Kat Ziegler specializes in helping buyers identify and acquire great businesses, ensuring they have the insights and strategies needed to make informed decisions. As part of the Buy-Side team at Merge, she spends her time educating buyers on valuation trends, deal structures, and agency-specific M&A considerations, helping them navigate the complexities of acquisitions with confidence.

Kat has worked with and for entrepreneurs since high school, fueling her passion for being part of life-changing transactions for both founders and buyers. With 4.5 years of experience in white-glove client service and sales, she brings a results-driven, adaptable, and strategic approach to every deal—helping clients achieve their goals while continuously raising the bar for what’s possible. She thrives on innovation and problem-solving, working closely with buyers to develop creative solutions that ensure a smooth and successful acquisition experience.

Currently, she is focused on developing Merge’s Buy-Side strategy, identifying and building a strong pipeline of buyers to match with Merge’s top-tier sellers. For Kat, M&A is about more than just transactions—it’s about building relationships, creating opportunities, and ensuring that both buyers and sellers find the right fit.

At Merge, Kat is inspired by the client-first mindset and the team’s commitment to going above and beyond. She sees positivity, communication, and teamwork in action every day—values that make Merge stand out in the M&A space.

Outside of work, Kat’s love for exploration and discovery extends beyond M&A—she has a beer cap collection of over 300 unique lids, making it her mission to try new brews and breweries wherever she travels. And when she’s not closing deals, you can probably find her eating sushi—at least three times a week.

At Merge, Kat isn’t just connecting buyers and sellers—she’s helping to shape the future of agency acquisitions, one strategic match at a time.