Instagram Business ✳︎

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Ready to sell your Instagram business? We guide you from valuation to closing with a seamless, white-glove process.

Whether you run a lifestyle brand, influencer account, or niche content page, we specialize in helping Instagram founders maximize their exit. Get expert valuation, white-glove support, and access to the right buyers without the stress.

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We like to sell Instagram businesses that have:

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Sustainable Margins

Above 15%

Funding

Healthy profit

From $500K to $5M

Successful operations

Successful operations

Of three years or longer

Funding for acquisitions for agencies

A positive and ethical approach

No sketchy stuff

And bonus points forbusinesses that have:

Offer Submitted

A simple business model

You can explain it to your parents

A unique advantage

A unique advantage

Like service offering or niche

A high-quality team

A high-quality team

A great team with a positive culture

Clear Criteria

Solid transition plan

Of 90 days or longer

Strong Customer Economics

High follower retention, strong engagement rates, and an active community that reduces follower churn.

I’m ready to sell Within the next year

Operational Stability

Consistent posting schedule, documented content workflows, and reliable content or management support.

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Brand IP or Differentiation

Unique aesthetic, niche expertise, or a standout reputation that makes the Instagram account memorable and valuable.

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Clean Metrics & Low Return Rates

Buyers love clarity — and low returns = high confidence

We work with founders who decide to sell their Instagram business for the following reasons:

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Market Timing

The founder sees strong follower growth, high engagement, or peak ad revenue and wants to sell before trends shift or growth slows.

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Operational Burnout

Running an Instagram brand takes constant content creation, community engagement, and partnerships. Many founders sell to reduce workload and reclaim time.

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Scaling Limitations

Some Instagram brands hit a ceiling and need help expanding—whether it’s reaching new audiences, launching new product lines, or building a team to grow efficiently.

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Industry Disruption

Rapid changes in Instagram algorithms, user behavior, or content trends can prompt a sale while the account is still growing strong and before engagement declines.

Comparative Market Analysis

Life Changes

Family needs, health concerns, or lifestyle goals often motivate  Instagram business founders to sell—especially when the business is thriving.

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New Ventures

Many Instagram creators are entrepreneurial at heart. After building one brand, they’re ready to pursue something new and want to free up capital, time, and energy.

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Team Transitions

Key collaborators may be moving on or the owner is ready to step back from managing posts and partnerships making it a good time to sell.

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Exit Planning Strategies

Some Instagram business owners plan for a sale and are acting now that the audience and engagement have reached the right size.

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Strategic Buyout

A larger brand or media group may make a strong offer especially if your audience and niche fit their growth strategy.

Don’t go at this alone. Use our resources. Get inspired by our market guides and let’s tackle this together.

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Steps to Successfully Sell Your Instagram Business

Selling an Instagram business requires careful preparation and positioning. This guide helps you sell your Instagram business successfully. At Merge, we guide creators every step of the way.

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When’s the Right Time to Sell an Instagram Business

Knowing the best time to sell an Instagram business helps maximize value and attract the right buyers. This guide shows what to watch for. At Merge, we guide creators every step of the way.

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How to Determine What Your Instagram Business is Worth

Wondering how much your business is really worth? This guide breaks down valuation strategies—including EBITDA multiples, revenue comps, and real market benchmarks—to help you price confidently and attract serious buyers. Learn what drives valuation and how Merge helps you prepare.

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Smart Ways to Prepare an Instagram Business for Sale

Thinking about selling your Instagram business? This guide shares smart steps for preparing your account, from financials to engagement, so you can attract buyers and maximize value. Merge helps creators get market-ready and exit confidently.

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Creating a Strong Exit Plan for Your Instagram Business

Planning to sell your Instagram business? This guide explains how to build an exit plan, reduce founder dependence, lock in revenue, and document assets so you can attract buyers and exit confidently. Merge helps creators get market-ready.

