Founded in 2010 by Josh Rubin, Post Modern Marketing distinguished itself in the agency world with its unwavering commitment to growing its clients’ bottom lines. Renowned for their bespoke approach and ability to maintain strong retainer clients and long-term relationships, Post Modern Marketing thrived on a business model that prioritized premium retainers, accounting for 85% of its revenue. Their targeted focus on B2B lead generation, combined with an agile and skilled team, positioned Post Modern Marketing as an ideal candidate for acquisition.

Inside the Enterprise: Who Is Post Modern Marketing?

Post Modern Marketing stands out in the agency space for its precision in crafting tailored digital marketing strategies that directly impact and grow B2B client revenues. Unlike many agencies that offer a one-size-fits-all solution, Post Modern Marketing leverages its deep understanding of the B2B landscape to provide customized lead generation and digital marketing services. This focus on creating highly personalized and effective strategies for each client ensures Post Modern Marketing delivers unmatched value and results, solidifying its position as a leader in driving measurable growth for B2B businesses.

Founder’s Motive: The Why Behind the Sale

Josh envisioned a future where Post Modern Marketing could expand its retainer-based client partnerships and enhance its service offerings. Recognizing the need for additional resources and expertise to realize this vision, Josh sought a buyer who could provide the industry knowledge and support necessary for Post Modern Marketing to continue its growth trajectory while maintaining its core values and operational integrity.

Founder’s Vision: Criteria for the Perfect Acquisition Fit

Josh sought a buyer with the right blend of industry expertise and a cultural alignment that resonated with Post Modern Marketing’s ethos. He aimed for a partnership with a larger agency that not only shared Post Modern Marketing’s commitment to client and employee welfare but also possessed the systems and processes to facilitate seamless growth and expansion into new markets.

Setting the Stage: Preparing Post Modern Marketing for Acquisition

Post Modern Marketing’s preparation for acquisition was focused on highlighting its unique value proposition, which included a solid track record of enhancing client revenues, a high-quality client base, and a motivated management team. The agency also explored growth opportunities such as expanding services among current clients and adding creative agency capabilities for cross-selling and up-selling.

Attracting Suitors: Strategic Marketing of Post Modern Marketing for Acquisition

Merge took a deep dive into understanding Post Modern Marketing’s operational landscape, from its financial health to its team dynamics and market potential. Armed with this insight, Merge crafted compelling marketing materials to articulate Post Modern Marketing’s unique market position and growth prospects, attracting a diverse pool of potential buyers.

Sealing the Deal: Perfect Matchmaking with the Ideal Buyer

Through strategic positioning and targeted outreach, Merge facilitated a perfect match between Post Modern Marketing and Nowspeed, a Boston-based internet marketing agency. Nowspeed’s comprehensive digital solutions and customer acquisition focus aligned with Post Modern Marketing’s goals and values, making it the ideal partner to bolster Post Modern Marketing’s growth and market presence.

Unlocking Synergies: Positive Impacts Post-Transaction

The partnership with Nowspeed unlocked new avenues for Post Modern Marketing, enabling the agency to tap into its full potential through expanded services and market reach. This synergy not only propelled Post Modern Marketing’s growth but also enriched Nowspeed’s portfolio, creating a powerful combination that promised to deliver enhanced results for their clients.

Finding a New Home: The Merge Difference

Merge’s unique approach to M&A, emphasizing a deep understanding of both the seller’s aspirations and the buyer’s capabilities, ensured a seamless and successful acquisition process for Post Modern Marketing. By finding a buyer that met Josh’s financial and cultural criteria, Merge facilitated a transition that secured PMM’s legacy and paved the way for its future success under Nowspeed’s stewardship.