Established in 2009 by Ken Reig, Eight Oh Two has emerged as a specialized PPC and SEO marketing agency, primarily catering to eCommerce retailers across the US. This agency is known for its expertise in pay-per-click advertising, search engine optimization, and content marketing. Over the years, Eight Oh Two has built a strong reputation for helping direct-to-consumer brands implement effective, data-driven search strategies that foster sustainable growth and measurable ROI.

Inside the Enterprise: Who Is Eight Oh Two?

Eight Oh Two has a unique specialization in content marketing for direct-to-consumer brands sets them apart, enabling them to craft highly effective, data-driven campaigns that significantly elevate their clients’ online presence and profitability.

Founder’s Motive: The Why Behind the Sale

Ken Reig, after twelve years of spearheading Eight Oh Two and driving growth for its clients, decided it was time to expand the agency’s horizons. He sought a buyer who could take the agency to new heights, offering enhanced opportunities for the team while preserving the agency’s foundational values and success.

Founder’s Vision: Criteria for the Perfect Acquisition Fit

Ken’s vision for Eight Oh Two’s acquisition was to partner with a larger, more diverse agency that could bring fresh perspectives, resources, and innovative solutions. He aimed to find a buyer who could appreciate the agency’s unique approach, maintain its culture, and leverage its potential to scale in the digital marketing landscape.

Setting the Stage: Preparing Eight Oh Two for Acquisition

With a history of managing high-profile client campaigns and a robust, fully remote team, Eight Oh Two stood out for its deep consumer insights and strategic PPC services. The agency’s positive work culture, strong financial performance, and consistent client retention set it up as an attractive acquisition target, ready for scaling and exploring new market avenues.

Attracting Suitors: Strategic Marketing of Eight Oh Two for Acquisition

In their quest to find the ideal buyer, Eight Oh Two collaborated with Merge, known for its industry specialization and efficient process. Merge’s approach focused on highlighting Eight Oh Two’s unique attributes, from its profitable business model and high client retention to its potential for growth in digital marketing.

Sealing the Deal: Perfect Matchmaking with the Ideal Buyer

The perfect match for Eight Oh Two was found in The Brandon Agency, a digital-centric, integrated marketing agency with a substantial footprint in the industry. This partnership promised to capitalize on mutual strengths, enhancing Eight Oh Two’s capabilities and expanding its reach in the digital marketing domain.

Unlocking Synergies: Positive Impacts Post-Transaction

The acquisition by The Brandon Agency opened new doors for Eight Oh Two, offering access to broader resources, expertise, and a larger client base. This strategic partnership was set to drive organic growth, cross-selling opportunities, and overall scalability for both agencies.

Finding a New Home: The Merge Difference

Merge’s role in facilitating this acquisition was critical. Their strategic alignment of Eight Oh Two’s values and goals with The Brandon Agency’s resources and market presence ensured a successful acquisition, reflecting Merge’s commitment to fostering long-term growth and compatibility in the agency market.