Established in 2015, Lazarus Design Team is a web design and marketing agency led by CEO and Co-Founder Brennen Smith. His focus on delivering top-quality service and driving revenue growth has been instrumental in shaping the agency’s vision. Co-Founder Jonathan Carpenter, ensures seamless project execution and effective client communications. Together, they lead a talented team dedicated to helping companies with revenues ranging from $2M to $25M achieve their growth objectives.
Inside the Enterprise: Who Is Lazarus Design Team?
Lazarus Design Team specializes in creating personalized marketing strategies tailored to each client’s unique needs. As a tight-knit group of elite designers, marketers, and creatives, they employ a proven growth strategy framework, beginning with in-depth business analysis and customer interviews. Their approach is field-tested, consistently delivering real results. With an advanced reporting system, clients can track their marketing efforts regularly, ensuring transparency and accountability. Lazarus allows clients to focus on running their businesses with confidence while the team manages their website and marketing needs.
Founder’s Motive: The Why Behind the Sale
Having founded Lazarus Design Team during their college years, the founders enjoyed a remarkable journey of growth and success over the past eight years. Their entrepreneurial spirit and dedication to excellence propelled the agency to new heights, allowing them to build a strong reputation and a loyal client base. As they reflected on their achievements, they recognized it was time to take their chips off the table. Eager to explore new ventures and pursue fresh opportunities, they sought a transition that would enable Lazarus to thrive under new leadership while they embarked on exciting new chapters in their professional lives.
Founder’s Vision: Criteria for the Perfect Acquisition Fit
In seeking a buyer, the founders looked for a partner who shared their vision for the future of Lazarus Design Team. They prioritized finding a buyer with a strong background in marketing and business development, someone who could appreciate the agency’s unique strengths and potential for growth. It was essential that the new leadership would maintain the agency’s commitment to quality service while fostering innovation. Additionally, they desired a collaborative approach that would honor their existing client relationships and ensure a seamless transition for both the team and clients, setting the stage for continued success.
Setting the Stage: Preparing Lazarus Design Team for Acquisition
To prepare Lazarus Design Team for the market, Merge conducted a comprehensive analysis of the agency’s operations, financials, and client relationships. This thorough assessment aimed to present the agency in a compelling manner, highlighting its strengths and achievements. Merge worked closely with the founders to refine their narrative, helping them articulate their vision and what they sought in a buyer, ensuring that potential suitors understood the value of the agency.
Attracting Suitors: Strategic Marketing of Lazarus Design Team for Acquisition
When marketing Lazarus Design Team it was essential to highlight what sets them apart from other agencies while also showcasing their growth opportunities. Lazarus distinguishes itself through three key elements: first, their exceptional design, which captures attention and drives engagement. Second, their local team of experts is dedicated to meeting clients where they are, ensuring personalized service and understanding of the unique challenges each business faces. Finally, Lazarus offers full-service marketing and design solutions all under one roof, providing a cohesive strategy that streamlines the process and enhances results. This combination of distinctive design, local expertise, and comprehensive services positions Lazarus as a standout choice for businesses seeking to elevate their marketing efforts.
Sealing the Deal: Perfect Matchmaking with the Ideal Buyer
The search culminated in the acquisition by Brett Honerkamp of Element World Ventures. Brett, a solo entrepreneur with a robust background in private equity and business development, recognized the potential of Lazarus Design Team. His experience aligned seamlessly with the agency’s marketing and sales capabilities, making him an ideal fit.
Unlocking Synergies: Positive Impacts Post-Transaction
Following the acquisition, the synergies between Lazarus Design Team and Element World Ventures quickly became evident. Brett’s expertise in business development opened new avenues for growth, facilitating the expansion of the client list in the southeastern United States. The founders’ ongoing involvement, bolstered by their retained equity, provided invaluable insights and continuity. This collaboration not only enhanced operational efficiency but also fostered innovation, positioning Lazarus for a vibrant future.
Finding a New Home: The Merge Difference
The successful acquisition of Lazarus Design Team was made possible by Merge’s strategic facilitation of the process. Leveraging an extensive network, Merge connected the founders with a range of potential buyers, ensuring they had a comprehensive understanding of their options. This approach allowed the founders to confidently select Brett Honerkamp, a decision that aligned with their vision for the agency’s future while preserving their legacy. Merge’s expertise and strategic guidance were instrumental in navigating meaningful conversations, ultimately leading to a successful and harmonious transition.
Ashley Kaika
