(01)EngagementOverview

Founded in 2011 and headquartered in Annapolis, Maryland, Uproar PR specializes in solving clients’ digital challenges through creative thinking, advanced technology, and data-driven strategies. With a proven track record, Uproar has worked with a diverse range of companies—from startups to global brands like Google, Uber, Samsung, and Reddit—to enhance their products and optimize key performance indicators.

(Details)

  • Category Digital Product & Web Development, SEO, Paid Media & Lead Generation, Under $10M

(02)Inside TheEnterprise

Uproar?

Founded by Ermis Sfakiyanudis, a seasoned entrepreneur with over two decades of experience launching and leading successful companies in competitive markets, Uproar PR is a leading agency known for its expertise in elevating brand profiles. Ermis’s visionary leadership and deep expertise in strategic communications, media relations, and digital marketing have been instrumental in the agency’s success. Uproar PR specializes in sectors such as consumer and B2B technology, fintech, health & fitness, and sports, offering tailored solutions to meet the unique needs of each industry. With an award-winning, fully remote team, Uproar PR excels in media placements, influencer engagement, content creation, and social media management, helping brands connect with their audiences and achieve measurable success.

(03)Founder'sMotive

The Why Behind The Sale

Ermis decided to sell the agency in order to focus more on his true passion—his tech startup—while also ensuring his team would have the opportunity to thrive within a larger ecosystem. He wanted to find a buyer who could help the agency grow, expand its capabilities, and attract bigger tech clients.

(04)Founder’s Vision

Criteria for the Perfect Acquisition Fit

When Ermis decided to sell, his main goal was to find a buyer that would maintain the agency’s strong culture while providing new growth opportunities for the team. He prioritized a partner who would respect Uproar’s collaborative and innovative spirit, ensuring that the team could continue to thrive in a supportive environment. At the same time, he sought a buyer who could offer expanded resources and scale, helping Uproar reach new heights while preserving the values that made it successful.

(05)Setting the Stage

Preparing Uproar for Acquisition

To prepare Uproar PR for acquisition, we focused on showcasing the company’s consistent year-over-year growth and realistic performance projections. We highlighted their strong reputation, proven lead generation system, capable leadership team, and diverse client base—key factors that demonstrate the company’s stability and growth potential. With these strengths, Uproar was positioned as an attractive acquisition opportunity, poised for continued success and long-term value.

(06)Attracting Suitors

Strategic Marketing Uproar for Acquisition

At Merge, we marketed Uproar PR for acquisition by highlighting its vibrant culture and strong growth potential. We emphasized their upbeat, fully remote team, known for creativity and collaboration, and the company’s dedication to team engagement. We outlined key growth opportunities, including implementing an Account-Based Marketing (ABM) strategy to target niche markets, forming strategic partnerships to expand their client base and reach, and leveraging outbound marketing to proactively attract new clients. These factors positioned Uproar as a high-potential acquisition, appealing to buyers seeking a dynamic, growth-oriented agency.

(07)Sealing the Deal

Perfect Matchmaking with the Ideal Buyer

From the outset, Uproar and Moburst were a perfect match. Ermis sought to focus on his tech startup within a larger ecosystem, while Moburst needed a PR partner to complement their digital marketing expertise. Both agencies share a passion for technology and innovation, aiming to help high-growth companies succeed. The cultural fit between the teams was evident, and the collaboration reinforced their belief that this acquisition would add significant value, allowing Moburst to expand its services and strengthen its position in tech marketing.

(08)Unlocking Synergies

Positive Impacts Post-Transaction

The acquisition of Uproar PR by Moburst has created strong synergies, driven by a shared passion for technology and high-growth companies. The seamless cultural fit between the management teams has fostered a collaborative and innovative environment, enhancing both agencies’ ability to serve clients. By combining Uproar’s PR expertise with Moburst’s digital marketing strengths, the partnership has broadened their capabilities, positioning them to tackle larger opportunities in the tech sector.

(09)Finding a New Home

The Merge Difference

Merge was instrumental in the acquisition of Uproar by Moburst. We presented the company to leading buyers, assessed potential partners, and facilitated ongoing communication throughout the process. By leveraging our tailored approach and extensive buyer network, we generated substantial interest and ensured a seamless, successful transaction for all parties.