Amanda Cybul is a visionary dealmaker, operator, and growth strategist with a track record of transforming businesses through M&A. As the Founder & CEO of Merge, the world’s leading M&A firm for agencies, consultancies, and growth-focused businesses, Amanda has facilitated over $1 billion in transactions, helping founders navigate their exits with precision, strategy, and care.

With a background in scaling service-based businesses and a deep understanding of the agency landscape, Amanda founded Merge to fill a critical gap in the market—bringing industry expertise, modern dealmaking, and a founder-first approach to an outdated brokerage model. She understands that selling an agency isn’t just about numbers; it’s about legacy, culture, and finding the right next chapter.

Known for her infectious energy, pragmatic approach, and ability to cut through complexity, Amanda leads with transparency, strategic execution, and a deep commitment to the founders she serves. Whether she’s structuring a deal, optimizing valuations, or guiding founders through negotiations, she ensures that every transaction is seamless, strategic, and built for long-term success.

A Southern native now based in New York City, Amanda balances the fast-paced world of M&A with her role as a mom to two daughters, a love of running, and a passion for building businesses that aren’t just financially successful—but great places to work, grow, and thrive.

At Merge, Amanda is redefining what agency M&A should look like—smarter, faster, and founder-focused.