agency with ideal buyers based on size, service focus, and growth potential.
That’s totally fine. Many founders come to us just to understand their valuation or exit options. We’ll give you honest insights and a roadmap, so when the time is right, you’re prepared.
We charge a monthly retainer during the engagement and a success fee based on the cash you receive at closing. Our structure is aligned to get you the best outcome — no hidden costs, ever.
Most digital agency deals take 4 to 6 months from kickoff to close, but timing depends on your readiness, financials, and deal complexity. We’ll move as fast as you’re able to.
Focus on clean financials, clear reporting (like client performance and service line breakdowns), reducing reliance on the founder for day-to-day operations, and documenting key processes and team responsibilities. We’ll guide you through everything else to ensure a smooth transition for buyers.
We do the heavy lifting — outreach, vetting, negotiations — so you can focus on running your business. You’ll join key calls and review offers, but we keep things efficient and founder-friendly.
That depends on your goals and the buyer’s needs. Some founders transition out quickly; others stay on during an earn-out. We’ll help structure the post-sale plan that works best for you.