Sell A Business
Expert guidance and a network of qualified buyers to help you value, position, and sell your agency for maximum value with confidence.
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Strategic Engagements Designed to Maximize Your Exit.
Our three signature engagements go beyond traditional M&A advisory—they are designed to support you at every stage of the sale process. Backed by years of expertise and thousands of successful transactions, each engagement is tailored to align with your unique goals. Whether you’re preparing to sell, navigating offers, or finalizing a deal, our approach ensures clarity, confidence, and the best possible outcome.
1. Valuation Only
(Understand + Assess)
For founders seeking a clear understanding of their agency’s worth, this engagement delivers a detailed, data-driven valuation, empowering you to make informed decisions about your next steps.
2. Transaction Support
(Advise + Execute)
If a buyer has already approached you, this engagement provides expert M&A support to guide you through deal structuring, negotiation, due diligence, and closing with confidence and clarity.
3. Full Go-to-Market Representation
(Prepare + Represent)
For founders looking to maximize their value and market potential, this end-to-end engagement offers white-glove service, from valuation and market positioning to buyer outreach, negotiation, and closing.
Since 2015, we've guided over 1,000 businesses through valuations + acquisitions.
In the dynamic realm of M&A, experience isn't just a bonus—it's the key ingredient that empowers buyers and sellers to navigate the intricate process with assurance and also achieve their goals.
SCS Goes Public With PopReach
Brandon Agency Acquires Social Media Dynamo JoyByte
PR Agency Candor Acquired by Salient Global
The Creative Momentum Acquired By CloudMellow
Big Footprint Digital Joins PE Backed Fusion92
Origin Outside Acquired By Hospitality Giant MMGY Global
Trendy Minds Secures Private Equity Backing from Contour Ridge
Gravity Global Acquires Hubspot Agency Mojo Media Labs
KonvertLab Acquired By Industry Powerhouse Taktical Digital
Likeable Acquired By Global Digital Transformation Firm 10Pearls
We Are Laser-Focused on a Few Select Industries
Industry expertise is the foundation of successful M&A. At Merge, we focus on a select group of industries where human capital drives value. Our deep sector knowledge allows us to connect buyers and sellers with precision, ensuring the right fit and optimal outcomes.
1. Marketing & Advertising
(Driving Brand Growth & Engagement)
We work with businesses that shape how brands connect with audiences, including digital marketing, branding, public relations, social media marketing, performance marketing, and influencer marketing. These companies drive demand, build brand equity, and create measurable growth through strategic campaigns and creative execution.
2. Media & Content Production
(Storytelling Through Visual & Digital Media)
From video production and animation to podcasting, web design, and content marketing, media and content production businesses play a crucial role in storytelling and brand engagement. Our expertise in this space ensures a deep understanding of how these companies operate, monetize, and scale.
3. Technology & IT Services
(Innovating Growth Through Tech & Data)
Tech-driven businesses are transforming how companies grow and operate. We focus on SaaS, marketing technology (MarTech), IT services, managed service providers (MSPs), AI and automation, and data analytics—helping buyers and sellers navigate a rapidly evolving landscape where technology meets strategy.
4. Professional Services
(Expertise That Drives Business Success)
Consulting and professional service firms provide the expertise businesses rely on to drive growth and efficiency. We work with firms specializing in market research, business strategy, management consulting, and HR and talent advisory—sectors where knowledge, networks, and human capital drive value.
Some Merge Lovin' 💛
I could not have sold my PR and social media <a href="https://goldenword.co/">agency</a> without Merge. I know this to be true because I tried! When I partnered with Merge, they gave me leverage I could not access when selling on my own. They helped price and list the business, connect me with loads of qualified buyers and navigate me through the sales and negotiation process. Ultimately, I sold the company at asking price and within the timeframe Merge predicted, all to a wonderful buyer who is elevating the firm.
Merge was a fantastic group to work with. I had the pleasure of working on the buy and sell side with them. They were spot on in terms of valuation for my business and did what they said they would when they said they would. I love their data driven approach as well as the digital ecosystem to manage the process from beginning to end. Beyond that, they are just great humans that make a potentially stressful process much more enjoyable<a href="https://gomerge.com/">.</a>
Using Merge during our acquisitions of The Boston Group was a game-changer. Their approach and experience working with agencies streamlined the process, making it significantly more efficient and effective. The insights and analytics provided by Merge enabled us to make well-informed decisions quickly while ensuring we fully understood the value and risks involved<a href="https://gomerge.com/">.</a>
I thoroughly enjoyed working with the Merge team to close the transaction. From start to finish I had a personalized experience and appreciated their ability to navigate the due diligence process and manage expectations for both parties. The team was organized, communicative and proactive in keeping up momentum and pushing the deal across the finish line.
The Merge team was great to work with throughout our search and acquisition process. From start to finish, they were very responsive and kept the process moving along nicely. I’ve only had positive interactions with the team to date with both our acquisition of SketchDeck and other opportunities that we have shown interest in.
The Joybyte acquisition was the second transaction that came through Merge. In both cases the sellers were very well prepared as we entered due diligence. The Barney team kept the process moving and made sure that all parties hit important deadlines so that nothing slowed down the process. Both closing occurred on time with little to not adjustments or surprises. It is a pleasure doing business with the Merge team.
Don’t go at this alone. Use our resources. Get inspired by our market guides and let’s tackle this together.
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