Reid Buschmann works on the Acquisitions team at Merge, acting as the main point of contact for founders and guiding them through the entire process from valuation to close. He works closely on preparing marketing materials and getting deeply familiar with each founder’s financials, so he can present their business in the strongest possible light to buyers. As their advisor and primary point of contact throughout the listing process, Reid works alongside the broader team to build out valuations and marketing materials, source qualified buyers, and negotiate offers that help founders achieve a successful close and realize what is often a long-held dream.

Reid has always loved finance and always loved interacting with people, and his role at Merge lets him combine the two to help make life-changing moments possible for founders. He believes selling a business is one of the most important moments in someone’s life, and that it matters to have an advisor who is just as invested in the outcome as the founder is. He brings a detail-oriented approach and genuine passion for the businesses his clients have built, and credits his finance background and outgoing nature with helping him truly understand each client’s business well enough to sell it effectively in the market. One transaction he’s especially proud of is the sale of The Frank Agency, where he worked with CEO Tony through a process that ultimately generated four offers, a company Tony had dedicated nearly 30 years of his life to, and a genuine privilege for Reid to be part of such a pivotal moment.

What excites Reid most about working at Merge comes down to two things: the people, since the team feels like a true family he’s energized to collaborate with every day, and the feeling of changing someone’s life, which he describes as indescribable. Seeing the smile on a founder’s face after closing a deal never gets old for him, and he believes that ability to make a real difference in each founder’s life is the team’s greatest strength. Trust is the value that guides how he works; he believes it’s the foundation of every successful transaction, and he strives to build it through open communication, realistic expectations, and honest, straightforward advice from the first conversation through closing. Colleagues would describe Reid as funny, energetic, and kind, someone who brings a positive attitude to the office every day and who they know they can lean on for support when deals get emotional.

Outside of work, Reid is an avid movie lover, logging and reviewing every film he watches on Letterboxd, with a personal collection quickly closing in on legendary status. He also spends his free time playing golf and skiing.

At Merge, Reid isn’t just executing deals—he’s shaping them, one connection at a time.