Go to Market Representation ✳︎
For founders ready to bring their business to market, our Go To Market Representation engagement provides end-to-end support, ensuring your agency is expertly positioned, marketed, and sold to the right buyer.
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About Go To Market Representation
Your businesses journey is more than just a transaction—it’s the next step in your legacy.
A strategic approach to representing your business.
Imagine a representation process where every detail of your business is positioned to appeal to the right buyer, from financial performance to brand story. We handle everything, ensuring your business is marketed effectively to secure the best possible outcome.
More than just representation; it’s about outcomes
Go To Market Representation is about more than facilitating a sale—it’s about protecting your legacy and creating the future you’ve envisioned. With our expertise and network, we ensure every step is handled with precision and care
WHEN YOU SHOULD CHOOSE GO TO MARKET REPRESENTATION
You want expert guidance at every step
(01)
Bringing your business to market requires precision. Go To Market Representation provides expert support, from preparation to closing, ensuring your business stands out to the right buyers.
You need a comprehensive, tailored approach
(02)
Our process addresses every detail of your businesses value, positioning, and presentation to maximize interest and secure the best outcome.
You want to protect your legacy
(03)
With years of experience in transactions, we ensure your vision is preserved and your goals are achieved through a seamless, strategic process.

Go to Market Representation✳︎
Go to Market Representation✳︎
Benefits
Comprehensive support for every stage of your sale.
Go To Market Representation offers a holistic approach to preparing and representing your business. From positioning to closing, we deliver impactful results that protect your legacy and achieve your goals.
Outcomes
- Strategic positioning tailored to your businesses unique attributes.
- Insights into strengths, operational efficiency, and market opportunities.
- Confidence to align your team and stakeholders around the sale.
- Professional marketing materials to communicate your businesses value.
- Clear guidance on optimizing value through negotiation and terms.
- Seamless coordination of stakeholders to ensure alignment and clarity.
Outcomes
- Targeted outreach to the right buyers.
- Compelling presentation of your businesses strengths and market position.
- Enhanced credibility throughout the negotiation process.
- Access to an expansive network of qualified buyers and partners.
- Streamlined processes that reduce friction and accelerate timelines.
- Confidence in achieving a successful, high-value close.
HERE'S WHATWE'LL DO
Process
Step-by-step expertise for a successful sale.
Go To Market Representation goes beyond basic transactions. Our process combines precision, expertise, and a deep understanding of business dynamics to ensure your business is positioned for maximum success. From preparation to closing, every detail is designed to achieve your ideal outcome.
Phases of work
We start by thoroughly analyzing your businesses strengths and opportunities to position it effectively for the market.
Deliverables include:
- Initial consultation and goal alignment
- Review of financials, operations, and client base
- Identification of value drivers and risk factors
- Market positioning and competitive analysis
- Development of a tailored go-to-market strategy
We handle all aspects of marketing of your business to ensure it reaches the right buyers.
Deliverables include:
- Creation of professional marketing materials, including agency decks
- Strategic outreach to targeted buyers
- Management of buyer inquiries and communications
- Buyer screening and fit analysis
- Recommendations on buyer selection
Our team provides hands-on support throughout negotiations and due diligence, ensuring your interests are protected.
Deliverables include:
- Negotiation strategy and support
- Preparation of due diligence materials
- Guidance on responding to buyer requests
- Risk mitigation and resolution strategies
- Regular updates on transaction progress
We ensure a seamless transition and smooth closing process, preparing all stakeholders for success
Deliverables include:
- Review and finalization of deal terms
- Coordination with legal and financial advisors
- Transition planning for employees and clients
- Closing day facilitation and execution guidance
In their own words →
Hear what our clients say about working with Merge
- Erika TaylorGeneral ManagerLinkflowWorking with Merge to sell our agency was an outstanding experience from start to finish. The entire team demonstrated deep knowledge of the M&A process while remaining incredibly responsive and supportive throughout our journey. I was initially nervous about the due diligence phase, expecting it to be labor-intensive and overwhelming. Instead, Merge streamlined the entire process and made it surprisingly manageable. In particular, Hannah Sibel was fantastic - she was always quick to help us troubleshoot any questions or concerns that came up, bringing positive energy and expertise to every interaction. What impressed me most was their balanced approach to guidance—they provided valuable insights on important considerations without ever making us feel pigeon-holed into decisions. I would recommend Merge without hesitation to any agency considering a sale. 10/10 experience!
- Greg DerrChief Financial OfficerThe Harkey GroupWorking with Merge was a game-changer for the successful sale of Nomadic Agency. As a business new to the M&A space, we needed a partner who could handle everything—sourcing buyer leads, managing the valuation process, and negotiating on our behalf. Merge was that partner.Their team was instrumental in securing the best deal for us and we couldn't have completed the sale without their expertise and support. The process, which could have been overwhelming, was made seamless thanks to their involvement. From acting as our advisor and negotiator to walking us through the complicated diligence process, Merge delivered on all fronts. The team at Merge, particularly Hannah and Ethan, were exceptional. They were highly professional, incredibly competent, and a pleasure to work with. I can't recommend them enough to anyone looking to sell their business.
- Josh ElkinFounderLinkflowWorking with Merge was a great experience. Because of their large network, they were able to bring a wide range of buyers to the table, which gave me options to choose from and find a buyer who was a great fit for my business. They were very communicative and helpful at every phase of the process, and it was a pleasure working with them - they truly know their stuff! I highly recommend them to anyone looking to sell their digital marketing agency!
