Margins ✳︎

Margins operates as a Webflow-first design and development partner built around workflow-centric builds, client enablement, and ongoing support. Delivery runs through a vetted network of contractors across Webflow development, design, and branding, keeping fixed overhead minimal and margins strong. The business is fully remote with no leases, an inbound-only lead model, and roughly 64% of projected 2026 revenue already contracted at the time of sale.

After building Margins into a profitable, well-positioned agency, founder Jesse Tomlinson made the decision to sell in order to pursue a new venture he was genuinely passionate about, an app built around his love of eclipses. With a project management contractor already stepping into day-to-day operations and a clean post-spinout structure in place, the timing was right to find a buyer who could take the agency forward while Jesse focused his energy on building something new.

For Margins, the right acquirer needed to understand Webflow, value the agency’s enablement model, and be positioned to preserve the client relationships and contractor team that made the business work. A smooth, low-disruption transition was the priority, and the ideal buyer would bring enough familiarity with the work to hit the ground running without needing a lengthy onboarding period.

To prepare Margins for market, Merge positioned the agency as a lean, profitable Webflow specialist with a growing recurring revenue base, an inbound-driven pipeline, and a clean operational structure following its 2025 spinout. The business stood out for its Enterprise-level Webflow Marketplace status, diversified client base across technology, health and life sciences, and professional services, and a contractor model that kept margins strong while enabling rapid scale. With roughly half of revenue already under retainer and a significant portion of 2026 projected revenue contracted, Margins offered buyers immediate stability alongside meaningful upside.

Merge marketed Margins as a rare opportunity to acquire a profitable, Webflow-first agency with an inbound pipeline, recurring revenue, and a scalable contractor model ready to grow. Buyers were drawn to the agency’s Marketplace credibility, clean post-spin financials, and the clear path to expanding the retainer program, productizing templates and audits, and layering in outbound to enterprise Webflow site owners. The founder’s willingness to support a defined transition period and the project management contractor already in place made the handoff straightforward and low-risk

Margins Studio was acquired by Chris Merritt of Coarsely Ground, a buyer with direct expertise in the Webflow web design space who saw acquisition as the right path to expand his footprint in the market. The familiarity with Webflow delivery and the type of work Margins does meant the transition could happen smoothly, with minimal disruption to clients, contractors, or the operational model that made the agency profitable in the first place.

Following the acquisition, Margins gained a hands-on owner with relevant expertise and a clear vision for growth. Coarsely Ground’s familiarity with the Webflow ecosystem means clients experience continuity in quality and approach, while the combined operation is positioned to expand the retainer program, deepen agency partnerships, and explore productization opportunities that the previous owner had identified but not yet pursued. For clients, the transition means more resources and an owner invested in the long-term growth of the business.

Merge guided Margins through a focused, founder-friendly process that matched Jesse’s timeline and priorities. By positioning the agency’s strengths clearly, finding a buyer with genuine domain expertise, and supporting the transaction from first conversation through close, Merge helped Jesse step away confidently to pursue his next chapter while ensuring Margins landed with exactly the right person to carry it forward. The result is a well-matched acquisition built on shared expertise, operational continuity, and a clear path to growth.