TrendyMinds

Founded in 1995 by the visionary Trevor Yager, TrendyMinds has grown from its humble beginnings into a leading full-service marketing agency. Over the years, it has carved out a distinct niche with a focused expertise in the healthcare, pharmaceutical, and technology sectors. Known for its innovative strategies and dynamic approach, TrendyMinds combines deep industry knowledge with cutting-edge marketing techniques. The agency’s evolution reflects a commitment to delivering tailored, impactful solutions that drive success for clients in critical and ever-evolving fields.

Inside the Enterprise: Who Is TrendyMinds?

TrendyMinds is a full-service marketing agency dedicated to creating meaningful connections and experiences. With a passion for storytelling and a commitment to data-driven strategies, the agency specializes in healthcare, life sciences, and technology sectors. They offer a comprehensive suite of services, including brand strategy, marketing, digital solutions, and content creation. TrendyMinds prides itself on its interdisciplinary team of experts who strive to drive impactful results for clients such as Salesforce, IU Health, and Lilly, blending creativity with strategic insight to deliver exceptional marketing solutions.

Buyer’s Motive: The Why Behind the Search

TrendyMinds embarked on an ambitious search for an acquisition that would significantly expand their strategic capabilities while aligning with their unwavering commitment to cultivating an exceptional team culture and upholding core values. They sought a partner with a distinguished history of financial stability and performance, along with a forward-thinking approach that complemented TrendyMinds’ vision. The ideal acquisition would not only integrate seamlessly into the TrendyMinds ecosystem, but also enhance their innovation and drive transformative growth across their service offerings.

Buyer’s Vision: Criteria for the Perfect Acquisition Fit

TrendyMinds was in a distinctive position, with founder Trevor Yager having recently sold his agency through Merge. Now strategically aligned with the financial support of the buyer, TrendyMinds was actively seeking to acquire a new business to expand the agency. Their goal was to include a variety of services to create upsell and cross-sell opportunities, diversify their client base, and reach new audiences. They specifically sought a full-service firm with expertise in both traditional and digital media, including PR strategy.

Setting the Stage: Preparing TrendyMinds for an Acquisition

To effectively prepare Trevor and TrendyMinds for their upcoming acquisition, we began by meticulously exploring and defining their search criteria. This involved a comprehensive analysis of their ideal acquisition in terms of size, location, service offerings, and client base. We delved into their funding mechanisms to ensure financial alignment and sustainability. Equally important was understanding the type of founder they sought—whether they preferred someone who would remain involved post-acquisition or a founder ready to exit. This detailed preparation was crucial to tailor our search and ensure we identified the most suitable business opportunities, and that would seamlessly integrate into TrendyMinds’ strategic vision and long-term goals.

Sealing the Deal: Perfect Matchmaking with the Ideal Seller

The search for TrendyMinds’ ideal acquisition culminated with the discovery of Faktory. Based in Utah, Faktory is a full-service agency renowned for its expertise in both traditional and digital media, and its impressive work across various industries. Acquiring Faktory significantly enhances TrendyMinds’ strategic capabilities by expanding their public relations and media services. Faktory’s established roster of enterprise clients in healthcare, finance, and energy broadened TrendyMinds’ client base. Furthermore, Faktory introduces a wealth of new services and innovative perspectives, driving TrendyMinds’ growth and fortifying its talented team.

Unlocking Synergies: Positive Impacts Post-Transaction

Post-acquisition, the partnership between TrendyMinds and Faktory has proven highly successful. Faktory’s CEO and co-founder, Bryant Marcum, now serves as Chief Strategy Officer at TrendyMinds, facilitating a seamless transition and boosting growth strategies for enterprise clients. The alignment of both agencies’ cultures, values, and client service underscores their commitment to excellence. Faktory’s national acclaim in traditional and digital media, PR strategy, and data research complements TrendyMinds’ expertise in healthcare, life sciences, and technology. This collaboration creates a robust, data-driven marketing entity with enhanced resources and limitless possibilities, broadening their capabilities and solidifying their position as a leading force in the marketing industry.

Finding a New Home: The Merge Difference

Merge played a crucial role in the acquisition pairing of TrendyMinds and Faktory by leveraging their expertise to facilitate the transaction. Merge provided strategic guidance and support throughout the acquisition process, ensuring a smooth and efficient execution. Their understanding of both agencies’ strengths and goals helped identify the perfect match, aligning their shared values and complementary services. By orchestrating this partnership, Merge enabled TrendyMinds to expand its capabilities and client base, while giving Faktory the opportunity to integrate its expertise and resources into a larger, dynamic marketing entity.