Medium Agency

What Attracts Buyers to an Instagram Business

What attracts buyers to an Instagram business? This guide shares key factors like engagement, revenue predictability, niche appeal, and brand independence so you can prepare for a successful exit. Merge helps you benchmark and sell confidently

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Common Pitfalls When Exiting an Instagram Business

Selling your Instagram business? Learn common pitfalls when selling an Instagram business — from overestimating value to poor documentation — and how to avoid them so you can sell confidently. Merge helps you prepare and succeed.

Medium Agency

Essential Tax Tips for Selling an Instagram Business

Selling your Instagram business? Discover key tax tips for selling an Instagram business — from capital gains tax to structuring deals smartly — so you can prepare and exit confidently. Merge helps creators minimize tax surprises and maximize net proceeds.

We demystify M&A and simplify the process for Instagram business founders.

Meet With Us
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Step 1: Initial Consultation

We start with a confidential chat to understand your goals, timeline, and account model. This helps us create an exit plan tailored to your audience, brand, and ownership structure.

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Step 2: Valuation

We conduct a full valuation using your financials, revenue mix, and follower trends. We assess engagement, brand partnerships, and monetization to set a fair, data-backed asking price.

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Step 3: Market Positioning

We identify your Instagram business’s strongest selling points like niche audience, loyal community, or content quality. Then we position your account to attract the right buyers at the right time.

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Step 4: Preparation of Marketing Materials

We craft a polished, data-backed prospectus that highlights your Instagram account’s story, content style, audience metrics, revenue streams, and growth potential.

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Step 5: Buyer Identification and Screening

We connect your Instagram business with serious, pre-qualified buyers who understand social media brands and value loyal audiences and monetization opportunities.

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Step 6: Presentations and Meetings

We coordinate calls with top buyers and coach you for each one so you can confidently share your account’s story while we handle feedback, logistics, and next steps.

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Step 7: Negotiations and Offers

Once offers arrive, we help compare terms, negotiate price, and protect your interests, whether that’s cash at close, revenue share, or transition support.

Gathering Financial Information

Step 8: Due Diligence

We gather key materials like audience data, financials, content library, and documentation to ensure a smooth diligence process and keep things moving.

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Step 9: Closing and Transition

We finalize documents, coordinate account handoff, and guide you through a seamless transition, whether you step away completely or provide short-term support.

Our fee structure is simple, transparent, and aligned with your success.

During the engagement, while our team works to match your Instagram business with the perfect buyer, you’ll pay a monthly retainer ranging from $5,000–$20,000 depending on the size and complexity of your business. When the deal closes, you pay a success fee equal to 10% of the cash consideration received at closing. No hidden fees, no surprises—just a structure designed to keep everyone incentivized and focused on your best outcome.

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Our Strategic Engagements Are Designed to Maximize Your Exit.

Our three signature engagements go beyond traditional M&A advisory, helping Instagram business founders confidently navigate every phase of selling an online store. Backed by deep digital retail experience and a proven track record, each engagement is designed to meet your brand’s specific goals. Whether you’re preparing your store for sale, fielding inbound buyer interest, or ready to go to market, our process delivers clarity, confidence, and maximum return.

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1. Valuation Only

(Understand & Assess)

For Instagram creators who want to understand what their account is worth, this service delivers a clear, data-backed valuation based on industry benchmarks and buyer demand. Get insights to help you decide if, when, and how to sell—with no pressure.

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Get a Valuation

2. Transaction Support

(Advise & Execute)

If you already have a buyer for your Instagram account, we’ll guide you through the deal: structuring terms, negotiating price, managing diligence, and protecting your interests through closing. Expert support without a full-market process.

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I want to sell in 2.5 years

3. Full Go-to-Market Representation

(Prepare & Represent)

This is a full-service, white-glove experience for Instagram business owners. We manage everything from valuation and market positioning to buyer outreach, negotiations, and closing. That way, you can stay focused on your content and audience while we run the entire sale process. Ideal for Instagram creators seeking strong offers and a smooth, stress-free transition.

