Schiefer Chopshop

Founded in 1985, Schiefer Chopshop (SCS) is a dynamic and versatile agency known for housing both creative and analytical capabilities under one roof. With its inception over three decades ago, SCS has grown both organically and through strategic acquisitions. The agency stands out for its unparalleled creative services and data-driven digital solutions, catering to a diverse and impressive client list across various industries.

Inside the Enterprise: Who Is SCS?

SCS stands as a paragon of innovation and strategic growth. James Schiefer, who, with visionary leadership and a forward-thinking approach, steered the agency towards new horizons of success. From strategic acquisitions to cultivating a unique brand ethos, SCS’s story is a testament to the power of visionary leadership and strategic partnerships in sculpting the future of a creative enterprise.

Founder’s Motive: The Why Behind the Sale

James Schiefer, who joined SCS in 2001 and became the sole owner in 2005, was motivated to elevate SCS to a top-tier agency in the brand transformation sector. His vision was to partner with an entity that could help realize this ambition. He sought to enhance the agency’s service portfolio and employee skill set through acquisitions, thereby scaling SCS to new heights.

Founder’s Vision: Criteria for the Perfect Acquisition Fit

James envisioned a partnership with a buyer who not only shared SCS’s capabilities but also aligned with his long-term strategic growth plans. He aimed to continue the agency’s expansion through a portfolio strategy, emphasizing a blend of skilled management, diverse revenue streams, and a strong client base.

Setting the Stage: Preparing SCS for Acquisition

Under James’s leadership, SCS was groomed for acquisition. The agency boasted a comprehensive suite of services, a robust list of notable clients, and a diversified and experienced management team. This preparation was key to making SCS an attractive acquisition prospect.

Attracting Suitors: Strategic Marketing of SCS for Acquisition

In his quest for the ideal buyer, James engaged with Merge, a firm specializing in finding suitable acquisition partners. The goal was to find a buyer that would not only offer the necessary financial backing but also align with SCS’s culture and strategic vision.

Sealing the Deal: Perfect Matchmaking with the Ideal Buyer

PopReach, a Canada-based publicly traded multi-platform technology company, emerged as the ideal buyer for SCS. Their focus on expanding their portfolio through acquisitions and optimizing companies within the digital media ecosystem made them a perfect match for SCS’s future growth and strategic plans.

Unlocking Synergies: Positive Impacts Post SCS Transaction

The acquisition by PopReach offered significant synergies, enhancing SCS’s ability to scale and grow. James’s vision of long-term strategy and cultural alignment was acknowledged and encouraged by PopReach, promising a fruitful collaboration post-acquisition.

Finding a New Home: The Merge Difference

The successful partnership and acquisition by PopReach was facilitated by Merge, which played a crucial role in identifying and securing a buyer that resonated with SCS’s unique culture and strategic objectives. Merge’s expertise in M&A was instrumental in this successful transition, ensuring a perfect fit for both parties.