Acquired in 2014, Primary 360 stands as a distinctive branding and property marketing agency serving B2C real estate companies nationwide. The agency offers a diverse range of services including creative/design, social media, digital marketing, 3D marketing, and web development solutions. Known for bringing places to life and drawing people to these locations, Primary 360 excels in brand building, 3D rendering, digital strategy, lead generation, and more, catering to clients from various real estate, hospitality, and related sectors.

Inside the Enterprise: Who Is Primary 360?

With a client roster that spans from Woodmont Way to The Haywood, Primary 360’s innovative approach and seasoned expertise position it for continued growth and success in the industry.

Founder’s Motive: The Why Behind the Sale

After dedicating years to the growth of Primary 360, the owner, John, decided it was time to focus on personal pursuits, including spending more time with family, traveling, and indulging in his passion for golfing. He was looking for a quick exit to embark on a new project, intending to dedicate more time to a property renovation in New Orleans and support his wife’s educational and career aspirations.

Founder’s Vision: Criteria for the Perfect Acquisition Fit

John’s primary concern in selling Primary 360 was to find a buyer who would not only maintain but also enhance the agency’s thriving trajectory. He sought a buyer who would preserve the agency’s world-class culture, provide opportunities for his team, and ensure the agency’s continued growth and success.

Setting the Stage: Preparing Primary 360 for Acquisition

Primary 360, with its hyper-specialization in multi-family real estate, has established itself as a leader in its niche. Known for its smart strategies and a strong, virtual team, the agency has consistently delivered exceptional results, helping properties achieve their lease-up goals. The agency’s leadership team, proficient in their roles, had successfully transformed small engagements into significant, long-term partnerships.

Attracting Suitors: Strategic Marketing of Primary 360 for Acquisition

John reached out to Merge, known for its unique approach to M&A. Merge’s task was to find a buyer that aligned with Primary 360 financially, culturally, and strategically. They began by deeply understanding the agency, its culture, clients, and financials, then crafted compelling marketing materials to attract suitable buyers.

Sealing the Deal: Perfect Matchmaking with the Ideal Buyer

Primary 360 found its ideal match in Cloudmellow, a tech-driven, full-scale digital marketing agency with a strong presence in Florida, Dallas, and India. Cloudmellow’s expertise in SEO, social media strategy, and content marketing complemented Primary 360’s strengths, making this partnership a perfect synergy across culture, goals, and services.

Unlocking Synergies: Positive Impacts Post Primary360 Acquisition

The partnership between Primary 360 and Cloudmellow unlocked new synergies, especially in expanding their service offerings in the real estate sector. Both teams were enthusiastic about integrating their experiences and strategies to create cutting-edge digital marketing campaigns, leveraging the best in data analytics, SEO, reputation management, and creative content.

Finding a New Home: The Merge Difference

Merge’s involvement was crucial in guiding Primary 360 through its acquisition journey. Their expertise in aligning businesses for mutual growth and success ensured a smooth transition for Primary 360, reflecting their commitment to finding the perfect fit for both the seller and the buyer.