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Since 2015, we've guided over 1,000 businesses through valuations & acquisitions.

In the dynamic realm of M&A, experience isn't just a bonus—it's the key ingredient that empowers buyers and sellers to navigate the intricate process with assurance and also achieve their goals.

Some Merge Lovin' 💛

  • Erika Taylor
    Erika Taylor
    General Manager
    Linkflow
    Working with Merge to sell Linkflow was an outstanding experience. The team demonstrated deep M&A knowledge while remaining incredibly responsive and supportive throughout. I was initially nervous about due diligence, but Merge streamlined the process and made it surprisingly manageable. Hannah Sibel was fantastic—always quick to troubleshoot with positive energy and expertise. What impressed me most was their balanced guidance—they offered valuable insights without ever pushing us into decisions. I would recommend Merge without hesitation to any agency considering a sale. 10/10 experience!
  • Greg Derr
    Greg Derr
    Chief Financial Officer
    The Harkey Group
    Working with Merge was a game-changer for the sale of Nomadic Agency. As M&A newcomers, we needed full-service support—sourcing buyers, managing valuation, and handling negotiations—and Merge delivered. Their expertise secured the best deal, and they guided us through the diligence process with confidence and clarity. Special thanks to Hannah and Ethan for their professionalism and responsiveness. Merge made a complex sale feel seamless. I highly recommend them to any founder considering a sale.
  • Josh Elkin
    Josh Elkin
    Founder
    Linkflow
    Working with Merge was an excellent experience from start to finish. Their extensive network brought a diverse pool of qualified buyers, giving me options to find the perfect match for Linkflow. Throughout every phase—valuation, outreach, negotiation and closing—they were communicative, responsive and genuinely helpful. It was a pleasure working with a team that truly knows their stuff and prioritizes your goals. I highly recommend Merge to anyone looking to sell their digital marketing agency!
  • Scott Park
    Scott Park
    Founder & CEO
    Mooko
    Merge was constantly following up and on top of things for all partners and delivered results on time. Merge provided insights, a strong team, and the highest quality of buyers to facilitate a successful acquisition for Mooko. What I found most impressive was their team and pool of investors and buyers. Their hands-on approach and transparent communication made the entire process seamless and stress-free.
  • Daryl Hively
    Daryl Hively
    Founder & CEO
    Guarantee Digital
    They helped me find a buyer for my agency. Helped us establish a value, put a prospectus together, and marketed the business to their large list of possible buyers. We had four LOIs within two weeks, one that became our eventual buyer. Merge knew my industry, specialized in selling ad agencies, and had a list of buyers looking to make a purchase. Their expert guidance and proactive outreach made the entire process smooth and efficient.
  • Brandon Jones
    Brandon Jones
    Managing Director
    PPC SideKick
    What I found most impressive about this company was their exceptional professionalism, deep industry knowledge, and proactive communication. They consistently demonstrated a high level of expertise, providing valuable insights and guidance tailored to PPC SideKick’s specific needs. Moreover, their proactive approach to communication ensured that we were always kept informed and engaged throughout the process, fostering a strong sense of trust and confidence in their abilities.
  • Hayley Berlent
    Hayley Berlent
    Founder & CEO
    Additive Agency
    As a founder, deciding whether to sell a business — how and to whom — is deeply personal. That’s why I’m so grateful to have worked with Merge every step of the way. From conducting a valuation to pursuing the sale, the team took the time to understand my ambitions and fears. They guided me through the process with clarity and confidence — from developing marketing materials and curating buyers to facilitating the deal for Additive Agency. In the end, I found the perfect match: operational independence with access to capital and a broader support ecosystem for growth. I will forever be grateful for taking us to the next level.
  • Kim Grob
    Kim Grob
    Founding Partner
    Right On
    Merge stood by our side through every step of the sales process. They were so much more than a deal broker—they were our strategic advisors, fierce advocates, and loyal cheerleaders. Their deep industry expertise and personalized approach gave us confidence at every turn. Thanks to their proactive communication and expert negotiation, we closed the deal quickly and exceeded our valuation expectations. Right On is a better agency because of them.
  • Ermis Sfakiyanudis
    Ermis Sfakiyanudis
    Chief Operating Officer
    Uproar Pr
    Working with Merge on the Uproar PR sale was outstanding. From day one, they mapped out a clear process and executed it flawlessly. Led by Sophie Kaldenhoven, the team anticipated challenges, handled complex negotiations, and kept everything on track from valuation through closing. Their deep agency expertise made a complicated deal feel straightforward. I’m thrilled with the result and would highly recommend Merge to any agency owner considering a sale.
  • Ibrahim Zafar
    Ibrahim Zafar
    Founder & CEO
    Lens End Media
    Working with the Merge team on the sale of Lens End Media was great. They provided a clear roadmap from the very beginning. They have deep expertise and experience in the agency space so they walked me through the process effortlessly. Selling a business isn't easy, yet Merge made it feel manageable and successful. I highly recommend them to other agency owners looking to sell.
  • Mark Spera
    Mark Spera
    Co-Founder
    Growth Marketing Pro
    We had an excellent experience working with Merge. Their super-smooth onboarding brought a wide range of interested buyers and helped us navigate each prospect’s intentions. Ultimately they found the perfect match for a majority buyout for Growth Marketing Pro we didn’t think was possible. We received eight to ten serious inquiries, generated four to five LOIs, and closed the deal. The process took time, as good things do, but Merge’s support made it enjoyable every step of the way.
  • Elisabeth Edelman
    Elisabeth Edelman
    Founder + CEO
    Golden World
    I could not have sold my PR and social media agency, Golden World without Merge. I know this to be true because I tried! When I partnered with Merge, they gave me leverage I could not access when selling on my own. They helped price and list the business, connect me with loads of qualified buyers, and navigate me through the sales and negotiation process. Ultimately, I sold the company at asking price and within the timeframe Merge predicted, all to a wonderful buyer who is elevating the firm.

