Pinch Social ✳︎

Pinch Social is a full-service boutique social media marketing agency that specializes in creating tailored strategies, developing creative content, and executing comprehensive social media campaigns. The agency works across multiple platforms such as Meta, TikTok, LinkedIn, and YouTube, helping brands maintain a constant, engaging presence on social media. With its deep expertise in always-on organic content management, Pinch Social is well-equipped to handle the rapidly changing social media landscape and provide clients with real-time, data-driven insights that lead to impactful results. The agency’s agile team of experts ensures high-quality execution and consistent performance, positioning Pinch Social as a leader in social-first strategies.

The founder of Pinch Social, a seasoned leader in the social media space, is seeking a strategic partner to help scale the agency’s growth. After building a highly successful business model with strong client relationships and an efficient, systematized team, the founder is excited to explore new opportunities through an acquisition. The ideal partner will provide the necessary resources to expand the agency’s service offerings and reach, particularly in verticals such as hospitality, travel, and financial services. The founder is committed to ensuring a smooth transition and is open to continuing to support the agency in a post-acquisition capacity

The ideal buyer for Pinch Social is a strategic partner with experience scaling social media agencies, particularly those with a focus on “always-on” content and digital marketing. The perfect fit would be a buyer with a strong operational infrastructure to support Pinch Social’s future growth. The founder is seeking a partner who values the agency’s culture, the quality of its work, and its reputation in the industry. The buyer should be able to provide resources to help expand Pinch Social’s offerings, especially in influencer marketing, paid social media, and event-based campaigns, while maintaining the agency’s strong client relationships.

Merge highlighted Pinch Social’s strong performance metrics, including a solid client roster, an 84% retainer-based revenue model, and an exceptional reputation for delivering results. Pinch Social’s proven ability to scale, coupled with its unique social-first approach, made the agency an attractive acquisition target for buyers looking to expand their capabilities in the social media and influencer marketing space. Merge also emphasized Pinch Social’s market positioning and strong SEO efforts, which have allowed the agency to maintain a steady stream of inbound leads.

Merge positioned Pinch Social as a high-growth, high-margin social media marketing agency with a proven track record of delivering impressive results for top-tier clients. By showcasing the agency’s diverse client base, impressive service offerings, and scalable business model, Merge attracted several interested buyers. Pinch Social’s specialized focus on the hospitality, travel, and lifestyle verticals made it an especially attractive acquisition for firms looking to expand their footprint in these industries.

The acquisition of Pinch Social by 5th Business was a strategic match benefiting both organizations. 5th Business, a leading agency with expertise in digital marketing and social strategy, recognized Pinch Social’s unique strengths in always-on organic content, influencer marketing, and paid social media campaigns. By acquiring Pinch Social, 5th Business expanded its service capabilities and gained entry into high-growth sectors like hospitality, travel, and lifestyle brands. The seamless cultural fit and alignment in vision enabled a smooth transition, positioning Pinch Social for continued growth and expanded reach under the new partnership.

Since the acquisition, Pinch Social has successfully leveraged 5th Business’s resources to scale operations and expand its service offerings. The integration of additional resources has allowed Pinch Social to enhance its influencer marketing capabilities and expand into new verticals, attracting more high-value clients. The buyer’s sales infrastructure has already led to a more efficient business development process and a significant increase in client acquisition. Pinch Social’s commitment to delivering results and maintaining strong relationships with clients has made it an even more valuable asset within 5th Business’s portfolio.

Merge played a pivotal role in identifying the right buyer for Pinch Social. Through expert matchmaking, negotiation, and strategic guidance, Merge facilitated a smooth acquisition process that aligned both parties’ growth objectives. By positioning Pinch Social’s strengths and scalability, Merge helped secure a buyer who could take the agency to new heights. The successful transaction underscores Merge’s ability to match high-potential agencies with the right partners, ensuring long-term growth, value creation, and continued success.