The Creative Momentum

Founded in 2012 by Michael White and Carl Widdowson, The Creative Momentum is an acclaimed digital marketing agency, earning a reputation for excellence in web design and development. Specializing in UI/UX design, software development, and pay-per-click advertising, the agency has been recognized as one of the “30 Most Reputable Companies in 2022” by The Silicon Review, serving a broad range of B2B clients across the United States.

Inside the Enterprise: Who Is The Creative Momentum?

Distinct in its field, The Creative Momentum stands as a beacon of digital innovation, offering bespoke web development and marketing strategies that uniquely cater to the dynamic needs of B2B clients, solidifying its stature as a nationally recognized leader in the digital marketing domain. The Creative Momentum prides itself on blending aesthetics with functionality, thereby propelling businesses forward in an increasingly digital landscape.

Founder’s Motive: The Why Behind the Sale

After a decade of fostering The Creative Momentum into a reputable and successful agency, co-founders Michael and Carl decided it was time to usher in a new era. They aimed to find a buyer who would continue the agency’s legacy of innovation and excellence while embarking on their next professional chapters.

Founder’s Vision: Criteria for the Perfect Acquisition Fit

The co-founders sought a buyer who would not only value and preserve the agency’s culture and achievements but also propel it to greater heights. Their ideal partner was one that could expand the agency’s offerings and scale its operations, enhancing its footprint in the digital marketing landscape.

Setting the Stage: Preparing The Creative Momentum for Acquisition

Michael and Carl collaborated with Merge to prepare The Creative Momentum for sale, showcasing its strengths, such as its talented team, operational efficiency, and strong recurring revenue model, to attract the right buyer.

Attracting Suitors: Strategic Marketing of The Creative Momentum for Acquisition

Merge conducted a detailed valuation of The Creative Momentum, developing marketing materials that highlighted the agency’s achievements and potential. The focus was on finding a buyer aligned with the agency’s ethos and strategic goals.

Sealing the Deal: Perfect Matchmaking with the Ideal Buyer

The ideal acquisition partner was found in Cloudmellow, a larger digital marketing agency with a focus on SEO, PPC, and social media marketing. Cloudmellow’s established reputation and complementary service offerings made it a perfect fit for The Creative Momentum.

Unlocking Synergies: Positive Impacts Post-Transaction

The acquisition by Cloudmellow enabled The Creative Momentum to expand its client base and service offerings, while Cloudmellow benefited from increased revenue and a stronger market presence. This strategic union allowed both agencies to offer a more comprehensive range of services and deepen their client relationships.

Finding a New Home: The Merge Difference

Merge played a critical role in this successful acquisition, expertly aligning The Creative Momentum with a partner that matched its strategic objectives and cultural values, ensuring a seamless transition and a promising future under the new partnership.