ITZonTarget

Established in 2018 by Gillian and Greg, ITZonTarget has quickly become a distinguished B2C-focused programmatic marketing agency. Specializing in digital sales and strategy, the agency provides a comprehensive suite of services including targeted email campaigns, website and landing page design, SEO, and more, all while being deeply invested in boosting leads, scaling revenue operations, and enhancing market awareness for its retail and wholesale clients.

Inside the Enterprise: Who Is ITZonTarget?

ITZonTarget’s expertise in creating and managing comprehensive digital campaigns from start to finish sets them apart as a key player in driving business growth and enhancing market visibility for their clients.

Founder’s Motive: The Why Behind the Sale

With two decades of rich experience in media and digital marketing, Gillian and Greg decided it was time to transition into retirement. However, they were determined to find a buyer who would continue to nurture the growth of ITZonTarget and provide ample opportunities for their dedicated team.

Founder’s Vision: Criteria for the Perfect Acquisition Fit

Their vision was to partner ITZonTarget with a buyer who not only aligned with the agency’s values but also had the capacity to scale its operations and support its team in a larger ecosystem, ensuring the continuation of their legacy.

Setting the Stage: Preparing ITZonTarget for Acquisition

Gillian and Greg collaborated with Merge to position ITZonTarget attractively in the market, highlighting its unique value proposition as a data-driven digital expert with a strong command of advanced media technologies and platforms.

Attracting Suitors: Strategic Marketing of ITZonTarget for Acquisition

Merge developed a comprehensive marketing strategy, emphasizing ITZonTarget’s expertise, successful track record, and potential for growth, to attract the right buyer who would appreciate and enhance the agency’s capabilities.

Sealing the Deal: Perfect Matchmaking with the Ideal Buyer

After thorough deliberations and tapping into a network of potential buyers, ITZonTarget found its perfect match in Raheim Binnie, an entrepreneur with a keen interest in finance and startups, and an aligned vision for the agency’s future.

Unlocking Synergies: Positive Impacts Post-Transaction

The acquisition by Raheim Binnie promised to extend ITZonTarget’s reach and capabilities, aligning it with a portfolio of companies that shared its commitment to delivering superior results and expertise in the digital space.

Finding a New Home: The Merge Difference

Merge played an integral role in this acquisition, expertly facilitating the match between ITZonTarget’s strategic needs and Raheim Binnie’s vision and resources, ensuring a smooth transition and a promising new chapter for the agency.