What

The

FAQ

We work with Instagram businesses across niches like lifestyle, fitness, beauty, fashion, wellness, and creator brands. Ideal candidates have strong recurring revenue, an engaged follower base, clean financials, and scalable content or product lines.

We use a mix of valuation methods including revenue multiples, profit margins, and benchmarks that matter to Instagram buyers, such as follower growth, engagement rate, content performance, brand collaborations, audience demographics, and intellectual property like content libraries. Our approach reflects how buyers value stability, scalability, and brand strength in today’s Instagram creator economy.

Yes — confidentiality is core to our process. We use blind listings, vetted NDAs, and structured buyer communication to ensure your brand and team aren’t exposed until the right time.

We’ve built a curated network of strategic buyers, private equity groups, consulting platforms, and high-net-worth individuals actively seeking acquisitions in the instagram business. We also run targeted outreach to match your business with ideal buyers based on specialization, service mix, client base, and scale.

That’s totally fine. Many founders come to us just to understand their valuation or exit options. We’ll give you honest insights and a roadmap, so when the time is right, you’re prepared.

We charge a monthly retainer during the engagement and a success fee based on the cash you receive at closing. Our structure is aligned to get you the best outcome — no hidden costs, ever.

Most Instagram business transactions take around 4–6 months from kickoff to closing, but timing depends on your business’s financial readiness, client contracts, and deal complexity. We’ll move as quickly as you’re prepared to go.

Focus on clean financials, clear reporting (like follower growth and engagement trends), reducing reliance on the founder for daily content and management, and documenting key assets like brand partnerships, content libraries, and audience data. We’ll guide you through everything else to make the transition smooth for buyers.

We do the heavy lifting — outreach, vetting, negotiations — so you can focus on running your business. You’ll join key calls and review offers, but we keep things efficient and founder-friendly.

That depends on your goals and the buyer’s needs. Some founders transition out quickly; others stay on during an earn-out. We’ll help structure the post-sale plan that works best for you.