Snack Bar Design ✳︎

Snack Bar is a boutique design agency specializing in app store marketing, display and social ad design, in-app graphics, promo videos, and digital branding assets. With a team of creative professionals, Snack Bar has built a strong reputation within the enterprise tech and mobile app industries, offering high-quality, performance-driven visual content. The agency operates with a highly recurring revenue model, working seamlessly with clients as an extension of their creative teams. By blending strategic design with marketing expertise, Snack Bar helps businesses enhance their digital presence and drive measurable engagement.

After nearly a decade of growing and scaling Snack Bar, the founder realized it was time for a new chapter. With increasing client demand and a growing family, it became clear that the agency needed fresh leadership to unlock its full potential. Wanting to ensure the continued success of Snack Bar while also stepping back to explore new creative opportunities, the founder sought a transition that would allow the agency to thrive under new ownership while he took time to reset and potentially return to freelance design work.

The ideal acquisition for Snack Bar wasn’t just about finding a buyer—it was about finding the right leader to take the agency forward. The founder wanted someone who shared his passion for design, commitment to quality, and vision for continued growth. Cultural alignment was key, as well as ensuring the new owner could step into day-to-day operations without disrupting the agency’s established client relationships and creative processes.

To prepare Snack Bar for acquisition, the focus was on highlighting the agency’s strengths, including its recurring revenue model, strong industry reputation, and seamless client integration process. The leadership team worked to ensure that key processes were documented and that existing staff were positioned to support a smooth transition. By showcasing Snack Bar’s stability, growth potential, and unique market positioning, the agency became an attractive acquisition opportunity for the right buyer.

Merge strategically positioned Snack Bar to appeal to potential buyers who valued creative excellence and operational efficiency. By emphasizing its long-term client relationships, high retainer-based revenue, and expertise in digital marketing assets, the agency stood out as a high-value acquisition. The process targeted buyers looking for an established creative agency with a proven track record, ensuring that interest came from serious, well-aligned candidates.

The ideal buyer emerged in Brain Power, who had been looking for the right opportunity to take over operations at an agency. With strong financial backing and a shared vision for the future, Brain Power and the founder immediately connected, recognizing a strong cultural and strategic alignment. Their first meeting confirmed that they had the same approach to business, leadership, and creative execution, making it clear that this was the perfect fit to carry Snack Bar into its next phase.

Under new ownership, Snack Bar is positioned to continue its growth trajectory while maintaining the high-quality creative work that built its reputation. With fresh leadership and operational support, the agency can scale its offerings, expand client relationships, and refine internal processes. The transition has created new opportunities for both the agency and its team, ensuring continued success while preserving the creative integrity and client-first approach that made Snack Bar stand out.

Merge played a pivotal role in facilitating the acquisition of Snack Bar, ensuring a seamless transition for both the founder and the buyer. Through careful matchmaking, strategic positioning, and expert negotiation, Merge helped align the right people to make the deal a success. By focusing on cultural fit, operational continuity, and long-term growth potential, Merge ensured that Snack Bar found the perfect new home—one that would allow it to thrive under fresh leadership while honoring its legacy.