- Scott ParkFounder & CEOMookoMerge was constantly following up and on top of things for all partners and delivered the results on time. Merge was able to provide insights, a strong team, and the highest quality of buyers to facilitate a successful acquisition. What I found most impressive was it’s team and pool of investors and buyers.
- Daryl HivelyFounder & CEOGuarantee DigitalThey helped me find a buyer for my agency. Helped us establish a value, put a prospectus together, and marketed the business to their large list of possible buyers. We had four LOI's within two weeks, one that became our eventual buyer. Merge knew my industry, specialized in selling ad agencies, and had a list of buyers looking to make a purchase.
- Brandon JonesManaging DirectorPPC SideKickWhat I found most impressive about this company was their exceptional professionalism, deep industry knowledge, and proactive communication. They consistently demonstrated a high level of expertise in their field, providing valuable insights and guidance tailored to our specific needs. Moreover, their proactive approach to communication ensured that we were always kept informed and engaged throughout the process, fostering a strong sense of trust and confidence in their abilities.
- Hayley BerlentFounder & CEOAdditive AgencyAs a founder, deciding whether to sell a business or not, how and to whom is deeply personal. That’s why I am so grateful to have worked with the team at Merge every step of the way—and especially Hannah Sibel. From conducting a valuation, to pursuing the sale of the business, the Merge team took the time to understand my dreams, ambitions, hopes, and fears. Not only did they conduct a rigorous and realistic valuation, but they guided me through the sales process with clarity and confidence — from developing marketing materials to curating potential buyers to facilitating the deal. In the end, I found the perfect match for what we needed: operational independence, with access to the capital and a broader ecosystem of supports needed for growth. I will forever be grateful to Hannah and the Merge team for taking us to the next level.
- Kim GrobFounding PartnerWearerightonMerge stood by our side through every step of the sales process. They were so much more than a deal broker—they were our strategic advisors, fierce advocates, and loyal cheerleaders. We are a better agency because of them.
- Ermis SfakiyanudisChief Operating OfficerUproar PrWorking with the Merge team on the sale of Uproar PR was an exceptional experience. What initially drew me to Merge was their comprehensive approach - they laid out a detailed process from day one and executed it flawlessly throughout our engagement. Their team, spearheaded by Sophie Kaldenhoven, demonstrated remarkable preparation at every stage. From valuation to closing, they anticipated challenges, managed complex negotiations, and kept the process moving forward smoothly. Their expertise in the agency space and professional approach made a complex transaction feel manageable. I couldn't be more pleased with the outcome and would highly recommend Merge to any agency owner considering a sale.
- Ibrahim ZafarFounder & CEOLens End MediaWorking with the Merge team on the sale of my business was great. They provided a clear roadmap from the very beginning. They have deep expertise and experience in the agency space so they walked me through the process effortlessly. Selling a business isn't easy - yet Merge made it feel manageable and successful. I highly recommend them to other agency owners looking to sell.
- Mark SperaCo-FounderGrowth Marketing ProWe had an excellent experience working with Merge. The onboarding process was super smooth—they brought a lot of interesting buyers to the table and helped us navigate their intentions. Ultimately, they helped us find the right buyer for the business. We were actually really excited because we didn’t think it was possible to find someone interested in a majority buyout without acquiring the whole business, but Merge made that happen. Hannah was incredible throughout the process—super responsive, fast, and knowledgeable about deal terms and how these transactions typically work. We felt fully taken care of, and the Rolodex of buyers was really strong. I think we had around eight to ten serious inquiries, five or six highly interested buyers, which resulted in four or five LOIs, and ultimately, one closed deal. The whole process took time—as good things do—but we really enjoyed it.
- Elisabeth EdelmanFounder + CEOGolden WorldI could not have sold my PR and social media agency without Merge. I know this to be true because I tried! When I partnered with Merge, they gave me leverage I could not access when selling on my own. They helped price and list the business, connect me with loads of qualified buyers and navigate me through the sales and negotiation process. Ultimately, I sold the company at asking price and within the timeframe Merge predicted, all to a wonderful buyer who is elevating the firm.
FINER POINTS
(01)Facts
- Over 1,000 agency transactions supported.
- Deep expertise in small businesses and operational scalability.
- Proven track record in service-based businesses.
- Extensive network of qualified buyers.
- Exclusive focus on small to mid-sized businesses.
(02)Participation
- Sellers collaborate with our team to provide financials, operational data, and goals.
- Buyers engage in alignment discussions and due diligence processes.
- Dedicated sessions to refine strategies and clarify key steps.
(03)Deliverables
- Detailed go-to-market strategy and materials.
- Comprehensive buyer outreach and engagement.
- Negotiation and deal structuring support.
- Coordination of due diligence and documentation.
- Transition planning and post-sale recommendations.
(04)Tech stack
- Google Workspace for seamless collaboration.
- Microsoft Excel for financial analysis and reporting.
- Proprietary valuation and buyer matching tools.
- Google Meet for virtual discussions.
- Secure file sharing for due diligence.
(05)Timeframe
- Typically completed within 90-180 days, depending on complexity.
(06)Investment
- Monthly retainer of $5,000 - $20,000 based on the agency's size.
- Success fee determined as a percentage of the total transaction value.