Symmetri Marketing ✳︎

Symmetri operates as a full-service B2B marketing partner, delivering brand strategy, content development, digital marketing, and web technology solutions for organizations with complex products and long sales cycles. With a remote-first operating model and a collaborative team structure, the agency supports clients across healthcare, manufacturing, and higher education by translating technical offerings into compelling brand narratives that drive engagement, demand, and long-term growth.

Having built Symmetri over two decades, the founders began exploring a new chapter for the business that would provide greater growth opportunities and access to capital while preserving the agency’s culture and team. One founder was preparing for retirement, while the other sought to take some chips off the table and continue growing Symmetri’s creative capabilities within a larger platform.

For Symmetri’s leadership, the right partner needed to respect the agency’s B2B focus, creative culture, and collaborative operating model while bringing additional scale, systems, and resources. It was essential that the team have room to grow, expand capabilities, and take on larger, more complex work without losing the values and relationships that defined Symmetri’s success.

Merge positioned Symmetri around its deep B2B specialization, long-standing client relationships, and integrated service offering across branding, content, and technology. The agency was presented as a resilient platform with strong industry positioning, experienced leadership, and the ability to operate independently, making it an attractive growth opportunity for a strategic acquirer.

Symmetri was marketed as a high-quality B2B agency with proven processes, creative excellence, and a reputation for solving complex marketing challenges. Buyers were drawn to the agency’s industry expertise, scalable delivery model, and ability to embed deeply within client organizations as a strategic partner.

Symmetri was acquired by Yes&, a fully integrated creative agency actively growing through acquisition and seeking to expand its B2B capabilities. Yes& recognized Symmetri as a strong cultural and strategic fit, gaining a team with proven processes and creative depth while Symmetri gained access to capital, infrastructure, and a larger platform for growth

Following the acquisition, Symmetri’s team gained new opportunities to expand services, collaborate across a larger creative network, and take on more complex B2B work. Yes& strengthened its B2B offering while Symmetri gained the scale and support needed to accelerate growth and enhance its creative impact.

Merge guided Symmetri through a founder-first acquisition process focused on cultural alignment, long-term growth, and team continuity. Through strategic positioning, targeted outreach, and hands-on transaction support, Merge helped place Symmetri with a partner that supports its next chapter of growth with Yes&.